Music Trade Review
Issue: 1925 Vol. 80 N. 17 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
54
"Honey, I'm in Love" Hit
of "Mercenary Mary" Show
Other Numbers in New Musical Comedy Also
Having Strong Popular Appeal According to
Reports of the Publishers
"Mercenary Mary," the new musical comedy
which recently opened at the Longacre Theatre,
New York City, has one number that is already
acknowledged as a hit in both song and dance
form. It is entitled "Honey, I'm In Love."
Here is a love song with a new syncopated
style that will set it apart from all past offer-
ings of this character. There are two other
songs that will be equally popular in the weeks
to come. The first of these is "You and I and
the Baby," a bewitching little melody carrying
a lyric that has universal appeal. The other
song is called "Beautiful Baby." Another num-
ber that does not stand so well as a song but
can be described as an absolute knockout in
dance is called "Charleston Mad." Leo Feist,
Inc., are the publishers of the music.
Now It Can Be Told
The Following Is Clipped From the Piano-
maker, of London, Eng.
Of late years stunt advertising has been much
employed in the exploitation of something
which passed off as music. There has just come
into our hands evidence of quite another form
of putting it across the public. A music pub-
lisher gave us a copy of a letter of instructions
for the employes of a certain firm, as per sub-
joined copy, on the condition that we neither
published the name of the firm nor the title of
the song. While observing our friend's past, we
leave it to our readers to say what they think
of a most un-English attempt to gain popularity.
In fact, making an audience believe there is
genuine desire for an item of music in this way
borders on the dishonest. It is deliberately
misleading the public. More will be said on
similar topics in our next issue.
Dear Sir: I have pleasure in sending you the
enclosed ticket for the Savoy Orpheans Concert
on the 10th, at the Queen's Hall.
Now I want to ask you to co-operate by giv-
ing vigorous applause after our new publication,
Of Interest toMcKinley Dealers,!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready (or 1925
3* Choice Numbers fo
I'iuiMi Duels, 3 Violin,
J'icrcs.
"
. > M o r e
lor
Saxophone
Salable Copyrights!
V i o l i n :in
a n d I'iiino.
Best Reprints!
, is played. This number is in the third
section of the program—as it has been referred
to in the Press as the great new number from
America, and as this will be its first public per-
formance, I want it to have a wonderful recep-
tion on this occasion.
When the number has been played, Mr. Nor-
man Long, the announcer, will rise to make a
speech about it, but I then want you to clap
for all you are worth, and not let him get a
chance to say anything, and so make sure of
getting it played again. After it has been played
a second time, let the applause gradually die
down.
If all the members of the staff who are at-
tending will co-operate and do their utmost
to make as much noise as possible in applaud-
ing
, I am sure we shall have the desired
effect.
A program will be sent you to-morrow morn-
ing.
Wells Go. Branch Moves
LONGMONT, COL., April 17.—The Charles E.
Wells Music Co., of Denver and this city, which
has been located in the Kirkpatrick Building, has
moved to the Ledger Building on Fourth Ave-
nue. Charles E. Wells, of Denver, was in Long-
niont making the final arrangements for the re-
moval.
The Wide-A-Wake Variety Store, owned by
Vic Orr, also in the Kirkpatrick Building, is to
branch out, occupying the entire storeroom at
622 Main street. Mr. Orr announces that he
will increase his sheet music department and
carry one of the complete lines in northern
Colorado.
Boston Saxophone Numbers
The Boston Music Co. has issued some saxo-
phone transcriptions by Jascha Gurewich with
piano accompaniment under the title "Popular
Favorites for the Saxophone." The numbers
include all well-known works, including "Mel-
ody," by Charles Wakefield Cadman; "Narcis-
sus," by Ethelbert Nevin; "Barchetta" and "The
Rosary," by the same composer; "Nina," by
Rudolf Friml, and others.
Heads W. G. Tirril Go.
COLUMBUS, OHIO, April 18.—W. Carl Tirril was
elected president and general manager of the
W. C. Tirril Co., publishers of sheet music and
advertising books, at a stockholders' meeting
held recently.
Whiteman Returning East
"Always
First With
the
Best"
Two Leading Ballads With Soloists in Florida
Were "Give Me One Rose to Remember"
and "Just Count the Stars"
Among the ballads that have been especially
popular with band soloists in Florida during the
past season are two numbers from the pen of
J. Will Callahan and Frank H. Grey, namely,
"Give Me One Rose to Remember" from the
Witmark Black and White series and "Just
Count the Stars," a recent addition to Enoch &
Sons catalog.
Those who have featured these numbers in
Florida are Nell Gwynn, with Bachman's Mil-
lion Dollar Band, Tampa, Fla.; Evelyn Curtis,
with Palm Beach Band; Rachel Jane Hamilton,
with Arthur Pryor's' Band, Miami; Dora Hilton,
with Royal Scotch Highlanders Band, St.
Petersburg; Leonie Mueller, with Orlando
Pythian Band; Ray Bush, with DeLand's Own
Band; O. B. Swiggett, with Amsden's Band,
Daytona, and May Chowning, with New Smyrna
Municipal Band.
New Enoch Numbers
Enoch & Sons have issued a new song by J.
Will Callahan and Frank H. Grey called "Just
Count the Stars." "Open the Door Softly,"
which has been introduced with great success
by John McCormack, is another recent addition
to the same catalog. These new issues also in-
clude a new composition by May H. Brahe
with lyric by Helen Taylor called "That's All."
Another number being sung by John McCor-
mack from the same catalog is entitled "The
Shepherdess," music by Dermot Macmurrough,
set to a poem by Alice Meynell. Helen Taylor
has also supplied the lyrics for a new song
called "All A Merry May-Time," the music of
which is by Landon Ronald, which is now in-
cluded in the album "Songs of Springtime."
New Mills Orchestrations
Jack Mills, Inc., is issuing its orchestrations
with multi-colored covers closely resembling
the piano copies of the same pieces. Some of
the orchestrations that are being given these
attractive frontispieces are "What Do We Get
From Boston," "Nobody Knows What A Red
Head Mama Can Do" and "Everything is Hotsy
Totsie Now." With the elimination of much of
the free orchestrations and with retailers selling
more and more of popular issues in orchestrated
form, the new title pages should aid in arousing
sales.
School, Lodge and
Assembly Marches
ROBERT TELLER SONS & DORNER
(Mabel MetBgrer-Wrigrht)
March Victorious
Music Engravers and Printer!
Pacific Patrol
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
(Mabel Metzffer-Wright)
Reliance March
(Clifford)
Victorious Eagle
BUY YOUR MUSIC FROM
(Kosey)
American Beauty March
Free Catalog* with Stock Orders
A complete stock of salal>l<> music at very
BOSTON Publishers
Knights of Columbus March
200/^ Profit
Oliver Ditson Company
Valiant Volunteers
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
(Mabel Metzgrer-Wrifht)
Write for Sample-, and Terms Toilnv
McKINLEY MUSIC CO.
1501-1517 Eai.t 55th Street - CHICAGO
White-Smith Music Pub. Go.
PUBLISHERS. PRINTERS AND ENGRAVERS OF MUSIC
Main Oftices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
1925
Callahan and Grey
Numbers Prove Popular
Paul Whiteman and his orchestra are on
their way East after a tour of the country
occupying almost a year's time. Upon their
arrival in New York they are booked for Keith's
Hippodrome, where undoubtedly the orchestra
will play to packed houses.
World Famous
McKINLEY
MUSIC
APRIL 25,
(Williams)
(Clifford)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publisher*
New York City
THE MUSIC TRADE REVIEW
54
"Honey, I'm in Love" Hit
of "Mercenary Mary" Show
Other Numbers in New Musical Comedy Also
Having Strong Popular Appeal According to
Reports of the Publishers
"Mercenary Mary," the new musical comedy
which recently opened at the Longacre Theatre,
New York City, has one number that is already
acknowledged as a hit in both song and dance
form. It is entitled "Honey, I'm In Love."
Here is a love song with a new syncopated
style that will set it apart from all past offer-
ings of this character. There are two other
songs that will be equally popular in the weeks
to come. The first of these is "You and I and
the Baby," a bewitching little melody carrying
a lyric that has universal appeal. The other
song is called "Beautiful Baby." Another num-
ber that does not stand so well as a song but
can be described as an absolute knockout in
dance is called "Charleston Mad." Leo Feist,
Inc., are the publishers of the music.
Now It Can Be Told
The Following Is Clipped From the Piano-
maker, of London, Eng.
Of late years stunt advertising has been much
employed in the exploitation of something
which passed off as music. There has just come
into our hands evidence of quite another form
of putting it across the public. A music pub-
lisher gave us a copy of a letter of instructions
for the employes of a certain firm, as per sub-
joined copy, on the condition that we neither
published the name of the firm nor the title of
the song. While observing our friend's past, we
leave it to our readers to say what they think
of a most un-English attempt to gain popularity.
In fact, making an audience believe there is
genuine desire for an item of music in this way
borders on the dishonest. It is deliberately
misleading the public. More will be said on
similar topics in our next issue.
Dear Sir: I have pleasure in sending you the
enclosed ticket for the Savoy Orpheans Concert
on the 10th, at the Queen's Hall.
Now I want to ask you to co-operate by giv-
ing vigorous applause after our new publication,
Of Interest toMcKinley Dealers,!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready (or 1925
3* Choice Numbers fo
I'iuiMi Duels, 3 Violin,
J'icrcs.
"
. > M o r e
lor
Saxophone
Salable Copyrights!
V i o l i n :in
a n d I'iiino.
Best Reprints!
, is played. This number is in the third
section of the program—as it has been referred
to in the Press as the great new number from
America, and as this will be its first public per-
formance, I want it to have a wonderful recep-
tion on this occasion.
When the number has been played, Mr. Nor-
man Long, the announcer, will rise to make a
speech about it, but I then want you to clap
for all you are worth, and not let him get a
chance to say anything, and so make sure of
getting it played again. After it has been played
a second time, let the applause gradually die
down.
If all the members of the staff who are at-
tending will co-operate and do their utmost
to make as much noise as possible in applaud-
ing
, I am sure we shall have the desired
effect.
A program will be sent you to-morrow morn-
ing.
Wells Go. Branch Moves
LONGMONT, COL., April 17.—The Charles E.
Wells Music Co., of Denver and this city, which
has been located in the Kirkpatrick Building, has
moved to the Ledger Building on Fourth Ave-
nue. Charles E. Wells, of Denver, was in Long-
niont making the final arrangements for the re-
moval.
The Wide-A-Wake Variety Store, owned by
Vic Orr, also in the Kirkpatrick Building, is to
branch out, occupying the entire storeroom at
622 Main street. Mr. Orr announces that he
will increase his sheet music department and
carry one of the complete lines in northern
Colorado.
Boston Saxophone Numbers
The Boston Music Co. has issued some saxo-
phone transcriptions by Jascha Gurewich with
piano accompaniment under the title "Popular
Favorites for the Saxophone." The numbers
include all well-known works, including "Mel-
ody," by Charles Wakefield Cadman; "Narcis-
sus," by Ethelbert Nevin; "Barchetta" and "The
Rosary," by the same composer; "Nina," by
Rudolf Friml, and others.
Heads W. G. Tirril Go.
COLUMBUS, OHIO, April 18.—W. Carl Tirril was
elected president and general manager of the
W. C. Tirril Co., publishers of sheet music and
advertising books, at a stockholders' meeting
held recently.
Whiteman Returning East
"Always
First With
the
Best"
Two Leading Ballads With Soloists in Florida
Were "Give Me One Rose to Remember"
and "Just Count the Stars"
Among the ballads that have been especially
popular with band soloists in Florida during the
past season are two numbers from the pen of
J. Will Callahan and Frank H. Grey, namely,
"Give Me One Rose to Remember" from the
Witmark Black and White series and "Just
Count the Stars," a recent addition to Enoch &
Sons catalog.
Those who have featured these numbers in
Florida are Nell Gwynn, with Bachman's Mil-
lion Dollar Band, Tampa, Fla.; Evelyn Curtis,
with Palm Beach Band; Rachel Jane Hamilton,
with Arthur Pryor's' Band, Miami; Dora Hilton,
with Royal Scotch Highlanders Band, St.
Petersburg; Leonie Mueller, with Orlando
Pythian Band; Ray Bush, with DeLand's Own
Band; O. B. Swiggett, with Amsden's Band,
Daytona, and May Chowning, with New Smyrna
Municipal Band.
New Enoch Numbers
Enoch & Sons have issued a new song by J.
Will Callahan and Frank H. Grey called "Just
Count the Stars." "Open the Door Softly,"
which has been introduced with great success
by John McCormack, is another recent addition
to the same catalog. These new issues also in-
clude a new composition by May H. Brahe
with lyric by Helen Taylor called "That's All."
Another number being sung by John McCor-
mack from the same catalog is entitled "The
Shepherdess," music by Dermot Macmurrough,
set to a poem by Alice Meynell. Helen Taylor
has also supplied the lyrics for a new song
called "All A Merry May-Time," the music of
which is by Landon Ronald, which is now in-
cluded in the album "Songs of Springtime."
New Mills Orchestrations
Jack Mills, Inc., is issuing its orchestrations
with multi-colored covers closely resembling
the piano copies of the same pieces. Some of
the orchestrations that are being given these
attractive frontispieces are "What Do We Get
From Boston," "Nobody Knows What A Red
Head Mama Can Do" and "Everything is Hotsy
Totsie Now." With the elimination of much of
the free orchestrations and with retailers selling
more and more of popular issues in orchestrated
form, the new title pages should aid in arousing
sales.
School, Lodge and
Assembly Marches
ROBERT TELLER SONS & DORNER
(Mabel MetBgrer-Wrigrht)
March Victorious
Music Engravers and Printer!
Pacific Patrol
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
(Mabel Metzffer-Wright)
Reliance March
(Clifford)
Victorious Eagle
BUY YOUR MUSIC FROM
(Kosey)
American Beauty March
Free Catalog* with Stock Orders
A complete stock of salal>l<> music at very
BOSTON Publishers
Knights of Columbus March
200/^ Profit
Oliver Ditson Company
Valiant Volunteers
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
(Mabel Metzgrer-Wrifht)
Write for Sample-, and Terms Toilnv
McKINLEY MUSIC CO.
1501-1517 Eai.t 55th Street - CHICAGO
White-Smith Music Pub. Go.
PUBLISHERS. PRINTERS AND ENGRAVERS OF MUSIC
Main Oftices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
1925
Callahan and Grey
Numbers Prove Popular
Paul Whiteman and his orchestra are on
their way East after a tour of the country
occupying almost a year's time. Upon their
arrival in New York they are booked for Keith's
Hippodrome, where undoubtedly the orchestra
will play to packed houses.
World Famous
McKINLEY
MUSIC
APRIL 25,
(Williams)
(Clifford)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publisher*
New York City
Future scanning projects are planned by the International Arcade Museum Library (IAML).