Music Trade Review
Issue: 1925 Vol. 81 N. 5 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
AUGUST 1, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Dance Folios Do Not Decrease the
Sales of the Popular Dance Numbers
SONGS THAT SELL
Many Instances on Record Where the Publication of a Dance Number in a Folio Book Has
Increased Its Popularity and Consequently Its Sales in Sheet Music Form
Yearning
T N correspondence received by The Review
following the recent convention of the Na-
tional Association of Sheet Music Dealers some
pointed and some constructive references were
made as to the future of popular dance folios.
These comments were both pro and con.
Some opinions were expressed as to the ad-
visability of including in current folios current
dance successes. Those who were for the elim-
ination of folios invariably were retailers who
felt the competition of syndicate stores in their
cities. The syndicates, it seems, more often
than not retail dance folios at much under the
marked, price. The dealers feel that meeting
such prices absorbs any profit the sale of folios
may have. Dealers who are able to maintain
the marked price in making sales seemingly are
not adverse to further offerings of this nature.
While it is true some expressed the opinion
than dance folios curtailed the sales of popular
selections, there was in no instance proof that
this was so. While individual instances were
recorded there were not any general experi-
ences.
The popular publishers as well as the dealers
are vitally interested in just what the dance
folio accomplishes. After all they have more
at stake than the individual dealer and, if it is
true that folios do reduce the sales of popular
prints of the same titles to any appreciable
extent, they will be the first to concede the
point and withdraw the issuance of such publi-
cations.
The popular publishers, however, have just
as much evidence that the dance folio is not
injurious as has been gathered elsewhere that it
is. Indeed there have been several instances
on record where numbers that have been in-
cluded in popular folios had six or eight months
afterwards jumped into national popularity. In
such instances the dance folio can be credited
with carrying on a certain amount of propa-
ganda in favor of the particular popular prints
in question.
There is a tendency among popular publish-
ers to get out fewer dance folios than was the
case a year ago. They are in most instances
giving the dance folio problem first-hand at-
tention and it is almost certain that the decision
will at least be for fewer folios and that those
issued will be brought out at such time as will
do the retail music dealer the most good.
There are so many conditions affecting the
sale of popular music, particularly novelties and
fox trots, that to blame any considerable por-
tion of the reduction of popular sales to the
dance folio would undoubtedly be most unfair.
Among these is the intensive competition among
fox trots. No sooner does one achieve national
recognition than the favor of the public passes
to the next most timely offering. Radio un-
doubtedly has had an effect on the sale of fox
trots. Its influence on ballads and vocal ren-
ditions is probably more favorable. Then we
have the popularity of the automobile, which evi-
dently takes millions out of the homes of the
country each day. We have many other outside
influences that take up the leisure hours of
Americans, numerous other items that in the
aggregate have a no small bearing on home
life. This, however, can be left to our readers
who only need to consider present-day home life.
Oh, How I Miss You Tonight
When You and I Were Seventeen
Ukulele Lady
Yes,
Sir! That's My Baby
Silver Head
Sonya (Yup Alay Yup)
Cecilia
On a Night Like This
The Whole World Is Dreaming of Love
Summer Nights
My Sweetie Turned Me Down
Suite Sixteen
So That's the Kind of a Girl You Are
Waitin' for the Moon
Liberty Theatre to
Broadcast Its Concerts
Contestants in Weekly Event of Portland
House to Have Opportunity of Being Heard
Over the Radio
PORTLAND, ORE., July 22.—The Liberty Theatre
has for a number of seasons co-Operated with
the Portland sheet music dealers in presenting
to the public the new issues as they are released.
This has greatly stimulated the sale of these
numbers and it has also been the means of re-
viving songs of older caliber. To show the
trend of affairs in the music world, particularly
radio, these concerts will in the future be known
as "Radio Rehearsals." Five songs will be sung
as formerly by the contestants each week but
from now on the winners will also have the
privilege of singing by way of radio. The songs
recently featured were "Pal That I Loved,"
"Take Me Back To Your Heart," "Sweet
Georgie Brown," "Silver Threads Among the
Gold" and "Oh, Ah!"
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Say, Arabella
Alone at Last
—
Sing Loo
One Smile
BOOKS THAT SELL
STRUM IT WITH CRUM1T—Songs for
Ukulele
TIDDLE DE UKES—Comic Songs for
the Ukulele
X Universal Dance Folio No. 9 (New)
Peterson's Ukulele Method
World's Favorite Songs
Hits from TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
Trot
[Melody With
Great Dance Rhythm.
w
AMidhty Blue
Fox Trot Son£ L
RAYMOND EGAN
RICHARD WHIT1
OWEN tflURPHY
AL SHERMAN
mi BEN BEANIE
THE
46
MUSIC TRADE
REVIEW
AUGUST 1, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Dance Folios Do Not Decrease the
Sales of the Popular Dance Numbers
SONGS THAT SELL
Many Instances on Record Where the Publication of a Dance Number in a Folio Book Has
Increased Its Popularity and Consequently Its Sales in Sheet Music Form
Yearning
T N correspondence received by The Review
following the recent convention of the Na-
tional Association of Sheet Music Dealers some
pointed and some constructive references were
made as to the future of popular dance folios.
These comments were both pro and con.
Some opinions were expressed as to the ad-
visability of including in current folios current
dance successes. Those who were for the elim-
ination of folios invariably were retailers who
felt the competition of syndicate stores in their
cities. The syndicates, it seems, more often
than not retail dance folios at much under the
marked, price. The dealers feel that meeting
such prices absorbs any profit the sale of folios
may have. Dealers who are able to maintain
the marked price in making sales seemingly are
not adverse to further offerings of this nature.
While it is true some expressed the opinion
than dance folios curtailed the sales of popular
selections, there was in no instance proof that
this was so. While individual instances were
recorded there were not any general experi-
ences.
The popular publishers as well as the dealers
are vitally interested in just what the dance
folio accomplishes. After all they have more
at stake than the individual dealer and, if it is
true that folios do reduce the sales of popular
prints of the same titles to any appreciable
extent, they will be the first to concede the
point and withdraw the issuance of such publi-
cations.
The popular publishers, however, have just
as much evidence that the dance folio is not
injurious as has been gathered elsewhere that it
is. Indeed there have been several instances
on record where numbers that have been in-
cluded in popular folios had six or eight months
afterwards jumped into national popularity. In
such instances the dance folio can be credited
with carrying on a certain amount of propa-
ganda in favor of the particular popular prints
in question.
There is a tendency among popular publish-
ers to get out fewer dance folios than was the
case a year ago. They are in most instances
giving the dance folio problem first-hand at-
tention and it is almost certain that the decision
will at least be for fewer folios and that those
issued will be brought out at such time as will
do the retail music dealer the most good.
There are so many conditions affecting the
sale of popular music, particularly novelties and
fox trots, that to blame any considerable por-
tion of the reduction of popular sales to the
dance folio would undoubtedly be most unfair.
Among these is the intensive competition among
fox trots. No sooner does one achieve national
recognition than the favor of the public passes
to the next most timely offering. Radio un-
doubtedly has had an effect on the sale of fox
trots. Its influence on ballads and vocal ren-
ditions is probably more favorable. Then we
have the popularity of the automobile, which evi-
dently takes millions out of the homes of the
country each day. We have many other outside
influences that take up the leisure hours of
Americans, numerous other items that in the
aggregate have a no small bearing on home
life. This, however, can be left to our readers
who only need to consider present-day home life.
Oh, How I Miss You Tonight
When You and I Were Seventeen
Ukulele Lady
Yes,
Sir! That's My Baby
Silver Head
Sonya (Yup Alay Yup)
Cecilia
On a Night Like This
The Whole World Is Dreaming of Love
Summer Nights
My Sweetie Turned Me Down
Suite Sixteen
So That's the Kind of a Girl You Are
Waitin' for the Moon
Liberty Theatre to
Broadcast Its Concerts
Contestants in Weekly Event of Portland
House to Have Opportunity of Being Heard
Over the Radio
PORTLAND, ORE., July 22.—The Liberty Theatre
has for a number of seasons co-Operated with
the Portland sheet music dealers in presenting
to the public the new issues as they are released.
This has greatly stimulated the sale of these
numbers and it has also been the means of re-
viving songs of older caliber. To show the
trend of affairs in the music world, particularly
radio, these concerts will in the future be known
as "Radio Rehearsals." Five songs will be sung
as formerly by the contestants each week but
from now on the winners will also have the
privilege of singing by way of radio. The songs
recently featured were "Pal That I Loved,"
"Take Me Back To Your Heart," "Sweet
Georgie Brown," "Silver Threads Among the
Gold" and "Oh, Ah!"
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Say, Arabella
Alone at Last
—
Sing Loo
One Smile
BOOKS THAT SELL
STRUM IT WITH CRUM1T—Songs for
Ukulele
TIDDLE DE UKES—Comic Songs for
the Ukulele
X Universal Dance Folio No. 9 (New)
Peterson's Ukulele Method
World's Favorite Songs
Hits from TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
Trot
[Melody With
Great Dance Rhythm.
w
AMidhty Blue
Fox Trot Son£ L
RAYMOND EGAN
RICHARD WHIT1
OWEN tflURPHY
AL SHERMAN
mi BEN BEANIE
Future scanning projects are planned by the International Arcade Museum Library (IAML).