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THE
MUSIC TRADE
REVIEW
AUGUST 1, 1925
by a card stating, "If you have not got a Bacon
banjo in your orchestra, your orchestra is not
complete." A special sale of ukuleles was fea-
tured by another group of instruments. The
ukes make their appeal to those going out to
Opening Weeks of July Better Than the Latter Part of the Month—New Music-Arts Building the lakes for vacations, while the organization
Plans Modified—Records Showing Activity in the Local Music Stores
of many dance orchestras to play at Wisconsin
resorts is responsible for part of the activity
July has been a fairly satisfactory month in in this department.
1V/IILWAUKEE, WIS., July 29.—Although the
improvement in business during the early the Baldwin piano department at the Wm. A.
Representatives of several Eastern music
part of the month has put many music Kaun Music Co., according to Ralph L. Pettit, houses called at the Hamblitzer Music House
houses up to last year's July record, there has manager. He states that some nice business last week including Otto P. Schroeder; Art
been a little lull in the local demand during has been placed on the books during the month, Hauser of Carl Fischer; Emil Pflock of the
the past week. Pianos, in particular, have not including several big grand sales to prominent Boston Music Co.; Joseph M. Skilton of G.
been moving as well during the past seven or people of the city. He mentioned particularly Schirmer, Inc.; and Carl Ludwig, a new pub-
eight days as they did prior to that time, and the selection of a Baldwin grand piano by the lisher of Cleveland, Ohio, who was here in the
the movement of smaller merchandise has not Plankington Hotel to be used in the Sky Room, interests of his orchestra movie catalog.
been able to bring figures up to the three pre- an attractively decorated dining room where Hamblitzer's report that things are generally
ceding weeks.
music is provided for dancing throughout the quiet in the sheet music trade during the Sum-
mer months, but the opening of Fall business
"Things have been a little slow this week as evening.
George Lawrence, an official of the Baldwin is expected at the beginning of September. At
sales on larger stuff have not been as brisk,"
present, comedy songs for the ukulele have been
stated Hugh M. Holmes, vice-president and man- Co., was a visitor in Milwaukee last week.
ager of the J. B. Bradford Piano Co., which
Stringed instruments for vacation use have attracting the most attention.
features the Duo-Art. Mr. Holmes said that re- been showing marked activity at the Kesselman-
A ceremony of interest to the music trade
producing instruments have not been so active O'Driscoll Co., home of the Ampico, during the was the recent marriage of Miss Irmgard
and the movement in grands was not quite up Summer. Ukuleles and banjos have been spe- Mondschein, daughter of S. A. Mondschein, to
to the preceding week. However, this firm cially featured through window displays with Henry J. Wagner. Mr. Mondschein is vice-
expects to go ahead of last year for the month. considerable success. A group of banjos dis- president of the Edmund Gram Piano Manufac-
The record business at Bradford's has shown played in one part of the window was marked turing Co.
a steady increase during the past three months,
according to Mr. Holmes. After taking a little
twenty-five years ago this month with a few
drop during March and April, sales in this de-
dollars capital in a small room sixteen feet
partment have increased each month since the
wide. Soon after the business was moved to a
beginning of May. Mr. Holmes attributes much
larger store at the site on North Main street,
of the immediate demand to college people Well Known Washington Dealers Complete still occupied by the concern in greatly enlarged
home for vacation. These young people find
Quarter of a Century of Activity in Capital quarters.
that their parents have not purchased new
Retail Piano Trade
Much publicity has been given the event in
records for several months, and are quick to
the local newspapers, a feature of which was
remedy the fact. Victrola sales at this store
The recent celebration of the twenty-fifth the unique photograph shown in the accom-
have also helped the record business during anniversary of the founding of Ben Reynolds panying illustration. It is interesting to com-
the past week.
& Co., prominent piano dealers in Washington, pare the ornate upright piano of twenty-five
The Orth Music Co., which features the
Brunswick line, also reports exceptional activ-
ity in records this month. A. V. Orth, presi-
dent, states that the new waltz, "Sometime,"
just released by Brunswick, has been showing
up very well, and "Sweet Georgie Brown" has
been maintaining its popularity.
"The record business has been exceptionally
good this month," Mr. Orth said. "Machines
have been pretty good, and combinations have
been fair. Brunswick Radiolas have been sold
mostly to people who were getting married
or were refurnishing their homes. A lew have
come in to ask about prices without saying they
intended to buy in the Fall, but there is very
little real demand for these instruments at
present."
Slight changes have been made in original
plans for the new Music-Arts Building, which
is the name adopted for the building on the
northwest corner of Broadway and Mason
streets to be devoted in the future to the in-
terests of music and art. The change comes
as a result of the announcement that the Wis-
consin College of Music has leased the entire
seventh floor of the building, a deal which is
said to involve $90,000. The concert hall which
was planned for the second floor of the build-
ing has now been abandoned in favor of a
deluxe recital hall to be located on the top
floor. The space to be occupied by the school
will be completely remodeled and the audi-
torium installed at a cost of approximately $35,-
000. Development of this build'ng as a music
center for the city is of interest to the trade in gen-
eral, as it has been announced that the Kessel-
man-O'Driscoll Co., home of the Ampico; and
the Carberry-Parker Co., which features the
Window Display Celebrating Reynolds' Twenty-fifth Anniversary
Chickering and the Ampico, will occupy promi- Pa., recalls the days of old-time piano selling years ago, shrouded in its elaborate scarf, with
nent positions on the ground floor of the build- methods, when it was possible for a young man the beautiful instruments now in vogue. The
ing. The Blumenfeld-Locher Co., which now to start business with a minimum of cash, and young man standing at the piano is Elmer Rey-
occupies the location, holds a lease until May 1, achieve success, provided there was behind his nolds, son of the founder, who has grown up
1926, and alterations will not be started until effort the determination to succeed. Ben Rey- with the business and is now its active man-
this millinery firm completes plans for removal. nolds started his piano business in Washington ager.
Milwaukee Music Merchants Report a
Slight Lull in the Demand for Pianos
Ben Reynolds & Go.
Twenty-fifth Anniversary
Highest
Quality
Highest
Quality