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Music Trade Review

Issue: 1925 Vol. 81 N. 25 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
DECEMBER 19, 1925
MUSIC
TRADE
REVIEW
9
defects we will take care of these accord-
ing to our guarantee. Otherwise, after the sixty-
day period, there is a charge of $1.50 a call, and
the customer understands that at all times he
will have to pay for any other costs, such as
662 Pianos Exported in October, 1925, as Compared With 440 Instruments in October, 1924— batteries, tubes, etc., and the sales force is in-
1,389 Players and 1,091 Exported in Those Months Respectively
structed to see that the customer understands
this thoroughly.
The exports of player-pianos show that 1,389
VXTASHINGTON, D. C, December 14.—The
"The distance question which comes up so
* summary of exports and imports of the of these instruments, valued at $428,805, were often is also handled in the same way. The
commerce of the United States for the month exported during October, 1925, as compared with customer is givep to understand that distance
of October, 1925, the latest period for which $1,091, valued at $356,739, exported in 1924. The depends not only on the set, but upon location,
it has been compiled, has just been issued, as ten months' total shows that 12,706 player- elements, etc., beyond our control. We will
pianos, valued at $3,742,760, were exported dur- demonstrate the set at the warerooms satisfac-
follows:
The dutiable imports of musical instruments ing 1925, as compared with 9,023 player-pianos, torily and do not believe it is necessary to dem-
and parts, including strings, during October, valued at $2,845,002, for the same period during onstrate the instrument in the home before the
1925, amounted to $393,174. The ten months' 1924.
customer buys. We sell the set at the time dem-
The. exports of perforated music rolls for the onstrated in the showrooms, bringing the cus-
total, ending October, 1925, shows importations
month of October, 1925, amounted in value to tomers' attention to such benefits as the edu-
valued at $3,075,398.
The total domestic exports of musical instru- $27,088, as compared with $23,749, in 1924. The cational features, found in lectures for the
ments for October, 1925, amounted to $1,302,083, ten months' total amounts in value to $236,594, grown-ups as well as children, also the many
as compared with $1,275,141 for the same period as compared with $219,296, in exports for the home entertainment features, including music.
of the previous year. The ten months' exporta- same period in 1924.
We avoid technicalities as much as possible, as
Player-piano actions and parts thereof shipped they only confuse the customer.
tions of musical instruments amounted to $10,-
998,843 in 1925, as against $9,997,084 in 1924. abroad during October, 1925, were valued at
"The prospects are secured through our out-
This is an increase of $1,001,759 over the period. $40,146. The exports of piano actions proper and side sales force, advertising and, of course, drop-
Of the aggregate exportations in October parts thereof were valued at $17,191.
in trade. In handling reliable standard lines we
Band instruments to the value of $44,763 were meet cut-price competition on the basis that
there were 122 organs, valued at $21,052, as com-
pared with 96 organs, valued at $8,409, in 1924. shipped abroad during October, 1925, while these companies will not allow cut prices and
The ten month's total showed that we export- string instruments totaled $29,638.
as the public begins to realize that it cannot
The value of all other musical instruments secure standard merchandise at reduced prices
ed 1,626 organs, valued at $227,013, in 1925, and
1,185 organs, valued at $119,596, for the same pe- and parts thereof which were exported was fig- it will naturally turn to the established house.
ured at $148,396.
riod in 1924.
Again, many have had experience with cut-rate
The countries to which these instruments
In October, 1925, we exported 662 pianos, val-
sales and bought a cut-price radio only to find
were
sent
and
the
values
thereof
are
as
fol-
ued at $146,293, as compared with 440 pianos,
that it is not satisfactory."
valued at $102,938, for the same period of the lows: Spain, $7,088; other Europe, §16,777; Can-
ada,
$22,101;
Mexico,
$86,921;
Cuba,
$30,567;
previous year. The ten months' total shows
4,512 pianos, valued at $1,026,454, as compared Argentina, $27,338; other South America, $53,-
with 4,330 pianos, valued at $1,034,932, for the 798; Australia, $275,511; and all other countries,
$54,997.
same period of 1924.
October Exports of Pianos and Player-
Pianos Both Show Substantial Advance
Receiver Appointed for
Ware Radio Corporation
nitely, purchasers in some instances finally being
persuaded to buy a more expensive instrument
than the one contracted for originally.
Stark B. Ferris Placed in Temporary Charge
of Affairs of Radio Manufacturing Concern
—Frozen Assets Given as Cause
McHugh Wins First Prize
for Fire-Fighting Slogan
On application of William H. Frassc, presi-
dent of the Daven Radio Corp., of Newark,
Judge Knox in the United States District Court
appointed Stark B. Ferris temporary receiver
of the Ware Radio Corp., 52 West Forty-second
street, New York, under bond of $25,000. Paul
Ware, president of the Ware Radio Corp.,
agreed to the temporary receivership and argu-
ments will be heard on December 30 on a motion
to show cause why it should not be made per-
manent.
Mr. Frasse, in his application for a receiver-
ship, declared that the trouble grew out of lack
of ready cash. He stated that the Ware Corp.
had large inventories and large assets, but that
the latter were not liquid.
President of Standard Aotion Co., of Cambridge,
Mass., Awarded Prize of $1,000 by Fire Equip-
ment Manufacturers
Plan to Investigate Bait
Advertising in Cleveland
Better Business Commission of the Cleveland
Advertising Club to Investigate Complaints
Made Against Certain Local Piano Houses
CLEVELAND, O., December 14.—One of the jobs
imposed on the Cleveland Better Business Com-
mission of the Advertising Club is investigating
complaints from persons who say they try to
purchase pianos advertised as "leaders." These
complaints say that when the prospective buy-
ers enter the stores featuring these advertised
instruments "something a little more expensive"
is offered. Some complaints assert salesmen
have accepted deposits on the advertised
"leaders," but deliveries were held back indefi-
Highest
Quality
The Fire Equipment Manufacturers' Institute,
of Cleveland, O., which recently completed a
nation-wide contest for a suitable slogan for
the fire-fighting equipment industry, has an-
nounced the awarding of the principal prize of
$1,000 to Charles L. McHugh, president of the
Standard Action Co., Cambridge, Mass., for his
slogan "Fortify For Fire Fighting." Many
thousands of slogans were submitted in the con-
test and the judges had quite a task in making
a suitable selection.
The purpose of the campaign is to bring home
to the American public the necessity for taking
steps to reduce the enormous fire loss in the
country, which last year alone amounted to
over $500,000,000 in property and took a toll of
15,000 lives.
How Chicago Dealers
Increase Radio Volume
Pratt Read
Products
Keys Actions
Players
We invite your inquiries on
ivory heads and tails, sharps,
piano action parts, player ac-
tion parts including stacks,
motors, spool boxes, etc., or
any items our regular prod-
ucts suggest.
Established in 1806
at Deep River, Conn.
Still there.
(Continued from page 5)
them. This method has brought the average
price under $200. We have also found that peo-
ple believe that new developments are being
made and they are therefore not inclined to buy
the real high-priced sets.
"Our merchandise is guaranteed from defects
in workmanship for one year; after installing
the set we will give sixty days' service without
charge and, of course, if there are merchandise
PRATT, READ & CO.
The PRATT READ PLAYER ACTION CO.
Oldest and Best
Highest
Quality

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