Music Trade Review
Issue: 1925 Vol. 81 N. 10 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER S, 1925
THE
MUSIC TRADE
Last Weeks of August Bring Heavy
Volume of Sales to Kansas City Trade
John J. Sullivan Appointed Manager of the Henry F. Miller Store in Kansas City—J. Harry Shale
Visiting the Local Trade—M. C. Schoenly Transferred to St. Louis
T/'ANSAS CITY, MO., September 1.—Music
dealers and other merchants have experi-
enced a radical business change here within the
last week. The month of August promised to
be the worst in the year, but for the past week
the merchants have had December work. No
one can understand just how it happened, but
people are coming back from their vacations
and it is time to start the children in for Win-
ter lessons. A surprising number of grand
pianos were purchased. Some of the music mer-
chants attribute the sales to the effort they put
forth, stating they have not worked so hard in
months as they did during the past few weeks.
With cooler weather soon to come they figure
they can keep up this effort and they feel they
have a right to figure on a big Fall business.
John J. Sullivan, who has been with the Bos-
ton office of Henry F. Miller Stores Co. for the
past twelve years, has come to Kansas City as
the manager of the Henry F. Miller store here.
He states Kansas City is the most beautiful
city he has seen.
The many friends of D. P. Parsil, secretary
and manager of the Wunderlich Piano Co., will
be distressed to learn that he has been ill at the
Christian Church hospital for the last three
weeks. He is, however, improving rapidly and
is in hopes that he will be able to resume his
duties before long.
E. G. Ege, manager of the sheet music de-
partment of the J. W. Jenkins Sons' Music Co.,
left for Chicago Saturday night to see Elsie
Janis in "You're Just a Flower From an Old
Bouquet." The sheet music of that title is
having a big sale here.
J. Harry Shale, of the United Piano Corp.,
Norwalk, O., was visiting in Kansas City this
week.
M. C. Schoenly, district manager of the
phonograph division of the Brunswick-Balke-
Collender Co., of Kansas City, was transferred
this week to the St. Louis branch, where he
holds the same office. Mr. Schoenly is sorry
to leave his friends in this territory.
The successors of Mr. Schoenly have been
selected from the selling organization in the
Kansas City territory in the persons of T. H.
Condon, district manager, and L. K. Short. Mr.
Condon was directly assisting Mr. Schoenly
since January at the Kansas City office and
Mr. Short had made for himself an exceptional
sales record in one of the five Kansas City ter-
ritories. His specialty was in employing direct
retail selling ideas with his dealers in which he
was successful in putting over many selling
campaigns for them. These selling campaigns
he personally conducted for the dealer, remain-
ing on the job as long as a week.
A. B. Nail, manager of the Ampico depart-
ment of the Wunderlich Piano Co., was one of
the prime movers in the trade extension trip
of the junior members of the Chamber of Com-
merce. The trip covered four days and its
itinerary included south Missouri, Kansas and
Oklahoma.
Miss Jeannette Poynter, assistant manager of
the Jones Store Music Department, is getting
ready for a household home furnishings club
campaign. Each year the store puts on a drive
for new members and makes hundreds of sales
to newlyweds and people who want new furni-
ture and musical instruments and can only
afford them through the Jones Store club plan.
Miss Josephine Likely, manager of the Vic-
trola department of the Davidson Furniture Co.,
through advertising and special sales, is gradu-
ally closing out the stock in this line.
Philip Werlein Launches
Interesting Club Plan
enables members to dispose advantageously of
their old instruments so they can purchase new
ones, the announcement points out.
The sixth phase of the undertaking has to
do with children's day, first held Saturday,
August 29, an annual festival originated by the
store in connection with the club idea, which
includes distribution of savings banks to chil-
dren and the giving of souvenirs.
The club idea is a new one here, and while
it is too early to determine its concrete mer-
chandising value, the initial interest, the store
reports, is distinctly encouraging.
Free Music Lessons, Music Information Service,
and Aid in Disposing of Old Instruments
Offered to the Public
NEW ORLEANS, LA., August 25.—Philip Werlein,
Ltd., this city, has established a music lovers'
club, with gratis membership for residents of
New Orleans and adjacent territory.
The plan is based on sales promotion and
good will enhancement. An announcement sets
forth six points, calling attention to the music
letter contest planned to bring the club idea
before possible members. Twenty-five prizes
are on display at the store, to be awarded to
winners sending in the twenty-five best letters
on the subject "Why Music Should Be in Every
Home." Prizes are to be awarded September 4.
Point two, in the benefits the club offers, is
a free course of music lessons with every pur-
chase of a piano by a club member. Compe-
tent piano instructors, the announcement says,
have been chosen to give .the lessons.
The third point is a savings bank known as
"Werlein's Music Lovers' Savings Bank." Sev-
enty-five cents opens an account drawing 6 per
cent interest, the account to apply on the pur-
chase of an instrument, which is delivered as
soon as the savings equal the initial payment on
the instrument.
Werlein's Information Service is the fourth
benefit the club member derives. This service
comprises the mailing of news items concern-
ing musical opportunities and happenings in
the city, advices when new records for talking
machines and player pianos are issued and gen-
eral music notes.
The fifth point is Werlein's Clearing Depart-
ment—a clearing house for instruments. This
9
REVIEW
Latest Settergren Folder
Indicative of Real Progress
Imposing List of Dealers Who Have Taken
on and Are Now Featuring the Settergren
Line
CHICAGO, III., September 1.—The success of the
Settergren grand, made by the B. K. Settergren
Co., of Bluffton, Ind., is manifested by a special
folder which the company has issued showing
the rapidly increasing circle of friends the grand
is making among some of the most prominent
music houses in the country.
Reproductions of an imposing list of letter-
heads of well-known dealers and very large
dealers in every section of the United States
show the type of representatives of the Setter-
gren grand who have sent in testimonial letters
praising the instrument. A few of these in-
clude the Pearson Piano Co., Indianapolis;
Kohler & Chase, San Francisco; the Otto Grau
Piano Co., Cleveland; John Wanamaker, Phila-
delphia; Troup Bros., Harrisburg; J. W. Jenkins
Sons Co., Kansas City; Kieselhorst Music Co.,
St. Louis; The May Co., Cleveland, and many
other prominent establishments.
The adherence to a quality basis in the manu-
facture of the Settergren grand has not only
gained for the company some excellent repre-
sentatives, bnt is giving these dealers an in-
creased field for sales because of the satisfac-
tion represented in the popularity of the instru-
ment. Statements made by the company
through this new folder in this connection are
given as follows:
"One dealer in the East sold 138 Settergren
grands during ten months of 1924." "A promi-
nent California dealer sold 47 of our grands in
six weeks this Spring and has ordered two car-
loads since." "A Middle West dealer sold 150
Settergren grands in 1924 and sold 36 of them in
three weeks." "Fifty-six Settergren grands
were sold in a city of 5,000 within a period of
six weeks during 1923."
The company is making preparations to meet
the increased demand for the Settergren grand
and recently added three new additions to the
Settergren plant. These new buildings, equip-
ped with new machinery, will enable the com-
pany to produce twelve grand pianos a day.
The largest of the new additions includes the
finishing room, the action regulating depart-
ment and the fly-finishing, polishing and oiling
rooms, and is 150 by 100 feet. The other
addition, which is 100 by 50 feet, will house the
veneer storage and the third addition, which is
50 by 50 feet, will be used as a veneer room.
Markets New Condenser
The Amsco Allocating Condenser is the new-
est contribution to radio of Amsco Products,
Inc. The new condenser apportions or spreads
the stations evenly over the tuning dial, cor-
recting congestion and simplifying tuning.
Pratt Read
Products
P i a n o Ivory
Piano Keys
P i a n o Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Ma ntained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best
SEPTEMBER S, 1925
THE
MUSIC TRADE
Last Weeks of August Bring Heavy
Volume of Sales to Kansas City Trade
John J. Sullivan Appointed Manager of the Henry F. Miller Store in Kansas City—J. Harry Shale
Visiting the Local Trade—M. C. Schoenly Transferred to St. Louis
T/'ANSAS CITY, MO., September 1.—Music
dealers and other merchants have experi-
enced a radical business change here within the
last week. The month of August promised to
be the worst in the year, but for the past week
the merchants have had December work. No
one can understand just how it happened, but
people are coming back from their vacations
and it is time to start the children in for Win-
ter lessons. A surprising number of grand
pianos were purchased. Some of the music mer-
chants attribute the sales to the effort they put
forth, stating they have not worked so hard in
months as they did during the past few weeks.
With cooler weather soon to come they figure
they can keep up this effort and they feel they
have a right to figure on a big Fall business.
John J. Sullivan, who has been with the Bos-
ton office of Henry F. Miller Stores Co. for the
past twelve years, has come to Kansas City as
the manager of the Henry F. Miller store here.
He states Kansas City is the most beautiful
city he has seen.
The many friends of D. P. Parsil, secretary
and manager of the Wunderlich Piano Co., will
be distressed to learn that he has been ill at the
Christian Church hospital for the last three
weeks. He is, however, improving rapidly and
is in hopes that he will be able to resume his
duties before long.
E. G. Ege, manager of the sheet music de-
partment of the J. W. Jenkins Sons' Music Co.,
left for Chicago Saturday night to see Elsie
Janis in "You're Just a Flower From an Old
Bouquet." The sheet music of that title is
having a big sale here.
J. Harry Shale, of the United Piano Corp.,
Norwalk, O., was visiting in Kansas City this
week.
M. C. Schoenly, district manager of the
phonograph division of the Brunswick-Balke-
Collender Co., of Kansas City, was transferred
this week to the St. Louis branch, where he
holds the same office. Mr. Schoenly is sorry
to leave his friends in this territory.
The successors of Mr. Schoenly have been
selected from the selling organization in the
Kansas City territory in the persons of T. H.
Condon, district manager, and L. K. Short. Mr.
Condon was directly assisting Mr. Schoenly
since January at the Kansas City office and
Mr. Short had made for himself an exceptional
sales record in one of the five Kansas City ter-
ritories. His specialty was in employing direct
retail selling ideas with his dealers in which he
was successful in putting over many selling
campaigns for them. These selling campaigns
he personally conducted for the dealer, remain-
ing on the job as long as a week.
A. B. Nail, manager of the Ampico depart-
ment of the Wunderlich Piano Co., was one of
the prime movers in the trade extension trip
of the junior members of the Chamber of Com-
merce. The trip covered four days and its
itinerary included south Missouri, Kansas and
Oklahoma.
Miss Jeannette Poynter, assistant manager of
the Jones Store Music Department, is getting
ready for a household home furnishings club
campaign. Each year the store puts on a drive
for new members and makes hundreds of sales
to newlyweds and people who want new furni-
ture and musical instruments and can only
afford them through the Jones Store club plan.
Miss Josephine Likely, manager of the Vic-
trola department of the Davidson Furniture Co.,
through advertising and special sales, is gradu-
ally closing out the stock in this line.
Philip Werlein Launches
Interesting Club Plan
enables members to dispose advantageously of
their old instruments so they can purchase new
ones, the announcement points out.
The sixth phase of the undertaking has to
do with children's day, first held Saturday,
August 29, an annual festival originated by the
store in connection with the club idea, which
includes distribution of savings banks to chil-
dren and the giving of souvenirs.
The club idea is a new one here, and while
it is too early to determine its concrete mer-
chandising value, the initial interest, the store
reports, is distinctly encouraging.
Free Music Lessons, Music Information Service,
and Aid in Disposing of Old Instruments
Offered to the Public
NEW ORLEANS, LA., August 25.—Philip Werlein,
Ltd., this city, has established a music lovers'
club, with gratis membership for residents of
New Orleans and adjacent territory.
The plan is based on sales promotion and
good will enhancement. An announcement sets
forth six points, calling attention to the music
letter contest planned to bring the club idea
before possible members. Twenty-five prizes
are on display at the store, to be awarded to
winners sending in the twenty-five best letters
on the subject "Why Music Should Be in Every
Home." Prizes are to be awarded September 4.
Point two, in the benefits the club offers, is
a free course of music lessons with every pur-
chase of a piano by a club member. Compe-
tent piano instructors, the announcement says,
have been chosen to give .the lessons.
The third point is a savings bank known as
"Werlein's Music Lovers' Savings Bank." Sev-
enty-five cents opens an account drawing 6 per
cent interest, the account to apply on the pur-
chase of an instrument, which is delivered as
soon as the savings equal the initial payment on
the instrument.
Werlein's Information Service is the fourth
benefit the club member derives. This service
comprises the mailing of news items concern-
ing musical opportunities and happenings in
the city, advices when new records for talking
machines and player pianos are issued and gen-
eral music notes.
The fifth point is Werlein's Clearing Depart-
ment—a clearing house for instruments. This
9
REVIEW
Latest Settergren Folder
Indicative of Real Progress
Imposing List of Dealers Who Have Taken
on and Are Now Featuring the Settergren
Line
CHICAGO, III., September 1.—The success of the
Settergren grand, made by the B. K. Settergren
Co., of Bluffton, Ind., is manifested by a special
folder which the company has issued showing
the rapidly increasing circle of friends the grand
is making among some of the most prominent
music houses in the country.
Reproductions of an imposing list of letter-
heads of well-known dealers and very large
dealers in every section of the United States
show the type of representatives of the Setter-
gren grand who have sent in testimonial letters
praising the instrument. A few of these in-
clude the Pearson Piano Co., Indianapolis;
Kohler & Chase, San Francisco; the Otto Grau
Piano Co., Cleveland; John Wanamaker, Phila-
delphia; Troup Bros., Harrisburg; J. W. Jenkins
Sons Co., Kansas City; Kieselhorst Music Co.,
St. Louis; The May Co., Cleveland, and many
other prominent establishments.
The adherence to a quality basis in the manu-
facture of the Settergren grand has not only
gained for the company some excellent repre-
sentatives, bnt is giving these dealers an in-
creased field for sales because of the satisfac-
tion represented in the popularity of the instru-
ment. Statements made by the company
through this new folder in this connection are
given as follows:
"One dealer in the East sold 138 Settergren
grands during ten months of 1924." "A promi-
nent California dealer sold 47 of our grands in
six weeks this Spring and has ordered two car-
loads since." "A Middle West dealer sold 150
Settergren grands in 1924 and sold 36 of them in
three weeks." "Fifty-six Settergren grands
were sold in a city of 5,000 within a period of
six weeks during 1923."
The company is making preparations to meet
the increased demand for the Settergren grand
and recently added three new additions to the
Settergren plant. These new buildings, equip-
ped with new machinery, will enable the com-
pany to produce twelve grand pianos a day.
The largest of the new additions includes the
finishing room, the action regulating depart-
ment and the fly-finishing, polishing and oiling
rooms, and is 150 by 100 feet. The other
addition, which is 100 by 50 feet, will house the
veneer storage and the third addition, which is
50 by 50 feet, will be used as a veneer room.
Markets New Condenser
The Amsco Allocating Condenser is the new-
est contribution to radio of Amsco Products,
Inc. The new condenser apportions or spreads
the stations evenly over the tuning dial, cor-
recting congestion and simplifying tuning.
Pratt Read
Products
P i a n o Ivory
Piano Keys
P i a n o Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Ma ntained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best
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