Music Trade Review
Issue: 1925 Vol. 80 N. 9 - Page 51
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
FEBRUARY 28, 1925
MUSIC
TRADE
REVIEW
51
tunes in the Booh/
"Listening," From the "Music Box Revue,"
to Be Exploited in National Campaign
ing-in bugs a perfect break. Ben does his own
announcing, and of late has been singing vocal
choruses of the popular hits his boys have been
sending over the air.
One of Successful Numbers of Present Production at New York Play House Now Available for
General Use—Mechanicals to Co-operate in Drive Which Will Be Country-Wide
H. A. Mills, of Harrisburg, Pa., has leased
space in the McCrory Block on Pennsylvania
avenue, where he will open a music store.
t«T ISTENING," one of the successful songs
"^from this season's Irving Berlin's "Music
Box Revue," has been released from that
show by the publishers, Irving Berlin, Inc., and
will now be heard in vaudeville and other places
of public rendition.
Simultaneously with the placing of this mu-
sical comedy number on the open list for per-
formers, Irving Berlin, Inc., has arranged a na-
tional campaign featuring this song. The pro-
fessional, the band and orchestra departments,
the branch offices of the Berlin company, as
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wright)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
well as all its representatives are to take part
in arranging this publicity and sales drive.
The talking machine record companies, the player
roll manufacturers and their distributors, as
well as sheet music distributors and dealers, are
also going to co-operate in this widespread cam-
paign. It is proposed to make "Listening" the
most sung and played of popular numbers dur-
ing the period. Vaudeville performers in thea-
tres and all parts of the country will sing
the song. Dance orchestras will frequently pro-
gram it. Cabarets, photoplay houses and the
regular theatre orchestras will also make it a
feature.
Extra title pages, window strips, and much
other advertising material will be used by deal-
ers in all branches of the music industry in
co-operation with the publishers, and "Listen-
ing" will be called to the attention of every
music purchaser.
A special appropriation has been made for
this extensive sales and publicity drive and the
Berlin organization plans t o extend itself in
making this number a big Spring success. "Lis-
tening" will be featured as the successor and
follow-up song to Berlin's "All Alone," and
there is good basis for this arrangement as
"Listening" is a number of the same character
and should rival its predecessor in popularity.
Selvin Pleases Radio Fans
Knights of Columbus March
(Clifford)
Ben Selvin, playing with his orchestra at
Woodmansten Inn, on Williamsbridge Road, has
started an innovation in broadcasting circles at
his bi-weekly radio dates, on Thursdays and
Sundays, over W F B H . All requests received
from fans by 'phone or wire during the broad-
casting of the program are played in medley
form at its completion, thus giving all the tun-
Valiant Volunteers
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
.«py
v P f
r
WORLD-FAMOUS
KlNLEY
EDITION OF
STANDARD
- °>
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
THE PUBLISHERS OF
"In Memoryland," "Maravan," "Come On Now, Lindy," "Sounds from the Orient"
Waltz
Fox-Trot
Novelty Fox-Trot
Oriental Fox-Trot
ANNOUNCE TWO NEW "HITS" FOR 1925:
"ON THE AIR"
RADIO FOX-TROT
Written by HARRY M. SNODGRASS, "King of the Ivories"—"The
Most Popular Radio Entertainer in America." A Radio sensation that
sold thousands of copies before it was off the press and growing
stronger than ever. PROFESSIONAL COPIES.
"MY ALPINE GIRL"
ALPINE FOX-TROT
Written in ONLY two chords. You will agree that it's a "knockout."
Different from anything ever published. By the writers of "In Mem-
oryland."
Special Quartet Arrangement—Special Yodel Duet. PROFESSIONAL
COPTES TO PROFESSIONALS ONLY.
SOUTH BEND MUSIC PUBLISHING CO., Inc.
SOUTH BEND, IND.
THE
FEBRUARY 28, 1925
MUSIC
TRADE
REVIEW
51
tunes in the Booh/
"Listening," From the "Music Box Revue,"
to Be Exploited in National Campaign
ing-in bugs a perfect break. Ben does his own
announcing, and of late has been singing vocal
choruses of the popular hits his boys have been
sending over the air.
One of Successful Numbers of Present Production at New York Play House Now Available for
General Use—Mechanicals to Co-operate in Drive Which Will Be Country-Wide
H. A. Mills, of Harrisburg, Pa., has leased
space in the McCrory Block on Pennsylvania
avenue, where he will open a music store.
t«T ISTENING," one of the successful songs
"^from this season's Irving Berlin's "Music
Box Revue," has been released from that
show by the publishers, Irving Berlin, Inc., and
will now be heard in vaudeville and other places
of public rendition.
Simultaneously with the placing of this mu-
sical comedy number on the open list for per-
formers, Irving Berlin, Inc., has arranged a na-
tional campaign featuring this song. The pro-
fessional, the band and orchestra departments,
the branch offices of the Berlin company, as
School, Lodge and
Assembly Marches
March Victorious
(Mabel Metzger-Wright)
Pacific Patrol
(Mabel Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
well as all its representatives are to take part
in arranging this publicity and sales drive.
The talking machine record companies, the player
roll manufacturers and their distributors, as
well as sheet music distributors and dealers, are
also going to co-operate in this widespread cam-
paign. It is proposed to make "Listening" the
most sung and played of popular numbers dur-
ing the period. Vaudeville performers in thea-
tres and all parts of the country will sing
the song. Dance orchestras will frequently pro-
gram it. Cabarets, photoplay houses and the
regular theatre orchestras will also make it a
feature.
Extra title pages, window strips, and much
other advertising material will be used by deal-
ers in all branches of the music industry in
co-operation with the publishers, and "Listen-
ing" will be called to the attention of every
music purchaser.
A special appropriation has been made for
this extensive sales and publicity drive and the
Berlin organization plans t o extend itself in
making this number a big Spring success. "Lis-
tening" will be featured as the successor and
follow-up song to Berlin's "All Alone," and
there is good basis for this arrangement as
"Listening" is a number of the same character
and should rival its predecessor in popularity.
Selvin Pleases Radio Fans
Knights of Columbus March
(Clifford)
Ben Selvin, playing with his orchestra at
Woodmansten Inn, on Williamsbridge Road, has
started an innovation in broadcasting circles at
his bi-weekly radio dates, on Thursdays and
Sundays, over W F B H . All requests received
from fans by 'phone or wire during the broad-
casting of the program are played in medley
form at its completion, thus giving all the tun-
Valiant Volunteers
(Mabel Metzger-Wright)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
.«py
v P f
r
WORLD-FAMOUS
KlNLEY
EDITION OF
STANDARD
- °>
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman. General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
THE PUBLISHERS OF
"In Memoryland," "Maravan," "Come On Now, Lindy," "Sounds from the Orient"
Waltz
Fox-Trot
Novelty Fox-Trot
Oriental Fox-Trot
ANNOUNCE TWO NEW "HITS" FOR 1925:
"ON THE AIR"
RADIO FOX-TROT
Written by HARRY M. SNODGRASS, "King of the Ivories"—"The
Most Popular Radio Entertainer in America." A Radio sensation that
sold thousands of copies before it was off the press and growing
stronger than ever. PROFESSIONAL COPIES.
"MY ALPINE GIRL"
ALPINE FOX-TROT
Written in ONLY two chords. You will agree that it's a "knockout."
Different from anything ever published. By the writers of "In Mem-
oryland."
Special Quartet Arrangement—Special Yodel Duet. PROFESSIONAL
COPTES TO PROFESSIONALS ONLY.
SOUTH BEND MUSIC PUBLISHING CO., Inc.
SOUTH BEND, IND.
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