Music Trade Review
Issue: 1925 Vol. 81 N. 21 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 21,
1925
THE MUSIC TRADE REVIEW
49
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Visits the "Land of the Sky
Blue Water" Famed in Song and Story
Head of the Richmond Music Supply Corp., New York, Finds the Land All That Cadman Said
It Was in His Famous Song—The Sheet Music Trade in St. Paul
CT.
PAUL, MINN., November 20.—St. Paul
is the capital of Minnesota. The first post
office dates back to the early forties and was a
crude box, containing sixteen pigeon holes, pre-
sided over by Henry
Jackson, commissioned
the first postmaster, in a
general store. St. Paul
to-day is a beautiful
city and is the gateway
to the Northwest. It is
the leading jobbing,
manufacturing and rail-
road center in all the
vast territory it serves
and it acknowledges
no superior.
Dyer & Bro.
St. Paul contains one-
Maurice Richmond
the largest music
o f
houses in the Northwest, doing a yearly busi-
ness of over $1,000,000. This is the house of
W. J. Dyer & Bro., St. Paul's music house
since 1870, where the best of pianos, band and
orchestra instruments, every style of phono-
graph made by the Victor Co. and everything
in sheet music is carried. This concern occu-
pies its own building at 21-27 West Sixth street,
a splendid location, just a stone's throw from
the Hotel St. Paul. The Dyer firm also owns
and operates the Metropolitan Music Co., Min-
neapolis, Minn.
The sheet music department is ably managed
by Laurence Sundquist, a short, slight, bright,
wiry little chap, light-haired, but not light-head-
ed. There can be no criticism as to the com-
pleteness of the Dyer music stock.
Every
branch of the sheet music business is special-
ized, library editions are carried, complete teach-
ing material for every need, educational mate-
rial for the schools, an important octavo de-
partment, band and orchestra material, etc. The
popular hits in sheet music are sold in large
quantities.
Sundquist is a great believer in window dis-
plays, so he dresses his windows attractively.
They are changed often and always carry some
feature hooked up with the artists appearing at
the theatres. The gods were good to Sund-
quist. He seems to have been born in the sun.
His disposition exemplifies that to the extreme.
He has a good prescription for me. This is it:
"It's the songs we sing and the smiles we wear
that makes the sun shine everywhere." I don't
care so much for his singing, but I do like the
brand of sunshine he hands out. In all his
dealings with the various music houses then-
has never been a question- of his fairness and
willingness on his part as'well as his house to
co-operate with the publishers. Your real friend
never hesitates to point out your faults. That's
the kind of pal Sunny is. I must tell you about
the Sundquist family. He has the loveliest
quartet of girlies you ever saw—sweet, pretty
and intelligent. Their good looks, I am sure,
they do not get from their Dad. Sundquist al-
ways invites me out to his house for an evening
chat and good cider. I spent a delightful eve-
ning at his home. He is a suburbanite and lives
quite a ways out of the town. I remember I
drove out. there in a yellow taxi and the bill
was nearly $3—but what's that among friends
and a delightful cidery evening? While I was
engaged in conversation with Sundquist his
wife called to him from one of the sleeping
chambers, and said: "Laurence, the children
won't go to sleep." Laurence answered: "Tell
them to come here .and I'll sing to them." Mrs.
Sundquist's reply was funny: "I've already
threatened them with that, but it doesn't help."
Quite evident his girlies agree with me on their
daddy's ability as a warbler. After a while the
children did wander away in slumberland. Sud-
denly we heard a noise in the kitchen. We
made a dive for the room, and what do you
suppose had happened? A lovely cut glass sal-
ad dish had been broken. It seems one of the
neighbor's little girls was helping Mrs. Sund-
quist with her work. Mrs. Sundquist asked the
little girl who it was who broke the gorgeous
dish. Her answer was: "The cat, ma'am." "But
I don't keep a cat on account of the canary,"
said Mrs. Sundquist. The little girl answered:
"Well, then, it must have been the canary who
did it."
Bill Jacobs Is Here
Just as I was descending the mezzanine floor,
where Sundquist has his private office, who
should come right in front of me but "Bill"
Jacobs, the big potato chip man from Saratoga,
with his $50,000 smile and his husky bodyguard,
the Twin Cities and Northwestern representa-
tive, L. A. A. Emmel. What a perfect day that
was for me! I hadn't seen Bill since the outing
last summer at Smallwood's, on Long Island,
where he served on the entertainment commit-
tee with me. We had lunch together and Bill
dug up a good place where we were served
with real beer. It had a good kick to it. Yes,
I had to lay off part of the afternoon before I
could finish my business in the city. Bill told
me he was just returning from one of his trans-
continental trips, one of the greatest he ever
had. Bill is tickled with the Berlin catalog
these days. He surely must be flushed with
P>erlin money—I mean Sterling, from Sterling
songs—not German marks. Bill was sorry he
hadn't met me the night before. It seems he
helped to celebrate a birthday party at the Cur-
tiss Hotel with one of the Henry Santrey fam-
ily who had been playing at St. Paul that week.
During his stay he also witnessed an amateur
band contest which selected "Yes, Sir, That's
My Baby," for its feature. The rendition was
so good Bill says the dealers will have lots of
calls for "All Alone."
SONGS THAT SELL
Remember (Irving Berlin's Latest)
—
Yes,
Sir! That's My Baby
Oh,
How I Miss You To-night
Cecilia
Yearning
Ukulele Lady
—
—
—
My Sweetie Turned Me Down
Don't Wait Too Long
Alone at Last
I Wonder Where My Baby Is To-Night
I Wish That I'd Been Satisfied With Mary
That Certain Party
When You and I Were Seventeen
Sonya (Yup Alay Yup)
Silver Head
On a Night Like This
Ida I Do
Waitin' (or the Moon
Summer Nights
So That's the Kind of a Girl You Are
The Whole World Is Dreaming of Love
Say, Arabella
Speech
—
—
BOOKS THAT SELL
New Universal Dance Folio
No. 10
Special Edition for 1926
X
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
—
SONG GEMS
from the Musical Comedy Sensation
"THE COCOANUTS"
—
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
Bill told me a good one, an actual experience
he had while traveling by motor through the
West. The car was being driven by a French-
man who had toured the country quite a bit.
He said the Lincoln and Jefferson highways
were great roads, but that highway called "De-
tour" was awfully bad.
(Continued
on pa
are recommended in shops where quality is the first consideration
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
NOVEMBER 21,
1925
THE MUSIC TRADE REVIEW
49
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Richmond Visits the "Land of the Sky
Blue Water" Famed in Song and Story
Head of the Richmond Music Supply Corp., New York, Finds the Land All That Cadman Said
It Was in His Famous Song—The Sheet Music Trade in St. Paul
CT.
PAUL, MINN., November 20.—St. Paul
is the capital of Minnesota. The first post
office dates back to the early forties and was a
crude box, containing sixteen pigeon holes, pre-
sided over by Henry
Jackson, commissioned
the first postmaster, in a
general store. St. Paul
to-day is a beautiful
city and is the gateway
to the Northwest. It is
the leading jobbing,
manufacturing and rail-
road center in all the
vast territory it serves
and it acknowledges
no superior.
Dyer & Bro.
St. Paul contains one-
Maurice Richmond
the largest music
o f
houses in the Northwest, doing a yearly busi-
ness of over $1,000,000. This is the house of
W. J. Dyer & Bro., St. Paul's music house
since 1870, where the best of pianos, band and
orchestra instruments, every style of phono-
graph made by the Victor Co. and everything
in sheet music is carried. This concern occu-
pies its own building at 21-27 West Sixth street,
a splendid location, just a stone's throw from
the Hotel St. Paul. The Dyer firm also owns
and operates the Metropolitan Music Co., Min-
neapolis, Minn.
The sheet music department is ably managed
by Laurence Sundquist, a short, slight, bright,
wiry little chap, light-haired, but not light-head-
ed. There can be no criticism as to the com-
pleteness of the Dyer music stock.
Every
branch of the sheet music business is special-
ized, library editions are carried, complete teach-
ing material for every need, educational mate-
rial for the schools, an important octavo de-
partment, band and orchestra material, etc. The
popular hits in sheet music are sold in large
quantities.
Sundquist is a great believer in window dis-
plays, so he dresses his windows attractively.
They are changed often and always carry some
feature hooked up with the artists appearing at
the theatres. The gods were good to Sund-
quist. He seems to have been born in the sun.
His disposition exemplifies that to the extreme.
He has a good prescription for me. This is it:
"It's the songs we sing and the smiles we wear
that makes the sun shine everywhere." I don't
care so much for his singing, but I do like the
brand of sunshine he hands out. In all his
dealings with the various music houses then-
has never been a question- of his fairness and
willingness on his part as'well as his house to
co-operate with the publishers. Your real friend
never hesitates to point out your faults. That's
the kind of pal Sunny is. I must tell you about
the Sundquist family. He has the loveliest
quartet of girlies you ever saw—sweet, pretty
and intelligent. Their good looks, I am sure,
they do not get from their Dad. Sundquist al-
ways invites me out to his house for an evening
chat and good cider. I spent a delightful eve-
ning at his home. He is a suburbanite and lives
quite a ways out of the town. I remember I
drove out. there in a yellow taxi and the bill
was nearly $3—but what's that among friends
and a delightful cidery evening? While I was
engaged in conversation with Sundquist his
wife called to him from one of the sleeping
chambers, and said: "Laurence, the children
won't go to sleep." Laurence answered: "Tell
them to come here .and I'll sing to them." Mrs.
Sundquist's reply was funny: "I've already
threatened them with that, but it doesn't help."
Quite evident his girlies agree with me on their
daddy's ability as a warbler. After a while the
children did wander away in slumberland. Sud-
denly we heard a noise in the kitchen. We
made a dive for the room, and what do you
suppose had happened? A lovely cut glass sal-
ad dish had been broken. It seems one of the
neighbor's little girls was helping Mrs. Sund-
quist with her work. Mrs. Sundquist asked the
little girl who it was who broke the gorgeous
dish. Her answer was: "The cat, ma'am." "But
I don't keep a cat on account of the canary,"
said Mrs. Sundquist. The little girl answered:
"Well, then, it must have been the canary who
did it."
Bill Jacobs Is Here
Just as I was descending the mezzanine floor,
where Sundquist has his private office, who
should come right in front of me but "Bill"
Jacobs, the big potato chip man from Saratoga,
with his $50,000 smile and his husky bodyguard,
the Twin Cities and Northwestern representa-
tive, L. A. A. Emmel. What a perfect day that
was for me! I hadn't seen Bill since the outing
last summer at Smallwood's, on Long Island,
where he served on the entertainment commit-
tee with me. We had lunch together and Bill
dug up a good place where we were served
with real beer. It had a good kick to it. Yes,
I had to lay off part of the afternoon before I
could finish my business in the city. Bill told
me he was just returning from one of his trans-
continental trips, one of the greatest he ever
had. Bill is tickled with the Berlin catalog
these days. He surely must be flushed with
P>erlin money—I mean Sterling, from Sterling
songs—not German marks. Bill was sorry he
hadn't met me the night before. It seems he
helped to celebrate a birthday party at the Cur-
tiss Hotel with one of the Henry Santrey fam-
ily who had been playing at St. Paul that week.
During his stay he also witnessed an amateur
band contest which selected "Yes, Sir, That's
My Baby," for its feature. The rendition was
so good Bill says the dealers will have lots of
calls for "All Alone."
SONGS THAT SELL
Remember (Irving Berlin's Latest)
—
Yes,
Sir! That's My Baby
Oh,
How I Miss You To-night
Cecilia
Yearning
Ukulele Lady
—
—
—
My Sweetie Turned Me Down
Don't Wait Too Long
Alone at Last
I Wonder Where My Baby Is To-Night
I Wish That I'd Been Satisfied With Mary
That Certain Party
When You and I Were Seventeen
Sonya (Yup Alay Yup)
Silver Head
On a Night Like This
Ida I Do
Waitin' (or the Moon
Summer Nights
So That's the Kind of a Girl You Are
The Whole World Is Dreaming of Love
Say, Arabella
Speech
—
—
BOOKS THAT SELL
New Universal Dance Folio
No. 10
Special Edition for 1926
X
Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
—
SONG GEMS
from the Musical Comedy Sensation
"THE COCOANUTS"
—
A Little Bungalow
Florida By the Sea
We Should Care
The Monkey Doodle Doo
Lucky Boy
IRVING BERLIN, Inc.
1607 Broadway, New York
Bill told me a good one, an actual experience
he had while traveling by motor through the
West. The car was being driven by a French-
man who had toured the country quite a bit.
He said the Lincoln and Jefferson highways
were great roads, but that highway called "De-
tour" was awfully bad.
(Continued
on pa
are recommended in shops where quality is the first consideration
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).