Music Trade Review
Issue: 1925 Vol. 81 N. 14 - Page 62
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
60
THE
*
hy Don't You Say So?
Someone Loves You After Al
Along The Old Lake Trail
*Polly, Put The Kettle On
*The SameOld W a /
REVIEW
OCTOBER 3, 1925
*
'it Must Be Love' I
*l Was Blue 7 '
*My O w n *
'Little G i r l "
Every Little Note*
Lyrics J>u HARLAN THOMPSON
Music hy HARRY ARCHER
lyrics hy JOSEPH MeCARTHY
Music by HARRY T I E R N E Y
CAN'T
MUSIC TRADE
GO WRONG
WITH
*l Heard The Bluebird' 7
*Maybe I Will"
>x
Little
Lyrics Joy WM CARY DUNCAN
Music hy HAROLD ORLOB
ANY "FEtST' S O N G / 1
Chicago Theatre Features Zez Gonfrey
Playing the Success "Midnight Waltz"
has doubled in size. These choruses and
anthems for all combinations and school music
yive a wide choice of selections.
Well-known Composer and Pianist Scores Big Success With Feist Number in Appearances at the
Largest of Chicago's Moving Picture Houses
"Ukulele Lady" Is
Displayed in Philadelphia
TPHE Balaban & Katz Chicago Theatre is the
-•• world's largest photoplay house. For that
reason popular music publishers look upon pub-
licity in conjunction with musical presentations
in the Chicago Theatre as an exceptionally con-
structive means of exploiting their songs in Chi-
cago territory.
To have a popular song, however, featured as
part of the program in the Chicago Theatre is
not easily obtained. These musical presenta-
tions are worked out with the same skill and
with the same amount of thought and energy
as are given to dramatic features in the legiti-
mate playhouses.
An added feature of having a song specially
programmed and staged at the Chicago The-
atre is the fact that all such presentations are
not only heralded in the newspapers but are
given prominent space in the week's review of
new photoplay showings.
One of the most recent of musical presenta-
priate offering, because "Midnight Waltz" Berlin Number Given Entire Window by
achieved its original prominence in the Windj
McCrory in That City. Song Is In the Hit
City and is still going strong in that territory
Class
as well as elsewhere.
We herewith show the exterior of the Bala-
What is described as an old-fashioned window
ban & Katz Chicago Theatre and the means display was recently shown by the J. G. Mc-
used by that enterprising house to feature its Crory Store, Philadelphia, Pa. This full window
musical programs. The Chicago papers de-
scribed the feature as "an exquisite song por-
trayal" and "The Midnight Waltz" an elaborate
production built around the romantic overtone
of the popular song, and similar descriptive
phrases. This proves, as has been demonstrated
in sales, that Chicago thinks a whole lot oi
"Midnight Waltz."
Flammer Sales Drive
A special introductory sales drive has been
arranged by Harold Flammer, Inc., on its fa-
mous Blue Octavo Series. The purpose is to
A Window Display of "Ukulele Lady"
was given to the Irving Berlin, Inc., song "Uku-
lele Lady," and was arranged through the efforts
of Harry Pearson, manager of the Philadelphia
office of the Berlin organization.
"Ukulele Lady" has been having large sales
in the Philadelphia territory and the McCrory
syndicate, by this special showing, endeavored
to corral its full share of this activity which it
reports it did.
This Philadelphia window display, confined
solely to the showing of the title pages of "Uku-
lele Lady," is only one of many such displays
that have appeared recently throughout the
country. "Ukulele Lady" was and is a hit on a
national scale and the Berlin branch managers
and various representatives throughout the
country have shown much energy in seeing that
every dealer has co-operated in the campaign
placed behind the song. This has resulted in
profits to those who took the initiative.
Walter S. Fischer Back
Featuring Zez Confrey in the "Midnight Waltz"
tions at the Chicago Theatre was the appear- call to the attention of the trade and consumers
ance at that house of Zez Confrey, the well- particular offerings for Thanksgiving and Christ-
known composer and pianist, who used as his mas music. Since the Flammer concern took
main feature the Leo Feist, Inc., success, "Mid- over the valuable numbers from the catalog of
night Waltz." This was a timely and appro- Luckhardt & Belder, the complete octavo series
Walter S. Fischer, head of Carl Fischer, Inc.,
returned on September 25 on the S. S. "Colum-
bus" from an extended European trip. Mr.
Fischer intensively covered activities in the Eu-
ropean music fields.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
60
THE
*
hy Don't You Say So?
Someone Loves You After Al
Along The Old Lake Trail
*Polly, Put The Kettle On
*The SameOld W a /
REVIEW
OCTOBER 3, 1925
*
'it Must Be Love' I
*l Was Blue 7 '
*My O w n *
'Little G i r l "
Every Little Note*
Lyrics J>u HARLAN THOMPSON
Music hy HARRY ARCHER
lyrics hy JOSEPH MeCARTHY
Music by HARRY T I E R N E Y
CAN'T
MUSIC TRADE
GO WRONG
WITH
*l Heard The Bluebird' 7
*Maybe I Will"
>x
Little
Lyrics Joy WM CARY DUNCAN
Music hy HAROLD ORLOB
ANY "FEtST' S O N G / 1
Chicago Theatre Features Zez Gonfrey
Playing the Success "Midnight Waltz"
has doubled in size. These choruses and
anthems for all combinations and school music
yive a wide choice of selections.
Well-known Composer and Pianist Scores Big Success With Feist Number in Appearances at the
Largest of Chicago's Moving Picture Houses
"Ukulele Lady" Is
Displayed in Philadelphia
TPHE Balaban & Katz Chicago Theatre is the
-•• world's largest photoplay house. For that
reason popular music publishers look upon pub-
licity in conjunction with musical presentations
in the Chicago Theatre as an exceptionally con-
structive means of exploiting their songs in Chi-
cago territory.
To have a popular song, however, featured as
part of the program in the Chicago Theatre is
not easily obtained. These musical presenta-
tions are worked out with the same skill and
with the same amount of thought and energy
as are given to dramatic features in the legiti-
mate playhouses.
An added feature of having a song specially
programmed and staged at the Chicago The-
atre is the fact that all such presentations are
not only heralded in the newspapers but are
given prominent space in the week's review of
new photoplay showings.
One of the most recent of musical presenta-
priate offering, because "Midnight Waltz" Berlin Number Given Entire Window by
achieved its original prominence in the Windj
McCrory in That City. Song Is In the Hit
City and is still going strong in that territory
Class
as well as elsewhere.
We herewith show the exterior of the Bala-
What is described as an old-fashioned window
ban & Katz Chicago Theatre and the means display was recently shown by the J. G. Mc-
used by that enterprising house to feature its Crory Store, Philadelphia, Pa. This full window
musical programs. The Chicago papers de-
scribed the feature as "an exquisite song por-
trayal" and "The Midnight Waltz" an elaborate
production built around the romantic overtone
of the popular song, and similar descriptive
phrases. This proves, as has been demonstrated
in sales, that Chicago thinks a whole lot oi
"Midnight Waltz."
Flammer Sales Drive
A special introductory sales drive has been
arranged by Harold Flammer, Inc., on its fa-
mous Blue Octavo Series. The purpose is to
A Window Display of "Ukulele Lady"
was given to the Irving Berlin, Inc., song "Uku-
lele Lady," and was arranged through the efforts
of Harry Pearson, manager of the Philadelphia
office of the Berlin organization.
"Ukulele Lady" has been having large sales
in the Philadelphia territory and the McCrory
syndicate, by this special showing, endeavored
to corral its full share of this activity which it
reports it did.
This Philadelphia window display, confined
solely to the showing of the title pages of "Uku-
lele Lady," is only one of many such displays
that have appeared recently throughout the
country. "Ukulele Lady" was and is a hit on a
national scale and the Berlin branch managers
and various representatives throughout the
country have shown much energy in seeing that
every dealer has co-operated in the campaign
placed behind the song. This has resulted in
profits to those who took the initiative.
Walter S. Fischer Back
Featuring Zez Confrey in the "Midnight Waltz"
tions at the Chicago Theatre was the appear- call to the attention of the trade and consumers
ance at that house of Zez Confrey, the well- particular offerings for Thanksgiving and Christ-
known composer and pianist, who used as his mas music. Since the Flammer concern took
main feature the Leo Feist, Inc., success, "Mid- over the valuable numbers from the catalog of
night Waltz." This was a timely and appro- Luckhardt & Belder, the complete octavo series
Walter S. Fischer, head of Carl Fischer, Inc.,
returned on September 25 on the S. S. "Colum-
bus" from an extended European trip. Mr.
Fischer intensively covered activities in the Eu-
ropean music fields.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).