Music Trade Review
Issue: 1926 Vol. 82 N. 12 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 20, 1926
THE
MUSIC TRADE
41
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
High Up in the Rockies Denver Sends
a Message of Optimism for the Trade
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Finds the Sheet
Music Dealers Contented With Their Lot and Expecting It to Be Better
SONGS THAT SELL
Always (new—Irving Berlin)
Remember (Irving Berlin)
Don't Wait Too Long (Irving Berlin)
Venetian Isles (Irving Berlin)
T\ ENVER, COLO., March 12.—Denver's esti- publicity man, also in charge of the mail-order
Then I'll Be Happy
"^"^ mated population at this time is over department of this firm, reported splendid prog-
I Never Knew
300,000. It is a health center, a haven for tour- ress. That goes for the musical instrument busi-
That Certain Party
ists. They boast of the fact in Denver that ness, as well as everything in music. He stated:
In the Middle of the Night
there are only twelve "You would be surprised how many musical
I Wonder Where My Baby Is To-night
days devoid of sun- organizations we are equipping these days with
Poor Papa (Has Got Nuthin' at All)
shine, on an average, all their instruments and we surely have a go-
I'd Climb the Highest Mountain (If I Knew
the year around. That getter department that is giving a certain type
I'd Find You)
is probably why the of service of the mutual variety."
Gimme a Little Kiss (Will Ya-Huh?)
many people I have
The music department is certainly working
Tentin' Down in Tennessee
come in contact with in perfect harmony, and why not? Charming
But I Do (You Know I Do)
"keep on the sunny lady, Emilie Kramer, is at the helm with a lot
What!
No Women
side." Denver claims of experience and so much courtesy that she is
Pining for Yon
to be the largest sheep bubbling over with it. Then it's also owing to
Somebody's Eyes
market in the U. S. A.; the fact that she has the assistance of Helen
Chinky Butterfly
perhaps that is why Keenan and Dorothy Crawford, who are nicely
Say It Again
Denver folks are so geared and on the job. The department is
He Ain't Done Right by Nell
gentle. Their slogan is: showing splendid gain over the year before. I
What Am I Supposed to Do?
"Live in Denver—The asked Mrs. Kramer: "Why is the letter 'a' in
The Wind Blew Thru His Whiskers
Sunshine City—It's the your name like honeysuckle?" She didn't have
Cecilia
Maurice Richmond
climate and you don't much time to think—she was too busy. I gave
I Wish't I Was in Peoria
her the answer quickly—"because the bees fol-
have to climb it, being a mile high."
Yes, Sir! That's My Baby
low
her
around."
Knight-Campbell Music Co.
Oh, How I Miss You To-night
Over the Counter Stuff
It is mighty pleasant to walk into an institu-
The Roses Brought Me You
Mr. Brown was patronizing the music de-
tion of a high-grade type and recognize many
Yearning
familiar, pleasant faces. That was exactly what partment and one of the ladies remarked to Mr.
Waltzing the Blues Away
I experienced when I first called, after a good Brown: "Your daughter tells me your wife is
Miami, You Owe a Lot to Me
helping of orange juice and some nice black having her voice cultivated." Mr. Brown: "Yes,
When Autumn Leaves Are Falling
coffee at the Albany Hotel. Mr. Hopkins, who and did she tell you that the rest of us were
Take This Rose
is at the steering wheel of a great many of growing wild."
Tell Me Why You and I Should Be Strangers
A charming young lady, who was also mak-
the activities of his firm, is very pleasant, but
The Day That I Met You
he was not entirely pleased with the present ing a purchase at the music counter, confided
conditions of the phonograph business. He is an incident to Mrs. Kramer that happened a
sold on the new Orthophonic Victor and it will, few nights ago; her cavalier was on a visit at
BOOKS THAT SELL
without a doubt, make history in the line; but the mansion of the lady we are talking about
New Universal Dance Folio
it is rather difficult to bring the future into and she said to the cavalier (let us call him
No. 10
X
Special Kdition for 1926
action now. In other words, if the anticipated Jack): "While you are asking papa for my
Peterson's Tkulcle Method
business could be harnessed to-day all would be hand I will play something lively on the piano."
World's Favorite Songs
wonderful, "If our supply of Orthophonic Vic- Jack: "I'd rather you wouldn't dearest—you
—
Tiddle De I kes
trolas were on our premises to supply the de- know daddy can't keep his feet still when he
hears lively music."
Strum It With Crumit
mand as well as the business we can get."
Charles E. Wells Music Co.
"Pop" Bohon is just as lively as ever in his
unassuming way which he acquired years back,
Shortly after my arrival at Denver I took a
Irving Berlin's Song Gems
being a "Hoosier" and the "Hoosier" is of the chance and telephoned my friend, Hadley Basker-
From the Musical Comedy Sensation
extremely, hospitable type. The marvelous thing ville, in charge of the wholesale and retail music
"THE COCOANUTS"
about "Pop" is that he always looks so well and and musical instrument department for this firm.
A Little Bungalow
feels the same. I asked him: "How do you get This was on a Sunday afternoon and, by the
that way?" He said: "The recipe is short and gods, he was there. After luncheon I went
Florida By the Sea
sweet—all you need is the right atmosphere and over and we had a nice, old-fashioned chat. He
We Should Care
a stiff upper lip, but, remember, moderation is remarked enthusiastically that he has made re-
The Monkey Doodle Doo
the big word. Early to bed and early to rise, markable gains over his own figures in his job-
Lucky Boy
and you will see a beautiful sunrise." I know bing department last year, and that this year
a good one about "Pop." It seems the big has started off with a bang. The Rocky Moun-
butter and egg man from San Francisco, Ed. tain region is going to have a wonderful year
Little, of Sherman, Clay & Co., was on one of in the music business, he said. Bask just basks
1607 Broadway, New York
his visits and in his usually cordial manner in- in work. In his cyclonic way he overlooks very
vited "Pop" out to dinner. It started with the little in his territory in the wholesale field and
appetizers, as usual, and they went right he is also planning for a big campaign in his lished through service is the cementing part and
through, as we would say, "from soup to nuts." retail department. The only criticism I can the ultimate result of success and friendship
During the meat course "Pop" asked Ed to offer is that he doesn't play enough. Let us with it.
The Denver Music Co.
pass the red liquor sauce, and Ed was rather sur- hope he will find some means of recreation other
When I greeted Miss Nell Frost she ap-
prised as he had never tasted that particular than preparing sales aids and getting down at
brand. Rut he was ready to sample it himself. 6 in the morning and staying until all hours of peared in the same peaceful and pleasant frame
"Pop" held on to it, however, with the remark the evening. It is wonderful that his wife and of mind, for I called on her just as soon as the
that he was going to keep it and take it home, little boy seem to know him and know him real day's business had opened. The genteel atmos-
and he told Ed he could just as well nickname well. The day was beautiful and Bask invited phere prevailed in the department as this lady
him "The Red Liquor Sauce Kid." Doesn't it me for a ride in his brand new Essex and his conductress with her heart-felt interest for her
beat the devil? Tf there was only some way sweet little wife, who was at the wheel, returned assistants keeps the air clear of any disturbing
for most of us to padlock the thirst. Little Miss me perfectly safe, though there was lots of ice elements. This charming trio, Irene Vineyard,
Bushnell, "Pop's" right-hand bower, is just as and snow. That the Denver people trust in God Jewel Nugent and Verona Donehue, certainly
ambitious as ever. She works spontaneously and is obvious by the way the majority of them must like their work as they display that atti-
is never obliged to set a goal for her day's sales. drive. I thanked her for the buggy ride. To tude on their faces. They surely wear that
She gets there without any great effort.
Bask success isn't so much a matter of selling typical Colorado Greeter's smile. Miss Frost
(Continued on page 43)
In a short interview, Harry J. Prada, the merchandise, but the confidence that is estab-
—
—
—
IRVING BERLIN, Inc.
MARCH 20, 1926
THE
MUSIC TRADE
41
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
High Up in the Rockies Denver Sends
a Message of Optimism for the Trade
Maurice Richmond, Head of the Richmond Musical Supply Corp., New York, Finds the Sheet
Music Dealers Contented With Their Lot and Expecting It to Be Better
SONGS THAT SELL
Always (new—Irving Berlin)
Remember (Irving Berlin)
Don't Wait Too Long (Irving Berlin)
Venetian Isles (Irving Berlin)
T\ ENVER, COLO., March 12.—Denver's esti- publicity man, also in charge of the mail-order
Then I'll Be Happy
"^"^ mated population at this time is over department of this firm, reported splendid prog-
I Never Knew
300,000. It is a health center, a haven for tour- ress. That goes for the musical instrument busi-
That Certain Party
ists. They boast of the fact in Denver that ness, as well as everything in music. He stated:
In the Middle of the Night
there are only twelve "You would be surprised how many musical
I Wonder Where My Baby Is To-night
days devoid of sun- organizations we are equipping these days with
Poor Papa (Has Got Nuthin' at All)
shine, on an average, all their instruments and we surely have a go-
I'd Climb the Highest Mountain (If I Knew
the year around. That getter department that is giving a certain type
I'd Find You)
is probably why the of service of the mutual variety."
Gimme a Little Kiss (Will Ya-Huh?)
many people I have
The music department is certainly working
Tentin' Down in Tennessee
come in contact with in perfect harmony, and why not? Charming
But I Do (You Know I Do)
"keep on the sunny lady, Emilie Kramer, is at the helm with a lot
What!
No Women
side." Denver claims of experience and so much courtesy that she is
Pining for Yon
to be the largest sheep bubbling over with it. Then it's also owing to
Somebody's Eyes
market in the U. S. A.; the fact that she has the assistance of Helen
Chinky Butterfly
perhaps that is why Keenan and Dorothy Crawford, who are nicely
Say It Again
Denver folks are so geared and on the job. The department is
He Ain't Done Right by Nell
gentle. Their slogan is: showing splendid gain over the year before. I
What Am I Supposed to Do?
"Live in Denver—The asked Mrs. Kramer: "Why is the letter 'a' in
The Wind Blew Thru His Whiskers
Sunshine City—It's the your name like honeysuckle?" She didn't have
Cecilia
Maurice Richmond
climate and you don't much time to think—she was too busy. I gave
I Wish't I Was in Peoria
her the answer quickly—"because the bees fol-
have to climb it, being a mile high."
Yes, Sir! That's My Baby
low
her
around."
Knight-Campbell Music Co.
Oh, How I Miss You To-night
Over the Counter Stuff
It is mighty pleasant to walk into an institu-
The Roses Brought Me You
Mr. Brown was patronizing the music de-
tion of a high-grade type and recognize many
Yearning
familiar, pleasant faces. That was exactly what partment and one of the ladies remarked to Mr.
Waltzing the Blues Away
I experienced when I first called, after a good Brown: "Your daughter tells me your wife is
Miami, You Owe a Lot to Me
helping of orange juice and some nice black having her voice cultivated." Mr. Brown: "Yes,
When Autumn Leaves Are Falling
coffee at the Albany Hotel. Mr. Hopkins, who and did she tell you that the rest of us were
Take This Rose
is at the steering wheel of a great many of growing wild."
Tell Me Why You and I Should Be Strangers
A charming young lady, who was also mak-
the activities of his firm, is very pleasant, but
The Day That I Met You
he was not entirely pleased with the present ing a purchase at the music counter, confided
conditions of the phonograph business. He is an incident to Mrs. Kramer that happened a
sold on the new Orthophonic Victor and it will, few nights ago; her cavalier was on a visit at
BOOKS THAT SELL
without a doubt, make history in the line; but the mansion of the lady we are talking about
New Universal Dance Folio
it is rather difficult to bring the future into and she said to the cavalier (let us call him
No. 10
X
Special Kdition for 1926
action now. In other words, if the anticipated Jack): "While you are asking papa for my
Peterson's Tkulcle Method
business could be harnessed to-day all would be hand I will play something lively on the piano."
World's Favorite Songs
wonderful, "If our supply of Orthophonic Vic- Jack: "I'd rather you wouldn't dearest—you
—
Tiddle De I kes
trolas were on our premises to supply the de- know daddy can't keep his feet still when he
hears lively music."
Strum It With Crumit
mand as well as the business we can get."
Charles E. Wells Music Co.
"Pop" Bohon is just as lively as ever in his
unassuming way which he acquired years back,
Shortly after my arrival at Denver I took a
Irving Berlin's Song Gems
being a "Hoosier" and the "Hoosier" is of the chance and telephoned my friend, Hadley Basker-
From the Musical Comedy Sensation
extremely, hospitable type. The marvelous thing ville, in charge of the wholesale and retail music
"THE COCOANUTS"
about "Pop" is that he always looks so well and and musical instrument department for this firm.
A Little Bungalow
feels the same. I asked him: "How do you get This was on a Sunday afternoon and, by the
that way?" He said: "The recipe is short and gods, he was there. After luncheon I went
Florida By the Sea
sweet—all you need is the right atmosphere and over and we had a nice, old-fashioned chat. He
We Should Care
a stiff upper lip, but, remember, moderation is remarked enthusiastically that he has made re-
The Monkey Doodle Doo
the big word. Early to bed and early to rise, markable gains over his own figures in his job-
Lucky Boy
and you will see a beautiful sunrise." I know bing department last year, and that this year
a good one about "Pop." It seems the big has started off with a bang. The Rocky Moun-
butter and egg man from San Francisco, Ed. tain region is going to have a wonderful year
Little, of Sherman, Clay & Co., was on one of in the music business, he said. Bask just basks
1607 Broadway, New York
his visits and in his usually cordial manner in- in work. In his cyclonic way he overlooks very
vited "Pop" out to dinner. It started with the little in his territory in the wholesale field and
appetizers, as usual, and they went right he is also planning for a big campaign in his lished through service is the cementing part and
through, as we would say, "from soup to nuts." retail department. The only criticism I can the ultimate result of success and friendship
During the meat course "Pop" asked Ed to offer is that he doesn't play enough. Let us with it.
The Denver Music Co.
pass the red liquor sauce, and Ed was rather sur- hope he will find some means of recreation other
When I greeted Miss Nell Frost she ap-
prised as he had never tasted that particular than preparing sales aids and getting down at
brand. Rut he was ready to sample it himself. 6 in the morning and staying until all hours of peared in the same peaceful and pleasant frame
"Pop" held on to it, however, with the remark the evening. It is wonderful that his wife and of mind, for I called on her just as soon as the
that he was going to keep it and take it home, little boy seem to know him and know him real day's business had opened. The genteel atmos-
and he told Ed he could just as well nickname well. The day was beautiful and Bask invited phere prevailed in the department as this lady
him "The Red Liquor Sauce Kid." Doesn't it me for a ride in his brand new Essex and his conductress with her heart-felt interest for her
beat the devil? Tf there was only some way sweet little wife, who was at the wheel, returned assistants keeps the air clear of any disturbing
for most of us to padlock the thirst. Little Miss me perfectly safe, though there was lots of ice elements. This charming trio, Irene Vineyard,
Bushnell, "Pop's" right-hand bower, is just as and snow. That the Denver people trust in God Jewel Nugent and Verona Donehue, certainly
ambitious as ever. She works spontaneously and is obvious by the way the majority of them must like their work as they display that atti-
is never obliged to set a goal for her day's sales. drive. I thanked her for the buggy ride. To tude on their faces. They surely wear that
She gets there without any great effort.
Bask success isn't so much a matter of selling typical Colorado Greeter's smile. Miss Frost
(Continued on page 43)
In a short interview, Harry J. Prada, the merchandise, but the confidence that is estab-
—
—
—
IRVING BERLIN, Inc.
Future scanning projects are planned by the International Arcade Museum Library (IAML).