Music Trade Review
Issue: 1925 Vol. 81 N. 16 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 17,
THE
1925
STOCK-UP I
You will need a goodly
supply of
CENTURY'S
Best
Sellers
This Season
STOCK-UP!
Century Music Pub. Go.
235 West 40th St.
New York
"Close Your Eyes" Is
Featured by Denver Theatre
MUSIC
TRADE
REVIEW
than not accompanied by a singer. In the pres-
entation you get a background that acts as an
illustration. Therefore, the eye and ear are
appealed to in a manner that leaves no doubl
on the results obtained.
Probably there would be more elaborate
presentations than is the custom if they were
not so expensive. They are effective but they
are also costly and, if the management of the
photoplay house does not bear the bigger bur-
den of the expense, it remains doubtful
whether the appropriation can be justified.
Sales are produced, it is true, but if the expense
is quite large they may not measure up in vol-
ume so as to leave a good margin of profit.
To get such presentations, both elaborate and
semi-elaborate, is the work of the branch offices
and representatives of the various music pub-
lishers. It is they who are acquainted with
the management of the photoplay houses and it
is their function to obtain presentations with a
minimum of cost to the publisher.
The personality of the representative natur-
ally goes a long way in getting results from
local photoplay houses. Next of importance is,
of course, the song and its appeal. A number
that lends itself to presentation purposes nat-
urally will have an easier road than the one,
no matter how popular, that does not have a
background which makes the presentation in-
viting.
Recently Harry Wilson, the Denver repre-
sentative of Sherman, Clay & Co., who is well
known as a particularly good exploiter of
Sherman-Clay Number Given Elaborate Presen-
tation—Getting Good Numbers on Photoplay
House Programs
It has long been recognized that musical
presentations in photoplay houses through
which an individual popular song is made a fea-
ture on the program gets unusual attention for
the number selected and creates a volume of
sales that is quite substantial.
It is good publicity and, probably on meri-
torious numbers where a number of presenta-
tions are made in various houses over wide-
spread territory, is beyond compare. With such
Featuring "Close Your Eyes"
presentations you obtain an exclusive and im-
pressive rendition by an orchestra, more often songs, made possible through his close connec-
tion with the America Theatre in the city of
Denver, and through the courtesy of Harry
Long, the manager of that house, an unusual
Sequel to
presentation of the successful song, "Close
'love Sends a Little Gift of Roses"
Your Eyes." The America Theatre thought
so well of the number that it featured it in
electric lights, together with the name of Harry
Wilson, who rendered the vocal version, in the
same size electric display as that given to the
feature picture of the week.
This was certainly getting the most out of a
musical presentation. The results in this in-
stance justified the expense. It was not much
of a gamble because "Close Your Eyes" is just
HARMS, INC.
62W.4-5TXST.,N.Y.C.
the type of a number that only needs popular
presentation in order to be the big hit of the
week.
53
YOU AND 1
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers' .Prices
LEO
This catalog is under the management of
H. T. Fitzsimons, publisher of the Aeolian
series of school music, anthems, cantatas and
operettas, such as the well-known number
"Once in a Blue Moon." Mr. Fitzsimons is also
well known to the trade, as he was connected
with the sheet music department of Lyon &
Healy, Inc., for over ten years. In managing
the Palma catalog, Mr. Palma will be able to
continue his personal contact with the sheet
music dealers.
Anna Chandler Sings
Press Agent Song
Included in the song repertoire of Anna
Chandler, vaudeville and phonograph star, who
opened Wednesday night at Janssen's midtown
Hofbrau, is a song dedicated to press agents.
The Hofbrau press agent authored the num-
ber, which is titled "The Wide Open Spaces in
My Scrap Rook."
wie Brought Mose
AMERICAS POPULAR
BALLAD SUCCESSES
K9
ROSES OF PICARDY
IHEVARLDBMHIUGSSSUNRK
INTHE 6ARDEN0FTD-M0RR0W
THE S0N6OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
Frank Palma, Jr., Opens
Offices in Chicago
Will Offer Catalog of Art Numbers to the
Trade—H. T. Fitzsimons Associated With
Him
CHICAGO, I I I . , October 13.—Frank Palma, Jr.,
who recently formed the Palma Music Pub-
lishers, has established headquarters in Room
509 South Wabash avenue, Chicago. Mr.
Palma is well known to the trade and his con-
nection for the past seven years with the Sam
Fox Music Publishing Co. has given him wide
experience and acquaintance among the dealers.
A catalog of new art numbers has been pre-
pared and includes such popular ballads as
"Dawn," by Weaver; "I Love You More Each
Day," by Sovereign, and "The Gift Supreme,"
"A Broken Song," "Uila," "Nymphs and
Fauns."
eStltl
Goes Down
BEAUTIFUL BALLAD
Writer 0/ 'Smiltn 1 Through" " ^ l i M ^ ^ i ^ ^ i
SOLO -THREE mi
DUET-TWO KEYS
OCTAVO-
BAND
ORCHESTRA
A late addition to
ytie r Wittnarlt
(Black and Wife
Series
M.VITMARK 6 SONS NEW YORKJ
OCTOBER 17,
THE
1925
STOCK-UP I
You will need a goodly
supply of
CENTURY'S
Best
Sellers
This Season
STOCK-UP!
Century Music Pub. Go.
235 West 40th St.
New York
"Close Your Eyes" Is
Featured by Denver Theatre
MUSIC
TRADE
REVIEW
than not accompanied by a singer. In the pres-
entation you get a background that acts as an
illustration. Therefore, the eye and ear are
appealed to in a manner that leaves no doubl
on the results obtained.
Probably there would be more elaborate
presentations than is the custom if they were
not so expensive. They are effective but they
are also costly and, if the management of the
photoplay house does not bear the bigger bur-
den of the expense, it remains doubtful
whether the appropriation can be justified.
Sales are produced, it is true, but if the expense
is quite large they may not measure up in vol-
ume so as to leave a good margin of profit.
To get such presentations, both elaborate and
semi-elaborate, is the work of the branch offices
and representatives of the various music pub-
lishers. It is they who are acquainted with
the management of the photoplay houses and it
is their function to obtain presentations with a
minimum of cost to the publisher.
The personality of the representative natur-
ally goes a long way in getting results from
local photoplay houses. Next of importance is,
of course, the song and its appeal. A number
that lends itself to presentation purposes nat-
urally will have an easier road than the one,
no matter how popular, that does not have a
background which makes the presentation in-
viting.
Recently Harry Wilson, the Denver repre-
sentative of Sherman, Clay & Co., who is well
known as a particularly good exploiter of
Sherman-Clay Number Given Elaborate Presen-
tation—Getting Good Numbers on Photoplay
House Programs
It has long been recognized that musical
presentations in photoplay houses through
which an individual popular song is made a fea-
ture on the program gets unusual attention for
the number selected and creates a volume of
sales that is quite substantial.
It is good publicity and, probably on meri-
torious numbers where a number of presenta-
tions are made in various houses over wide-
spread territory, is beyond compare. With such
Featuring "Close Your Eyes"
presentations you obtain an exclusive and im-
pressive rendition by an orchestra, more often songs, made possible through his close connec-
tion with the America Theatre in the city of
Denver, and through the courtesy of Harry
Long, the manager of that house, an unusual
Sequel to
presentation of the successful song, "Close
'love Sends a Little Gift of Roses"
Your Eyes." The America Theatre thought
so well of the number that it featured it in
electric lights, together with the name of Harry
Wilson, who rendered the vocal version, in the
same size electric display as that given to the
feature picture of the week.
This was certainly getting the most out of a
musical presentation. The results in this in-
stance justified the expense. It was not much
of a gamble because "Close Your Eyes" is just
HARMS, INC.
62W.4-5TXST.,N.Y.C.
the type of a number that only needs popular
presentation in order to be the big hit of the
week.
53
YOU AND 1
MARGUERITE
0 KATHARINA
MIGHTY BLUE
LOVELY LADY
BECAUSE OF YOU
1 MISS MY SWISS
HAUNTING MELODY
HONEST AND TRULY
KINKY KIDS PARADE
YOU GOTTA KNOW HOW
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
I WANT YOU ALL FOR ME
WHO WOULDN'T LOVE YOU
PAL OF MY CRADLE DAYS
TELL ME YES, TELL ME NO
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
I'M TIRED OF EVERYTHING BUT YOU
WHEN THE ONE YOU LOVE LOVES
YOU
LET ME LINGER LONGER IN YOUR
ARMS
SHE WAS JUST A SAILOR'S SWEET-
HEART
Write for Dealers' .Prices
LEO
This catalog is under the management of
H. T. Fitzsimons, publisher of the Aeolian
series of school music, anthems, cantatas and
operettas, such as the well-known number
"Once in a Blue Moon." Mr. Fitzsimons is also
well known to the trade, as he was connected
with the sheet music department of Lyon &
Healy, Inc., for over ten years. In managing
the Palma catalog, Mr. Palma will be able to
continue his personal contact with the sheet
music dealers.
Anna Chandler Sings
Press Agent Song
Included in the song repertoire of Anna
Chandler, vaudeville and phonograph star, who
opened Wednesday night at Janssen's midtown
Hofbrau, is a song dedicated to press agents.
The Hofbrau press agent authored the num-
ber, which is titled "The Wide Open Spaces in
My Scrap Rook."
wie Brought Mose
AMERICAS POPULAR
BALLAD SUCCESSES
K9
ROSES OF PICARDY
IHEVARLDBMHIUGSSSUNRK
INTHE 6ARDEN0FTD-M0RR0W
THE S0N6OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
Frank Palma, Jr., Opens
Offices in Chicago
Will Offer Catalog of Art Numbers to the
Trade—H. T. Fitzsimons Associated With
Him
CHICAGO, I I I . , October 13.—Frank Palma, Jr.,
who recently formed the Palma Music Pub-
lishers, has established headquarters in Room
509 South Wabash avenue, Chicago. Mr.
Palma is well known to the trade and his con-
nection for the past seven years with the Sam
Fox Music Publishing Co. has given him wide
experience and acquaintance among the dealers.
A catalog of new art numbers has been pre-
pared and includes such popular ballads as
"Dawn," by Weaver; "I Love You More Each
Day," by Sovereign, and "The Gift Supreme,"
"A Broken Song," "Uila," "Nymphs and
Fauns."
eStltl
Goes Down
BEAUTIFUL BALLAD
Writer 0/ 'Smiltn 1 Through" " ^ l i M ^ ^ i ^ ^ i
SOLO -THREE mi
DUET-TWO KEYS
OCTAVO-
BAND
ORCHESTRA
A late addition to
ytie r Wittnarlt
(Black and Wife
Series
M.VITMARK 6 SONS NEW YORKJ
Future scanning projects are planned by the International Arcade Museum Library (IAML).