Music Trade Review

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THE MUSIC TRADE
6
REVIEW
June Shows Some Improvement in Sales
Among the Milwaukee Music Merchants
Majority of Local Dealers Report They Are Running With Very- Slight Increase Over Same
Period of Last Year—Reproducing and Grand Pianos Hold the Center of Interest
\ / f I L W A U K E E , WIS., June 30—Business for
the month of June has shown some im-
provement over the preceding month at many
Milwaukee stores, and figures for this June will
compare favorably with last year in many in-
stances. However, most dealers state that they
are running about even with 1924 figures with
only a slight increase. Reproducing pianos and
grands continue to hold the center of interest,
although players are moving in some quarters.
Band instruments are holding their own, and
considerable interest is shown in portable pho-
nographs and records.
"Our figures for the month of June were up
to those of last year several days before the
end of the month, and sales made during the
Here is a sales plan that is rightly claiming
the attention of music dealers everywhere.
It's new and original—it gets results!
Increased sales have already proved this to
hundreds of dealers. They're pushing it
hard and doing big business on the compact
Miessner Piano. The Miessner Plan stirs
up action, interests parents immediately,
gets them to bring their children to your
store. Over 50,000 children have enrolled
under this plan.
The Miessner piano, small, light, low, is
easier for children to play. It's a piano for
everybody. A high-grade instrument with
a big, beautiful tone. The Miessner is
thoroughly in keeping with the modern
type of home where space must be con-
served. Let our plan show you how to sell
it. Mail the coupon.
MIESSNER PIANO GO.
136 Reed St.
Milwaukee. Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St., Milwaukee, Wi«.
Gentlemen: Send me the Miessner catalog, full
information about your sure-fire Sales Flan, and
booklet. "How to Get Business in New and TJn-
. touched Fields With the Miessner Piano."
Name
Name of Store
Address
last three or four days gave us an increase over
1924," stated Eric S. Hafsoos, of the Flanner-
Hafsoos Music House, Inc., home of Kurtz-
mann, Brinkerhoff and Behr Bros, pianos. Mr.
Hafsoos said that business at this store up to
the end of June was equal to that of 1924 for
the same period. The number of instruments
sold so far this year is in excess of a year ago,
but the average price has been less.
Edmund Gram, of Edmund Gram, Inc., select-
ed an Edmund Gram reproducing grand as a
wedding present for his daughter, Dorothea,
who was married to Charles Givan, June 23.
The wedding was one of the most beautiful June
ceremonies performed this year in Milwaukee.
The new home of the bride's sister, Mrs. L.
R. Smith, formed an ideal setting, and very
artistic decorations as well as music by the
organ recently installed in the home, and a
string quartet, added to the beauty of the event.
The couple are now on their wedding trip in
the Canadian Rockies, and upon their return
will occupy an apartment at Prospect avenue
and Lafayette place, where the Edmund Gram
grand will be an important part of the furnish-
ings.
Mr. Gram gave a very interesting talk before
the Rotary club meeting on his experience dur-
ing his recent four months' trip to the Mediter-
ranean and Europe. He used a log of the
journey as the basis for his address, and dis-
played a number of pictures which he had taken
to illustrate various points. A tribute to the in-
terest of his talk was the fact that the meeting
ran more than five minutes over time—an un-
usual occurence as the majority of speakers
are asked to stop on the minute.
The Boston Store has been successful in fea-
turing Summer merchandise and an attractive
display was arranged in the center of the music
department suggesting various instruments for
vacation use. The display tied up with the
store-wide campaign on "Things for Vacation,"
and a poster displayed throughout the store
formed part of the background for the music
group. Several pieces of folding furniture were
placed on a plot of artificial grass to suggest
the outdoor idea. The musical merchandise in
the display included portables, records, ukuleles,
banjos and a guitar.
The J. B. Bradford Piano Co. has recently
placed a beautiful period model Victrola in the
sunroom of the Alexander Uhrig home on
Oconomowoc
Lake.
he instrument was
specially designed and constructed for the Uhrig
home, and is finished in Chinese lacquer.
The Roto-Art section of a Milwaukee news-
paper is being used for a series of interesting
advertisements featuring Bush & Lane pianos
by the Noll Piano Co. The advertisements are
run every Sunday, and they are attracting con-
siderable interest. In size, the ads are approxi-
mately four inches square, allowing room for
a small illustration and a concise paragraph of
reading matter.
Ralph L. Pettit, manager of the Baldwin de-
partment at the Wm. A. Kaun Music Co., was
out of the city last week on his vacation.
Patrick Kelly, secretary of the B. P. O. E.
in this city, has selected a Waltham piano for
his home, according to the announcement of the
Milwaukee Piano Manufacturing Co., retailers
of the Waltham line.
Music students should apply themselves to
the work of popularizing rhythms and melodies
which will increase the poise and stability of
the nation, according to Prof. M. V. O'Shea
who addressed the graduating class of the Uni-
versity of Wisconsin School of Music. Prof.
O'Shea believes that jazz music is developing
a nation of nervous, unbalanced, self-indulgent
He states that this is called the jazz
; citizens.
JULY 4,
1925
age, that this excitement is creeping into all
phases of our life, and that music is largely re-
sponsible.
Chicago Trade Golfers
Entertained in Milwaukee
Hugh W. Randall Host to Fourteen Members
of Chicago Piano Trade Golf Association at
Special Tournament
MILWAUKEE, WIS., June 30.—Hugh W. Randall,
president and general manager of the J. B.
Bradford Piano Co., was host to members of
the Chicago Piano Trade Golf Association for
a tournament held in Milwaukee June 25. Ar-
riving by special trains from Chicago, Wednes-
day afternoon, the Chicago visitors were enter-
tained as Mr. Randall's guests until they left
the following evening.
Fourteen members of the Association from
Chicago arrived in Milwaukee Wednesday after-
noon and were taken immediately to the Mil-
waukee Athletic Club, where the program
opened with a swim in the tank. Following a
dinner served in the private dining room at the
club, cards and similar entertainment were used
to pass away the evening. Early Thursday
morning the tournament opened at the Tripoli
Country Club, and the remainder of the day
was spent at the Club.
The winner of the morning's play was Harry
Bibb, of Chicago, with Mr. Randall taking sec-
ond prize. In the afternoon the Association
members played for four special prizes, three of
which were donated by Mr. Randall, while the
fourth was put up by H. J. Hoffman, one of
Mr. Randall's Milwaukee guests. Henry Hewitt
won first prize for the afternoon game, with
James Bristol, second; Walter Carlson, third;
and Oscar Swanitz, fourth. The most brilliant
play of the day was made by Kenneth Curtis,
who finished with 82, an unusual score for the
difficult course at Tripoli.
Mr. Randall's guests from Chicago included
W. S. Cheney, Harry Bibb, Walter Carlson,
Henry Hewitt, E. B. Bartlett, Roy Hibshman,
Clarence Reichardt, Ed Johnson, Arthur Neely,
Oscar Swanitz, Frank Cook, Kenneth W. Cur-
tis, James T. Bristol, and Matt J. Kennedy.
Hugh M. Holmes, vice-president and sales man-
ager of the Bradford Co., also participated in
the contest as well as the members of Mr.
Randall's foursome at Tripoli, H. J. Hoffman,
Frank J. Edwards and Richard Tell. Mr. Ran-
dall is a member of the Chicago Association.
Death of Wm. F. Heintzman
Occurs in Toronto, Ont.
Vice-President of Heintzman & Co., Ltd., Well-
known Piano Manufacturers of That City,
Passes Away in Sixty-ninth Year
'
TORONTO, ONT., June 29.—William F. Heintzman,
for many years vice-president of the firm of
Heintzman & Co., Ltd., piano manufacturers,
died at his home at 78 Indian Grove, last week,
at the age of sixty-nine years. Mr. Heintzman
was born in Toronto, and at an early age en-
tered the piano manufacturing plant owned by
his father, the late T. A. Heintzman. At the
time of his death, Mr. Heintzman was super-
intendent of the factory as well as being vice-
president of the company. He is a brother of
George C. Heintzman, president of Heintzman
& Co., and leaves a widow and one daughter,
Mrs. Constance McCormack.
Opens New Branch Store
BBLLAIRE, O., June 29.—A new piano store, a
branch of the Davis, Burkham & Tyler Co.,
of Wheeling, was opened here recently at 334
Thirty-second street. W. P. Hare, of the sales
organization, completed arrangements for open-
ing the branch, and has received a large ship-
ment of new pianos.