Music Trade Review
Issue: 1925 Vol. 81 N. 3 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
JULY 18, 1925
Handling Only the One Make of Radio
The Barringer Sales Co., of Cincinnati, Handles Only the Atwater Kent Line, Thus Finding It Easier to
Service Properly and to Concentrate on Its Sales Work—A Unique Radio Store With
Policies That Hold Many Good Examples for the Retail Music Merchants
UCH has been said about the instruments, but there is also a broader service
crease the business of the warm season. At
weather," asserted the immortal
which is more or less in the nature of a school. any rate, it takes a certain length of time to
Mark Twain, "but nothing has been That is, each customer is taught how to operate become established in any business, and this is
done about it." This may be paraphrased by
his set properly, and eight men, each of whom
as good a time as any to build it up. When
saying, "Much has been said about standardiz- has been trained carefully in the factory of the Fall comes, we will be known, our merchandise
ing the retail radio business and its service, but manufacturer, stand ready at all times to give
will be known and our service will be known,
not many steps have as yet been taken in this this important form of service, either in the which we regard as more than half the battle.
direction."
store or at the home of the owner of the in- We are not going to let a supposedly dull sea-
son keep us from making an effort to sell. Even
What seems to be important progress in the strument.
matter has been made by the Barringer Radio
The greater part of the selling is done on the if we are not able to make a large volume of
Sales Co., of which W. Ross Barringer is outside by these factory-trained men, whose sales we shall make acquaintances and develop
president and D. N. Wyre, manager. On training included modern methods of specialty- a large number of prospects."
March 1 the company
Every evening a ra-
opened up an unusual
dio cpneert is given in
store with an unusual
the salon, and as it is
service, at 435 Walnut
in the Hotel Gibson,
street, Cincinnati, in the
the music is enjoyed by
Hotel Gibson building.
Cincinnatians who flock
The company's first
there to dinners and en-
step in standardization
tertainments, as well as
was the decision to con-
by guests from other
fine itself to one line
This is the larg-
b l iJE
111 cities.
of goods—the Atwater
est hotel in the city,
•SBiliE^Vllu'^iiY
Kent. Its second step
having more than a
was in the standardiza-
thousand rooms, and
tion of its service, and
the patronage it affords
to this end factory-
is quite an item.
trained experts were
For the past nine
employed. |ln this way
fe: .
• .
1 years Mr. Wyre was
they know every detail
connected with the Mc-
of the one line handled
Alpin chain of depart-
....
^
and do not have to
ment stores, and be-
trouble about any other
cause of this he has
make.
gained a broad expe-
The merchandise sold
rience in putting mer-
and the service given
chandise before the
are by no means the
public in an attractive
only exclusive feature
Attractive Wareroom Display of the Barringer Radio Sales Co.
and persuasive way.
of this company. Using the term in an artistic selling, as well as the technique of the radio.
His ideas of what may be called "merchandis-
These are assisted and backed up by liberal ad- ing intrigue," using the latter word in its mod-
and unobjectionable sense, the store is "exclu-
sive" beyond compare. That is, it has a vertising in the city's daily newspapers, this be- ern sense, are new. They differ from the con-
"homey" atmosphere, and it shows radio as it ing of a distinctive and attractive nature.
ventional, but the quick response which has
In connection with its service feature the com- come clearly indicates that the people like them.
should blend harmoniously into the other fur-
nishings of a tasteful and well-arranged living pany sends at intervals a letter to persons who At least the store is doing business, even in
room or drawing room. Refined people, you are using the make of radio on which it spe- Summer, which is the final test.
"We are interested in knowing
know, do not have a parlor any more. And cializes.
refinement is the word that characterizes this whether you are getting the best results from
your outfit," it writes. The letter closes by
store the best.
Never before, it seems safe to say, has radio saying: "If, at any time, you believe that your
Dcen arranged with a special view to pleasing set is not operating at the greatest possible ef-
the women. In most radio stores one sees ficiency, do not hesitate to let us know. Call Manager of Radio Department of Hardman,
Peck & Co., Brooklyn Store, Back From
there is an unsightly array of parts, with coun- Main 4307, and we will be glad to send one of
Visit Abroad
ters, showcases and shelves. These may be all our experts to inspect your set and make any
right for the mere men, but they do not please necessary adjustments."
L. Cerf, for many years floor manager of
the feminine eye. Perhaps the owner has for-
Manager Wyre, when asked why they had
gotten, if he ever knew it, that the female is opened a radio business so near to the time the Flatbush avenue warerooms of Hardman,
Peck & Co., in Brooklyn, N. Y., and for the
the more deadly of the race when it comes when the season commonly gets dull, replied:
to destroying the bank balance. Well, she is,
"It is true that there always will be busy sea- past year manager of the radio department of
for she spends about 80 per cent of the family sons and dull seasons in the radio business, but the store, has just returned from a short trip
funds.
we think that intensive selling methods will in- to Europe, taken for his health. Mr. Cerf
stated that he was amazed at the apparent back-
The place—it is n.ot right to call it a store—
wardness of the European nations in taking
is truly a salon, and with its distinctive Spanish
up radio. He added that Germany was the
interior it is quite different from the usual place
most advanced of the European nations in radio
where radio is sold. The color scheme is putty
manufacture, but was still many years behind
and Castilian red, with Spanish furniture of
us, most of the instruments appearing to be
walnut. Interesting features are the torchiers,
identical with those which were in common use
with old Spanish gold finish, the shades being
• "Perfected" "Crown"
in America in 1923.
of parchment, striped in red and black, and
Other employes of Hardman, Peck & Co.,
giving a subdued light, without glare.
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
New York, making European trips this Sum-
The wood-block wall panels are in deep red
whole world at Paris 1900. For generations
mer, include Harvey Weigand and Philip Bes-
tones, and the old gold window hangings are
the standard, and used on the greatest num-
serman of the sales force. Mr. Besserman will
of fabric in the Spanish note. Beautiful hang-
ber of pianos in the world.
make an extensive trip through Central Europe,
ings adorn the walls, and spacious "comfy"
Services of oar Acoustic Engineer always available
accompanied by his wife.
chairs make one feel as though in a home of
—free Illustrated books—free
refined, cultured people. It gives the visitor
The Rrunswick Shop, Inc., of Chicago, 111.,
confidence in the judgment of the personnel.
ACOUSTIC DEPARTMENT
has filed papers recently for changing its name
Company
The idea of the management is to capitalize
208 S. LA SALLE ST.. CHICAGO
to the Gulbransen Brunswick Music Co.
on service. There is not only service for the
"M
JBlL
il
J. Gerf Sees Little Radio
Progress Made in Europe
American
Piano Wire
American Steel & Wire
THE MUSIC TRADE
REVIEW
JULY 18, 1925
Handling Only the One Make of Radio
The Barringer Sales Co., of Cincinnati, Handles Only the Atwater Kent Line, Thus Finding It Easier to
Service Properly and to Concentrate on Its Sales Work—A Unique Radio Store With
Policies That Hold Many Good Examples for the Retail Music Merchants
UCH has been said about the instruments, but there is also a broader service
crease the business of the warm season. At
weather," asserted the immortal
which is more or less in the nature of a school. any rate, it takes a certain length of time to
Mark Twain, "but nothing has been That is, each customer is taught how to operate become established in any business, and this is
done about it." This may be paraphrased by
his set properly, and eight men, each of whom
as good a time as any to build it up. When
saying, "Much has been said about standardiz- has been trained carefully in the factory of the Fall comes, we will be known, our merchandise
ing the retail radio business and its service, but manufacturer, stand ready at all times to give
will be known and our service will be known,
not many steps have as yet been taken in this this important form of service, either in the which we regard as more than half the battle.
direction."
store or at the home of the owner of the in- We are not going to let a supposedly dull sea-
son keep us from making an effort to sell. Even
What seems to be important progress in the strument.
matter has been made by the Barringer Radio
The greater part of the selling is done on the if we are not able to make a large volume of
Sales Co., of which W. Ross Barringer is outside by these factory-trained men, whose sales we shall make acquaintances and develop
president and D. N. Wyre, manager. On training included modern methods of specialty- a large number of prospects."
March 1 the company
Every evening a ra-
opened up an unusual
dio cpneert is given in
store with an unusual
the salon, and as it is
service, at 435 Walnut
in the Hotel Gibson,
street, Cincinnati, in the
the music is enjoyed by
Hotel Gibson building.
Cincinnatians who flock
The company's first
there to dinners and en-
step in standardization
tertainments, as well as
was the decision to con-
by guests from other
fine itself to one line
This is the larg-
b l iJE
111 cities.
of goods—the Atwater
est hotel in the city,
•SBiliE^Vllu'^iiY
Kent. Its second step
having more than a
was in the standardiza-
thousand rooms, and
tion of its service, and
the patronage it affords
to this end factory-
is quite an item.
trained experts were
For the past nine
employed. |ln this way
fe: .
• .
1 years Mr. Wyre was
they know every detail
connected with the Mc-
of the one line handled
Alpin chain of depart-
....
^
and do not have to
ment stores, and be-
trouble about any other
cause of this he has
make.
gained a broad expe-
The merchandise sold
rience in putting mer-
and the service given
chandise before the
are by no means the
public in an attractive
only exclusive feature
Attractive Wareroom Display of the Barringer Radio Sales Co.
and persuasive way.
of this company. Using the term in an artistic selling, as well as the technique of the radio.
His ideas of what may be called "merchandis-
These are assisted and backed up by liberal ad- ing intrigue," using the latter word in its mod-
and unobjectionable sense, the store is "exclu-
sive" beyond compare. That is, it has a vertising in the city's daily newspapers, this be- ern sense, are new. They differ from the con-
"homey" atmosphere, and it shows radio as it ing of a distinctive and attractive nature.
ventional, but the quick response which has
In connection with its service feature the com- come clearly indicates that the people like them.
should blend harmoniously into the other fur-
nishings of a tasteful and well-arranged living pany sends at intervals a letter to persons who At least the store is doing business, even in
room or drawing room. Refined people, you are using the make of radio on which it spe- Summer, which is the final test.
"We are interested in knowing
know, do not have a parlor any more. And cializes.
refinement is the word that characterizes this whether you are getting the best results from
your outfit," it writes. The letter closes by
store the best.
Never before, it seems safe to say, has radio saying: "If, at any time, you believe that your
Dcen arranged with a special view to pleasing set is not operating at the greatest possible ef-
the women. In most radio stores one sees ficiency, do not hesitate to let us know. Call Manager of Radio Department of Hardman,
Peck & Co., Brooklyn Store, Back From
there is an unsightly array of parts, with coun- Main 4307, and we will be glad to send one of
Visit Abroad
ters, showcases and shelves. These may be all our experts to inspect your set and make any
right for the mere men, but they do not please necessary adjustments."
L. Cerf, for many years floor manager of
the feminine eye. Perhaps the owner has for-
Manager Wyre, when asked why they had
gotten, if he ever knew it, that the female is opened a radio business so near to the time the Flatbush avenue warerooms of Hardman,
Peck & Co., in Brooklyn, N. Y., and for the
the more deadly of the race when it comes when the season commonly gets dull, replied:
to destroying the bank balance. Well, she is,
"It is true that there always will be busy sea- past year manager of the radio department of
for she spends about 80 per cent of the family sons and dull seasons in the radio business, but the store, has just returned from a short trip
funds.
we think that intensive selling methods will in- to Europe, taken for his health. Mr. Cerf
stated that he was amazed at the apparent back-
The place—it is n.ot right to call it a store—
wardness of the European nations in taking
is truly a salon, and with its distinctive Spanish
up radio. He added that Germany was the
interior it is quite different from the usual place
most advanced of the European nations in radio
where radio is sold. The color scheme is putty
manufacture, but was still many years behind
and Castilian red, with Spanish furniture of
us, most of the instruments appearing to be
walnut. Interesting features are the torchiers,
identical with those which were in common use
with old Spanish gold finish, the shades being
• "Perfected" "Crown"
in America in 1923.
of parchment, striped in red and black, and
Other employes of Hardman, Peck & Co.,
giving a subdued light, without glare.
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
New York, making European trips this Sum-
The wood-block wall panels are in deep red
whole world at Paris 1900. For generations
mer, include Harvey Weigand and Philip Bes-
tones, and the old gold window hangings are
the standard, and used on the greatest num-
serman of the sales force. Mr. Besserman will
of fabric in the Spanish note. Beautiful hang-
ber of pianos in the world.
make an extensive trip through Central Europe,
ings adorn the walls, and spacious "comfy"
Services of oar Acoustic Engineer always available
accompanied by his wife.
chairs make one feel as though in a home of
—free Illustrated books—free
refined, cultured people. It gives the visitor
The Rrunswick Shop, Inc., of Chicago, 111.,
confidence in the judgment of the personnel.
ACOUSTIC DEPARTMENT
has filed papers recently for changing its name
Company
The idea of the management is to capitalize
208 S. LA SALLE ST.. CHICAGO
to the Gulbransen Brunswick Music Co.
on service. There is not only service for the
"M
JBlL
il
J. Gerf Sees Little Radio
Progress Made in Europe
American
Piano Wire
American Steel & Wire
Future scanning projects are planned by the International Arcade Museum Library (IAML).