Music Trade Review
Issue: 1925 Vol. 80 N. 21 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
36
REVIEW
MAY
23, 1925
that the saxophone is an instrument that can
be used to great effect as a maker of home
music and naturally this will stimulate the sale
of instruments. This sort of educational work
cannot fail to establish even more firmly the
O
(Registered United States Patent Office)
position of the saxophone as a musical instru-
ment that has taken its place with the most
The Most Marvelous Toned Banjos on the Market
respectable in the band or orchestra. It has
already been seen in New York that saxophones
are moving more rapidly as a result of these
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
concerts not only at the New York Band In-
40 Melrose Street
ALBERT HOUDLETT & S O N S , I n c .
strument Co. but also with other dealers in the
Brooklyn,
N. Y.
Established 1865
metropolitan district.
Definite returns from the broadcasting pro-
grams are being received by officials of the
New York Band Instrument Co. In addition
to the thousands of letters there arc many re-
quests for catalogs and naturally many of these
lead eventually to sales. < There have also been
a number of telegrams and telephone calls. In
Regular Series of Programs Broadcast Every Tuesday Evening From Station WJZ, New York fact, one man telephoned to ask for information
on band instruments, stating that he was in-
—"Buescher Saxophone Hours" Make Big Hit With the Radio Listeners-in
terested in buying a trumpet for one of his sons.
f~\ NE of the greatest advertising and publicity Neumann, one of the heads of the New York Later this same man visited the store and pur-
chased an instrument.
undertakings ever attempted by a retail band
Band Instrument Co., the series is primarily of
The New York Band Instrument Co. main-
and orchestra instrument house is the radio an educational nature and it is the aim in all
broadcasting series of programs from station the programs to acquaint the public with the tains a wholesale department that does a large
WJZ on Tuesday evenings by the New York musical possibilities of the various instruments. business with many dealers not only on Buesch-
Band Instrument Co., New York representa- Mr. Neumann realizes that this series is selling er instruments but with the complete line of
tives of the Buescher Band Instrument Co. and many instruments for other music houses as band and orchestra instruments and officials in
many other well-known makes of musical in- well as his own, but it is his belief that the the sales department have been urging their
struments. Nearly three thousand letters from way to sell instruments is to first create a mar- dealers to tie up with these concerts and induce
larger sales thereby. They report that they are
music lovers throughout the country have al- ket for their sale.
receiving good co-operation from the dealers
ready been received by officials of the New Mr. Gurewich's program featured only Buesch-
and that those dealers who anticipate the pro-
York Band Instrument Co., showing the very er instruments, this being the instrument that
widespread interest that has been taken in the the conductor himself plays exclusively in all grams with special advertising and extra sales
affair.
his work. He. played a number of solos as well efforts are meeting with good success.
One of the earlier programs featured a pro-
The latest of the series was the concert by as the solo parts in all the orchestra numbers
Jascha Gurewich, one of America's best-known and it is believed that he has brought home to gram of saxophone music by Dave Berend, the
performers on the saxophone, with his twenty- millions of radio fans the beauty of the saxo- nationally known banjoist who was long with
piece concert saxophone band, which stressed phone not only as a solo instrument but as the Vincent Lopez at the Hotel Pennsylvania until
he left to establish his own music school. He
the real importance of the saxophone as a real backbone of the present-day dance orchestra.
musical instrument capable of great things when
This and similar radio broadcasting of the played the Weymann tenor banjo, which is one
played by artists of merit. According to Arthur
saxophone is expected to prove to music lovers of the products featured at the New York Band
Instrument Co., with beneficial results to the
sale of that instrument. Through his playing
VIOLINS
he proved conclusively to the radio audience
BOWS
that the tenor banjo deserves the place it holds
STRINGS
to-day in the dance orchestras of the nation.
AND
The New York Band Instrument Co. has
BANJOS
been granted a license by the American Society
MANDOLINS
of Composers, Authors and Publishers, which
GUITARS
permits it to broadcast copyrighted music. This
Largest Wholesale
Musical Merchandise
House in America
LYNBROOK NU-ART BANJOS
New York Band Instrument Go. Uses
Radio to Feature Buescher Instruments
VEGA
BANJOS
String and
Band Instruments
The Vega Company
155 Columbus Ave., Boston, Mass.
MR. DEAIER—PLEASE READ
Every laxophons player in America
DURRO
STEWART
For Professional Goods
Buegeleisen & Jacobson
NEW YORK
5-7-9 Union Square
Black Diamond
Strings
THE WORLD'S BEST
will buy
ART HORN'S
SAXOPHONE METHOD
National Musical String Co.
New Brunswick, N. J.
BY
ART HORN, Saxophone Soloist with the'Original
WARING'S PENNSYLVANIANS (Victor Arti.u)
Became it teaohes— How to o'av in • dance orchestra and
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
contain! all the I ate it tricks, novtltiei. at will ai many other
thing* too numerous to mention.
Worth I2S.00. but our Dries is only SI.00.
Place your order now before you lose sales.
NICOMEDE MUSIC CO.
Popular Publishers
OVER
Altoona, Pa.
MULLER & KAPLAN
154 East 85th St., N. Y.
GOLD BAND REED
fr
Tka bMt Bop.
BM4
m UM
I dot.
Bb 3 Clw.,
1 dm.
«b 1 Ctor.,
l u Ontftt
. , I doc
Alto Mark*.
l u . , I ConUlu:
dot. C MaL
8*x.,
doi. Bb
Tenor.
doi.
All »MkMl Individually la MVIKPN, I d»t la • box, wltntlftoally turvd.
PROFIT
DISPLAY
CABINETS
$17 .50
CARL FISCHER, Inc., gggXK New York
Dealers will find the
"LEWIS" LINES
Profitable and Satisfactory-
Quick Service
"Right" Price*
Splendid Good*
have built up our business. Let us help build
up yours.
We have everything you want in Violins,
Strings and Accessories.
Send for Complete Catalog No. 232
WM. R. LEWIS & SON
225 So Wabash Ave.
Chicago
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
THE MUSIC TRADE
36
REVIEW
MAY
23, 1925
that the saxophone is an instrument that can
be used to great effect as a maker of home
music and naturally this will stimulate the sale
of instruments. This sort of educational work
cannot fail to establish even more firmly the
O
(Registered United States Patent Office)
position of the saxophone as a musical instru-
ment that has taken its place with the most
The Most Marvelous Toned Banjos on the Market
respectable in the band or orchestra. It has
already been seen in New York that saxophones
are moving more rapidly as a result of these
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
concerts not only at the New York Band In-
40 Melrose Street
ALBERT HOUDLETT & S O N S , I n c .
strument Co. but also with other dealers in the
Brooklyn,
N. Y.
Established 1865
metropolitan district.
Definite returns from the broadcasting pro-
grams are being received by officials of the
New York Band Instrument Co. In addition
to the thousands of letters there arc many re-
quests for catalogs and naturally many of these
lead eventually to sales. < There have also been
a number of telegrams and telephone calls. In
Regular Series of Programs Broadcast Every Tuesday Evening From Station WJZ, New York fact, one man telephoned to ask for information
on band instruments, stating that he was in-
—"Buescher Saxophone Hours" Make Big Hit With the Radio Listeners-in
terested in buying a trumpet for one of his sons.
f~\ NE of the greatest advertising and publicity Neumann, one of the heads of the New York Later this same man visited the store and pur-
chased an instrument.
undertakings ever attempted by a retail band
Band Instrument Co., the series is primarily of
The New York Band Instrument Co. main-
and orchestra instrument house is the radio an educational nature and it is the aim in all
broadcasting series of programs from station the programs to acquaint the public with the tains a wholesale department that does a large
WJZ on Tuesday evenings by the New York musical possibilities of the various instruments. business with many dealers not only on Buesch-
Band Instrument Co., New York representa- Mr. Neumann realizes that this series is selling er instruments but with the complete line of
tives of the Buescher Band Instrument Co. and many instruments for other music houses as band and orchestra instruments and officials in
many other well-known makes of musical in- well as his own, but it is his belief that the the sales department have been urging their
struments. Nearly three thousand letters from way to sell instruments is to first create a mar- dealers to tie up with these concerts and induce
larger sales thereby. They report that they are
music lovers throughout the country have al- ket for their sale.
receiving good co-operation from the dealers
ready been received by officials of the New Mr. Gurewich's program featured only Buesch-
and that those dealers who anticipate the pro-
York Band Instrument Co., showing the very er instruments, this being the instrument that
widespread interest that has been taken in the the conductor himself plays exclusively in all grams with special advertising and extra sales
affair.
his work. He. played a number of solos as well efforts are meeting with good success.
One of the earlier programs featured a pro-
The latest of the series was the concert by as the solo parts in all the orchestra numbers
Jascha Gurewich, one of America's best-known and it is believed that he has brought home to gram of saxophone music by Dave Berend, the
performers on the saxophone, with his twenty- millions of radio fans the beauty of the saxo- nationally known banjoist who was long with
piece concert saxophone band, which stressed phone not only as a solo instrument but as the Vincent Lopez at the Hotel Pennsylvania until
he left to establish his own music school. He
the real importance of the saxophone as a real backbone of the present-day dance orchestra.
musical instrument capable of great things when
This and similar radio broadcasting of the played the Weymann tenor banjo, which is one
played by artists of merit. According to Arthur
saxophone is expected to prove to music lovers of the products featured at the New York Band
Instrument Co., with beneficial results to the
sale of that instrument. Through his playing
VIOLINS
he proved conclusively to the radio audience
BOWS
that the tenor banjo deserves the place it holds
STRINGS
to-day in the dance orchestras of the nation.
AND
The New York Band Instrument Co. has
BANJOS
been granted a license by the American Society
MANDOLINS
of Composers, Authors and Publishers, which
GUITARS
permits it to broadcast copyrighted music. This
Largest Wholesale
Musical Merchandise
House in America
LYNBROOK NU-ART BANJOS
New York Band Instrument Go. Uses
Radio to Feature Buescher Instruments
VEGA
BANJOS
String and
Band Instruments
The Vega Company
155 Columbus Ave., Boston, Mass.
MR. DEAIER—PLEASE READ
Every laxophons player in America
DURRO
STEWART
For Professional Goods
Buegeleisen & Jacobson
NEW YORK
5-7-9 Union Square
Black Diamond
Strings
THE WORLD'S BEST
will buy
ART HORN'S
SAXOPHONE METHOD
National Musical String Co.
New Brunswick, N. J.
BY
ART HORN, Saxophone Soloist with the'Original
WARING'S PENNSYLVANIANS (Victor Arti.u)
Became it teaohes— How to o'av in • dance orchestra and
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
contain! all the I ate it tricks, novtltiei. at will ai many other
thing* too numerous to mention.
Worth I2S.00. but our Dries is only SI.00.
Place your order now before you lose sales.
NICOMEDE MUSIC CO.
Popular Publishers
OVER
Altoona, Pa.
MULLER & KAPLAN
154 East 85th St., N. Y.
GOLD BAND REED
fr
Tka bMt Bop.
BM4
m UM
I dot.
Bb 3 Clw.,
1 dm.
«b 1 Ctor.,
l u Ontftt
. , I doc
Alto Mark*.
l u . , I ConUlu:
dot. C MaL
8*x.,
doi. Bb
Tenor.
doi.
All »MkMl Individually la MVIKPN, I d»t la • box, wltntlftoally turvd.
PROFIT
DISPLAY
CABINETS
$17 .50
CARL FISCHER, Inc., gggXK New York
Dealers will find the
"LEWIS" LINES
Profitable and Satisfactory-
Quick Service
"Right" Price*
Splendid Good*
have built up our business. Let us help build
up yours.
We have everything you want in Violins,
Strings and Accessories.
Send for Complete Catalog No. 232
WM. R. LEWIS & SON
225 So Wabash Ave.
Chicago
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
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