Music Trade Review
Issue: 1925 Vol. 81 N. 17 - Page 39
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THE
OCTOBER 24, 1925
Reed Promotes Massed
Dance Orchestra Concert
Austin Music House Behind Unique Event in
That City—Four Orchestras to Participate
AUSTIN, TEX., October 20.—A popular massed
orchestra concert, the first of its kind ever to
be held in this city, will be presented by four
of the city's leading dance orchestras Novem-
ber 2, at the Majestic Theatre. It is arranged
by John S. Caldwell, manager of the small goods
department of the J. R. Reed Music Co. All of
the musicians are members of the local musi-
cians' union and the combined instrumentation
will total thirty-five pieces.
The concert will be a unique affair. First, each
of the four orchestras will play two popular
numbers and then the massed orchestras, under
the direction of Steve Gardner, will play four
selections. Also there will be a program of
novelty numbers, including a saxophone sextet
and a stringed sextet.
The four orchestras participating in the pro-
gram are Steve Gardner's Orchestra, the Texas
Collegians, Fatz Obernier's Orchestra and Har-
old Caldwell's Orchestra. Rehearsals for the
concert are now being held at frequent inter-
vals at the Reed music store.
"We are spending a great deal of time and
money to put this concert on," declared Mr.
Caldwell to a representative of The Review,
"and we believe that it will be well received by
the public in this city. It should be a mighty
big thing for music here. The Reed Music Co.
is printing and distributing 5,000 programs as
well as 5,000 explantory letters telling all about
the concert, which are being distributed broad-
cast to the public in Austin. All of the receipts
will go to the boys themselves and the only
benefit that the Reed company will receive will
be the advertising for the Martin Handcraft
band instruments, for which we are South
Texas distributors."
An intensive advertising and publicity cam-
MUSIC TRADE
paign will be started to educate the music
lovers of Austin regarding the performance of
this unusual group of musicians. This same
sort of thing can easily be done by other dealers
in other cities and it will serve to concentrate
public attention on the high type of popular
music now being served up by the dance or-
chestras. It should do a great deal of good in
stimulating the sale of band and orchestra in-
struments.
Guy Humphrey Reeds
Praised by Whiteman
alog for distribution to the British banjoists.
William Nelson, advertising manager, is ship-
ping material to the London firm for use in this
catalog. Mr. Nelson reports that he is also
busy in compiling a good bit of sales literature
to be furnished to Vega dealers in the United
States to aid them in making Vega sales.
McDougall Joins Bush
Lane Piano Co., Portland
Will Take Charge of Musical Merchandise De-
partment of That Concern—A Man of Wide
Experience
Gretsch & Brenner Get Out Handsome Card
Featuring Line for the Retail Dealer
PORTLAND, OKK., October 10.—W. A. McDougall,
who for many years was manager of the Mc-
The New York Band Instrument Co. reports Dougall-Conn Music Co., of this city, who re-
that it has received enthusiastic praise from cently disposed of his interest in the firm to the
Paul Whiteman for the Guy Humphrey line of Conn people, has joined the force of the Bush
hand-made reeds for woodwind instruments, & Lane Piano Co., of this city and has been
which this house is now featuring. Mr. White- placed in charge of the musical merchandise de-
man reports that several of the members of his partment of the store. Mr. McDougall will be
orchestra have been using the Humphrey reeds assisted by Edward C. Root, formerly of Med-
with great success and he is willing to give a ford, Ore., who recently disposed of his inter-
certain portion of the credit for the effects at- est in the Root Music Co., of Mcdford, to Her-
tained by his woodwinds to their use of Hum- bert Launspach, of that city. Mr. McDougall
is one of the best-known band leaders in the
phrey reeds.
The New York Band Instrument Co. is dis- Pacific Northwest and at present director of
playing a beautiful window card featuring Guy the large Elks' Band here, while Mr. Root is a
Humphrey hand-made reeds. The card is thorough musician, teaching violin, clarinet and
printed in blue and gold with embossed letter- saxophone, and while in Medford had a studio
ing and bearing a handsome embossed repro- in connection with his store.
duction of the reed in natural color. These cards
are being furnished to dealers by Gretsch &
Brenner, Inc., importers of Guy Humphrey
reeds, New York.
SAN FRANCISCO, CAL., October 11.—John Fritsch,
dealer in band instruments, who has been
located for a number of years at 45 Geary street,
has moved to the new Musicians' Union build-
BOSTON, MASS., October 20.—The Vega Co., ing.
manufacturer of Vegaphone banjos, 155 Colum-
bus avenue, has received word from its London
Consult the Universal Want Directory of
distributors, Hawkes & Son, that the latter firm The Review. In it advertisements are inserted
will shortly issue a special London Vega cat- free of charge for men who desire positions.
San Francisco Dealer Moves
Catalog for London
T
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest awards
over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and heavy.
39
REVIEW
-
oltoris
Idant^our
i%ore,
Electric
Joseph Rogers, Jr., & Son
Farmlngdale, N. J.
Cl
OLIVER D1TSON CO
BOSTON, MASS
Q
Manufactnrera
Importer* and Jobbers of
MUSICAL
MERCHANDISE
AttractWa Specialties
Modern S e r v i c e
ESTABLISHED MS4
tpms*
1
e^e^He^H
A Post-card to
Oettinger Products
83 Newbury St.,
'The Slipperiest
Combination
Ever
by Hand of J4an
Boston, Mass.
will bring them
Hplton oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean. No. 1 for Trombones and Saxophones.
Holton Clarke for valve*. N o . 3 for Clarinets. Retails at
£.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write aGout it,
"Over 300.000 Bottles Sold Ytarly"
FRANK HOLTON & CO.
MmmfiKturtn of Holton's—Amtrica'i Grrattit Band InstrumtnU
S6j CHURCH ST., ELKHORN, WIS.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER * KAPLAN
1S4 Ea.t SStk St.. N. Y.
Gold Medal Strings
for musical inttrumtnta
Gold-plated Steel and
Wound String•
Gibson Musical String Co.
LYNBROOK NU-ART BANJOS
(Registered United Stales Patent Office)
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF THE CELEBRATED Nil WAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT SL SONS, Inc.
Established 1865
40 Melrose Street
Brooklyn,
N. Y.
THE
OCTOBER 24, 1925
Reed Promotes Massed
Dance Orchestra Concert
Austin Music House Behind Unique Event in
That City—Four Orchestras to Participate
AUSTIN, TEX., October 20.—A popular massed
orchestra concert, the first of its kind ever to
be held in this city, will be presented by four
of the city's leading dance orchestras Novem-
ber 2, at the Majestic Theatre. It is arranged
by John S. Caldwell, manager of the small goods
department of the J. R. Reed Music Co. All of
the musicians are members of the local musi-
cians' union and the combined instrumentation
will total thirty-five pieces.
The concert will be a unique affair. First, each
of the four orchestras will play two popular
numbers and then the massed orchestras, under
the direction of Steve Gardner, will play four
selections. Also there will be a program of
novelty numbers, including a saxophone sextet
and a stringed sextet.
The four orchestras participating in the pro-
gram are Steve Gardner's Orchestra, the Texas
Collegians, Fatz Obernier's Orchestra and Har-
old Caldwell's Orchestra. Rehearsals for the
concert are now being held at frequent inter-
vals at the Reed music store.
"We are spending a great deal of time and
money to put this concert on," declared Mr.
Caldwell to a representative of The Review,
"and we believe that it will be well received by
the public in this city. It should be a mighty
big thing for music here. The Reed Music Co.
is printing and distributing 5,000 programs as
well as 5,000 explantory letters telling all about
the concert, which are being distributed broad-
cast to the public in Austin. All of the receipts
will go to the boys themselves and the only
benefit that the Reed company will receive will
be the advertising for the Martin Handcraft
band instruments, for which we are South
Texas distributors."
An intensive advertising and publicity cam-
MUSIC TRADE
paign will be started to educate the music
lovers of Austin regarding the performance of
this unusual group of musicians. This same
sort of thing can easily be done by other dealers
in other cities and it will serve to concentrate
public attention on the high type of popular
music now being served up by the dance or-
chestras. It should do a great deal of good in
stimulating the sale of band and orchestra in-
struments.
Guy Humphrey Reeds
Praised by Whiteman
alog for distribution to the British banjoists.
William Nelson, advertising manager, is ship-
ping material to the London firm for use in this
catalog. Mr. Nelson reports that he is also
busy in compiling a good bit of sales literature
to be furnished to Vega dealers in the United
States to aid them in making Vega sales.
McDougall Joins Bush
Lane Piano Co., Portland
Will Take Charge of Musical Merchandise De-
partment of That Concern—A Man of Wide
Experience
Gretsch & Brenner Get Out Handsome Card
Featuring Line for the Retail Dealer
PORTLAND, OKK., October 10.—W. A. McDougall,
who for many years was manager of the Mc-
The New York Band Instrument Co. reports Dougall-Conn Music Co., of this city, who re-
that it has received enthusiastic praise from cently disposed of his interest in the firm to the
Paul Whiteman for the Guy Humphrey line of Conn people, has joined the force of the Bush
hand-made reeds for woodwind instruments, & Lane Piano Co., of this city and has been
which this house is now featuring. Mr. White- placed in charge of the musical merchandise de-
man reports that several of the members of his partment of the store. Mr. McDougall will be
orchestra have been using the Humphrey reeds assisted by Edward C. Root, formerly of Med-
with great success and he is willing to give a ford, Ore., who recently disposed of his inter-
certain portion of the credit for the effects at- est in the Root Music Co., of Mcdford, to Her-
tained by his woodwinds to their use of Hum- bert Launspach, of that city. Mr. McDougall
is one of the best-known band leaders in the
phrey reeds.
The New York Band Instrument Co. is dis- Pacific Northwest and at present director of
playing a beautiful window card featuring Guy the large Elks' Band here, while Mr. Root is a
Humphrey hand-made reeds. The card is thorough musician, teaching violin, clarinet and
printed in blue and gold with embossed letter- saxophone, and while in Medford had a studio
ing and bearing a handsome embossed repro- in connection with his store.
duction of the reed in natural color. These cards
are being furnished to dealers by Gretsch &
Brenner, Inc., importers of Guy Humphrey
reeds, New York.
SAN FRANCISCO, CAL., October 11.—John Fritsch,
dealer in band instruments, who has been
located for a number of years at 45 Geary street,
has moved to the new Musicians' Union build-
BOSTON, MASS., October 20.—The Vega Co., ing.
manufacturer of Vegaphone banjos, 155 Colum-
bus avenue, has received word from its London
Consult the Universal Want Directory of
distributors, Hawkes & Son, that the latter firm The Review. In it advertisements are inserted
will shortly issue a special London Vega cat- free of charge for men who desire positions.
San Francisco Dealer Moves
Catalog for London
T
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest awards
over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and heavy.
39
REVIEW
-
oltoris
Idant^our
i%ore,
Electric
Joseph Rogers, Jr., & Son
Farmlngdale, N. J.
Cl
OLIVER D1TSON CO
BOSTON, MASS
Q
Manufactnrera
Importer* and Jobbers of
MUSICAL
MERCHANDISE
AttractWa Specialties
Modern S e r v i c e
ESTABLISHED MS4
tpms*
1
e^e^He^H
A Post-card to
Oettinger Products
83 Newbury St.,
'The Slipperiest
Combination
Ever
by Hand of J4an
Boston, Mass.
will bring them
Hplton oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean. No. 1 for Trombones and Saxophones.
Holton Clarke for valve*. N o . 3 for Clarinets. Retails at
£.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write aGout it,
"Over 300.000 Bottles Sold Ytarly"
FRANK HOLTON & CO.
MmmfiKturtn of Holton's—Amtrica'i Grrattit Band InstrumtnU
S6j CHURCH ST., ELKHORN, WIS.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER * KAPLAN
1S4 Ea.t SStk St.. N. Y.
Gold Medal Strings
for musical inttrumtnta
Gold-plated Steel and
Wound String•
Gibson Musical String Co.
LYNBROOK NU-ART BANJOS
(Registered United Stales Patent Office)
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF THE CELEBRATED Nil WAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT SL SONS, Inc.
Established 1865
40 Melrose Street
Brooklyn,
N. Y.
Future scanning projects are planned by the International Arcade Museum Library (IAML).