Music Trade Review
Issue: 1925 Vol. 81 N. 10 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBEK 5,
1925
MUSIC TRADE REVIEW
Pacific Radio Exposition Draws Large
Attendance to See the Many Exhibits
Fred R. Sherman of Sherman, Clay & Co., Sees Music Merchants Playing Important Part in Dis-
tributing Product—William C. Heaton to Visit the Pacific Coast Trade
C A N FRANCISCO, CAL., August 27.—As
vice-president of the greatest music house
of the Pacific Coast, anything said by Fred R.
Sherman, of Sherman, Clay & Co., on the sub-
ject of musical merchandising, is of importance.
Special significance, however, may be attached
to an interview given out to-day by Mr. Sher-
man, because he only returned a few days ago
from the East, accompanied by L. W. Sturde-
vent, manager of the radio department of Sher-
man, Clay & Co., and also because the Pacific
Radio Exposition, now in progress at the Civic
Auditorium, unanimously acknowledged to be
the most successful event of its kind ever held
on the Pacific Coast, has turned the thoughts
of all the music merchants in this territory to
radio, and its newest developments. Mr. Sher-
man said:
"The Radio Exposition, in San Francisco,
has attracted the largest crowd of any event
of its kind heretofore held on the Pacific Coast,
and all radio merchants are enthusiastic over
the prospects for increased business this year.
"The entry of talking machine companies
into the radio field has further stimulated the
music dealers' interest in radio. The achieve-
ments of the larger manufacturers for this year
will so improve the radio set that its value as
a musical instrument will be considerably en-
hanced.
"The music dealer, through his past experi-
ence in selling musical merchandise, will natur-
ally play a very important part in radio mer-
chandising this year, as the pride of ownership
in radio sets is asserting itself and radio re-
ceivers are standardized to such an extent that
the dealer can sell standard radio sets without
fear of some new improvement obsoleting his
stock.
"The public has displayed keen interest in
combination talking machines, which leads me
to believe that the ideal radio instrument is a
combination of talking machine and radio."
Radio Exposition a Great Success
In many respects, the Pacific Radio Exposi-
tion surpassed expectations. A co-operative ex-
position, held in the Civic Auditorium and con-
ducted, financed and operated by the Pacific
Radio Trade Association, it attracted crowds,
from its opening, on August 22, to its grand
finale, eight days later. All the booths were in
the Spanish mission style, with "dobe" wall and
red tiled roof effects. All the exhibition space
had been taken some time before the opening
and there was a vast array of radio products,
all attractively arranged and managed by ex-
perts who cheerfully explained their exhibits
to all comers. The list of exhibitors read like
a directory of the country's leading radio man-
ufacturers and distributors.
Packard Piano President Is Expected
A. S. Bond, president of the Packard Piano
Co., and J. M. Kuhns, secretary of the same
company, are leaving the East, for a visit to the
Pacific Coast, accompanied by their respective
families. They will visit San Francisco for
some days.
Coming West for Extended Trip
William C. Heaton, president of the Auto
Pneumatic Action Co., is on his way West for
an extended coast trip, accompanied by Mrs.
Heaton. They will be welcomed in Vancouver,
B. C, by Beeman P. Sibley, president of the
Western Piano Corp., probably about the mid-
dle of September. Mr. Sibley is authority for
the statement that Mr. Heaton is planning to
tour the coast, largely in the interests of the
Welte-Mignon (Licensee) reproducing action.
Piano Representatives Call on Dealers
C. B. Boothe, representing the Premier Piano
Corp., is in the city. Charles Dundore, of the
Haddorff Piano Co., is here, and E. R. Potter,
of Ricca & Son, is calling on the trade. John
M. Boothe, of Barker Bros, Los Angeles, is in
the city, as a visitor to the Pacific Radio Ex-
position.
Roberts Writes Official Jubilee Anthem
Lee S. Roberts, of Lee S. Roberts, Inc., has
written the official anthem of the California
Diamond Jubilee, and A. L. Quinn, western
manager of the Q R S Music Co., aided and
abetted by R. H. Rundel, factor superintendent,
and through Mr. Roberts's co-operation, has
managed to get this roll out, with the words
of the anthem on it, in a very spirited arrange-
ment. It is to be put on the market tomorrow,
August 28. The anthem, entitled "California, to
Thee," has been made "official" for the Diamond
Jubilee. September 5 is the 75th anniversary of
California's admission to the Union as a State,
and for the week following the anthem will be
heard everywhere, on Q R S rolls, in the air,
on bands, orchestras, at parades and theatres,
etc. Mr. Quinn, who recently returned from a
very extended trip through hi* Western terri-
tory, threw himself, with his accustomed zeal,
into the task of getting the factory to surpass
itself to put out the spirited roll which bears
a special label, in the Diamond Jubilee colors ol
red, green and yellow. Through inability to
secure register of a serial number from New
York for this roll, Mr. Quinn had the happy
inspiration of working backward from No. 100,
the first Q R S No. 10: "California, to Thee" is
the first Q R S number. So "California, to
Thee" is numbered No. 99.
Albert Sturcke Makes a
Tour of the Rockies
Steinway Hall Executive Accompanied by His
Daughter Spends Six Weeks in Yellowstone
Park and Rocky Mountain Region
Albert Sturcke, of the office staff of Steinway
& Sons, has become a decided convert to the
"See America First" doctrine, for he returned
last week from a lengthy trip through the
Rocky Mountain region in which he was ac-
companied by his daughter. Mr. Sturcke first
went to Sheridan, Wyoming, where he joined
C. L. Cummings, the local Steinway represent-
ative, who, accompanied by his daughter, car-
ried Mr. and Miss Sturcke on an automobile
trip through many sections of Wyoming and
Montana and through Yellowstone Park. The
•party spent nearly four weeks in the Park it-
self. Mr. Sturcke then returned by way of Den-
ver and Colorado Springs.
Miss Helen Lank, for the past seven years
cashier of the San Francisco Q R S factory,
has just resigned her position in order to be
married. Her pleasant courtesy has made her
many friends in the trade. The groom to be is
James Lloyd Carbray.
Miss Adele Kane, of the Chicago office of the
Q R S Music Co., is passing a three weeks'
vacation on the coast. She was warmly wel-
comed at the Q R S factory here, by A. L.
(Juinn and his staff.
Many New Dealers Are
Signing Up With Sonora
Combination of Phonograph, Radio and Loud
Speaker Lines Has a Strong Appeal for the
Trade
Frank V. Goodman, sales manager of the
Sonora Phonograph Co., Inc., New York, is a
phonograph man who is filled with plenty of
optimism these days. New dealers are com-
ing Sonora's way in substantial numbers and
new and old dealers are making new sales rec-
ords with Sonora products.
"The idea of getting three complete distinc-
tive lines under the Sonora name seems to ap-
peal to dealers," explained Mr. Goodman to a
representative of The Review. "You see, Sonora
now has three distinctive lines on which other
individual companies are doing a good volume
of business singly, the phonographs, the speak-
ers and the radio sets."
Among the new dealers that have the Sonora
agency are such houses as Scott Prowell Music
Co., Wenatchee, Wash.; Block & Kuhl Co.,
Peoria, 111.; William Waldman, 601 Ninth ave-
nue, New York; Charles M. Fern, 125 Nassau
avenue, Brooklyn, N. Y.; Atlantic Talking Ma-
chine Co., 144 Hamilton avenue, Brooklyn, N.
Y.; William Gushard Dry Goods Co., Decatur,
111.; Pietro Catalano, 355 Wilson avenue, Brook-
lyn, N. Y.; The Music Shop, Norwalk, O.; Bur-
ton Music Store, Hollywood, Fla.; Steger &
Sons Piano Mfg. Co., Jackson and Wabash ave-
nues, Chicago, 111.
A Plan and
a Piano That
School Boards Favor
Music is winning a bigger place in the
public school each year. More chil-
dren are getting their chance in
music. The Miessner sales plan fits
right in with modern music teaching.
It's a double-barreled selling plan
that gets action from two sources.
Interests school board members—par-
ents, too. Sells the Miessner to
schools—to homes. Dealers who
push the Miessner report rapidly in-
creasing piano sales.
Let us outline the Miessner plan to
you. Mail the coupon today.
MIESSNER PIANO GO.
136 Reed St.
Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St.. Milwaukee. Wit.
GenUemen:
Send me full details oo the Miessner Piano and
your successful plan of selling Mlessners to schools
and homes.
firm Names
Writer's Name
SEPTEMBEK 5,
1925
MUSIC TRADE REVIEW
Pacific Radio Exposition Draws Large
Attendance to See the Many Exhibits
Fred R. Sherman of Sherman, Clay & Co., Sees Music Merchants Playing Important Part in Dis-
tributing Product—William C. Heaton to Visit the Pacific Coast Trade
C A N FRANCISCO, CAL., August 27.—As
vice-president of the greatest music house
of the Pacific Coast, anything said by Fred R.
Sherman, of Sherman, Clay & Co., on the sub-
ject of musical merchandising, is of importance.
Special significance, however, may be attached
to an interview given out to-day by Mr. Sher-
man, because he only returned a few days ago
from the East, accompanied by L. W. Sturde-
vent, manager of the radio department of Sher-
man, Clay & Co., and also because the Pacific
Radio Exposition, now in progress at the Civic
Auditorium, unanimously acknowledged to be
the most successful event of its kind ever held
on the Pacific Coast, has turned the thoughts
of all the music merchants in this territory to
radio, and its newest developments. Mr. Sher-
man said:
"The Radio Exposition, in San Francisco,
has attracted the largest crowd of any event
of its kind heretofore held on the Pacific Coast,
and all radio merchants are enthusiastic over
the prospects for increased business this year.
"The entry of talking machine companies
into the radio field has further stimulated the
music dealers' interest in radio. The achieve-
ments of the larger manufacturers for this year
will so improve the radio set that its value as
a musical instrument will be considerably en-
hanced.
"The music dealer, through his past experi-
ence in selling musical merchandise, will natur-
ally play a very important part in radio mer-
chandising this year, as the pride of ownership
in radio sets is asserting itself and radio re-
ceivers are standardized to such an extent that
the dealer can sell standard radio sets without
fear of some new improvement obsoleting his
stock.
"The public has displayed keen interest in
combination talking machines, which leads me
to believe that the ideal radio instrument is a
combination of talking machine and radio."
Radio Exposition a Great Success
In many respects, the Pacific Radio Exposi-
tion surpassed expectations. A co-operative ex-
position, held in the Civic Auditorium and con-
ducted, financed and operated by the Pacific
Radio Trade Association, it attracted crowds,
from its opening, on August 22, to its grand
finale, eight days later. All the booths were in
the Spanish mission style, with "dobe" wall and
red tiled roof effects. All the exhibition space
had been taken some time before the opening
and there was a vast array of radio products,
all attractively arranged and managed by ex-
perts who cheerfully explained their exhibits
to all comers. The list of exhibitors read like
a directory of the country's leading radio man-
ufacturers and distributors.
Packard Piano President Is Expected
A. S. Bond, president of the Packard Piano
Co., and J. M. Kuhns, secretary of the same
company, are leaving the East, for a visit to the
Pacific Coast, accompanied by their respective
families. They will visit San Francisco for
some days.
Coming West for Extended Trip
William C. Heaton, president of the Auto
Pneumatic Action Co., is on his way West for
an extended coast trip, accompanied by Mrs.
Heaton. They will be welcomed in Vancouver,
B. C, by Beeman P. Sibley, president of the
Western Piano Corp., probably about the mid-
dle of September. Mr. Sibley is authority for
the statement that Mr. Heaton is planning to
tour the coast, largely in the interests of the
Welte-Mignon (Licensee) reproducing action.
Piano Representatives Call on Dealers
C. B. Boothe, representing the Premier Piano
Corp., is in the city. Charles Dundore, of the
Haddorff Piano Co., is here, and E. R. Potter,
of Ricca & Son, is calling on the trade. John
M. Boothe, of Barker Bros, Los Angeles, is in
the city, as a visitor to the Pacific Radio Ex-
position.
Roberts Writes Official Jubilee Anthem
Lee S. Roberts, of Lee S. Roberts, Inc., has
written the official anthem of the California
Diamond Jubilee, and A. L. Quinn, western
manager of the Q R S Music Co., aided and
abetted by R. H. Rundel, factor superintendent,
and through Mr. Roberts's co-operation, has
managed to get this roll out, with the words
of the anthem on it, in a very spirited arrange-
ment. It is to be put on the market tomorrow,
August 28. The anthem, entitled "California, to
Thee," has been made "official" for the Diamond
Jubilee. September 5 is the 75th anniversary of
California's admission to the Union as a State,
and for the week following the anthem will be
heard everywhere, on Q R S rolls, in the air,
on bands, orchestras, at parades and theatres,
etc. Mr. Quinn, who recently returned from a
very extended trip through hi* Western terri-
tory, threw himself, with his accustomed zeal,
into the task of getting the factory to surpass
itself to put out the spirited roll which bears
a special label, in the Diamond Jubilee colors ol
red, green and yellow. Through inability to
secure register of a serial number from New
York for this roll, Mr. Quinn had the happy
inspiration of working backward from No. 100,
the first Q R S No. 10: "California, to Thee" is
the first Q R S number. So "California, to
Thee" is numbered No. 99.
Albert Sturcke Makes a
Tour of the Rockies
Steinway Hall Executive Accompanied by His
Daughter Spends Six Weeks in Yellowstone
Park and Rocky Mountain Region
Albert Sturcke, of the office staff of Steinway
& Sons, has become a decided convert to the
"See America First" doctrine, for he returned
last week from a lengthy trip through the
Rocky Mountain region in which he was ac-
companied by his daughter. Mr. Sturcke first
went to Sheridan, Wyoming, where he joined
C. L. Cummings, the local Steinway represent-
ative, who, accompanied by his daughter, car-
ried Mr. and Miss Sturcke on an automobile
trip through many sections of Wyoming and
Montana and through Yellowstone Park. The
•party spent nearly four weeks in the Park it-
self. Mr. Sturcke then returned by way of Den-
ver and Colorado Springs.
Miss Helen Lank, for the past seven years
cashier of the San Francisco Q R S factory,
has just resigned her position in order to be
married. Her pleasant courtesy has made her
many friends in the trade. The groom to be is
James Lloyd Carbray.
Miss Adele Kane, of the Chicago office of the
Q R S Music Co., is passing a three weeks'
vacation on the coast. She was warmly wel-
comed at the Q R S factory here, by A. L.
(Juinn and his staff.
Many New Dealers Are
Signing Up With Sonora
Combination of Phonograph, Radio and Loud
Speaker Lines Has a Strong Appeal for the
Trade
Frank V. Goodman, sales manager of the
Sonora Phonograph Co., Inc., New York, is a
phonograph man who is filled with plenty of
optimism these days. New dealers are com-
ing Sonora's way in substantial numbers and
new and old dealers are making new sales rec-
ords with Sonora products.
"The idea of getting three complete distinc-
tive lines under the Sonora name seems to ap-
peal to dealers," explained Mr. Goodman to a
representative of The Review. "You see, Sonora
now has three distinctive lines on which other
individual companies are doing a good volume
of business singly, the phonographs, the speak-
ers and the radio sets."
Among the new dealers that have the Sonora
agency are such houses as Scott Prowell Music
Co., Wenatchee, Wash.; Block & Kuhl Co.,
Peoria, 111.; William Waldman, 601 Ninth ave-
nue, New York; Charles M. Fern, 125 Nassau
avenue, Brooklyn, N. Y.; Atlantic Talking Ma-
chine Co., 144 Hamilton avenue, Brooklyn, N.
Y.; William Gushard Dry Goods Co., Decatur,
111.; Pietro Catalano, 355 Wilson avenue, Brook-
lyn, N. Y.; The Music Shop, Norwalk, O.; Bur-
ton Music Store, Hollywood, Fla.; Steger &
Sons Piano Mfg. Co., Jackson and Wabash ave-
nues, Chicago, 111.
A Plan and
a Piano That
School Boards Favor
Music is winning a bigger place in the
public school each year. More chil-
dren are getting their chance in
music. The Miessner sales plan fits
right in with modern music teaching.
It's a double-barreled selling plan
that gets action from two sources.
Interests school board members—par-
ents, too. Sells the Miessner to
schools—to homes. Dealers who
push the Miessner report rapidly in-
creasing piano sales.
Let us outline the Miessner plan to
you. Mail the coupon today.
MIESSNER PIANO GO.
136 Reed St.
Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St.. Milwaukee. Wit.
GenUemen:
Send me full details oo the Miessner Piano and
your successful plan of selling Mlessners to schools
and homes.
firm Names
Writer's Name
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