Music Trade Review
Issue: 1925 Vol. 80 N. 6 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 7, 1925
41
One Resident in Every
Foresees Fine Year in
Four Is a Musician
Small Goods This Year
So the Holton Sign Claims for Elkhorn, Wis.,
Where This Band Instrument Company Is
Located
sidered a customer and cordially welcomed.
"Optimism," he stated, "is the best sales pro-
moter there is. If one continually thinks that
business is bad it will stay that way, even if
Post Holiday Business Reported Very Good there is nothing wrong with trade conditions.
With Medium Priced Goods Leading in De- If a prospect is approached with a pessimistic
mand
mental attitude, there will be no sale."
ELKHORN, WIS., February 2.—One resident of
Elkhorn in every four is a musician, according
to the announcement made on the new Holton
"Although our establishment is less than a
year old," said Wm. M. Davitt, of Davitt &
Hanser, wholesale and retail dealers in musical
Consult the Universal Want Directory of
The Review. In it advertisertients are inserted
free of charge for men who desire positions.
Big Holton sign that shows
the vogue of music in Elk-
horn, the city where Holton
band instruments are made
DRUM
DEP'T
IN
YCUR
STORE
MEANS
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIII"
signboard recently erected at the entrance of
the city here. The message reads:
"You are now in Elkhorn. Where Music
Predominates. 2,(XX) Population. 500 Musi-
cians."
The signboard is a handsome piece of work
and in its prominent location on the main high-
way it will be seen by thousands of tourists
traveling through Wisconsin. It is painted in
striking colors and shows a pretty girl playing
a large Holtonphone and the other illustration
is a design of Holton instruments featuring the
slogan: "The achievement of an ideal by a
master builder."
Elkhorn is described as "the Home of
Helton's—America's Greatest Band Instruments,
l.argest manufacturers of strictly high-grade
band instruments." The factory is two blocks
west and two blocks south of the sign and many
motorists turn off to take advantage of the
cordial welcome accorded to visitors at the
Holton plant.
merchandise, at 304 Main street, Cincinnati,
"we think that we have made a successful start
and considerable progress. Increased demand
indicates to us that 1925 is going to be a fine
year for quality musical merchandise that is
nationally advertised, such as we handle. Out-
line of band and orchestra instruments includes
only the makes of manufacturers who are fa-
mous for their high standards of quality, whose
instruments are chosen, used and highly en-
dorsed by professional musicians and amateurs
alike." Mr. Davitt reported that holiday and
post-holiday business were both very brisk, the
medium-priced items leading in sales. "(7" rnel-
ody saxophones, he explained, were an excep-
tion, as these sold best in the higher-priced
field. The terms of sales, he stated, are show-
ing more of a tendency to adhere to the cash
basis. Although the firm is located in a whole-
sale district, almost a square from the city's
leading retail shopping street, it is doing a
flourishing retail business.
In speaking of salemanship, Mr. Davitt said
that every person who enters their door is con-
REPEAT BUSINESS
helps the dealer with-
newspaper ads—mats and
electros—cuts for all items
—broadsides for mail and
counter use—display cards
—catalogs and service.
WRITE TO US
Wood-wind
Instruments
GRET5CH
42*48 EAST 20™5*T M MEW YORK
Manufacturing Co.
INDIANAPOLIS, INDIANA
You have tried the rest
—Now use the BEST
Highest Standard
Quality Supreme
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
Have the Endorsement
of America's Foremost
Artists.
T H E O L D E S T AND
LARGEST MUSICAL
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Send for our Catalog: E.
GEORGE CLOOS, Inc.
Instruments for the Reed
Section of the Band.
FLUTES.
STICKS.
MERCHANDISE HOUSE
IN AMERICA
Eitabllihed 1862
Manufacturer of all Kinda of
PICCOLOS. CLARIONETS, FIFES. DRUM-
DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0., Brooklyn
SEND FOR TRADE PRICE LIST OF
Exclusively Wholesale
ESTABLISHED 1 8 3 *
Harry Pedler & Go.
for
Violin, Viola,
'Cello and Bast
Incorporated
351-53 FOURTH AVE. NEWVORKCITV
Victor Distributors (
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Be
N*j
nu
Elkhart
Ind.
MULLER A KAPLAN.
OVER
100%
PROFIT
154 East 85th St.. N. Y.
GOLD BAND REED
DISPLAY
CABINETS
The bwt Bead Outfit on the market. Contains: 1 do*. Bb Clar.. 1 do*. Bb Clar..
1 do*. Bop. Sax.. S doi. Alto Sax.. 1 doi. C If el. Sax.. 2 doi. Bb Tenor. 1 do*.
Bari. All paeked individually in •nvelapei, I d o t in a box, tolentifleally eured.
CARL FISCHER, Inc., Jggjf* New York
THE MUSIC TRADE REVIEW
FEBRUARY 7, 1925
41
One Resident in Every
Foresees Fine Year in
Four Is a Musician
Small Goods This Year
So the Holton Sign Claims for Elkhorn, Wis.,
Where This Band Instrument Company Is
Located
sidered a customer and cordially welcomed.
"Optimism," he stated, "is the best sales pro-
moter there is. If one continually thinks that
business is bad it will stay that way, even if
Post Holiday Business Reported Very Good there is nothing wrong with trade conditions.
With Medium Priced Goods Leading in De- If a prospect is approached with a pessimistic
mand
mental attitude, there will be no sale."
ELKHORN, WIS., February 2.—One resident of
Elkhorn in every four is a musician, according
to the announcement made on the new Holton
"Although our establishment is less than a
year old," said Wm. M. Davitt, of Davitt &
Hanser, wholesale and retail dealers in musical
Consult the Universal Want Directory of
The Review. In it advertisertients are inserted
free of charge for men who desire positions.
Big Holton sign that shows
the vogue of music in Elk-
horn, the city where Holton
band instruments are made
DRUM
DEP'T
IN
YCUR
STORE
MEANS
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIII"
signboard recently erected at the entrance of
the city here. The message reads:
"You are now in Elkhorn. Where Music
Predominates. 2,(XX) Population. 500 Musi-
cians."
The signboard is a handsome piece of work
and in its prominent location on the main high-
way it will be seen by thousands of tourists
traveling through Wisconsin. It is painted in
striking colors and shows a pretty girl playing
a large Holtonphone and the other illustration
is a design of Holton instruments featuring the
slogan: "The achievement of an ideal by a
master builder."
Elkhorn is described as "the Home of
Helton's—America's Greatest Band Instruments,
l.argest manufacturers of strictly high-grade
band instruments." The factory is two blocks
west and two blocks south of the sign and many
motorists turn off to take advantage of the
cordial welcome accorded to visitors at the
Holton plant.
merchandise, at 304 Main street, Cincinnati,
"we think that we have made a successful start
and considerable progress. Increased demand
indicates to us that 1925 is going to be a fine
year for quality musical merchandise that is
nationally advertised, such as we handle. Out-
line of band and orchestra instruments includes
only the makes of manufacturers who are fa-
mous for their high standards of quality, whose
instruments are chosen, used and highly en-
dorsed by professional musicians and amateurs
alike." Mr. Davitt reported that holiday and
post-holiday business were both very brisk, the
medium-priced items leading in sales. "(7" rnel-
ody saxophones, he explained, were an excep-
tion, as these sold best in the higher-priced
field. The terms of sales, he stated, are show-
ing more of a tendency to adhere to the cash
basis. Although the firm is located in a whole-
sale district, almost a square from the city's
leading retail shopping street, it is doing a
flourishing retail business.
In speaking of salemanship, Mr. Davitt said
that every person who enters their door is con-
REPEAT BUSINESS
helps the dealer with-
newspaper ads—mats and
electros—cuts for all items
—broadsides for mail and
counter use—display cards
—catalogs and service.
WRITE TO US
Wood-wind
Instruments
GRET5CH
42*48 EAST 20™5*T M MEW YORK
Manufacturing Co.
INDIANAPOLIS, INDIANA
You have tried the rest
—Now use the BEST
Highest Standard
Quality Supreme
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
Have the Endorsement
of America's Foremost
Artists.
T H E O L D E S T AND
LARGEST MUSICAL
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Send for our Catalog: E.
GEORGE CLOOS, Inc.
Instruments for the Reed
Section of the Band.
FLUTES.
STICKS.
MERCHANDISE HOUSE
IN AMERICA
Eitabllihed 1862
Manufacturer of all Kinda of
PICCOLOS. CLARIONETS, FIFES. DRUM-
DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0., Brooklyn
SEND FOR TRADE PRICE LIST OF
Exclusively Wholesale
ESTABLISHED 1 8 3 *
Harry Pedler & Go.
for
Violin, Viola,
'Cello and Bast
Incorporated
351-53 FOURTH AVE. NEWVORKCITV
Victor Distributors (
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Be
N*j
nu
Elkhart
Ind.
MULLER A KAPLAN.
OVER
100%
PROFIT
154 East 85th St.. N. Y.
GOLD BAND REED
DISPLAY
CABINETS
The bwt Bead Outfit on the market. Contains: 1 do*. Bb Clar.. 1 do*. Bb Clar..
1 do*. Bop. Sax.. S doi. Alto Sax.. 1 doi. C If el. Sax.. 2 doi. Bb Tenor. 1 do*.
Bari. All paeked individually in •nvelapei, I d o t in a box, tolentifleally eured.
CARL FISCHER, Inc., Jggjf* New York
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