Music Trade Review
Issue: 1926 Vol. 82 N. 22 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJIC TRADE
VOL. LXXXII. No. 22 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., May 29, 1926
8ln
*Jl.oo°?&
National Music Industries Convention
Annual Meetings of the Music Industries Chamber of Commerce and Di-
visional Unit Associations to Be Held in New York, at the Hotel Com-
modore, During the Week of June 7 to June 12—Resume of Program
NCE again a year has sped around and the trade again faces
the annual convention of the music industries of the coun-
try to be held at the Hotel Commodore, New York, during
the week of June 7. According to reports that have come in to
local headquarters there is every reason to believe that the attend-
ance of dealers will be most satisfactory and perhaps break previous
records for convention attendance in the metropolis.
bitious plan for co-operative advertising promotion designed to
arouse a more general public interest in pianos as well as in correct
merchandising methods. There is no question but that this plan
will arouse wide interest regardless of what disposal may be made
of it during the convention or afterwards.
An Anniversary Convention
Those who have had charge of planning the convention pro-
gram came out early with the announcement that it would be
strictly a business convention and that for once at least the serious
affairs of the trade would take precedence over ordinary entertain-
ment. This promise has been made on other occasions, but this
year there actually appears to be more earnestness of purpose in
the schedules of meetings as laid out, for they are designed to per-
mit of concentration on trade problems without danger of inter-
ference from outside interests.
O
From an historical standpoint, the meetings will be particularly
significant, for they come during the year that marks the two
hundredth anniversary of the successful development of the first
piano by Cristofori, represent the twenty-fifth anniversary of the
organization of the National Association of Music Merchants,
which, by the way, first saw light of day in New York at the old
Hoffman House, and also the tenth anniversary of the organization
of the Music Industries Chamber of Commerce. There is every
reason, therefore, for entitling the forthcoming gathering an
anniversary convention.
Constructive Programs
The sessions promise to be noteworthy for a number of reasons,
first and foremost because the discussions will not be confined to
the question of eliminating or checking the evils of the trade, but
will be devoted to ways and means for developing future business,
following the realization on the part of the trade that, although the
industry is sound, various divisions have not in any sense made
gains in annual turnover commensurate with the growth of the
nation or the general spread of music appreciation among the
people.
More Intensive Promotion
The directors of the Music Industries Chamber of Com-
merce, in selecting as the keynote of the convention "More Inten-
sive Direct Promotion of Musical Instruments," have sensed prop-
erly the existent feeling in the industry, and is is believed that the
keynote will be conspicuous throughout the various sessions held
during convention week following its emphasis at the opening
session on Monday noon, when a mass meeting of the members of
all branches of the music industry will be held. .
A Co-operative Plan
Then, too, the National Piano Manufacturers' Association,
through its president, Max J. deRochemont, will present an am-
A Business Meeting
Sessions in Morning
The plan to confine the business sessions to the morning hours
is interesting and its working out will be watched closely. The
thought is that by devoting the mornings to Association affairs, thus
leaving the afternoons and evenings free for the inspection of the
many exhibits and for direct communication between manufacturers
and dealers, there would not exist that confusion that has followed
where exhibits and meetings were open at the same time. The
success of the morning sessions depends on two factors—first,
whether the exhibitors will enter into the spirit of the occasion and
actually keep their displays closed during that time, and, secondly,
whether the night sessions of entertainment will be sufficiently
moderate to permit of delegates getting out early in the morning
for the business meetings. Only actual experience will prove the
value of the new idea.
Endorses Exhibits
For the first time in several years the Music Industries
Chamber of Commerce and allied associations have come out
strongly in favor of exhibits and have urged manufacturers and
wholesalers not only to display their lines but to exhibit also such
advertising and selling material as is available and is calculated
to help retailers at large to develop a bigger and better business.
As a result of this encouraging attitude a hundred or more
manufacturers have arranged for exhibit space in the Commodore
alone and it is understood that many of them will supplement
their displays of instruments with business-building material. It is
THE
flUJIC TRADE
VOL. LXXXII. No. 22 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., May 29, 1926
8ln
*Jl.oo°?&
National Music Industries Convention
Annual Meetings of the Music Industries Chamber of Commerce and Di-
visional Unit Associations to Be Held in New York, at the Hotel Com-
modore, During the Week of June 7 to June 12—Resume of Program
NCE again a year has sped around and the trade again faces
the annual convention of the music industries of the coun-
try to be held at the Hotel Commodore, New York, during
the week of June 7. According to reports that have come in to
local headquarters there is every reason to believe that the attend-
ance of dealers will be most satisfactory and perhaps break previous
records for convention attendance in the metropolis.
bitious plan for co-operative advertising promotion designed to
arouse a more general public interest in pianos as well as in correct
merchandising methods. There is no question but that this plan
will arouse wide interest regardless of what disposal may be made
of it during the convention or afterwards.
An Anniversary Convention
Those who have had charge of planning the convention pro-
gram came out early with the announcement that it would be
strictly a business convention and that for once at least the serious
affairs of the trade would take precedence over ordinary entertain-
ment. This promise has been made on other occasions, but this
year there actually appears to be more earnestness of purpose in
the schedules of meetings as laid out, for they are designed to per-
mit of concentration on trade problems without danger of inter-
ference from outside interests.
O
From an historical standpoint, the meetings will be particularly
significant, for they come during the year that marks the two
hundredth anniversary of the successful development of the first
piano by Cristofori, represent the twenty-fifth anniversary of the
organization of the National Association of Music Merchants,
which, by the way, first saw light of day in New York at the old
Hoffman House, and also the tenth anniversary of the organization
of the Music Industries Chamber of Commerce. There is every
reason, therefore, for entitling the forthcoming gathering an
anniversary convention.
Constructive Programs
The sessions promise to be noteworthy for a number of reasons,
first and foremost because the discussions will not be confined to
the question of eliminating or checking the evils of the trade, but
will be devoted to ways and means for developing future business,
following the realization on the part of the trade that, although the
industry is sound, various divisions have not in any sense made
gains in annual turnover commensurate with the growth of the
nation or the general spread of music appreciation among the
people.
More Intensive Promotion
The directors of the Music Industries Chamber of Com-
merce, in selecting as the keynote of the convention "More Inten-
sive Direct Promotion of Musical Instruments," have sensed prop-
erly the existent feeling in the industry, and is is believed that the
keynote will be conspicuous throughout the various sessions held
during convention week following its emphasis at the opening
session on Monday noon, when a mass meeting of the members of
all branches of the music industry will be held. .
A Co-operative Plan
Then, too, the National Piano Manufacturers' Association,
through its president, Max J. deRochemont, will present an am-
A Business Meeting
Sessions in Morning
The plan to confine the business sessions to the morning hours
is interesting and its working out will be watched closely. The
thought is that by devoting the mornings to Association affairs, thus
leaving the afternoons and evenings free for the inspection of the
many exhibits and for direct communication between manufacturers
and dealers, there would not exist that confusion that has followed
where exhibits and meetings were open at the same time. The
success of the morning sessions depends on two factors—first,
whether the exhibitors will enter into the spirit of the occasion and
actually keep their displays closed during that time, and, secondly,
whether the night sessions of entertainment will be sufficiently
moderate to permit of delegates getting out early in the morning
for the business meetings. Only actual experience will prove the
value of the new idea.
Endorses Exhibits
For the first time in several years the Music Industries
Chamber of Commerce and allied associations have come out
strongly in favor of exhibits and have urged manufacturers and
wholesalers not only to display their lines but to exhibit also such
advertising and selling material as is available and is calculated
to help retailers at large to develop a bigger and better business.
As a result of this encouraging attitude a hundred or more
manufacturers have arranged for exhibit space in the Commodore
alone and it is understood that many of them will supplement
their displays of instruments with business-building material. It is
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