Music Trade Review

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THE
MUSIC TRADE
REVIEW
FEBRUARY 6, 1926
Vice-president and General Manager H. Ed-
gar French will leave in a few days, accom-
panied by Mrs. French, to visit the Southern
branch stores and leading dealers in that terri-
tory, after which they will sail, February 22,
Local Dealers Preparing for Good Demand During Present Year—New Mehlin Proving Good from Houston, Tex'., on S.S. Quebec for a
Seller—Schomacker Brings Out New Sized Grand—Ludeke Back to His Desk
month's cruise in the West Indies and to the
Panama Canal. They will return to the United
PHILADELPHIA, PA., January 31.—By the phia, and is manufactured in both walnut and States March 20 and Mr. French will be back
*• time that the January clearance sales have mahogany. The Schomacker Co. has been en- at the factory about April 1. In the meantime,
been completed the trade will again resume ac- joying a very excellent business for its Ampico Jesse French, Jr., will be in charge.
tivities with the new displays of pianos. Visit- models, having introduced these last Fall with
H. Edgar French intends to make the cruise
ing manufacturers are receiving fairly good gratifying results, and continuing its success a business function as well as a Winter vaca-
orders for Spring delivery. There is every evi- into the new year. There now is being made tion. He will take with him a French & Sons
dence of confidence in the coming business cycle a greater number of these to take care of the reproducing grand piano, Style S.G., which is
of 1926 and dealers are preparing accordingly. growth in demand.
to have the place of honor in the main salon of
Having recovered sufficiently to be able to the ship. Talking with a representative of The
Travelers through the up-State regions re-
port the coal section quietly drifting along until travel about, Manager Charles Ludeke, of the Review, Mr. French said: "We have built up an
the disputed anthracite question is settled but talking machine and radio department of the important export trade in that part of the world,
report that dealers in the agricultural belt, the Ludwig Piano Co., 1103 Chestnut street, has and I shall make it a point to see the dealers
steel, soft coal and other prominent industrial returned to his duties. Manager Ludeke, though at every port we stop, giving them a fine chance
centers are preparing for a healthier business back in harness again and a daily attendant to see our piano without the trouble of making
condition than that of the same period of 1925. at his duties here, is not able to be as active a journey. Also, it will be seen and heard by
G. Herzberg & Son, 2042 Chestnut street, as formerly, due to the injuries he received over 200 good American citizens every day, and
among the representative dealers with a high- when a taxicab drove into him while standing this will help, for we are proud of the fact that
many of our sales come from unsolicited recom-
class following, are now enjoying a very active alongside of his own machine near his home.
mendations by pleased buyers to their friends."
market for the new period models in both the
Kranich & Bach and Mehlin pianos. The new-
est of the Mehlins, Style A, a five-foot grand, a
departure in the manufacture of these instru-
ments, heretofore made to measure not less than
five foot six, also has been a popular seller at 1925 Witnesses Largest Volume of Sales in
this season.
Company's History—Factory Being Expanded Auto Pneumatic* Action Co. Announces Com-
pletion of Plans for Imposing'Advertisements
to Provide Additional Facilities
Another house that is having a drive on its
in Leading Magazines Backed by Dealer
period models is the Est^y Piano Co., Seven-
Service
teenth and Walnut streets, just now entering
CINCINNATI, O., January 30.—The Baldwin Piano
upon an extensive and intensive campaign for Co. during 1925 enjoyed the largest volume of
With the mailing of an elaborate portfolio to
its Welte-Mignon and the line of periods that business in its history, according to the report
was brought out late last year. Factory Man- of operations of the corporation, made Tuesday every Welte-Mignon (Licensee) dealer in the
ager Robert H. Cassell, while on his visit to by Lucien Wulsin, vice-president, at the annual United States and Canada, the Auto Pneumatic
Philadelphia last week, talked over with Man- stockholders' meeting. All plants during the Action Co. unfolds its comprehensive plans for
ager Skidmore, who recently took over the guid- year were operated to capacity and a larger advertising nationally the Welte-Mignon (Li-
ing reins of the Quaker City branch, the cam- number of pianos were shipped than ever before, censee) reproducing action in 1926. Beyond a
paign for the exploitation of the Estey in the the statement added. In order to make provi- doubt, this will prove one of the broadest and
coming year. There will be conducted a wide sions for the growing business, it was pointed most extensive campaigns ever inaugurated in
advertising campaign throughout 1926 to include out that an additional floor was being added to behalf of any reproducing piano.
all the nationally advertised magazines, such as the company's new building on Gilbert avenue,
Good Housekeeping, House and Garden,
the Saturday Evening Post, Literary Digest and which will give additional working space of House Beautiful, Scribner's, World's Work, Re-
like publications and newspapers scattered over 26,000 square feet. The officials also made known view of Reviews, Atlantic Monthly, Harper's,
the country, the most extensive ever conducted that a similar addition .will be made to the Chi- Century and the Etude constitute the imposing
since the post-war days.
cago plant, which will give an additional space list of national publications that will tell the
Having spent two weeks on a tropical vaca- of 24,000 square feet. The latter improvement Welte-Mignon (Licensee) story to America in
tion, spent in Cuba, David Jacobs, head of the will be started in the near future. Among the 1926.
This advertising campaign aims to tell in a
Knabe Warerooms, 1020 Walnut street, is back expansions during the latter part of 1925 was
at his desk. Upon his return to headquarters the opening of a retail department in New graphic way the meaning of Welte-Mignon (Li-
here Harry Barron, who recently was appointed York, it was also pointed out in the statement. censee), to impress the headline, "The Master's
sales manager of the company, sailed for Cuba.
Gross sales of the company for 1925 were Fingers on Your Piano," on the reader and to
He will return February 1 to take up his new $15,683,001.99, with net profits" of $1,014,796.36, enhance the desirability of the Licensee Welte-
duties with the Knabe. Herman Jacobs and after deducting Federal taxes and interest. Of the Mignon equipped reproducing piano.
his brother, Bertram Jacobs, associates in the latter amount, $193,978.87 was added to the re- In addition, the Auto Pneumatic Action Co.
firm of S. Jacobs & Son, 1320 Columbia avenue, serve fund. There are now 797 individual stock- has devised a series of unique dealer helps, in-
who accompanied him to Cuba, also are back holders of the company, the report showed. The cluding new and colorful folders, a new idea in
at their desks.
following directors were re-elected: G. W. Arm- circularizing, and powerful dealer advertise-
Having disposed of its piano-moving business strong, Jr., Lucien Wulsin, J. P. Thornton and ments. W. C. Heaton, president of the Auto
to the well-known trade contractors of P. Thomson DeSerisy, of Cincinnati, and H. C. Pneumatic Action Co., seeks, through this ad-
Hughes & Son, the C. J. Heppe & Son Co., Dickinson, of Chicago. At the organization meet- vertising, to reach every reproducing piano
1117 Chestnut street, is discontinuing that fea- ing of the board the following officers also were prospect in the country.
The opening gun of the Welte-Mignon (Li-
ture of its business. In the future all deliveries re-elected: G. W. Armstrong, Jr., president; H.
and moving of pianos for the Heppe firm will C. Dickinson, Lucien Wulsin and Thomson censee) advertising is a four-page color insert
be assigned to the Hughes company. The trucks DeSerisy, vice-presidents; A. J. Schoenberger, in six magazines. Throughout the year pages
and other equipment of the piano moving serv- secretary, and J. L. Sauter, assistant secretary. in full color will be used announcing the acqui-
sition of new artists by the Auto Pneumatic
ice of the Heppe Co. have been acquired by
Action Co.
the contractors and removed to their headquar-
ters at 1326 Ogden street.
Vice-president Charles B. Macintosh, of the
Schumann Piano Co., Rockford, 111., was a
visitor to the local trade this week, calling at Numerous Improvements in Production Facili-
REDDING, CAL., January 21.—J. G. Wade, who
the headquarters of the Philadelphia distrib-
ties Made During the Year—H. Edgar French two months ago became identified with William
utors of the Schumann pianos, N. Stetson &
Off on West Indian Cruise
Rodman in the Rodman Music Store on Marke"t
Co., 1111 Chestnut street.
street, has disposed of his interest to Mr. Rod-
Among the very newest of additions to the
NEWCASTLE, IND., January 30.—The annual meet-
man on account of leaving the city. Mr. Rodman
grands made by the Philadelphia manufactur- ing of the stockholders of the Jesse French & has announced his intention of enlarging the
ers, the Schomacker Piano Co., Twenty-third Sons Piano Mfg. Co. was held here this after- business to include a full stock of musical in-
and Chestnut streets, is that of the Schomaker noon. All the present directors were re-elected struments.
grand in the five-foot-seven size. This is an and at a subsequent directors' meeting the offi-
intermediate size between the two already es- cers were re-elected. The annual report showed
R. L. Berry's Music Shop, of Springfield, 111.,
tablished standards of the makers in the five- a very prosperous condition and outlined a which was flooded with water recently during
foot-two and the six-foot-three, of the grand number of extensions and improvements made a fire in an adjoining store, has reopened for
models. Tt is-produced for and sold by the during the past year, including new motive power business at 511 North Side Lincoln Square, ready
Wanainaker stores in New York and Philadel- and more machinery in the plant.
for sales.
Philadelphia Music Merchants Placing
Fair-Sized Orders for Spring Delivery
Baldwin Piano Go. Reports
Record Business for Year Great Ad-Campaign for
Welte-Mignon (Licensee)
Jesse French & Sons Go.
Has a Prosperous Year
Sells Out to Rodman