Music Trade Review
Issue: 1925 Vol. 80 N. 12 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 21,
THE MUSIC TRADE REVIEW
1925
Forty Newspapers in Leading Cities
Garry Editorial Upon the Harmonica
"Rights of Boyhood" Syndicated by M. Hohner, Inc., Achieves National Circulation—Dealt With
Importance of Harmonica in the Development of the Country's Boys
\ / f US1C dealers in forty cities throughout the
country benefited through increased har-
monica sales as a result of an excellent bit of
Hohner harmonica publicity during the past
two or three weeks. An editorial entitled "The
Rights of Boyhood" was syndicated from the
publicity department of M. Hohner, Inc., to the
newspapers and was published in toto by forty
newspapers in cities reaching from coast to
coast.
In each case the editorial appeared as the
utterance of the editor of the local paper and
as a consequence had considerable value. The
substance of the matter was the growing im-
portance of the harmonica in the development
of youth and an urging of the fathers and moth-
ers of the community to interest boys and girls
in the harmonica.
The editorial appeared in the following news-
papers: Newark, N. J., "Ledger"; Fullerton,
Cal., "Tribune"; Clinton, Ind., "Clintonian";
Port Angeles, Wash., "News"; Corpus Christi,
Tex., "Times"; San Mateo, Cal., "News
Leader"; Yonkers, N. Y., "Herald"; Monroe,
Mich., "News"; Atlantic City, N. J., "Press";
Warren, O., "Tribune Chronicle"; San Jose,
Cal., "Mercury Herald"; Plymouth, Ind.,
."Democrat"; Melville, N. J., "Republican";
Marysville, Cal., "Democrat"; Tonopah, Nev.,
"Bonanza"; Parsons, Kans., "Republican"; St.
Cloud, Minn., "Times."
Annapolis, Md., "Capitol"; Rochester, Minn.,
"Bulletin"; Toledo, O., "Times"; Hammond,
Ind., "Times"; York, Pa., "Dispatch"; Hudson,
N. Y., "Dispatch"; Greenville, O., "News Trib-
une"; Northampton, Mass., "Gazette"; Joliet,
111., "Herald News"; Flint, Mich., "Journal";
Waukegan, 111., "News."
Newcastle, Pa., "News"; Fremont, O., "Mes-
senger"; Lynn, Mass., "Item"; Mason City, la.,
"Globe-Gazette & Times"; Dunkirk, N. Y., "Ob-
server"; Marinette, Wis., "Eagle-Star"; Bristow,
Okla., "Record"; Waterbury, Conn., "Demo-
crat"; Tampa, Fla., "Tribune"; Cleburne, Tex.,
"Times"; Dubuque, la., "Times Journal."
The editorial read as follows:
"The harmonica, the swimming hole and the
right of self-determination in the matter of
fishing worms are all sturdy and necessary
manifestations of boyhood.
"The harmonica, like many another musical
instrument, has had to become very old to be
accepted as something more than a toy. But
in America, thank goodness, there is nothing
to keep a man from confessing that he acquired
his first love of music from a harmonica, the
habit of bathing from the old swimming hole,
or the virtues of patience from fishing with a
sapling and home-made tackle. Successful men
delight in such reminiscences and, oftener than
they will admit, long for the return of those
happy days. Such activities in youth develop
the qualities that win the confidence of asso-
ciates, and credit at the banks.
"In Philadelphia, city of brotherly love, there
have recently been formed a number of har-
monica bands, and it is estimated that there are
more than 40,000 young harmonica enthusiasts
in the Quaker City, all organized by the famous
boys' council, and receiving instruction in the
mastery of the boys' own musical instrument.
"Richard Strauss, in one of his compositions,
found that nothing but a cow bell could pro-
vide exactly the sound he wished to obtain.
Now, a cow bell does not compare with a har-
monica, any more than a cow compares with
a boy. And the harmonica, so peculiarly the
medium of a boy's own self expression, has in-
finitely more capacity for music than the rat-
tling ejaculations from the assorted hardware
often composing a jazz orchestra.
"A harmonica band has been giving regular
concerts through one of America's largest radio
broadcasting stations, and many older persons
BALTIMORE, MD., March 16.—Keach & Greene,
manufacturers of the Velvatone saxophone, and
who have long conducted retail musical instru-
ment warerooms on Market street, Philadelphia,
Pa., have recently opened a store in Baltimore.
This new store is situated on North Howard
street in the heart of the wholesale and retail
music section of Baltimore. In addition to
carrying a complete line of musical merchan-
dise, it will also wholesale from the Baltimore
warerooms the entire line of Conn brass in-
struments.
ilw 1 3 Fromi
-
-
'
"
A polish so
pure you can
use it as a tooth
wash.
M
mf
A.
W
I
•
I
'
Restores origi-
nal finish with*
out eating into the plate with acids. "
Removes dirt and tarnish instantly. *
^ ^ 1
•
*
oAt your dealers .
liy mail t • f
.
. 25c
* •
35c
;
I
ELKHORN
WISCONSIN
;•
New
Musical Instrument Cases
KOVERITE
Moist Proof and Air Tight
Prolongs Life and Improves
Tone of Any Instrument
A Dependable Source of Supply
Ask Your Jobber or
Write U« for Sample..
Wiverly Musical Products Co., Inc.
LIFTON MFG. CO.
342 Madison AT*.
Opens in Baltimore
U;
Hoops, Brackets, Nuts, Pegs, Tailpieces,
ArmrestSj Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steeli
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
have listened and been transported in fancy
back to barefoot days. The demand for the
little instrument in the brightly colored box
has greatly increased, according to William J.
Haussler, vice-president of the famous firm of
M. Hohner, Inc., New York, world's largest
manufacturer of harmonicas. Perhaps the re-
version to fundamental qualities by our high-
est government officials is reflected even here."
; FRANK HOLTON & CO. |
Musical Merchandise
Trimmings of Quality
Hardware and Trimmings
for Ukulele and Banjo Ukes
33
Maken of Muiical Instrument
Cases, Folios, Rolls. Brief Cases.
New York
40-46 West 20th St., N.Y.
GRETBCH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway
BrooW
QEASAN
Features
Tempered Aluminum Floor
Rack and Resonators.
The lightest Xylophones
with Resonators in the world.
The New Deagan Tilting Floor Rack.
MARCH 21,
THE MUSIC TRADE REVIEW
1925
Forty Newspapers in Leading Cities
Garry Editorial Upon the Harmonica
"Rights of Boyhood" Syndicated by M. Hohner, Inc., Achieves National Circulation—Dealt With
Importance of Harmonica in the Development of the Country's Boys
\ / f US1C dealers in forty cities throughout the
country benefited through increased har-
monica sales as a result of an excellent bit of
Hohner harmonica publicity during the past
two or three weeks. An editorial entitled "The
Rights of Boyhood" was syndicated from the
publicity department of M. Hohner, Inc., to the
newspapers and was published in toto by forty
newspapers in cities reaching from coast to
coast.
In each case the editorial appeared as the
utterance of the editor of the local paper and
as a consequence had considerable value. The
substance of the matter was the growing im-
portance of the harmonica in the development
of youth and an urging of the fathers and moth-
ers of the community to interest boys and girls
in the harmonica.
The editorial appeared in the following news-
papers: Newark, N. J., "Ledger"; Fullerton,
Cal., "Tribune"; Clinton, Ind., "Clintonian";
Port Angeles, Wash., "News"; Corpus Christi,
Tex., "Times"; San Mateo, Cal., "News
Leader"; Yonkers, N. Y., "Herald"; Monroe,
Mich., "News"; Atlantic City, N. J., "Press";
Warren, O., "Tribune Chronicle"; San Jose,
Cal., "Mercury Herald"; Plymouth, Ind.,
."Democrat"; Melville, N. J., "Republican";
Marysville, Cal., "Democrat"; Tonopah, Nev.,
"Bonanza"; Parsons, Kans., "Republican"; St.
Cloud, Minn., "Times."
Annapolis, Md., "Capitol"; Rochester, Minn.,
"Bulletin"; Toledo, O., "Times"; Hammond,
Ind., "Times"; York, Pa., "Dispatch"; Hudson,
N. Y., "Dispatch"; Greenville, O., "News Trib-
une"; Northampton, Mass., "Gazette"; Joliet,
111., "Herald News"; Flint, Mich., "Journal";
Waukegan, 111., "News."
Newcastle, Pa., "News"; Fremont, O., "Mes-
senger"; Lynn, Mass., "Item"; Mason City, la.,
"Globe-Gazette & Times"; Dunkirk, N. Y., "Ob-
server"; Marinette, Wis., "Eagle-Star"; Bristow,
Okla., "Record"; Waterbury, Conn., "Demo-
crat"; Tampa, Fla., "Tribune"; Cleburne, Tex.,
"Times"; Dubuque, la., "Times Journal."
The editorial read as follows:
"The harmonica, the swimming hole and the
right of self-determination in the matter of
fishing worms are all sturdy and necessary
manifestations of boyhood.
"The harmonica, like many another musical
instrument, has had to become very old to be
accepted as something more than a toy. But
in America, thank goodness, there is nothing
to keep a man from confessing that he acquired
his first love of music from a harmonica, the
habit of bathing from the old swimming hole,
or the virtues of patience from fishing with a
sapling and home-made tackle. Successful men
delight in such reminiscences and, oftener than
they will admit, long for the return of those
happy days. Such activities in youth develop
the qualities that win the confidence of asso-
ciates, and credit at the banks.
"In Philadelphia, city of brotherly love, there
have recently been formed a number of har-
monica bands, and it is estimated that there are
more than 40,000 young harmonica enthusiasts
in the Quaker City, all organized by the famous
boys' council, and receiving instruction in the
mastery of the boys' own musical instrument.
"Richard Strauss, in one of his compositions,
found that nothing but a cow bell could pro-
vide exactly the sound he wished to obtain.
Now, a cow bell does not compare with a har-
monica, any more than a cow compares with
a boy. And the harmonica, so peculiarly the
medium of a boy's own self expression, has in-
finitely more capacity for music than the rat-
tling ejaculations from the assorted hardware
often composing a jazz orchestra.
"A harmonica band has been giving regular
concerts through one of America's largest radio
broadcasting stations, and many older persons
BALTIMORE, MD., March 16.—Keach & Greene,
manufacturers of the Velvatone saxophone, and
who have long conducted retail musical instru-
ment warerooms on Market street, Philadelphia,
Pa., have recently opened a store in Baltimore.
This new store is situated on North Howard
street in the heart of the wholesale and retail
music section of Baltimore. In addition to
carrying a complete line of musical merchan-
dise, it will also wholesale from the Baltimore
warerooms the entire line of Conn brass in-
struments.
ilw 1 3 Fromi
-
-
'
"
A polish so
pure you can
use it as a tooth
wash.
M
mf
A.
W
I
•
I
'
Restores origi-
nal finish with*
out eating into the plate with acids. "
Removes dirt and tarnish instantly. *
^ ^ 1
•
*
oAt your dealers .
liy mail t • f
.
. 25c
* •
35c
;
I
ELKHORN
WISCONSIN
;•
New
Musical Instrument Cases
KOVERITE
Moist Proof and Air Tight
Prolongs Life and Improves
Tone of Any Instrument
A Dependable Source of Supply
Ask Your Jobber or
Write U« for Sample..
Wiverly Musical Products Co., Inc.
LIFTON MFG. CO.
342 Madison AT*.
Opens in Baltimore
U;
Hoops, Brackets, Nuts, Pegs, Tailpieces,
ArmrestSj Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steeli
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
have listened and been transported in fancy
back to barefoot days. The demand for the
little instrument in the brightly colored box
has greatly increased, according to William J.
Haussler, vice-president of the famous firm of
M. Hohner, Inc., New York, world's largest
manufacturer of harmonicas. Perhaps the re-
version to fundamental qualities by our high-
est government officials is reflected even here."
; FRANK HOLTON & CO. |
Musical Merchandise
Trimmings of Quality
Hardware and Trimmings
for Ukulele and Banjo Ukes
33
Maken of Muiical Instrument
Cases, Folios, Rolls. Brief Cases.
New York
40-46 West 20th St., N.Y.
GRETBCH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway
BrooW
QEASAN
Features
Tempered Aluminum Floor
Rack and Resonators.
The lightest Xylophones
with Resonators in the world.
The New Deagan Tilting Floor Rack.
Future scanning projects are planned by the International Arcade Museum Library (IAML).