Music Trade Review
Issue: 1925 Vol. 80 N. 18 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
2, 1925
THE
MUSIC
TRADE
REVIEW
Name Value of Bush & Gerts Piano Is
Steadily Maintained in New Production
Reorganized Company Using Same Scales and Maintaining Quality of Instruments—E. W. Fur-
bush, in Interview, States Quality Will Only Be Changed for Betterment
T T quite frequently happens that in cases
where old piano names are involved in trade
reorganizations there is a certain element
which insists on seeing in the move an attempt
to cheapen the instrument while still enjoying
the business prestige of the established name.
This has happened in a number of cases and
most recently in connection with the Bush &
Gerts piano which is now made by the reor-
ganized Bush & Gerts Piano Co.
In this particular case investigation indicates
that the reorganization has had no deterrent
13
tainly are going to'do it. Bush & Gerts dealers
need have no uneasiness because of Bush &
Gerts quality. Time will stop any talk about
the future of Bush & Gerts quality because the
pianos are speaking for themselves. Anyone
who states that the Bush & Gerts piano has
been cheapened or will be cheapened will sim-
ply have to swallow his words when his hearer
finds out the contrary. We will have Bush &
Gerts pianos on display during convention week
so that anyone may see for themselves just
what we are making."
grand as we are making it contains the same ac-
tion, the same keys and exactly the same con-
struction in every respect as marked the Midg-
ette before the reorganization. Furthermore,
the case and rim and back are exactly the same
as always.
"It would be very foolish for us to attempt
to cheapen the Bush & Gerts piano even if we
were experienced in the manufacture of cheap
pianos, which we are not.
Cincinnati Establishment Keeps Various Types
"I have heard these rumors but have paid
of Instruments Carefully Segregated in Dif-
little attention to them because after all the
ferent Rooms and Finds Plan Helps Busi-
ness
Separate Rooms a Feature
of Gross Piano Go. Store
CINCINNATI, O., April 27.—Although it is in an
"uptown" location, out of the beaten path, the
large establishment of the George P. Gross
Piano Co., at 1324 Main street, is unusual in
many respects and draws a splendid patronage,
commensurate with its size and stock. The
business occupies a three-story building, and
each line carried is featured in a separate room,
all of these being artistically furnished and
tastefully draped.
In the grand reproducing room there are
none but grand reproducing pianos, in the
player room there are none but player-pianos,
all electric pianos have a room of their own,
and so on. Even the records have their own
room, and so do the music rolls. On entering
the store one is immediately impressed with
the "homey" aspect, which is very inviting. A
very large stock of pianos is carried, including
the Mehlin, Premier, Straube, Francis Bacon,
Cable and Hazelton, the latter just having been
added to the line.
One large room is devoted to band and
stringed instruments, most of these being of
Lyon & Healy make. Another room is devoted
to talking machines, these being Brunswicks
and Victrolas. The only radio sold at present
is the Brunswick combination, in which Mr.
Gross takes great interest.
Just at present the activities of Joseph Witte,
manager of the business, are centered on or-
ganizing a juvenile band. Two nights a week
Bush & Gerts Scale Used in Present Bush & Gerts Pianos
are given to teaching music to the children, this
effect upon the quality of the instruments pro- pianos themselves are refuting the erroneous being done free of charge. As they become
duced, it being the object of the new company statements. Bush & Gerts dealers know that proficient they are made members of the Gross
to profit by the value of the Bush & Gerts they are receiving Bush & Gerts pianos and Band, which goes out in community work.
name not for immediate business but for the not something else bearing the name Bush & Some very unusual talent has been discovered
in this manner.
future. For instance, the scales used in most Gerts.
cases are the original Bush & Gerts scales, the
"For the first time in many years there is
The establishment has a complete service
quality of the materials entering into the prod- plenty of capital in the Bush & Gerts Piano room, and ready service of skilled workmen
uct are of high standard, and those engaged in Co. We believe the best way to get an ade- can always be had by those who desire to have
building the pianos are men who have been quate return upon that capital is to preserve instruments repaired. Mr. Gross and Mr. Witte
making good pianos for years and who are put- and, if possible, increase the Bush & Gerts repu- are firm believers in high-grade advertising of
all kinds, including window displays that are
ting that knowledge into the Bush & Gerts tation as a good piano."
products.
Mr. Furbush was asked if the Bush & Gerts artistic and more than ordinarily attractive.
E. W. Furbush, who is interested in the re- Piano Co. was going to continue to use the And they believe in salesmen and saleswomen
organized Bush & Gerts Piano Co., and who is old Bush & Gerts scales and patterns. He re- of unusual ability, too, as shown by the fact
that their sales force includes Miss Cassie Reed
recognized as a piano man of wide experience plied:
and careful judgment tending to the conserva-
"No manufacturer is so foolish as to say that and Clifford Donnelly.
tive if anything, has this to say regarding the he is never going to change his scales. We are
Consult the Universal Want Directory of
Bush & Gerts piano as it is at present manu- using the old Bush & Gerts scales at the pres-
factured:
ent time, but if, in the light of experience, we The Review. In it advertisements are inserted
"I know that the Bush & Gerts piano to-day can find a way to improve the scales we cer- free of charge for men who desire positions.
is just as good as it ever was and before long
1 believe it will be distinctly better than ever.
Whoever says that we have cheapened the piano
either has not seen the piano as made to-day or
does not know enough about pianos to be able
to make comparisons when he does see them.
"For example, I show you herewith a photo-
graph of the plate of the Midgette grand, strung
Playable by hand or with the aid of music
and in the case—a _photograph of the product
rolls. A piano for those who discriminate.
of the old company as manufactured in the
Established
previous plant at Weed and Dayton streets,
The Lauter Piano, the
1862
Lauter Small Grand,
Chicago. If you will compare that photograph
Lauter Reproducing
Pianos in Grand and
with the Midgette grand as we make it, you
Upright Stylet
will see that the plate and scale are identical. I
will tell you furthermore that the Midgette
THE LAUTER-HUMANA
•ST LAUTER PIANO CO.
MAY
2, 1925
THE
MUSIC
TRADE
REVIEW
Name Value of Bush & Gerts Piano Is
Steadily Maintained in New Production
Reorganized Company Using Same Scales and Maintaining Quality of Instruments—E. W. Fur-
bush, in Interview, States Quality Will Only Be Changed for Betterment
T T quite frequently happens that in cases
where old piano names are involved in trade
reorganizations there is a certain element
which insists on seeing in the move an attempt
to cheapen the instrument while still enjoying
the business prestige of the established name.
This has happened in a number of cases and
most recently in connection with the Bush &
Gerts piano which is now made by the reor-
ganized Bush & Gerts Piano Co.
In this particular case investigation indicates
that the reorganization has had no deterrent
13
tainly are going to'do it. Bush & Gerts dealers
need have no uneasiness because of Bush &
Gerts quality. Time will stop any talk about
the future of Bush & Gerts quality because the
pianos are speaking for themselves. Anyone
who states that the Bush & Gerts piano has
been cheapened or will be cheapened will sim-
ply have to swallow his words when his hearer
finds out the contrary. We will have Bush &
Gerts pianos on display during convention week
so that anyone may see for themselves just
what we are making."
grand as we are making it contains the same ac-
tion, the same keys and exactly the same con-
struction in every respect as marked the Midg-
ette before the reorganization. Furthermore,
the case and rim and back are exactly the same
as always.
"It would be very foolish for us to attempt
to cheapen the Bush & Gerts piano even if we
were experienced in the manufacture of cheap
pianos, which we are not.
Cincinnati Establishment Keeps Various Types
"I have heard these rumors but have paid
of Instruments Carefully Segregated in Dif-
little attention to them because after all the
ferent Rooms and Finds Plan Helps Busi-
ness
Separate Rooms a Feature
of Gross Piano Go. Store
CINCINNATI, O., April 27.—Although it is in an
"uptown" location, out of the beaten path, the
large establishment of the George P. Gross
Piano Co., at 1324 Main street, is unusual in
many respects and draws a splendid patronage,
commensurate with its size and stock. The
business occupies a three-story building, and
each line carried is featured in a separate room,
all of these being artistically furnished and
tastefully draped.
In the grand reproducing room there are
none but grand reproducing pianos, in the
player room there are none but player-pianos,
all electric pianos have a room of their own,
and so on. Even the records have their own
room, and so do the music rolls. On entering
the store one is immediately impressed with
the "homey" aspect, which is very inviting. A
very large stock of pianos is carried, including
the Mehlin, Premier, Straube, Francis Bacon,
Cable and Hazelton, the latter just having been
added to the line.
One large room is devoted to band and
stringed instruments, most of these being of
Lyon & Healy make. Another room is devoted
to talking machines, these being Brunswicks
and Victrolas. The only radio sold at present
is the Brunswick combination, in which Mr.
Gross takes great interest.
Just at present the activities of Joseph Witte,
manager of the business, are centered on or-
ganizing a juvenile band. Two nights a week
Bush & Gerts Scale Used in Present Bush & Gerts Pianos
are given to teaching music to the children, this
effect upon the quality of the instruments pro- pianos themselves are refuting the erroneous being done free of charge. As they become
duced, it being the object of the new company statements. Bush & Gerts dealers know that proficient they are made members of the Gross
to profit by the value of the Bush & Gerts they are receiving Bush & Gerts pianos and Band, which goes out in community work.
name not for immediate business but for the not something else bearing the name Bush & Some very unusual talent has been discovered
in this manner.
future. For instance, the scales used in most Gerts.
cases are the original Bush & Gerts scales, the
"For the first time in many years there is
The establishment has a complete service
quality of the materials entering into the prod- plenty of capital in the Bush & Gerts Piano room, and ready service of skilled workmen
uct are of high standard, and those engaged in Co. We believe the best way to get an ade- can always be had by those who desire to have
building the pianos are men who have been quate return upon that capital is to preserve instruments repaired. Mr. Gross and Mr. Witte
making good pianos for years and who are put- and, if possible, increase the Bush & Gerts repu- are firm believers in high-grade advertising of
all kinds, including window displays that are
ting that knowledge into the Bush & Gerts tation as a good piano."
products.
Mr. Furbush was asked if the Bush & Gerts artistic and more than ordinarily attractive.
E. W. Furbush, who is interested in the re- Piano Co. was going to continue to use the And they believe in salesmen and saleswomen
organized Bush & Gerts Piano Co., and who is old Bush & Gerts scales and patterns. He re- of unusual ability, too, as shown by the fact
that their sales force includes Miss Cassie Reed
recognized as a piano man of wide experience plied:
and careful judgment tending to the conserva-
"No manufacturer is so foolish as to say that and Clifford Donnelly.
tive if anything, has this to say regarding the he is never going to change his scales. We are
Consult the Universal Want Directory of
Bush & Gerts piano as it is at present manu- using the old Bush & Gerts scales at the pres-
factured:
ent time, but if, in the light of experience, we The Review. In it advertisements are inserted
"I know that the Bush & Gerts piano to-day can find a way to improve the scales we cer- free of charge for men who desire positions.
is just as good as it ever was and before long
1 believe it will be distinctly better than ever.
Whoever says that we have cheapened the piano
either has not seen the piano as made to-day or
does not know enough about pianos to be able
to make comparisons when he does see them.
"For example, I show you herewith a photo-
graph of the plate of the Midgette grand, strung
Playable by hand or with the aid of music
and in the case—a _photograph of the product
rolls. A piano for those who discriminate.
of the old company as manufactured in the
Established
previous plant at Weed and Dayton streets,
The Lauter Piano, the
1862
Lauter Small Grand,
Chicago. If you will compare that photograph
Lauter Reproducing
Pianos in Grand and
with the Midgette grand as we make it, you
Upright Stylet
will see that the plate and scale are identical. I
will tell you furthermore that the Midgette
THE LAUTER-HUMANA
•ST LAUTER PIANO CO.
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