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42
THE MUSIC TRADE
REVIEW
MAY
16, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Program Announced for Annual Meeting
of the Sheet Music Dealers' Association
Number of Vital Topics to Come Up for Discussion for Annual Gathering Which Will Be Held
at the Hotel McAlpin, New York, on June 8, 9 and 10
9. Popular music. Do music dealers secure
an appreciable share of this business or is it
sold mostly outside of the legitimate trade?
10. Participation by the sheet music trade in
the promotional work of the other branches of
the music industry, such as National Music
Week, Better Homes Week, etc.
11. Does radio broadcasting tend to increase
the sale of music?
"A big program has been planned," concludes
the letter, which is signed by. President E.
Grant Ege, and Secretary-Treasurer Thomas
J. Donlan. "Our president will allot the above
and other subjects to members who will pre-
pare papers to be read at the convention. A
paper on the new mail and parcel-post rates
will be read. The present rate of dues will
apply to all new members who shall be enrolled
before the opening of the annual convention.
Every member is urged to try to bring in at
least one new member during the next few
weeks."
TPHE officers and directors of the National vast quantities which may be returned at the
Association of Sheet Music Dealers have for- end of the season?
warded to its members an outline of the pro-
7. Business methods. Do dealers know
gram for the coming annual gathering which is whether their sheet music business is profitable
to be held in the McAlpin Hotel, New York or unprofitable? Should sheet music be merely
City, June 8, 9 and 10. In the letter it is pointed * an adjunct to a general music store to serve
out that members from the West can purchase as a feeder for piano or musical instrument
at special rates round-trip tickets to Atlantic purchasers? Should the dealer who desires a
City which will allow a considerable saving in profit on music be protected from the dealer
fare in the trip to New York.
who does not?
One of the most important subjects which
8. Advertising of sheet music and books is
will be treated at the coming meetings is the another perennial subject. Is there any good
recommendation of the Federal Trade Commis- reason why sheet music cannot be advertised
sion encouraging the printing of the actual sell- the same as are other kinds of merchandise?
ing prices on sheet music and books. This was
concurred in by the last annual gatherings of
both the National Association of Sheet Music
Dealers and the Music Publishers Association
of the United States. However, it has been
pointed out that in several instances publishers
are offering their own publications at lower Head of the Richmond Music Supply Corp., New York, Visits Birmingham, the Industrial Centre
of the South, and Tells of the Doings of Its Music Merchants
prices than that printed on the copies. These
sales were invariably made to teachers and the
publishers'involved have contended that teach- BIRMINGHAM, ALA., May 7.—Why is Bir- mineral wealth, sufficient to last the needs of
ers are dealers and therefore should receive *-* mingham, Ala., the hub of the South? Why man for many centuries to come. The soil is
all Southern cities in its rate fertile and agriculture is a big item. That has
dealer rates. Undoubtedly this condition will has it outstripped
1
be thrashed out and suggestions made for an of growth! It is known throughout America been the cause of the marked stimulus that
as the South's Magic has been given to truck farming through here.
improvement.
City. It is rich in coal This is the largest market of soft-wood lumber
Below are given the other subjects to be dis-
production. Its by-prod- in America, not overlooking the fact that steel
cussed at the dealers' meetings taken from the
ucts are coke and iron and iron are still the leaders.
Association's letter to its members:
ore. From a struggling
The merchants of Birmingham are a lot of
1. The raising of the membership dues. The
mining village of 3,000 busy bees and use some of their "B's" in these
protection of the interests of sheet music re-
persons, in the year of sentences: "B-uy Birmingham's Made Goods,"
tailers and the trade association activities to be
its corporation, Birming- "B-uy from Birmingham merchants," "B-oost
undertaken require more funds than are avail-
ham has grown with Birmingham and its possibilities—be-cause it
able at the present low rates.
giant strides into the will bring results to you."
2. The issuing of a monthly bulletin of all
busy metropolis which
Williams Music House
new American music publications, alphabetically
we find to-day. Birming-
Williams Music House of this city is thirty-
arranged for quick reference.
ham is the largest city seven years old. Daddy Williams started this
3. The establishing of a credit rating and col-
Maurice Richmond
in the State of Alabama concern when he was quite a youngster. It is
lection bureau.
4. The placing of all music and books with- and the third largest in the South. The pop- a private ownership and Daddy and the Wil-
out further delay on a selling price basis and ulation taken in 1924 shows nearly a quarter liams boys run the business, together with an
the printing or rubber stamping of a capital of a million inhabitants. It is situated in the efficient organization. The house is known for
Xorth Central part of Alabama. The area of "Everything In Music," featuring the Conn
"R" on all sheet music and editions.
5. The soliciting of direct retail orders by greater Birmingham is approximately fifty-two band instruments and agents for the Victor and
publishers in sections of the country where miles square. The residential section ranges in Brunswick phonograph lines. The sheet music
elevation from seven hundred to one thousand department is very attractive and in a splendid
they arc adequately represented by retailers.
6. Long-time credits and music on sale to feet above sea level. In some cases it is as location in the store. The sheet music counter
teachers and schools. This is a perennial sub- high as 1,500 feet. The city enjoys pleasant and shelves are on one side of the store and
ject. Does a publisher gain or lose by loading climatic conditions and nature has stored in the musical instruments on the other, the two de-
up prospective retail purchasers of music with mountains nearbv a vast treasure chest of partments occupying a space of about forty
"Shufflin' Along" Goes Richmond in
the Good Old "Alabam" They Sing About
'Q Kath-a-ri-na,
-Mir
Q Kath-a-ri-na, To keep my love you
2=52
3
5
r
must be leaner; There's so much, of you, tu)o could Jove youi
THE SENSATION OF SENSATIONS'/
Europe's And Now America's Bififiest So
*You Cant Go Wron^ With Any 'FEIST'
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