Music Trade Review
Issue: 1926 Vol. 82 N. 20 - Page 13
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MAY 15, 1926
The Music Trade Review
Country Dealers Reverting to Old Type
Selling Methods With Good Results
Traveling Representative of M. Schulz Co., Chicago, Reports Rural Piano Dealers Taking Instru-
ments Into the Prospects' Homes and Thus Increasing Volume
C T. LOUIS, MO., May 10.—Business goes by
^ fits and jerks. One day it is pretty good.
Another day it is not so good. A third day,
maybe, it is bad. It all averages up fair to
middling, bt»t the uncertainty of the situation is
enough to give a piano man a case of nerves.
He never knows what is going to happen next.
And, like as not, it will be something that he
could wish had not happened.
Out in the country they are getting back to
the old way of doing things. Mark Mayer, who
lives here and travels for the M. Schulz Co.,
Chicago, came back Saturday from a trip
through Kansas and Oklahoma, with a few
stops in Missouri and Arkansas, and he says
the small-town dealer has quit sitting around
waiting for somebody to drive in from the
country and buy a piano. He is loading it on a
truck and starting out, after telling his folks
that he won't be back until he sells it. He
sells it, of course, sooner or later, and certainly
a good deal sooner than if he had sat and
waited, and comes back and in a day or two
starts out with another. And it works, Mayer
says, just as good as it used to work.
Of course, this is not to suggest that the
piano kings of Olive street start out through
fhe West End with pianos on trucks, but any-
body will tell you that, in town or country, it
is the man who goes after the business who
gets it.
The Lehman Piano Co. made its formal an-
nouncement last week in the Post-Dispatch and
Globe-Democrat of its appointment as sole rep-
resentative in St. Louis and territory of the
Knabe and Knabe Ampico. The Post-Dispatch
announcement was in part as follows:
"The fine integrity, unfailing courtesy and
service to the cause of music of the old Lehman
Piano Co. is a matter of common knowledge.
The experience and musical ability of Philip
A. Lehman insures for the Knabe and the
Knabe Ampico a sympathetic and intelligent
presentation to the music lovers of St. Louis.
It is with especial pride and satisfaction, there-
fore, that we make this announcement. In addi-
tion to the Knabe, the Lehman Piano Co. also
has the agency for the J. & C. Fischer piano
and the Fischer Ampico. This old-established
and splendid piano is sold with our recom-
mendation at our Fifth avenue warerooms in
New York. The Lehman Piano Co. has a rep-
resentative stock of the newest type and latest
models of the Knabe, the Fischer and the
Ampico."
The announcement bore the signature of Wil-
liam Knabe & Co.
The Lehman Co.'s installation for handling
the Knabe is not complete, but will be in a
short time.
Floyd Masters, of William Knabe & Co., was
here last week and left for Kansas City.
Information has reached here that the Arm-
strong Piano Co., of Oklahoma City, Okla., is
going out of business.
E. A. Kieselhorst, president of the Kiesel-
horst Piano Co., has gone to Cleveland, O., to
undergo another operation.
Frank Augustine, formerly manager of the
St. Louis store of the Starck Piano Co., left
Saturday for Cleveland, O., to take charge of
the store of the M. Schulz Piano Co. in that
city. Mr. Augustine was manager of the Starck
store here for seven years.
Dan Pagenta, Illinois representative of the
George P. Bent Piano Co., was here Friday,
accompanied by Mrs. Pagenta. They left for
Mt. Vernon, 111.
The acquisition of a new $3,950 Mason &
Hamlin Ampico was made the occasion one
afternoon last week for a recital by E. R.
Kroeger at the new home of Jasper Blackburn
at Webster Groves. Mr. Kroeger performed
not only on the piano, but on the $6,000 organ
which had been installed recently. Manager
Theodore W. Maetten, of the Kieselhorst Piano
Co., which sold the Mason & Hamlin, repre-
sented the company at the recital. There were
200 guests.
Edwin Schiele, president of the Artophone
Corp., has gone to Europe to buy musical mer-
chandise. He will be abroad about four
months. Mrs. Schiele accompanied him. Her-
bert Schiele, secretary of the company, has re-
turned from a visit to factories in the Eastern
section.
L. C. Schooler has been placed in charge of
the wholesale department of the Silverstone
Music Co., succeeding Myron Goldberg, vice-
president of the company, who has been in ill
health recently.
The Koerber-Brenner Co., Victor wholesaler,
is moving from 1714 Washington avenue to
Eleventh and Pestalozzi streets.
13
COINOLAS
Supremacy thru their
Performance
Story & Clark in New
Quarters in South Bend
New Warerooms at 129 North Main Street
Give Double the Space of Old Location
SOUTH BEND, IND., May 8.—The Story & Clark
Piano Co., of this city, has moved into larger
quarters at 129 North Main street, occupying
the three-story building at this address. The
Tiny Coinola
Durability that has
defied the years
New Story & Clark Branch
new quarters give the company more than
double the space that was occupied at the old
address at 121 North Main street. W. K. Armi-
tage, manager of the store, will continue in
charge.
The warerooms are modern and attractive in
every respect, and have just been newly deco-
rated and renovated. The first floor contains a
general display while the two upper floors are
devoted to displays of grands and player
pianos.
Petrocine House Moves
N. Y., May 10.—Petrocine's Music
House, which for several years has been located
in the K. of C. Building on Central avenue, has
taken new quarters at 938 South street. The
same lines of pianos and phonographs will be
carried at the new address as well as a full
stock of sheet music. The store has been im-
proved by alterations made on the front of the
building and presents a strictly modern appear-
ance.
PEEKSKILL,
Reproduce Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
Opens First of Chain
The Operators Piano Co.
The S. & S. Music Co., Inc., of which Frank
Schwender is president, has opened the Music
Box at 233 South street, Utica, N. Y., as the
first of a new chain of music stores that it is
planned to expand widely.
715 N. Kedzie Ave.
Chicago
Illinois
MAY 15, 1926
The Music Trade Review
Country Dealers Reverting to Old Type
Selling Methods With Good Results
Traveling Representative of M. Schulz Co., Chicago, Reports Rural Piano Dealers Taking Instru-
ments Into the Prospects' Homes and Thus Increasing Volume
C T. LOUIS, MO., May 10.—Business goes by
^ fits and jerks. One day it is pretty good.
Another day it is not so good. A third day,
maybe, it is bad. It all averages up fair to
middling, bt»t the uncertainty of the situation is
enough to give a piano man a case of nerves.
He never knows what is going to happen next.
And, like as not, it will be something that he
could wish had not happened.
Out in the country they are getting back to
the old way of doing things. Mark Mayer, who
lives here and travels for the M. Schulz Co.,
Chicago, came back Saturday from a trip
through Kansas and Oklahoma, with a few
stops in Missouri and Arkansas, and he says
the small-town dealer has quit sitting around
waiting for somebody to drive in from the
country and buy a piano. He is loading it on a
truck and starting out, after telling his folks
that he won't be back until he sells it. He
sells it, of course, sooner or later, and certainly
a good deal sooner than if he had sat and
waited, and comes back and in a day or two
starts out with another. And it works, Mayer
says, just as good as it used to work.
Of course, this is not to suggest that the
piano kings of Olive street start out through
fhe West End with pianos on trucks, but any-
body will tell you that, in town or country, it
is the man who goes after the business who
gets it.
The Lehman Piano Co. made its formal an-
nouncement last week in the Post-Dispatch and
Globe-Democrat of its appointment as sole rep-
resentative in St. Louis and territory of the
Knabe and Knabe Ampico. The Post-Dispatch
announcement was in part as follows:
"The fine integrity, unfailing courtesy and
service to the cause of music of the old Lehman
Piano Co. is a matter of common knowledge.
The experience and musical ability of Philip
A. Lehman insures for the Knabe and the
Knabe Ampico a sympathetic and intelligent
presentation to the music lovers of St. Louis.
It is with especial pride and satisfaction, there-
fore, that we make this announcement. In addi-
tion to the Knabe, the Lehman Piano Co. also
has the agency for the J. & C. Fischer piano
and the Fischer Ampico. This old-established
and splendid piano is sold with our recom-
mendation at our Fifth avenue warerooms in
New York. The Lehman Piano Co. has a rep-
resentative stock of the newest type and latest
models of the Knabe, the Fischer and the
Ampico."
The announcement bore the signature of Wil-
liam Knabe & Co.
The Lehman Co.'s installation for handling
the Knabe is not complete, but will be in a
short time.
Floyd Masters, of William Knabe & Co., was
here last week and left for Kansas City.
Information has reached here that the Arm-
strong Piano Co., of Oklahoma City, Okla., is
going out of business.
E. A. Kieselhorst, president of the Kiesel-
horst Piano Co., has gone to Cleveland, O., to
undergo another operation.
Frank Augustine, formerly manager of the
St. Louis store of the Starck Piano Co., left
Saturday for Cleveland, O., to take charge of
the store of the M. Schulz Piano Co. in that
city. Mr. Augustine was manager of the Starck
store here for seven years.
Dan Pagenta, Illinois representative of the
George P. Bent Piano Co., was here Friday,
accompanied by Mrs. Pagenta. They left for
Mt. Vernon, 111.
The acquisition of a new $3,950 Mason &
Hamlin Ampico was made the occasion one
afternoon last week for a recital by E. R.
Kroeger at the new home of Jasper Blackburn
at Webster Groves. Mr. Kroeger performed
not only on the piano, but on the $6,000 organ
which had been installed recently. Manager
Theodore W. Maetten, of the Kieselhorst Piano
Co., which sold the Mason & Hamlin, repre-
sented the company at the recital. There were
200 guests.
Edwin Schiele, president of the Artophone
Corp., has gone to Europe to buy musical mer-
chandise. He will be abroad about four
months. Mrs. Schiele accompanied him. Her-
bert Schiele, secretary of the company, has re-
turned from a visit to factories in the Eastern
section.
L. C. Schooler has been placed in charge of
the wholesale department of the Silverstone
Music Co., succeeding Myron Goldberg, vice-
president of the company, who has been in ill
health recently.
The Koerber-Brenner Co., Victor wholesaler,
is moving from 1714 Washington avenue to
Eleventh and Pestalozzi streets.
13
COINOLAS
Supremacy thru their
Performance
Story & Clark in New
Quarters in South Bend
New Warerooms at 129 North Main Street
Give Double the Space of Old Location
SOUTH BEND, IND., May 8.—The Story & Clark
Piano Co., of this city, has moved into larger
quarters at 129 North Main street, occupying
the three-story building at this address. The
Tiny Coinola
Durability that has
defied the years
New Story & Clark Branch
new quarters give the company more than
double the space that was occupied at the old
address at 121 North Main street. W. K. Armi-
tage, manager of the store, will continue in
charge.
The warerooms are modern and attractive in
every respect, and have just been newly deco-
rated and renovated. The first floor contains a
general display while the two upper floors are
devoted to displays of grands and player
pianos.
Petrocine House Moves
N. Y., May 10.—Petrocine's Music
House, which for several years has been located
in the K. of C. Building on Central avenue, has
taken new quarters at 938 South street. The
same lines of pianos and phonographs will be
carried at the new address as well as a full
stock of sheet music. The store has been im-
proved by alterations made on the front of the
building and presents a strictly modern appear-
ance.
PEEKSKILL,
Reproduce Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
Opens First of Chain
The Operators Piano Co.
The S. & S. Music Co., Inc., of which Frank
Schwender is president, has opened the Music
Box at 233 South street, Utica, N. Y., as the
first of a new chain of music stores that it is
planned to expand widely.
715 N. Kedzie Ave.
Chicago
Illinois
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