Music Trade Review
Issue: 1925 Vol. 81 N. 25 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
DECEMBER 19, 1925
Arling Shaeffer Back
From a Long Trip
Traveled 3,500 Miles and Reports Dealers Op-
timistic Regarding Prospects for Future Bus-
iness
MUSIC
TRADE
REVIEW
was warmly received. "Mike" reports that with-
out exception, musical dealers expressed great
admiration for the Paramount. A large propor-
tion of the dealers visited stated that a constant
and insistent demand for Paramounts by pro-
fessional musicians was urging them to keep
stocks complete.
CHICAGO, I I I . , December 14.—Arling Shaeffer,
dealer in musical merchandise and author and
publisher of the Elite methods for guitar, man-
dolin, banjo and harp, returned last week from
a 3,500 mile automobile trip through the middle Seventeen Counties Covered From Toledo Store
of Company—An Excellent Volume of Busi-
West and East on which he called upon a large
ness Developed
number of music dealers.
During Mr. Shaeffer's trip he stopped in New
TOLEDO, O., December 14.—Grinnell Bros, have
York to visit his old friend, H. L. Hunt, man-
ager of the musical merchandise department at closed their 1925 intensive piano campaign cover-
Ditson's, and was Mr. Hunt's guest at the mu- ing seventeen northwestern Ohio counties. This
sical merchandise beefsteak dinner, where he work, which is in charge of Carl Rule, who is as-
played the lute accompaniment to Mr. Shaef- sisted by M. E. Williams and Howard Roth,
added a large volume to the local headquarters
fer's ukulele solo.
Mr. Shaeffer reports that the tone of the deal- total for the year. The results for 192S exceeded
those of last year by a healthy margin.
ers he visited indicated prospects of excellent
By covering the territory thoroughly a large
business conditions next year. He called on
dealers in Detroit, Pittsburgh, Harrisburg, amount of drop-in business to the Toledo store
Washington, Baltimore, Philadelphia, Brooklyn, from all over the seventeen counties is de-
New York, Ithaca, Rochester, Syracuse, Buf- veloped. The number of pianos sold in this
way runs into a large figure and the advertising
falo, Sandusky and Cleveland.
Mr. Shaeffer's Elite tenor-banjo method value of this work to the concern is beyond
estimate. Steinway, Krakauer, Sohmer, Lud-
sprang into especial prominence at the Toledo
convention of the American Guild, where his wig, Kurtzman, Premier, Steck and Weber
demonstration sold many copies. At that time pianos were included in the drive.
an order was given by the Rudolph Wurlitzer
Co. for 2,000 copies, said to be the largest single
order ever given for a banjo method in the
history of the banjo.
The recent death of James Bowers, of Lyon
& Healy, recalls to Mr. Shaeffer the fact that Boston Conn Co. Reports Stimulated Demand
it was Mr. Bowers who suggested in 1890 that
for Drums as Result of Recent Campaign
Mr. Shaeffer write a mandolin method for Amer-
ican teachers to take the place of the Italian
BOSTON, MASS., December 12.—The featuring of
methods that were then the only ones available.
Leedy drum products last week by the Boston
That was the beginning of the Elite mandolin
Conn Co. resulted in a notable increase in drum
method, which led mandolin method sales for
business, it is reported by Claude D. Pierce,
thirty years, Lyon & Healy being the exclusive manager of the store. These instruments were
agents. From that followed a long list of Shaef-
fer methods that have become known the world
over.
Grinnell Bros. Garry on
Successful Drive in Ohio
39
featured in a window display entirely devoted
to drums and traps which attracted a great deal
of attention. An interior display of the same
merchandise also helped to further the sale of
Leedy products with the result that a special
order for more merchandise has been dispatched
to the Leedy Mfg. Co., Indianapolis, Ind.
The window display was especially effective
by night for there were bass drums with painted
heads lighted by special thermostat electric
lights. Leedy drums have been selling well
throughout New England, Mr. Pierce reports.
GRET5CH
42*48 EAST 20™ST, MEW YORK
oltoris
Featuring of Leedy Drums
Brings Increased Business
"Mike" Pingitore Reports
Big Paramount Demand
Banjoist of Whiteman's Orchestra
Dealers Enthusiastic After Long
Trip
Oettinger Banjo Stand
Another New
Oettinger Product
Reports
Concert
Michael Pingitore, famous banjoist with Paul
Whiteman's Concert Orchestra, is again in New
York, where the Whiteman Orchestra is re-
hearsing, preparatory to filling prolonged en-
gagements in several parts of the country.
Shortly after returning to New York, Mr.
Pingitore paid a social visit to William L.
Lange, 225 East Twenty-fourth street, to pay
his respects to the manufacturer of the Para-
mount banjo, which he plays exclusively and
praises heartily.
"Mike" was full of enthusiasm and breezintss
and became almost fervent in relating the re-
markable dependability and performance of his
Paramount on the long tour just completed.
In the larger cities Mr. Pingitore called on
many of the important musical merchants and
One-piece f o l d i n g
banjo stand. Simple,
sturdy, compact, neat
and foolproof. Light
( w e i g h s o n l y 34
pound). Fits i n t o
any banjo case with
banjo. F a s t seller
for a n y dealer.
Every banjoist needs
it.
Send a Postcard to
OETTINGER PRODUCTS
83 Newbury St.
BOSTON
Electric
Hie Slipperiest
Combination Eve.r
J4ade by Hand of Man
Holton oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean.. No. 1 for Trombone* and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
#.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write aGout it,
"Cher )00,000 Bottle, Sold Yearly"
FRANK HOLTON & CO.
MmnfiKturen of Holtm'i—America's Grtattst Band Instrument!
S6} CHURCH ST., ELKHORN, WIS.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER * KAPLAN
1S4 East SStk St.. N. Y
Gold Medal Strings
for musical instrument*
Gold-plated Steal and
Wound Strings
Gibson Musical String Co.
LYNBROOK NU-ART BANJOS
(Registered United States Patent Oltice)
The Most Marvelous Toned Banjos on the Market
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
40 Melrose
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
Established 1865
Street
N. Y.
THE
DECEMBER 19, 1925
Arling Shaeffer Back
From a Long Trip
Traveled 3,500 Miles and Reports Dealers Op-
timistic Regarding Prospects for Future Bus-
iness
MUSIC
TRADE
REVIEW
was warmly received. "Mike" reports that with-
out exception, musical dealers expressed great
admiration for the Paramount. A large propor-
tion of the dealers visited stated that a constant
and insistent demand for Paramounts by pro-
fessional musicians was urging them to keep
stocks complete.
CHICAGO, I I I . , December 14.—Arling Shaeffer,
dealer in musical merchandise and author and
publisher of the Elite methods for guitar, man-
dolin, banjo and harp, returned last week from
a 3,500 mile automobile trip through the middle Seventeen Counties Covered From Toledo Store
of Company—An Excellent Volume of Busi-
West and East on which he called upon a large
ness Developed
number of music dealers.
During Mr. Shaeffer's trip he stopped in New
TOLEDO, O., December 14.—Grinnell Bros, have
York to visit his old friend, H. L. Hunt, man-
ager of the musical merchandise department at closed their 1925 intensive piano campaign cover-
Ditson's, and was Mr. Hunt's guest at the mu- ing seventeen northwestern Ohio counties. This
sical merchandise beefsteak dinner, where he work, which is in charge of Carl Rule, who is as-
played the lute accompaniment to Mr. Shaef- sisted by M. E. Williams and Howard Roth,
added a large volume to the local headquarters
fer's ukulele solo.
Mr. Shaeffer reports that the tone of the deal- total for the year. The results for 192S exceeded
those of last year by a healthy margin.
ers he visited indicated prospects of excellent
By covering the territory thoroughly a large
business conditions next year. He called on
dealers in Detroit, Pittsburgh, Harrisburg, amount of drop-in business to the Toledo store
Washington, Baltimore, Philadelphia, Brooklyn, from all over the seventeen counties is de-
New York, Ithaca, Rochester, Syracuse, Buf- veloped. The number of pianos sold in this
way runs into a large figure and the advertising
falo, Sandusky and Cleveland.
Mr. Shaeffer's Elite tenor-banjo method value of this work to the concern is beyond
estimate. Steinway, Krakauer, Sohmer, Lud-
sprang into especial prominence at the Toledo
convention of the American Guild, where his wig, Kurtzman, Premier, Steck and Weber
demonstration sold many copies. At that time pianos were included in the drive.
an order was given by the Rudolph Wurlitzer
Co. for 2,000 copies, said to be the largest single
order ever given for a banjo method in the
history of the banjo.
The recent death of James Bowers, of Lyon
& Healy, recalls to Mr. Shaeffer the fact that Boston Conn Co. Reports Stimulated Demand
it was Mr. Bowers who suggested in 1890 that
for Drums as Result of Recent Campaign
Mr. Shaeffer write a mandolin method for Amer-
ican teachers to take the place of the Italian
BOSTON, MASS., December 12.—The featuring of
methods that were then the only ones available.
Leedy drum products last week by the Boston
That was the beginning of the Elite mandolin
Conn Co. resulted in a notable increase in drum
method, which led mandolin method sales for
business, it is reported by Claude D. Pierce,
thirty years, Lyon & Healy being the exclusive manager of the store. These instruments were
agents. From that followed a long list of Shaef-
fer methods that have become known the world
over.
Grinnell Bros. Garry on
Successful Drive in Ohio
39
featured in a window display entirely devoted
to drums and traps which attracted a great deal
of attention. An interior display of the same
merchandise also helped to further the sale of
Leedy products with the result that a special
order for more merchandise has been dispatched
to the Leedy Mfg. Co., Indianapolis, Ind.
The window display was especially effective
by night for there were bass drums with painted
heads lighted by special thermostat electric
lights. Leedy drums have been selling well
throughout New England, Mr. Pierce reports.
GRET5CH
42*48 EAST 20™ST, MEW YORK
oltoris
Featuring of Leedy Drums
Brings Increased Business
"Mike" Pingitore Reports
Big Paramount Demand
Banjoist of Whiteman's Orchestra
Dealers Enthusiastic After Long
Trip
Oettinger Banjo Stand
Another New
Oettinger Product
Reports
Concert
Michael Pingitore, famous banjoist with Paul
Whiteman's Concert Orchestra, is again in New
York, where the Whiteman Orchestra is re-
hearsing, preparatory to filling prolonged en-
gagements in several parts of the country.
Shortly after returning to New York, Mr.
Pingitore paid a social visit to William L.
Lange, 225 East Twenty-fourth street, to pay
his respects to the manufacturer of the Para-
mount banjo, which he plays exclusively and
praises heartily.
"Mike" was full of enthusiasm and breezintss
and became almost fervent in relating the re-
markable dependability and performance of his
Paramount on the long tour just completed.
In the larger cities Mr. Pingitore called on
many of the important musical merchants and
One-piece f o l d i n g
banjo stand. Simple,
sturdy, compact, neat
and foolproof. Light
( w e i g h s o n l y 34
pound). Fits i n t o
any banjo case with
banjo. F a s t seller
for a n y dealer.
Every banjoist needs
it.
Send a Postcard to
OETTINGER PRODUCTS
83 Newbury St.
BOSTON
Electric
Hie Slipperiest
Combination Eve.r
J4ade by Hand of Man
Holton oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean.. No. 1 for Trombone* and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
#.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write aGout it,
"Cher )00,000 Bottle, Sold Yearly"
FRANK HOLTON & CO.
MmnfiKturen of Holtm'i—America's Grtattst Band Instrument!
S6} CHURCH ST., ELKHORN, WIS.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER * KAPLAN
1S4 East SStk St.. N. Y
Gold Medal Strings
for musical instrument*
Gold-plated Steal and
Wound Strings
Gibson Musical String Co.
LYNBROOK NU-ART BANJOS
(Registered United States Patent Oltice)
The Most Marvelous Toned Banjos on the Market
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
40 Melrose
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
Established 1865
Street
N. Y.
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