Music Trade Review
Issue: 1926 Vol. 82 N. 23 - Page 28
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
24
The Music Trade Review
Announces Coming of Its
Salesman to the Customers
"We had such a large response from our first
cavd and it seemed to be so effective in an-
nouncing the salesmen," said Mr. Max Targ,
)
Targ & Dinner Music Co. Utilizes Interesting
Series of Cards to Herald Its Representatives
CHICAGO, IIX., May 29.—An original and novel
manner of announcing the arrival of its sales-
men to the trade was recently introduced by
the Targ & Dinner Music Co., jobber of musical
merchandise, located at 229 West Randolph
street, Chicago.
Some time ago the company sent out a card
to the trade announcing that a salesman would
call. The card read as follows: "I'm coming,
I'm coming, on or about
Hope every-
thing is ro-ro-rosie," the words being set to the
music of "Old Black Joe" and "No, No, Nora."
The date is marked by the salesman, who signs
his name just above the signature of the com-
pany, which appears after the novel introduction.
Another card was recently sent out to the
trade and carried a miniature photograph at the
top showing the various means of transporta-
no matter which
but I'll get there on or about
Will you please manage to he in?
Thank you.
of TARG & DINNER MUSIC CO.
CHICAGO
tion that the salesman may have to use before
he reaches the dealer. It showed aeroplane,
boat, train, automobile, and other forms of
transportation carrying the caption at the top,
"No matter which," and underneath the photo-
graph the following words, "but I'll get there
on or about
Will you please manage to
be in 0 Thank you."
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Mu»ie Merchants
r. I'm
>
:
^ 1
on
com - ir
or
i
I'm
com - i n g
L
about
r^*T— "
Hope e v e r y t h i n g
I
15
Carl Fischer, Inc., Plans
Improved Dealer Service
To Work More Closely With Retailers in
the Exploitation of the Musical Merchandise
Products Handled by That House
1 1 f^^—
m J
! ,y
ro-ro-rosfe
of TARG a DINNER MUSIC CO.
head of the company, "that we are now sending
out a series of these little postcards as advance
notices of the arrival of our representatives."
New Ludwig "Stiplegold"
Finish Proves Popular
New Finish Introduced by Ludwig & Ludwig Is
Not Only Attractive in Appearance But Ex-
tremely Durable
CHICAGO, I I I . , May 22.—The new Ludwig
"Stiplegold" finish which Ludwig & Ludwig,
drum and banjo makers, 1611-27 N. Lincoln
street, this city, recently introduced for Ludwig
snare and bass drums, has met with favor
among the trap-drummer who seeks the latest
effect in display, the company reports.
This new finish, which was introduced by the
manufacturers in a novel manner by sending
out a small sample of the finish to the trade
showing the "Stippled" effect in a bright golden
hue, is beautifully shown in the latest issue
of the Ludwig Drummer by exact reproduc-
tions of the drums which have been finished
with this new process.
A separate-tension bass drum is illustrated
with a beautiful Winter scene on the drum head
with the new "Stiplegold" finish over the entire
shell with "l)e Luxe" plated metal bars which
gives the drum a striking appearance and
renders a harmonious effect in gold contrasts.
The Super-Ludwig and the Ludwig Center-
Support bass drum also in this finish are repro-
duced in like manner.
This new finish is a special composition pro-
ducing a bright golden hue with the popular
stippled effect. It is hard and durable, adhering
tenaciously to the drum shell of metal or of
wood. The high burnished effect is accentuated
under the lights and is said to enhance the
appearance of the entire orchestra.
Organizing Band in Newburg
BACON BANJO CO., Inc.
GROTON, CONN.
-
JUNE 5, 1926
Extensive plans for improved service to
dealers and promotion work in the stimulation
of sales of musical instruments have been an-
nounced by Carl Fischer, Inc., the well-known
New York wholesale musical merchandise or-
ganization. This firm has secured many new
domestic and foreign lines which will be tied up
with an aggressive sales and advertising cam-
paign designed to direct the musical public to
the dealers' stores.
As an example of the way the Fischer organi-
zation is working with the dealers, take the
Monarch string cabinet. This is a popular dis-
play cabinet designed to simplify the problem
of handling violin strings in a retail music store.
This cabinet is a silent salesman that stands on
the dealer's counter and works for him without
salary. It measures thirteen by twenty-five
inches and there are nine glass tubes in the
case, each tube containing a dozen strings. These
tubes protect the strings from moisture and
dust and make it easy for the customer to see,
examine and purchase them. The rear of the
cabinet has a compartment for the other strings.
"We are here to help the music dealer move
his merchandise," declared Henry Gerson, secre-
tary of Carl Fischer, Inc., to a representative
of The Review recently. "The more goods he
sells the more we sell and that is naturally the
big reason we are behind him for all we are
worth. We have several good things for the
dealers. After long negotiations we have just
secured the exclusive agency for the Wilhelm
Heckel bassoons as well as the Schmidt French
horns. We also call attention to our Gold
Band reeds where again we make use of a
new idea. Each Gold Band reed conies packed
in a sanitone container, protected not only from
dirt and the weather, but from trials by pro-
spective buyers. The dealer does not need to
assure the customer that no lips have ever
touched the reed, he sees it from the sanitary
packing.
"We have also improved our famous Rock-
well music stand, the stand which is used by
musicians the world over. This stand has a
special feature in that the table of the stand has
a tipping device, enabling the artisj to adjust
it to suit his position exactly. A unique joint
prevents the device from slipping. These are
but a few of the announcements that we will
make from time to time."
SI'UINCKIKU), Mo., May 29.—William James,
manager of the band and orchestra instrument
department of the Martin Bros. Piano Co., has
CANTON, ()., June 1.—Nusbaum's, well-known
been spending" some time in Newburg, Mo.,
where he is organizing a band. Last week Mr. local musical merchandise house here, on Mon-
James addressed a mass meeting in Newburg. day was the mecca of dance and band musicians
when a representative of the Leedy drums and
banjos was present at the store and displayed
the factory's complete line. A large display
advertisement on Sunday told of the coming of
the factory representative and inviting all band
musicians to visit the store during the day.
Leedy Products in Canton
A. W. Landay in the West
/•MUSICAL INSTRUMENT?
Manufacturers
cases of quality.
of m u s i c a l
instrument
Veneer, Duck, Leather,
Fibre.
OfceFELSBERG CO.,4OCross5tNewark.NJ.
A. W. Landay, president of the Progressive
Musical Instrument Corp., wholesaler of musical
merchandise, 319 Sixth avenue, New York, is
enjoying a pleasure trip through the West. The
editor of this department acknowledges with
pleasure a postcard from "A. W." in Salt Lake
City, Utah, which reports him as headed West.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
B
'JJry lta
24
The Music Trade Review
Announces Coming of Its
Salesman to the Customers
"We had such a large response from our first
cavd and it seemed to be so effective in an-
nouncing the salesmen," said Mr. Max Targ,
)
Targ & Dinner Music Co. Utilizes Interesting
Series of Cards to Herald Its Representatives
CHICAGO, IIX., May 29.—An original and novel
manner of announcing the arrival of its sales-
men to the trade was recently introduced by
the Targ & Dinner Music Co., jobber of musical
merchandise, located at 229 West Randolph
street, Chicago.
Some time ago the company sent out a card
to the trade announcing that a salesman would
call. The card read as follows: "I'm coming,
I'm coming, on or about
Hope every-
thing is ro-ro-rosie," the words being set to the
music of "Old Black Joe" and "No, No, Nora."
The date is marked by the salesman, who signs
his name just above the signature of the com-
pany, which appears after the novel introduction.
Another card was recently sent out to the
trade and carried a miniature photograph at the
top showing the various means of transporta-
no matter which
but I'll get there on or about
Will you please manage to he in?
Thank you.
of TARG & DINNER MUSIC CO.
CHICAGO
tion that the salesman may have to use before
he reaches the dealer. It showed aeroplane,
boat, train, automobile, and other forms of
transportation carrying the caption at the top,
"No matter which," and underneath the photo-
graph the following words, "but I'll get there
on or about
Will you please manage to
be in 0 Thank you."
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Mu»ie Merchants
r. I'm
>
:
^ 1
on
com - ir
or
i
I'm
com - i n g
L
about
r^*T— "
Hope e v e r y t h i n g
I
15
Carl Fischer, Inc., Plans
Improved Dealer Service
To Work More Closely With Retailers in
the Exploitation of the Musical Merchandise
Products Handled by That House
1 1 f^^—
m J
! ,y
ro-ro-rosfe
of TARG a DINNER MUSIC CO.
head of the company, "that we are now sending
out a series of these little postcards as advance
notices of the arrival of our representatives."
New Ludwig "Stiplegold"
Finish Proves Popular
New Finish Introduced by Ludwig & Ludwig Is
Not Only Attractive in Appearance But Ex-
tremely Durable
CHICAGO, I I I . , May 22.—The new Ludwig
"Stiplegold" finish which Ludwig & Ludwig,
drum and banjo makers, 1611-27 N. Lincoln
street, this city, recently introduced for Ludwig
snare and bass drums, has met with favor
among the trap-drummer who seeks the latest
effect in display, the company reports.
This new finish, which was introduced by the
manufacturers in a novel manner by sending
out a small sample of the finish to the trade
showing the "Stippled" effect in a bright golden
hue, is beautifully shown in the latest issue
of the Ludwig Drummer by exact reproduc-
tions of the drums which have been finished
with this new process.
A separate-tension bass drum is illustrated
with a beautiful Winter scene on the drum head
with the new "Stiplegold" finish over the entire
shell with "l)e Luxe" plated metal bars which
gives the drum a striking appearance and
renders a harmonious effect in gold contrasts.
The Super-Ludwig and the Ludwig Center-
Support bass drum also in this finish are repro-
duced in like manner.
This new finish is a special composition pro-
ducing a bright golden hue with the popular
stippled effect. It is hard and durable, adhering
tenaciously to the drum shell of metal or of
wood. The high burnished effect is accentuated
under the lights and is said to enhance the
appearance of the entire orchestra.
Organizing Band in Newburg
BACON BANJO CO., Inc.
GROTON, CONN.
-
JUNE 5, 1926
Extensive plans for improved service to
dealers and promotion work in the stimulation
of sales of musical instruments have been an-
nounced by Carl Fischer, Inc., the well-known
New York wholesale musical merchandise or-
ganization. This firm has secured many new
domestic and foreign lines which will be tied up
with an aggressive sales and advertising cam-
paign designed to direct the musical public to
the dealers' stores.
As an example of the way the Fischer organi-
zation is working with the dealers, take the
Monarch string cabinet. This is a popular dis-
play cabinet designed to simplify the problem
of handling violin strings in a retail music store.
This cabinet is a silent salesman that stands on
the dealer's counter and works for him without
salary. It measures thirteen by twenty-five
inches and there are nine glass tubes in the
case, each tube containing a dozen strings. These
tubes protect the strings from moisture and
dust and make it easy for the customer to see,
examine and purchase them. The rear of the
cabinet has a compartment for the other strings.
"We are here to help the music dealer move
his merchandise," declared Henry Gerson, secre-
tary of Carl Fischer, Inc., to a representative
of The Review recently. "The more goods he
sells the more we sell and that is naturally the
big reason we are behind him for all we are
worth. We have several good things for the
dealers. After long negotiations we have just
secured the exclusive agency for the Wilhelm
Heckel bassoons as well as the Schmidt French
horns. We also call attention to our Gold
Band reeds where again we make use of a
new idea. Each Gold Band reed conies packed
in a sanitone container, protected not only from
dirt and the weather, but from trials by pro-
spective buyers. The dealer does not need to
assure the customer that no lips have ever
touched the reed, he sees it from the sanitary
packing.
"We have also improved our famous Rock-
well music stand, the stand which is used by
musicians the world over. This stand has a
special feature in that the table of the stand has
a tipping device, enabling the artisj to adjust
it to suit his position exactly. A unique joint
prevents the device from slipping. These are
but a few of the announcements that we will
make from time to time."
SI'UINCKIKU), Mo., May 29.—William James,
manager of the band and orchestra instrument
department of the Martin Bros. Piano Co., has
CANTON, ()., June 1.—Nusbaum's, well-known
been spending" some time in Newburg, Mo.,
where he is organizing a band. Last week Mr. local musical merchandise house here, on Mon-
James addressed a mass meeting in Newburg. day was the mecca of dance and band musicians
when a representative of the Leedy drums and
banjos was present at the store and displayed
the factory's complete line. A large display
advertisement on Sunday told of the coming of
the factory representative and inviting all band
musicians to visit the store during the day.
Leedy Products in Canton
A. W. Landay in the West
/•MUSICAL INSTRUMENT?
Manufacturers
cases of quality.
of m u s i c a l
instrument
Veneer, Duck, Leather,
Fibre.
OfceFELSBERG CO.,4OCross5tNewark.NJ.
A. W. Landay, president of the Progressive
Musical Instrument Corp., wholesaler of musical
merchandise, 319 Sixth avenue, New York, is
enjoying a pleasure trip through the West. The
editor of this department acknowledges with
pleasure a postcard from "A. W." in Salt Lake
City, Utah, which reports him as headed West.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
B
'JJry lta
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