Music Trade Review
Issue: 1925 Vol. 81 N. 2 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
JULY 11, 1925
"Century"
Preferred!
Dealers Prefer "CENTURY"
BECAUSE
ONE—It is the best
procurable!
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Weit 40th St.
New Yock
"Moonlight and Roses"
Proves a Big Success
Authors, Ben Black and Neil Moret, Have Com-
poser of Basic Composition, Edwin Lemare,
Share in the Royalties
The' '""unusual success of the song called
"Moonlight and Roses" and the fact that the
music was adapted from Edwin Lemare's "An-
dantino" has called forth some criticism and an
unusual number of inquiries. Many specifically
request why the names of two San Francisco
musicians, Ben Black and Neil Moret, should
be associated with the song. If the number
had not become so popular this question would
never have arisen. The explanation which first
appeared in the Pacific Coast Musical The-
atrical News is worth repeating
Sequel to
*loue Sends a Little Gift of Poses'
une Brought the Rose
HARMS, INC.
62W.4-5THST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDENOFTLVMORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
185 MADISON AVE r - '
^
NEW
YORK
'Ji
REVIEW
"Charles Daniels, known in the popular mu-
sic publishing world as Neil Moret, with many
successful musical compositions to his credit,
and Ben Black, musical director of the Coliseum
Theatre and also a writer of quite a few song
hits, are associated, respectively, as president
and vice-president of the Villa-Moret Music
1'ublishing Company.
'Together they have written and successfully
published a lot of popular music, and together
they conceived the idea of adapting the Lemare
Andantino for a beautiful ballad. There was
never a thought of seizing the melody without
permission, or any truth to the rumor that legal
proceedings had been threatened.
"Edwin Lemare, as will be remembered, was
some years ago the official organist of San
F.ancisco at a salary of $10,000 per year. At
that time, his Andantino was occasionally heard
on church organs and in picture music and at-
tracted much admiration, although only a few
knew it was the work of Mr. Lemare. It was
written by him many years ago in England,
but he never made any strenuous efforts to ex-
ploit it, and he finally accepted for it an offer
of one pound ($5) and sold it to the Novello
music firm of England. It slowly, but surely
was recognized as a classic and has been played
all over the world in the past twenty-five years,
although Mr. Lemare never received one cent
more than the original $5. It was never copy-
righted in this country, and had been published
by others without objection.
"Ben Black and Neil Moret, always looking
for good material, saw in it great possibilities
as a song, but they always had in mind the
composer of the original Andantino, intending
that, although not legally bound to share any
profits with him, they would make him a partner
in its prospective financial success.
"Mr. Lemare was communicated with in Chat-
tanooga, Tennessee, last January, and the fol-
lowing telegram was his answer:
'Deeply appreciate your kind thought in tak-
ing me into partnership in song version of this
world-beloved melody. May I see proof before
song is published. Will use every opportunity
to further mutual interests. Wish you both suc-
cess in your venture and best greetings for
1925.
(Signed) Edwin Lemare.'
"A letter to them, dated January 12, says in
part: 'Enclosed you will find signed contracts,
in accordance with your request. I am delighted
with your artistic paraphrase, as the original
has in no way been mutilated or "jazzed." I
consider it very clever, and it meets with my
full endorsement as a popular adaptation of my
old tune.' It is true that the names of Neil
Moret and Ben Black were printed on the song,
but this was justified for several reasons. They
had added much to make the 'Andantino' a
song success. They had selected the splendid
title, 'Moonlight and Roses,' and had written
the very appropriate words of the song, and
they had also used for the melody of the verses
a part of the accompaniment of the 'Andantino'
which Mr. Lemare himself termed 'a very clever
and artistic paraphrase.' And over the title of
the song, they had printed a line which read:
'Adapted from the celebrated Andantino in Db,
with permission of the composer, Edwin H.
Lemare.' The song has already proven to be
a wonderful success, and Edwin Lemare is be-
ing given his full share of the royalty, although
it was revised, commercialized, exploited and
published by Ben Black and Neil Moret. It is
being recorded by every mechanical device and
music roll in America, played throughout the
country, and is heard on the phonograph rec-
ords sung by John McCormack and other great
vocalists.
Otf/VV PUBLISHER. OUR. REFERENCE
«>o o^> WRITE FOR PRICES ~> ~ <^->
2 0 5 4 W.LAKE ST. CHICAGO. ILL
41
Wr<
IIKAR ONB
YOU AND I
0 KATHAR1NA
LOVKLV LADY
SONG OP LOVK
I'M SO ASIIAMKI)
DOODLE DOO DOO
II.MINTING MK1.ODY
IIONKST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THR PAL THAT I LOVK1)
PAL OP MY CRADLE DAYS
HOCK-A-BYE-BYK-nABY DAYS
WILL YOl' KKMKMHER MK
LET IT KAI1S, LET IT POl It
I'LL 8EK YOD IN MY DREAMS
NO WONDER (THAT I LOVE Y O D
HONEY, I'M IN LOVE WITH YOl'
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE ME ANY MORE
WHEN THE ONE YOU LOVK LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
"It is frequently said that the classics are
desecrated by popularizing them in song or
dance. A more modern thought declares that
this is not desecration. He says it is simply
bringing the classics to the masses, who are
entitled to hear and enjoy them. This is exem-
plified in the present case. After twenty-five
years, Mr. Lemare will reap the fruits of his
composition, artistically and financially."
New Berlin Fox-Trot
Among the new songs added to the catalog
of Irving Berlin, Inc., is "Sonya" (Yup Alay
Yup). This is a Russian melody fox-trot which
has all the appearances of being a quick suc-
cess. Another addition to the Berlin catalog
is a number called "Silver Head."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BEAUTIFUL BAIXAD
-^ARTHUR A.
Writer of "Smtltn Through 1 *
$ 0 1 0 THREE KEYS[
DUET-TWO KEYS
M.WITMARKSSONS NtWYORK
THE MUSIC TRADE
JULY 11, 1925
"Century"
Preferred!
Dealers Prefer "CENTURY"
BECAUSE
ONE—It is the best
procurable!
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Weit 40th St.
New Yock
"Moonlight and Roses"
Proves a Big Success
Authors, Ben Black and Neil Moret, Have Com-
poser of Basic Composition, Edwin Lemare,
Share in the Royalties
The' '""unusual success of the song called
"Moonlight and Roses" and the fact that the
music was adapted from Edwin Lemare's "An-
dantino" has called forth some criticism and an
unusual number of inquiries. Many specifically
request why the names of two San Francisco
musicians, Ben Black and Neil Moret, should
be associated with the song. If the number
had not become so popular this question would
never have arisen. The explanation which first
appeared in the Pacific Coast Musical The-
atrical News is worth repeating
Sequel to
*loue Sends a Little Gift of Poses'
une Brought the Rose
HARMS, INC.
62W.4-5THST.,N.Y.C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDENOFTLVMORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
185 MADISON AVE r - '
^
NEW
YORK
'Ji
REVIEW
"Charles Daniels, known in the popular mu-
sic publishing world as Neil Moret, with many
successful musical compositions to his credit,
and Ben Black, musical director of the Coliseum
Theatre and also a writer of quite a few song
hits, are associated, respectively, as president
and vice-president of the Villa-Moret Music
1'ublishing Company.
'Together they have written and successfully
published a lot of popular music, and together
they conceived the idea of adapting the Lemare
Andantino for a beautiful ballad. There was
never a thought of seizing the melody without
permission, or any truth to the rumor that legal
proceedings had been threatened.
"Edwin Lemare, as will be remembered, was
some years ago the official organist of San
F.ancisco at a salary of $10,000 per year. At
that time, his Andantino was occasionally heard
on church organs and in picture music and at-
tracted much admiration, although only a few
knew it was the work of Mr. Lemare. It was
written by him many years ago in England,
but he never made any strenuous efforts to ex-
ploit it, and he finally accepted for it an offer
of one pound ($5) and sold it to the Novello
music firm of England. It slowly, but surely
was recognized as a classic and has been played
all over the world in the past twenty-five years,
although Mr. Lemare never received one cent
more than the original $5. It was never copy-
righted in this country, and had been published
by others without objection.
"Ben Black and Neil Moret, always looking
for good material, saw in it great possibilities
as a song, but they always had in mind the
composer of the original Andantino, intending
that, although not legally bound to share any
profits with him, they would make him a partner
in its prospective financial success.
"Mr. Lemare was communicated with in Chat-
tanooga, Tennessee, last January, and the fol-
lowing telegram was his answer:
'Deeply appreciate your kind thought in tak-
ing me into partnership in song version of this
world-beloved melody. May I see proof before
song is published. Will use every opportunity
to further mutual interests. Wish you both suc-
cess in your venture and best greetings for
1925.
(Signed) Edwin Lemare.'
"A letter to them, dated January 12, says in
part: 'Enclosed you will find signed contracts,
in accordance with your request. I am delighted
with your artistic paraphrase, as the original
has in no way been mutilated or "jazzed." I
consider it very clever, and it meets with my
full endorsement as a popular adaptation of my
old tune.' It is true that the names of Neil
Moret and Ben Black were printed on the song,
but this was justified for several reasons. They
had added much to make the 'Andantino' a
song success. They had selected the splendid
title, 'Moonlight and Roses,' and had written
the very appropriate words of the song, and
they had also used for the melody of the verses
a part of the accompaniment of the 'Andantino'
which Mr. Lemare himself termed 'a very clever
and artistic paraphrase.' And over the title of
the song, they had printed a line which read:
'Adapted from the celebrated Andantino in Db,
with permission of the composer, Edwin H.
Lemare.' The song has already proven to be
a wonderful success, and Edwin Lemare is be-
ing given his full share of the royalty, although
it was revised, commercialized, exploited and
published by Ben Black and Neil Moret. It is
being recorded by every mechanical device and
music roll in America, played throughout the
country, and is heard on the phonograph rec-
ords sung by John McCormack and other great
vocalists.
Otf/VV PUBLISHER. OUR. REFERENCE
«>o o^> WRITE FOR PRICES ~> ~ <^->
2 0 5 4 W.LAKE ST. CHICAGO. ILL
41
Wr<
IIKAR ONB
YOU AND I
0 KATHAR1NA
LOVKLV LADY
SONG OP LOVK
I'M SO ASIIAMKI)
DOODLE DOO DOO
II.MINTING MK1.ODY
IIONKST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THR PAL THAT I LOVK1)
PAL OP MY CRADLE DAYS
HOCK-A-BYE-BYK-nABY DAYS
WILL YOl' KKMKMHER MK
LET IT KAI1S, LET IT POl It
I'LL 8EK YOD IN MY DREAMS
NO WONDER (THAT I LOVE Y O D
HONEY, I'M IN LOVE WITH YOl'
LET ME LINGER LONGER IN YOUR
ARMS
MY GAL DON'T LOVE ME ANY MORE
WHEN THE ONE YOU LOVK LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
"It is frequently said that the classics are
desecrated by popularizing them in song or
dance. A more modern thought declares that
this is not desecration. He says it is simply
bringing the classics to the masses, who are
entitled to hear and enjoy them. This is exem-
plified in the present case. After twenty-five
years, Mr. Lemare will reap the fruits of his
composition, artistically and financially."
New Berlin Fox-Trot
Among the new songs added to the catalog
of Irving Berlin, Inc., is "Sonya" (Yup Alay
Yup). This is a Russian melody fox-trot which
has all the appearances of being a quick suc-
cess. Another addition to the Berlin catalog
is a number called "Silver Head."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BEAUTIFUL BAIXAD
-^ARTHUR A.
Writer of "Smtltn Through 1 *
$ 0 1 0 THREE KEYS[
DUET-TWO KEYS
M.WITMARKSSONS NtWYORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).