Music Trade Review
Issue: 1925 Vol. 80 N. 2 - Page 40
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
34
MUSIC
TRADE
REVIEW
SrMUSlCAL INSTRUMENT
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
CO.,40Cross5tNewark,NJ.
all the star musicians of Akron, designated by
name. Below were listed the names of about
twenty-five prominent local musicians who play
Conn instruments, Edfred's being the local
Edfred Co., of That City, in Elaborate Cam- agency for C. G. Conn, Ltd., Elkhart, Ind.
Conn saxophones were featured at $80 and
paign, Increases Its Holiday Sales to Con-
up and a great many were sold as Christmas
siderable Degree
gifts. Also featured were Paramount banjos
AKRON, O-, January 5.—A great deal of small and Lcedy drums. The other lines mentioned
were Vega, Weymann, Washburn, Gibson, Lud-
goods business came the way of the Edfred
Co., local music dealer, during the holiday wig and Slingerland banjos, Martin and Gib-
period, as a result of some excellent advertising son stringed instruments, Barry drums, Bet-
in the local newspapers. This concern, headed toney clarinets, Washburn guitars and ukuleles,
by A. L. Simmons, is known as one of the Conn Schmidt, Roth and Todt violins.
most enterprising retailers in the city and the
The advertising copy was interesting, reading
extra business secured justified its advertising in part as follows: "Did you ever stop to con-
efforts.
sider the class of gifts the average man, woman,
Several days before Christmas Edfred placed boy or girl receives at Christmas? How long
a full page advertisement in two local news- do they or their memory last? Very short-
lived, most of them, and the balance are un-
papers featuring small instruments as gifts. It
v as headed: "Musical Instruments—More Than appreciated except for the spirit.
a Gift," with the sub-heading: "Make This a
"The spirit—that's the thing, we quite agree.
Musical Christinas."
But so long as you spend real money why
Featured among the many illustrations were not make the gift one that will prove a lasting
two cartoons, one of Santa Clans, and the other influence in the recipient's life, especially if
labeled, "Edfred's Conn Rand Wagon," bearing you are giving to young boys and girls'
Akron Dealer's Holiday
Advertising Made Sales
KOCH
AND
Inc.
Accordions, Harmonicas, Violins, Bows
and Full Line of Accessories
Office and Show Room
for Vatatoii and trices Shipping and Stock Room
NEW DORP, S. I.. NEW YORK
n
* °/!NDACC£SSOM£S~ II5II7EAST23RD5T.NEWY0RJO
m*M ._r«,«m«
STELLA
AND
Chicago Firm Triples Its Space—Firm Also
Issues New Circular Describing Its Entire
Line
CHICAGO, I I I . , January 3.—The Conn Chicago
Co. is taking over larger space in the building
where it is now located at 339 South Wabash
avenue, moving the offices and stockroom from
the fourth floor to the second floor, which will
give the company three times as much space.
The new quarters are being redecorated and, in
addition to a very large stockroom, there will
be an attractive display room and several offices.
The move was made in order that the com-
pany could increase service to the trade and
to take care of the growing demand for the
Conn Chicago Co.'s line of musical merchandise.
The company has also issued a new folder
catalog fully describing and illustrating the en-
tire line. The front page shows the "C. C. C."
line of cornets, trumpets and trombones, which
is followed by a showing of thr Jerome Thibou-
ville-Lamy clarinets, guitars, mandolins, uku-
leles, saxophones and accessories.
1924 Proves to Be
Best Holton Year
FI.KHOKX. Wis.. January 5.—The past year was
the best in the history of Frank Holton & Co.,
manufacturers of Holton band instruments, ac-
cording to If. 1. Charlton, general manager of
this company.
"The factory has been running at full capacity
during the entire year," stated Mr. Charlton to
a representative of The Review, "and at many
times we were working overtime. We are now
utilizing all of our 50,000 square feet of factory
floor space. The outlook for next year is even
brighter."
CHICACO,
iSBg^S
$
MUSICAL INSTRUMENTS
}
LA Scala
Conn Chicago Go.
Increases Its Space
Joins Conn Chicago Go.
HENRY 5TADLM AIR
OSCAR SCHMIDT, Inc.
"Musical instruments ofYcr so much and cost
so little tliat your choice should be easy.
"Place a drum, banjo, saxophone or one of
the other popular instruments in a real boy's
possession and watch him change his habits!
Watch him concentrate and stay closer to home.
Same way with a girl. Put a violin, 'cello,
mandolin or guitar in her hands and note the
difference in her demeanor.
"Long after Christmas is past these gifts will
increase in importance in the minds of your
loved ones. Your gift may mean the start of
a successful musical career. Make your selec-
tion from Edfred's large stock. Come in and
Kd & Fred will help you choose the right in-
strument."
Firm Reports Factory Having Run at Full
Capacity During Past Twelve Months With
Much Overtime
Representing ANDS KOCH, A. G. TROSS1NGEN, Manufacturers of
1133 BROADWAY. NEW YORK
JANUARY 10, 1925
Write for
Price*
87-101 FERRY ST., JERSEY CITY, N. J.
Oldest and Largest Plant of Its Kind In America
[BANJOS
GUITARS
ZITHERS
VIOL
< BANJO-MANDOLINS IKVLKLKS
ACCORIHONS 8 1 P I
S O V E R E I G N [TENOR BANJO MAND. HAWAIIAN «1!1TAR8 HARMONICAS CASI
The STELLA and SOVEREIGN Brandt have become National Nece$»itie$
FOB YEARS, THE PRINCIPAL SOURCE OF SMALL STRING INSTRUMENTS IN AMERICA
THE BEST FOR THE MONEY
ALWAYS KKEP OIR PRICK LIST BEFORE YOU
II.I..,
January
3.—Richard
(Uick)
Stross, one of the best-known solo cornetists
in the country, has just returned from a tour of
the Western States and has joined the retail
store of the Conn Chicago Co. and will teach
in the Conn National School of Music.
WE HONESTLY BELIEVE
THAT BOSTON MUSICAL
INSTRUMENT CASES ARE
THE FINEST CASES MADE
Many Music Dealers
Share This Opinion
Boston Violin Case Co.
100 Haverhill St.
Boston
THE
34
MUSIC
TRADE
REVIEW
SrMUSlCAL INSTRUMENT
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
CO.,40Cross5tNewark,NJ.
all the star musicians of Akron, designated by
name. Below were listed the names of about
twenty-five prominent local musicians who play
Conn instruments, Edfred's being the local
Edfred Co., of That City, in Elaborate Cam- agency for C. G. Conn, Ltd., Elkhart, Ind.
Conn saxophones were featured at $80 and
paign, Increases Its Holiday Sales to Con-
up and a great many were sold as Christmas
siderable Degree
gifts. Also featured were Paramount banjos
AKRON, O-, January 5.—A great deal of small and Lcedy drums. The other lines mentioned
were Vega, Weymann, Washburn, Gibson, Lud-
goods business came the way of the Edfred
Co., local music dealer, during the holiday wig and Slingerland banjos, Martin and Gib-
period, as a result of some excellent advertising son stringed instruments, Barry drums, Bet-
in the local newspapers. This concern, headed toney clarinets, Washburn guitars and ukuleles,
by A. L. Simmons, is known as one of the Conn Schmidt, Roth and Todt violins.
most enterprising retailers in the city and the
The advertising copy was interesting, reading
extra business secured justified its advertising in part as follows: "Did you ever stop to con-
efforts.
sider the class of gifts the average man, woman,
Several days before Christmas Edfred placed boy or girl receives at Christmas? How long
a full page advertisement in two local news- do they or their memory last? Very short-
lived, most of them, and the balance are un-
papers featuring small instruments as gifts. It
v as headed: "Musical Instruments—More Than appreciated except for the spirit.
a Gift," with the sub-heading: "Make This a
"The spirit—that's the thing, we quite agree.
Musical Christinas."
But so long as you spend real money why
Featured among the many illustrations were not make the gift one that will prove a lasting
two cartoons, one of Santa Clans, and the other influence in the recipient's life, especially if
labeled, "Edfred's Conn Rand Wagon," bearing you are giving to young boys and girls'
Akron Dealer's Holiday
Advertising Made Sales
KOCH
AND
Inc.
Accordions, Harmonicas, Violins, Bows
and Full Line of Accessories
Office and Show Room
for Vatatoii and trices Shipping and Stock Room
NEW DORP, S. I.. NEW YORK
n
* °/!NDACC£SSOM£S~ II5II7EAST23RD5T.NEWY0RJO
m*M ._r«,«m«
STELLA
AND
Chicago Firm Triples Its Space—Firm Also
Issues New Circular Describing Its Entire
Line
CHICAGO, I I I . , January 3.—The Conn Chicago
Co. is taking over larger space in the building
where it is now located at 339 South Wabash
avenue, moving the offices and stockroom from
the fourth floor to the second floor, which will
give the company three times as much space.
The new quarters are being redecorated and, in
addition to a very large stockroom, there will
be an attractive display room and several offices.
The move was made in order that the com-
pany could increase service to the trade and
to take care of the growing demand for the
Conn Chicago Co.'s line of musical merchandise.
The company has also issued a new folder
catalog fully describing and illustrating the en-
tire line. The front page shows the "C. C. C."
line of cornets, trumpets and trombones, which
is followed by a showing of thr Jerome Thibou-
ville-Lamy clarinets, guitars, mandolins, uku-
leles, saxophones and accessories.
1924 Proves to Be
Best Holton Year
FI.KHOKX. Wis.. January 5.—The past year was
the best in the history of Frank Holton & Co.,
manufacturers of Holton band instruments, ac-
cording to If. 1. Charlton, general manager of
this company.
"The factory has been running at full capacity
during the entire year," stated Mr. Charlton to
a representative of The Review, "and at many
times we were working overtime. We are now
utilizing all of our 50,000 square feet of factory
floor space. The outlook for next year is even
brighter."
CHICACO,
iSBg^S
$
MUSICAL INSTRUMENTS
}
LA Scala
Conn Chicago Go.
Increases Its Space
Joins Conn Chicago Go.
HENRY 5TADLM AIR
OSCAR SCHMIDT, Inc.
"Musical instruments ofYcr so much and cost
so little tliat your choice should be easy.
"Place a drum, banjo, saxophone or one of
the other popular instruments in a real boy's
possession and watch him change his habits!
Watch him concentrate and stay closer to home.
Same way with a girl. Put a violin, 'cello,
mandolin or guitar in her hands and note the
difference in her demeanor.
"Long after Christmas is past these gifts will
increase in importance in the minds of your
loved ones. Your gift may mean the start of
a successful musical career. Make your selec-
tion from Edfred's large stock. Come in and
Kd & Fred will help you choose the right in-
strument."
Firm Reports Factory Having Run at Full
Capacity During Past Twelve Months With
Much Overtime
Representing ANDS KOCH, A. G. TROSS1NGEN, Manufacturers of
1133 BROADWAY. NEW YORK
JANUARY 10, 1925
Write for
Price*
87-101 FERRY ST., JERSEY CITY, N. J.
Oldest and Largest Plant of Its Kind In America
[BANJOS
GUITARS
ZITHERS
VIOL
< BANJO-MANDOLINS IKVLKLKS
ACCORIHONS 8 1 P I
S O V E R E I G N [TENOR BANJO MAND. HAWAIIAN «1!1TAR8 HARMONICAS CASI
The STELLA and SOVEREIGN Brandt have become National Nece$»itie$
FOB YEARS, THE PRINCIPAL SOURCE OF SMALL STRING INSTRUMENTS IN AMERICA
THE BEST FOR THE MONEY
ALWAYS KKEP OIR PRICK LIST BEFORE YOU
II.I..,
January
3.—Richard
(Uick)
Stross, one of the best-known solo cornetists
in the country, has just returned from a tour of
the Western States and has joined the retail
store of the Conn Chicago Co. and will teach
in the Conn National School of Music.
WE HONESTLY BELIEVE
THAT BOSTON MUSICAL
INSTRUMENT CASES ARE
THE FINEST CASES MADE
Many Music Dealers
Share This Opinion
Boston Violin Case Co.
100 Haverhill St.
Boston
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