Music Trade Review
Issue: 1925 Vol. 80 N. 1 - Page 15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JANUARY 3, 1925
Bradford's of Milwaukee Announces
Opening of Large Radio Department
New Department, on Fourth Floor of Store, Result of Eighteen Months of Investigation of Field
—Flanner-Hafsoos Window Wins Prize in Conn Display Contest
\M 1LWAUKEE, WIS., December 30.—With
•*•*•"• the Christmas rush over, local dealers
have been busy during the last few days of the
month taking inventory and getting the final
sales to add to the year's record. Local reports
are varied as to the outcome of the year's busi-
ness, but the majority are coming out about
even with last year. Some few stores report
large gains for the year, and others have dropped
behind in some departments, but general con-
ditions are fairly good.
Grand pianos and reproducing instruments
have been showing up especially well. Although
players have not been entirely neglected, they
are not taking so prominent a place as the high-
priced merchandise. Some radio and phono-
graph combinations have been active, but phono-
graphs alone have been very quiet. Some deal-
ers say that radio has cut into phonograph busi-
ness more this year than last. Records have
been good, but this business has also been be-
hind that of last year in most cases. Band in-
strument departments are going right ahead,
and are showing a good gain over 1923.
Radio Department for Bradford's
After seriously considering the proposition
for about eighteen months, Bradford's has an-
nounced its entrance into the radio field as an
exclusive Milwaukee dealer for the Zenith line.
According to Hugh M. Holmes, vice-president
and sales manager of Bradford's, the selection
was made after testing various lines on the
basis of distance, easy tuning, selectivity and
other points. The new department has been
located on the fourth floor of the store, which
has been arranged for the display of the com-
plete Zenith line. With this, Bradford's will
also handle the Brunswick-Radiola. The mer-
chandising of these instruments will be under
American
Piano Wire
"Perfected" "Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
whole world at Paris 1900. For generations
the standard, and used on the greatest number
of pianos in the world.
Services of our Acoustic Engineer always arailabU
—fret Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
t M 8. LA SALLE ST., CHICAGO
Company
\ Leather Specially
Tanned for Playei>
S r i f t TS Pianos and Organs
Also Chamois
Sheepskins, Indias
•^••r."'"'" *-• - »
and Skivers
A Specialty of
k
M^^^^^^fel'
Pneumatic and
Pouc/l Skin Leathers
T.L.LUTKINSIncI
4 0 SPRUCE ST.. NEW YORtt.N.Y.I
the supervision of Mr. Holmes, and the service
department is in charge of Carl Farrell, for-
merly connected with the radio department of a
prominent Milwaukee electrical and radio sup-
ply company.
Business for December was very good at Ed-
mund Gram, Inc., home of the Steinway, accord-
ing to Edmund Gram. Figures for the month
show a good gain over last year, and Steinway
sales were in the lead. Brunswick-Radiolas
were also very popular at Gram's during the
holiday shopping season. Mr. Gram reports
that 1924 has been a wonderful year for Stein-
ways, and an unusually large number of instru-
ments has been disposed of during the past
twelve months. Figures for the whole store,
however, do not quite come up to last year,
although they do not not run far behind.
Prize for Flanner-Hafsoos Window
H. W. Boone, manager of the band instru-
ment department of Flanner-Hafsoos, has re-
cently received word that the window display
of C. G. Conn band instruments, which was
arranged a few months ago as part of a contest
held by the Conn Co., was awarded second
prize. The contest was held for all Conn deal-
ers, and a number of cash prizes were awarded
for the most attractive displays. The Milwau-
kee display included practically every instru-
ment made by the company, attractively ar-
ranged with a dark background. During the
time the display was in the window many pass-
ing pedestrians stopped to admire and to look
over the collection of instruments.
More Business in New Quarters
The West Allis Music Shop, at West Allis,
Wis., a suburb of Milwaukee, also reports an
increased business since moving into new quar-
ters at Sixty-fifth and Greenfield, according to
the report of Charles Faetenheuer, proprietor.
The store carries all lines of musical instru-
ments and reports a good general demand.
T. J. Mercer Resigns
from Gulbransen Go.
Succeeded by H. A. Stewart, Who Has Been
With the Company for Six Years—Widely
Known in the Industry
CHICAGO, III., December 29.—Announcement is
made by the Gulbransen Co. of the resignation
of T. J. Mercer, sales manager, to be effec-
tive December 31 of the present year.
For personal reasons Mr. Mercer, who has
been with the company five years, recently asked
to be released at the expiration of the present
year's arrangement. He leaves the Gulbran-
sen Co. with the very best wishes of the or-
ganization and with a sincere regard on his
part for those who have been his associates
during the past five years. He will be at his
home in Oak Park until the second week in
January, when he expects to take his family
to Arizona and California for the Winter.
Mr. Mercer's duties in the sales department
will be assumed by H. A. Stewart, who has
been with the company for the past six years.
Mr. Stewart is well and widely known through-
out the trade through sixteen or seventeen years
connection with the industry and is a highly
enthusiastic believer in the possibilities and fu-
ture of the registering piano.
15
of Governors for the next three years. He was
also appointed to act as a delegate to the U.
S. G. A. for the Westchester District.
Fire Damages Violin Plant
COUMBUS, ()., December 20.—Fire of undeter-
mined origin again visited the factory of the
Jackson-Guldan Violin Co. here last week.
Are You Sharing
in This Prosperity?
You Can in 1925!
Carload after carload of compact Miessncr
Pianos arc leaving the factory. Telegraph
re-orders are coming in right along. Busi-
ness is good—and steadily getting better—
for Miessner Dealers.
There's a reason—three big reasons, in
fact. First, Miessner is the original small
piano—the farthest advanced; enjoys wide
demand among musicians and musical edu-
cators. Second, its sales fields are indi-
vidual, seven big markets almost exclusive
to the Miessner. Third, the Miessner Sales
Development Plan is unique and wonder-
fully successful. Nothing like it—endorsed
by the larger as well as smaller retail
music dealers. Over 10,000 children en-
rolled under the Miessner Free Lesson
Plan in six months.
Have you looked into this unusual propo-
sition? If not, you're missing something.
Write today for full information.
MIESSNER PIANO COMPANY
136 Reed St.
Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St., Milwaukee, Wis.
Gentlemen — Send me full details on the
Miessner Piano, the Miessner Sales Development
Plan and the booklet, "How to Get Business in
New and Untouched Fields With the Miessner
Piano."
Name
Name of Store
Street and Number
City
State
jflorep
MAKERS OF
SUPERIOR QUALITY
Worcester Wind Motor Co.
WORCESTER. MASS.
Makers of Absolut*!? Satisfactory
WIND MOTORS for PLAYER PIANOS
Alao all kinds of Pneumatics and Supplies
Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
Bliss Honored by Golfers
George H. "Jack" Bliss, vice-president and
general manager of the U. S. Music Co., was
re-elected at the annual meeting of the West-
chestcr Hills Golf Club to serve on the Board
<&ranb JDtanos
WASHINGTON, NEW JERSEY
THE MUSIC TRADE REVIEW
JANUARY 3, 1925
Bradford's of Milwaukee Announces
Opening of Large Radio Department
New Department, on Fourth Floor of Store, Result of Eighteen Months of Investigation of Field
—Flanner-Hafsoos Window Wins Prize in Conn Display Contest
\M 1LWAUKEE, WIS., December 30.—With
•*•*•"• the Christmas rush over, local dealers
have been busy during the last few days of the
month taking inventory and getting the final
sales to add to the year's record. Local reports
are varied as to the outcome of the year's busi-
ness, but the majority are coming out about
even with last year. Some few stores report
large gains for the year, and others have dropped
behind in some departments, but general con-
ditions are fairly good.
Grand pianos and reproducing instruments
have been showing up especially well. Although
players have not been entirely neglected, they
are not taking so prominent a place as the high-
priced merchandise. Some radio and phono-
graph combinations have been active, but phono-
graphs alone have been very quiet. Some deal-
ers say that radio has cut into phonograph busi-
ness more this year than last. Records have
been good, but this business has also been be-
hind that of last year in most cases. Band in-
strument departments are going right ahead,
and are showing a good gain over 1923.
Radio Department for Bradford's
After seriously considering the proposition
for about eighteen months, Bradford's has an-
nounced its entrance into the radio field as an
exclusive Milwaukee dealer for the Zenith line.
According to Hugh M. Holmes, vice-president
and sales manager of Bradford's, the selection
was made after testing various lines on the
basis of distance, easy tuning, selectivity and
other points. The new department has been
located on the fourth floor of the store, which
has been arranged for the display of the com-
plete Zenith line. With this, Bradford's will
also handle the Brunswick-Radiola. The mer-
chandising of these instruments will be under
American
Piano Wire
"Perfected" "Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
whole world at Paris 1900. For generations
the standard, and used on the greatest number
of pianos in the world.
Services of our Acoustic Engineer always arailabU
—fret Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
t M 8. LA SALLE ST., CHICAGO
Company
\ Leather Specially
Tanned for Playei>
S r i f t TS Pianos and Organs
Also Chamois
Sheepskins, Indias
•^••r."'"'" *-• - »
and Skivers
A Specialty of
k
M^^^^^^fel'
Pneumatic and
Pouc/l Skin Leathers
T.L.LUTKINSIncI
4 0 SPRUCE ST.. NEW YORtt.N.Y.I
the supervision of Mr. Holmes, and the service
department is in charge of Carl Farrell, for-
merly connected with the radio department of a
prominent Milwaukee electrical and radio sup-
ply company.
Business for December was very good at Ed-
mund Gram, Inc., home of the Steinway, accord-
ing to Edmund Gram. Figures for the month
show a good gain over last year, and Steinway
sales were in the lead. Brunswick-Radiolas
were also very popular at Gram's during the
holiday shopping season. Mr. Gram reports
that 1924 has been a wonderful year for Stein-
ways, and an unusually large number of instru-
ments has been disposed of during the past
twelve months. Figures for the whole store,
however, do not quite come up to last year,
although they do not not run far behind.
Prize for Flanner-Hafsoos Window
H. W. Boone, manager of the band instru-
ment department of Flanner-Hafsoos, has re-
cently received word that the window display
of C. G. Conn band instruments, which was
arranged a few months ago as part of a contest
held by the Conn Co., was awarded second
prize. The contest was held for all Conn deal-
ers, and a number of cash prizes were awarded
for the most attractive displays. The Milwau-
kee display included practically every instru-
ment made by the company, attractively ar-
ranged with a dark background. During the
time the display was in the window many pass-
ing pedestrians stopped to admire and to look
over the collection of instruments.
More Business in New Quarters
The West Allis Music Shop, at West Allis,
Wis., a suburb of Milwaukee, also reports an
increased business since moving into new quar-
ters at Sixty-fifth and Greenfield, according to
the report of Charles Faetenheuer, proprietor.
The store carries all lines of musical instru-
ments and reports a good general demand.
T. J. Mercer Resigns
from Gulbransen Go.
Succeeded by H. A. Stewart, Who Has Been
With the Company for Six Years—Widely
Known in the Industry
CHICAGO, III., December 29.—Announcement is
made by the Gulbransen Co. of the resignation
of T. J. Mercer, sales manager, to be effec-
tive December 31 of the present year.
For personal reasons Mr. Mercer, who has
been with the company five years, recently asked
to be released at the expiration of the present
year's arrangement. He leaves the Gulbran-
sen Co. with the very best wishes of the or-
ganization and with a sincere regard on his
part for those who have been his associates
during the past five years. He will be at his
home in Oak Park until the second week in
January, when he expects to take his family
to Arizona and California for the Winter.
Mr. Mercer's duties in the sales department
will be assumed by H. A. Stewart, who has
been with the company for the past six years.
Mr. Stewart is well and widely known through-
out the trade through sixteen or seventeen years
connection with the industry and is a highly
enthusiastic believer in the possibilities and fu-
ture of the registering piano.
15
of Governors for the next three years. He was
also appointed to act as a delegate to the U.
S. G. A. for the Westchester District.
Fire Damages Violin Plant
COUMBUS, ()., December 20.—Fire of undeter-
mined origin again visited the factory of the
Jackson-Guldan Violin Co. here last week.
Are You Sharing
in This Prosperity?
You Can in 1925!
Carload after carload of compact Miessncr
Pianos arc leaving the factory. Telegraph
re-orders are coming in right along. Busi-
ness is good—and steadily getting better—
for Miessner Dealers.
There's a reason—three big reasons, in
fact. First, Miessner is the original small
piano—the farthest advanced; enjoys wide
demand among musicians and musical edu-
cators. Second, its sales fields are indi-
vidual, seven big markets almost exclusive
to the Miessner. Third, the Miessner Sales
Development Plan is unique and wonder-
fully successful. Nothing like it—endorsed
by the larger as well as smaller retail
music dealers. Over 10,000 children en-
rolled under the Miessner Free Lesson
Plan in six months.
Have you looked into this unusual propo-
sition? If not, you're missing something.
Write today for full information.
MIESSNER PIANO COMPANY
136 Reed St.
Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St., Milwaukee, Wis.
Gentlemen — Send me full details on the
Miessner Piano, the Miessner Sales Development
Plan and the booklet, "How to Get Business in
New and Untouched Fields With the Miessner
Piano."
Name
Name of Store
Street and Number
City
State
jflorep
MAKERS OF
SUPERIOR QUALITY
Worcester Wind Motor Co.
WORCESTER. MASS.
Makers of Absolut*!? Satisfactory
WIND MOTORS for PLAYER PIANOS
Alao all kinds of Pneumatics and Supplies
Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
Bliss Honored by Golfers
George H. "Jack" Bliss, vice-president and
general manager of the U. S. Music Co., was
re-elected at the annual meeting of the West-
chestcr Hills Golf Club to serve on the Board
<&ranb JDtanos
WASHINGTON, NEW JERSEY
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