Music Trade Review
Issue: 1925 Vol. 80 N. 6 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 7, 1925
11
THE MUSIC TRADE REVIEW
Kesselman-O'Driscoll Co. Begins Class
for Salesmen on Great Music Artists
Weekly Meeting of Salesmen Held to Familiarize Them With Work of Leading Musicians Now
Before the Public—Edmund Gram Heads Music Festival Committee
X/IILWAUKEE, WIS., February 3.—Business
for the month of January has been only fair,
according to reports of the majority of music
dealers. With the exception of a few cases, the
month has been running about even with last
year. There has been an upward trend to-
wards the end of the month that promises well
for the future, but up to the end of January
there had not been as great an improvement as
was expected. Pianos continue to lead in ac-
tivity with special interest in reproducing pianos
and grands, and radio has been moving satis-
factorily.
George E. Mansfield, C. Kurtzmann & Co.
representative, made a short visit in Milwaukee,
during which he entertained the piano sales
Xorce of the Flanner-Hafsoos Music House at
dinner. Many points of interest regarding the
Kurtzmann and sales promotion were brought
up during the evening.
"Business is starting off very well this year,"
declared Leslie C. Parker, president and man-
ager of the Carberry-Parker Co., the Badger
Music Shop, which features the Chickering and
the Ampico. "Business is going ahead of last
year in the piano and band instrument depart-
ments, and radio has been good. We have
made a number of good Ampico sales to promi-
nent people during January, which puts this de-
partment far ahead of last year for the month."
A similar report of business conditions was
given by L. M. Kesselman, of the Kesselman-
O'Driscoll Co., which features the Ampico in
the Knabe.
Acquainting Salesmen With Great Artists
The Kesselman-O'Driscoll Co. has always em-
phasized the advancement of music idea in their
advertising, and in order to promote this idea
a class has been organized to familiarize the
sales people with the great artists. The class
meets once a week, and each member is assigned
an artist, on whose life and work he is expected
to report at the meeting. In this manner the
sales people are becoming acquainted with the
lives and work of some of the greatest musicians
of modern times as well as past generations.
Ralph L. Pettit, manager of the Baldwin piano
department at Kaun's, says that the piano busi-
ness continues to run to grands at this store,
as it has done for several months. The sales
force of this department has been enlarged in
preparation for greater activity during Feb-
ruary.
Mason & Hamlin in Concert
Mason & Hamlin concert grands have been
receiving considerable publicity in Milwaukee
under the auspices of the J. B. Bradford Piano
Co., exclusive dealers in this city. Tito Schipa,
who gave a Sunday afternoon concert at the
Pabst Theatre, used a Mason & Hamlin grand
exclusively for this concert, as well as for his
appearance in Racine, Wis. Roland Hayes, who
will sing at the Pabst Theatre February 5, will-
also use a Mason & Hamlin concert grand,
according to Hugh W. Randall, president and
general manager of the Bradford company,
which also features the Duo-Art line.
Two BB Mason & Hamlin concert grands
were used in a series of Concerto numbers
given by two prominent pianists in the Silliman
circuit of exclusive motion picture houses in the
city. The programs were given in the Downer,
Murray and Juneau Theatres covering a week's
time.
Capt. MacMillan Lectures
Captain Donald B. MacMillan, the famous
arctic explorer, who lectured before the Izaak
Walton League in Milwaukee on his Arctic ex-
periences, was the guest of Hugh Randall dur-
ing his stay in Milwaukee. His lecture was
given before what was probably the largest
dinner meeting of its kind in this city, as about
1,500 reservations were made by members of
the league. During his lecture Capt. MacMillan
mentioned the use of radio in communication
with the outside world during his last trip, re-
marking on the ease and clearness with which
they could receive communications during the
arctic night, while they were entirely out of
touch when the sun appeared.
Gram Heads Festival Committee
Preliminary plans are being made in Milwau-
kee for the Kaun music festival to be held here
some time late next Spring, and committees
were organized at a meeting of representatives
of Milwaukee music societies held at the Pfister
Hotel. Edmund Gram, of Edmund Gram, Inc.,
home of the Steinway, was elected chairman of
the festival. No further plans for the festival
have been announced up to the present time.
While the mayor of the city held a secret
hearing to permit citizens to present evidence
that the city of Fond du Lac, Wis., was "wide
open," burglars entered the W. J. Augustin
music shop and stole two receiving sets and
a loud speaker, valued at nearly $400. The theft
was made in full view of pedestrians.
for the installation of a handsome Packard
piano in the Eastern Star Temple of the Martha
Washington Chapter. The order has a mem-
bership of over 1,000 members and recently
completed an addition to the temple.
Exhibit at Home Exhibition
INDIANAPOLIS, IND., January 31.—Four promi-
nent local music houses have- already announced
their intention of exhibiting at the 1925 Home
Complete Exposition for 1925, to be held in the
Manufacturers' Building at the state fair
ground, April 6 to 11. To date 101 firms have
contracted for space and the success of the
venture is assured. The music houses are: the
Baldin Piano Co., of Indiana; Carlin Music Co.;
Christena-Teague Piano Co., and the Rapp &
Lennox Piano Co.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
1
iffijft
J£\. ft.
-
m? *"k*t i
Changes in Sherman-Clay
Portland Branch Staff
Reorganization of Local Business Brings About
Several Shifts Among Employes—To Re-
model Wiley B. Allen Co. Quarters
PORTLAND, ORK., January 30.—The reorganization
of the personnel of the local Sherman, Clay &
Co. has occasioned several changes. Leona
Moulton, contralto and Duo-Art demonstrator,
in addition to her duties in the Duo-Art de-
partment, will assist in the Victor record de-
partment, which it is believed will help her in
her Duo-Art demonstrating. The record de-
partment has been joined by Miss Gertrude
Lee, who, for the past year, has been with the
Wiley B. Allen Co. in the record department
and resigned so as to join the Sherman, Clay &
Co. force.
Elizabeth Brown has been placed in charge
of the service counter on the main floor of the
store. Miss Brown comes to Portland from
Los Angeles.
The piano department has been augmented by
the addition of two salesmen, H. T. Moore, who
was formerly in charge of the Sherman, Clay
& Co. interests in Roseburg, Ore., and by W.
Stafle, who was formerly with the Sherman,
Clay & Co. store in Tacoma. Serge Halman,
in charge of the piano department, says that
he expects 1925 to be a great piano year, and
he is laying his plans accordingly.
The Wiley B. Allen Co. store on Fifth street
is being visited by Anne J. Boggs, the interior
decorator of the company who came up from
headquarters at San Francisco to oversee the re-
modeling of the Portland store to take care of
the Mason & Hamlin Ampico display-room. A
large room has been planned on the main floor,
so as to give the Ampico a proper setting and
a group of rooms have also been arranged for
piano demonstrating parlor and an Ampico roll-
room is also provided. Miss Boggs will re-
main in Portland about two weeks, or until the
alterations and decorations are completed.
The marriage of Robert Brown, who for sev-
eral years has been connected with the musical
merchandise department of the local Bush &
Lane store, to Miss Ruby Lloyd has just been
announced. Mrs. Brown is an accomplished
musician and one of the most prominent piano
accompanists in the city.
R. W. Wilson, of the piano department of
the G. F. Johnson Piano Co., was responsible
Our Sales Plan
Gets Results!
Many dealers spend thousands of
dollars every year to get piano pros-
pects—and then have a hard time
getting good ones.
Our plan revolutionizes old methods
of selling—brings parents to your
store, interests them quickly, gets
them to act.
Ask us to prove it. We will furnish
startling facts and figures.
Seven Big Markets
The Compact Miessner is a distinc-
tive piano with 7 big markets. Let
us show you where they are—how to
capture them—how to make more
piano sales than you ever thought
possible. Our proposition is different,
sure to interest you. Get full infor-
mation at once. Mail the coupon
now!
MIESSNER PIANO GO.
136 Reed St. ] Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIKSSNKR PIANO CO.,
13(1 Reed St., Milwaukee, Wis.
Gentlemen:
Tell us all about the Miessner Sales
Plan and send your booklet, "How to
Get Business in New and Untouched
Fields with the Miessner Piano."
Name
Name of Store
Street and Number
City
State
FEBRUARY 7, 1925
11
THE MUSIC TRADE REVIEW
Kesselman-O'Driscoll Co. Begins Class
for Salesmen on Great Music Artists
Weekly Meeting of Salesmen Held to Familiarize Them With Work of Leading Musicians Now
Before the Public—Edmund Gram Heads Music Festival Committee
X/IILWAUKEE, WIS., February 3.—Business
for the month of January has been only fair,
according to reports of the majority of music
dealers. With the exception of a few cases, the
month has been running about even with last
year. There has been an upward trend to-
wards the end of the month that promises well
for the future, but up to the end of January
there had not been as great an improvement as
was expected. Pianos continue to lead in ac-
tivity with special interest in reproducing pianos
and grands, and radio has been moving satis-
factorily.
George E. Mansfield, C. Kurtzmann & Co.
representative, made a short visit in Milwaukee,
during which he entertained the piano sales
Xorce of the Flanner-Hafsoos Music House at
dinner. Many points of interest regarding the
Kurtzmann and sales promotion were brought
up during the evening.
"Business is starting off very well this year,"
declared Leslie C. Parker, president and man-
ager of the Carberry-Parker Co., the Badger
Music Shop, which features the Chickering and
the Ampico. "Business is going ahead of last
year in the piano and band instrument depart-
ments, and radio has been good. We have
made a number of good Ampico sales to promi-
nent people during January, which puts this de-
partment far ahead of last year for the month."
A similar report of business conditions was
given by L. M. Kesselman, of the Kesselman-
O'Driscoll Co., which features the Ampico in
the Knabe.
Acquainting Salesmen With Great Artists
The Kesselman-O'Driscoll Co. has always em-
phasized the advancement of music idea in their
advertising, and in order to promote this idea
a class has been organized to familiarize the
sales people with the great artists. The class
meets once a week, and each member is assigned
an artist, on whose life and work he is expected
to report at the meeting. In this manner the
sales people are becoming acquainted with the
lives and work of some of the greatest musicians
of modern times as well as past generations.
Ralph L. Pettit, manager of the Baldwin piano
department at Kaun's, says that the piano busi-
ness continues to run to grands at this store,
as it has done for several months. The sales
force of this department has been enlarged in
preparation for greater activity during Feb-
ruary.
Mason & Hamlin in Concert
Mason & Hamlin concert grands have been
receiving considerable publicity in Milwaukee
under the auspices of the J. B. Bradford Piano
Co., exclusive dealers in this city. Tito Schipa,
who gave a Sunday afternoon concert at the
Pabst Theatre, used a Mason & Hamlin grand
exclusively for this concert, as well as for his
appearance in Racine, Wis. Roland Hayes, who
will sing at the Pabst Theatre February 5, will-
also use a Mason & Hamlin concert grand,
according to Hugh W. Randall, president and
general manager of the Bradford company,
which also features the Duo-Art line.
Two BB Mason & Hamlin concert grands
were used in a series of Concerto numbers
given by two prominent pianists in the Silliman
circuit of exclusive motion picture houses in the
city. The programs were given in the Downer,
Murray and Juneau Theatres covering a week's
time.
Capt. MacMillan Lectures
Captain Donald B. MacMillan, the famous
arctic explorer, who lectured before the Izaak
Walton League in Milwaukee on his Arctic ex-
periences, was the guest of Hugh Randall dur-
ing his stay in Milwaukee. His lecture was
given before what was probably the largest
dinner meeting of its kind in this city, as about
1,500 reservations were made by members of
the league. During his lecture Capt. MacMillan
mentioned the use of radio in communication
with the outside world during his last trip, re-
marking on the ease and clearness with which
they could receive communications during the
arctic night, while they were entirely out of
touch when the sun appeared.
Gram Heads Festival Committee
Preliminary plans are being made in Milwau-
kee for the Kaun music festival to be held here
some time late next Spring, and committees
were organized at a meeting of representatives
of Milwaukee music societies held at the Pfister
Hotel. Edmund Gram, of Edmund Gram, Inc.,
home of the Steinway, was elected chairman of
the festival. No further plans for the festival
have been announced up to the present time.
While the mayor of the city held a secret
hearing to permit citizens to present evidence
that the city of Fond du Lac, Wis., was "wide
open," burglars entered the W. J. Augustin
music shop and stole two receiving sets and
a loud speaker, valued at nearly $400. The theft
was made in full view of pedestrians.
for the installation of a handsome Packard
piano in the Eastern Star Temple of the Martha
Washington Chapter. The order has a mem-
bership of over 1,000 members and recently
completed an addition to the temple.
Exhibit at Home Exhibition
INDIANAPOLIS, IND., January 31.—Four promi-
nent local music houses have- already announced
their intention of exhibiting at the 1925 Home
Complete Exposition for 1925, to be held in the
Manufacturers' Building at the state fair
ground, April 6 to 11. To date 101 firms have
contracted for space and the success of the
venture is assured. The music houses are: the
Baldin Piano Co., of Indiana; Carlin Music Co.;
Christena-Teague Piano Co., and the Rapp &
Lennox Piano Co.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
1
iffijft
J£\. ft.
-
m? *"k*t i
Changes in Sherman-Clay
Portland Branch Staff
Reorganization of Local Business Brings About
Several Shifts Among Employes—To Re-
model Wiley B. Allen Co. Quarters
PORTLAND, ORK., January 30.—The reorganization
of the personnel of the local Sherman, Clay &
Co. has occasioned several changes. Leona
Moulton, contralto and Duo-Art demonstrator,
in addition to her duties in the Duo-Art de-
partment, will assist in the Victor record de-
partment, which it is believed will help her in
her Duo-Art demonstrating. The record de-
partment has been joined by Miss Gertrude
Lee, who, for the past year, has been with the
Wiley B. Allen Co. in the record department
and resigned so as to join the Sherman, Clay &
Co. force.
Elizabeth Brown has been placed in charge
of the service counter on the main floor of the
store. Miss Brown comes to Portland from
Los Angeles.
The piano department has been augmented by
the addition of two salesmen, H. T. Moore, who
was formerly in charge of the Sherman, Clay
& Co. interests in Roseburg, Ore., and by W.
Stafle, who was formerly with the Sherman,
Clay & Co. store in Tacoma. Serge Halman,
in charge of the piano department, says that
he expects 1925 to be a great piano year, and
he is laying his plans accordingly.
The Wiley B. Allen Co. store on Fifth street
is being visited by Anne J. Boggs, the interior
decorator of the company who came up from
headquarters at San Francisco to oversee the re-
modeling of the Portland store to take care of
the Mason & Hamlin Ampico display-room. A
large room has been planned on the main floor,
so as to give the Ampico a proper setting and
a group of rooms have also been arranged for
piano demonstrating parlor and an Ampico roll-
room is also provided. Miss Boggs will re-
main in Portland about two weeks, or until the
alterations and decorations are completed.
The marriage of Robert Brown, who for sev-
eral years has been connected with the musical
merchandise department of the local Bush &
Lane store, to Miss Ruby Lloyd has just been
announced. Mrs. Brown is an accomplished
musician and one of the most prominent piano
accompanists in the city.
R. W. Wilson, of the piano department of
the G. F. Johnson Piano Co., was responsible
Our Sales Plan
Gets Results!
Many dealers spend thousands of
dollars every year to get piano pros-
pects—and then have a hard time
getting good ones.
Our plan revolutionizes old methods
of selling—brings parents to your
store, interests them quickly, gets
them to act.
Ask us to prove it. We will furnish
startling facts and figures.
Seven Big Markets
The Compact Miessner is a distinc-
tive piano with 7 big markets. Let
us show you where they are—how to
capture them—how to make more
piano sales than you ever thought
possible. Our proposition is different,
sure to interest you. Get full infor-
mation at once. Mail the coupon
now!
MIESSNER PIANO GO.
136 Reed St. ] Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIKSSNKR PIANO CO.,
13(1 Reed St., Milwaukee, Wis.
Gentlemen:
Tell us all about the Miessner Sales
Plan and send your booklet, "How to
Get Business in New and Untouched
Fields with the Miessner Piano."
Name
Name of Store
Street and Number
City
State
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