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Music Trade Review

Issue: 1925 Vol. 81 N. 24 - Page 136

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
134
MUSIC TRADE
REVIEW
DECEMBER 12, 1925
Sam Fox Go. Achieves
Success by Meeting Demand
By Catering to All Classes of Trade Cleveland
Company Has Won Secure Place in Industry
—Some Latest Offerings
j
Included. On The
Proqrams Of The
jM.ost Prominent"
Concert 4rlists
SamFox^PubCo
CILVEL*ND
jfJ/T
NEW YORK
Almost any one can enter the music publish-
ing business (and a lot of them do) for, to
acquire the name of publisher, it is only neces-
sary to write a song and invest in the plates
and the printing of the same. In every decade
there are hundreds who start as publishers only
to discontinue with the issuance of their first
print. Others continue in a struggling way for
a period of years with more or less success. A
few only achieve the distinction of becoming
a music institution.
A publisher whose business develops perma-
nence joins the ranks of a select few and in
order to reach this important place in the in-
dustry he not only must publish meritorious but
essential works over a long period, and con-
tinue to contribute constructive ideas and pub-
lications for the needs of not only one division
of the market but practically all of them, includ-
ing the general public, the teaching, singing,
photoplay and various other channels. Those
are the earmarks of a national music publishing
institution. With all of this a certain responsi-
bility must be assumed, and it is the shouldering
of such responsibility that sets the music insti-
tution apart from the rank and file of publish-
ing organizations.
It is a long and tortuous road that must be
traveled before the publisher becomes the re-
sponsible organization and is looked to by the
teachers, the schools, the conservatories, the
colleges, concert artists, theatres and others
for their much-needed material. His must be
a long period of service.
Of the younger organizations that have
achieved the distinction of becoming national
music institutions none is more important than
that of the Sam Fox Publishing Co., of Cleve-
land, O. It has run the whole gamut of expe-
riences necessary to attain that end, served its
apprenticeship and has generously contributed
to the needs of the music world.
A catalog of the Sam Fox Publishing Co.
is, of course, one evidence of its national im-
portance. It contains thousands of items, all of
them important ones for some particular need.
Each year it makes considerable additions to
this catalog rounding out its influence. The
success that these new issues achieve shows
not only their merit, the care and importance
of selection, but knowledge of the requirements
of the particular phase of the music industry for
which they are produced to serve.
While the Sam Fox Publishing Co. is ac-
cepted as a national institution its importance,
as is that of all institutions, goes even further.
Music, it is said, knows no country, is re-
sponsible to no government. Once a publishing
organization attains the position of an institu-
tion its influence is naturally reflected inter-
nationally. In England it is represented by
Keith Prowse, Ltd., who operate numerous
branches throughout the British Isles. It has
outlets in other European centers. In Aus-
tralia a whole company is given over to the
exploitation of Sam Fox publications. There
it is known as Sam Fox Proprietory.
Of the newer publications added to the Fox
catalog that should be mentioned here is the
"English Ballad Series." The outstanding num-
ber of these new offerings is "My Song of Love
for You," closely followed by "Unless I Know"
and "To Sing Awhile."
In the popular field "Neapolitan Nights," a
love song by Harry D. Kerr, set to the music
of J. S. Zamecnik, is one of the most successful
of the Fall offerings. In the standard popular
numbers they have the well-loved "Indian
Dawn" and "Nola," which is popular both as a
piano silhouette and a fox-trot. In the latter
form it has appeared in several musical shows
on Broadway and elsewhere.
A Beautiful Ballad
In The New And
Distinctive
Sam Fox
English Ballad
Series
J/7/S Song
Is Sure 9o
yftfain Great-
SamFoxQPubCo

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