Music Trade Review
Issue: 1925 Vol. 80 N. 1 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
Southern California Dealers Favor New
Carrying Charge Plan for Time Sales
Details of Plan Fathered by the Northern Association of the State—Piano Men Forecast Good
Year in Sales on the Coast—Harry L. Nolder Returns From Extensive Trip
T OS ANGELES, December 26.—Harry L.
^-* Nolder, western general manager of The
Starr Piano Co., returned last week from an
extended trip throughout Oregon, Washington,
and northern California and was particularly
impressed by the universal optimism among the
music dealers, especially in regard to the fu-
ture piano business. Mr. Nolder stated that
without exception all of the dealers visited by
him felt assured of a splendid future in piano
sales for 1925; crops have been excellent and
confidence in business is very much assured.
There was some disappointment in regard to
the holiday business which did not come up
to expectations but the anticipations for 1925
were backed up with considerable orders. Al-
though Mr. Nolder had not very much to re-
port in regard to the phonograph situation, he
stated, however, that the wholesale business in
Starr phonographs for November and Decem-
ber exceeded the total for the preceding months.
James A. Stitt at Home for Christmas
Jimmie Stitt arrived in Los Angeles about
a week ago and his family have hopes that he
will remain over Christmas and New Year at
least. So do his numerous trade friends to
whom he reported that business had shaped it-
self up very satisfactorily. In reviewing his
sales for 1924, as representative of the Hallet
& Davis Piano Co., he declared that the com-
parative success attained had been obtained
through the policy of his company in going
after new representatives and_ paying special
attention to the old ones, and extending all
assistance possible to the latter with sales and
managerial suggestions Mr. Stitt himself has
earned an enviable reputation as an enthusiastic
booster for his dealers wherever he goes, never
contenting himself with taking orders only, but
always prepared to take off his coat and help
in the store or on the outside territory where
some hard prospect has been giving the sales-
men single-handed a tough fight and where the
additional weight and sales argument of the
factory representative will often turn the trick.
Scale for Carrying Charges
Going into a well-thought-out detailed sched-
ule of percentages, the Board of Directors of
the Music Trades Association of Northern Cali-
fornia have drawn up the following scale for
carrying charges instead of interest on de-
ferred payments for band and orchestra in-
struments, phonographs and radio, as follows:
5 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run ten months or less.
6 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run eleven or twelve months.
7 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run thirteen or fourteen months.
8 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run fifteen months.
Carrying charge is to be canceled if account
is paid up in full within sixty days from date
of sale.
Interest at 8 per cent per annum is to be
charged from the date of maturity of contract
on any balance remaining unpaid at that time.
Example of Sale on Carrying Charge Plan
A customer buys a talking machine on ten
months' time for $150, paying $30 down—the
balance remaining is $120. The carrying charge
for ten months contract is 5 per cent or $0,
making a total of $126. The salesman makes
out the contract for a total of $156, the down
payment is to be $30 and the balance at $12.60
per month for ten months.
In a special letter to the trade, Mr. Walker
states that the Music Trades Association of
Southern California has been using a similar
carrying charge for a number of months and
that it is working out in practice very well in-
deed; in fact those dealers who have used it
are so well pleased that they would not think
of going back to the old, comparatively clumsy
system of interest charges. He also gives a
number of reasons why the carrying charge is
simpler and less expensive in operation, more
pleasing to the customer, gets the money
quicker for the dealer and is more profitable
for him. Most of the exclusive radio dealers
already add a carrying charge which is greatly
in excess of the Association scale.
JANUARY 3, 1925
Jerome W. Ackerly Holds
Interesting Housewarming
Popular Dealer of Patchogue, N. Y., Offers
Elaborate Musical Program to Mark Opening
of His Remodeled Warerooms
PATCHOGUE, L. I., December 22.—An effective
"housewarming" of the recently completed music
warerooms of Jerome W. Ackerly, at 89-91 East
Main street, has just been held here and included
a musical entertainment by several prominent
artists. The program was headed by Mme.
Augustine Jacquillard, soprano, assisted by
Mine. Marguerite Bailhe, Welte-Mignon (Li-
censee) recording artist. Several numbers were
also rendered on the Bacon Welte-Mignon re-
producing grand, which furnished the accom-
paniment to Mme. Jacquillard's singing of "At
Dawning," by Charles Wakefield Cadman.
The store was decorated with handsome floral
tributes and was crowded with friends and
patrons wishing "Mr. Ackerly success in his new
business home. Among the guests were: Gor-
don Campbell, Brambach l'iano Co.; F. Ram-
mclkamp, Kohlcr & Campbell; Harry Holmes,
Bacon Piano Co.; Wm. Keogh, Ricca Piano Co.;
Milton Weil, Krakauer Bros.; Miss Marjorie
|]rown, C. Bruno & Son; Chas. Offerman, Amer-
ican Talking Machine Co.; Mr. and Mrs. J. W.
lilackman, Blackman Talking Machine Co.; Geo.
Kelly and Mr. True, New York Talking Ma-
chine Co.
Fire Next Door Damages
Golding's Music House
Stock and Premises of Winnipeg Concern Suf-
fer Severely From Neighboring Blaze, but
Work Starts at Once on Rehabilitation
WINNIPEG, MAN., December 26.—The stocks and
premises of Golding's Music Co., at 294 Carlton
street, this city, were so severely damaged as
I'hc result of a fire in the adjoining store that
the company was forced to suspend operations
temporarily. Work was begun at once, how-
ever, on salvaging such stock as was possible,
refitting the quarters and having shipments
rushed from publishers and manufacturers. The
company publishes and distributes sheet music
and also deals in nui.ical merchandise of vari-
ous sorts.
Philpitt & Son Buy Site
for Branch in Miami Beach
Mahogany
Mahogany
Width
54
Inches
Length
59
Inches
Dealers are cordially invited to Ludwij? headquarters to see and hear the Ludwig
line of Grands, Reproducing Pianos, Uprights and Players.
Especial attention is directed to our Grands, the artistic quality of tone being readily
apparent, as also are the attractive case models, so important to the dealer. We believe
the LudwiR line nearest to 100 per cent value of any make of pianos, and crave the
opportunity of proving: it to you.
Willow Ave. and 136th St.
MIAMI, FLA., December 27.—S. Ernest Philpitt,
head of S. Ernest Philpitt & Son, the promi-
nent music house of this city, with branches
in several Florida cities, has purchased the
southwest corner of Jefferson avenue and Lin-
coln Road in Miami Beach for $35,000 and will
erect a $25,000 building on the property to
house the company's branch store in that re-
sort. In the interim the branch will be main-
tained in the Beaux Arts Building,
Sound Resonator Patent
LUDWIG PIANOS
Ludwig & Company
To Erect $25,000 Building in Florida Resort to
House Branch Now Being Operated in That
City—Location a Central One
New York
WASHINGTON, D. C, December 15.—Patent No.
1,518,867 for a sound resonator for pianos was
last week granted to Felix Moser, Holland,
Mich. The object of the invention is to in-
crease and improve the volume and quality of
tone of the piano.
The New York headquarters of the Starr
I'iauo Co., 11 East Thirty-seventh street, New
York, has undergone extensive alterations, per-
mitting larger and better display space for both
the Starr pianos and phonographs.
12
THE
MUSIC TRADE
REVIEW
Southern California Dealers Favor New
Carrying Charge Plan for Time Sales
Details of Plan Fathered by the Northern Association of the State—Piano Men Forecast Good
Year in Sales on the Coast—Harry L. Nolder Returns From Extensive Trip
T OS ANGELES, December 26.—Harry L.
^-* Nolder, western general manager of The
Starr Piano Co., returned last week from an
extended trip throughout Oregon, Washington,
and northern California and was particularly
impressed by the universal optimism among the
music dealers, especially in regard to the fu-
ture piano business. Mr. Nolder stated that
without exception all of the dealers visited by
him felt assured of a splendid future in piano
sales for 1925; crops have been excellent and
confidence in business is very much assured.
There was some disappointment in regard to
the holiday business which did not come up
to expectations but the anticipations for 1925
were backed up with considerable orders. Al-
though Mr. Nolder had not very much to re-
port in regard to the phonograph situation, he
stated, however, that the wholesale business in
Starr phonographs for November and Decem-
ber exceeded the total for the preceding months.
James A. Stitt at Home for Christmas
Jimmie Stitt arrived in Los Angeles about
a week ago and his family have hopes that he
will remain over Christmas and New Year at
least. So do his numerous trade friends to
whom he reported that business had shaped it-
self up very satisfactorily. In reviewing his
sales for 1924, as representative of the Hallet
& Davis Piano Co., he declared that the com-
parative success attained had been obtained
through the policy of his company in going
after new representatives and_ paying special
attention to the old ones, and extending all
assistance possible to the latter with sales and
managerial suggestions Mr. Stitt himself has
earned an enviable reputation as an enthusiastic
booster for his dealers wherever he goes, never
contenting himself with taking orders only, but
always prepared to take off his coat and help
in the store or on the outside territory where
some hard prospect has been giving the sales-
men single-handed a tough fight and where the
additional weight and sales argument of the
factory representative will often turn the trick.
Scale for Carrying Charges
Going into a well-thought-out detailed sched-
ule of percentages, the Board of Directors of
the Music Trades Association of Northern Cali-
fornia have drawn up the following scale for
carrying charges instead of interest on de-
ferred payments for band and orchestra in-
struments, phonographs and radio, as follows:
5 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run ten months or less.
6 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run eleven or twelve months.
7 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run thirteen or fourteen months.
8 per cent to be added to the balance of
account after first payment is deducted if the
contract is to run fifteen months.
Carrying charge is to be canceled if account
is paid up in full within sixty days from date
of sale.
Interest at 8 per cent per annum is to be
charged from the date of maturity of contract
on any balance remaining unpaid at that time.
Example of Sale on Carrying Charge Plan
A customer buys a talking machine on ten
months' time for $150, paying $30 down—the
balance remaining is $120. The carrying charge
for ten months contract is 5 per cent or $0,
making a total of $126. The salesman makes
out the contract for a total of $156, the down
payment is to be $30 and the balance at $12.60
per month for ten months.
In a special letter to the trade, Mr. Walker
states that the Music Trades Association of
Southern California has been using a similar
carrying charge for a number of months and
that it is working out in practice very well in-
deed; in fact those dealers who have used it
are so well pleased that they would not think
of going back to the old, comparatively clumsy
system of interest charges. He also gives a
number of reasons why the carrying charge is
simpler and less expensive in operation, more
pleasing to the customer, gets the money
quicker for the dealer and is more profitable
for him. Most of the exclusive radio dealers
already add a carrying charge which is greatly
in excess of the Association scale.
JANUARY 3, 1925
Jerome W. Ackerly Holds
Interesting Housewarming
Popular Dealer of Patchogue, N. Y., Offers
Elaborate Musical Program to Mark Opening
of His Remodeled Warerooms
PATCHOGUE, L. I., December 22.—An effective
"housewarming" of the recently completed music
warerooms of Jerome W. Ackerly, at 89-91 East
Main street, has just been held here and included
a musical entertainment by several prominent
artists. The program was headed by Mme.
Augustine Jacquillard, soprano, assisted by
Mine. Marguerite Bailhe, Welte-Mignon (Li-
censee) recording artist. Several numbers were
also rendered on the Bacon Welte-Mignon re-
producing grand, which furnished the accom-
paniment to Mme. Jacquillard's singing of "At
Dawning," by Charles Wakefield Cadman.
The store was decorated with handsome floral
tributes and was crowded with friends and
patrons wishing "Mr. Ackerly success in his new
business home. Among the guests were: Gor-
don Campbell, Brambach l'iano Co.; F. Ram-
mclkamp, Kohlcr & Campbell; Harry Holmes,
Bacon Piano Co.; Wm. Keogh, Ricca Piano Co.;
Milton Weil, Krakauer Bros.; Miss Marjorie
|]rown, C. Bruno & Son; Chas. Offerman, Amer-
ican Talking Machine Co.; Mr. and Mrs. J. W.
lilackman, Blackman Talking Machine Co.; Geo.
Kelly and Mr. True, New York Talking Ma-
chine Co.
Fire Next Door Damages
Golding's Music House
Stock and Premises of Winnipeg Concern Suf-
fer Severely From Neighboring Blaze, but
Work Starts at Once on Rehabilitation
WINNIPEG, MAN., December 26.—The stocks and
premises of Golding's Music Co., at 294 Carlton
street, this city, were so severely damaged as
I'hc result of a fire in the adjoining store that
the company was forced to suspend operations
temporarily. Work was begun at once, how-
ever, on salvaging such stock as was possible,
refitting the quarters and having shipments
rushed from publishers and manufacturers. The
company publishes and distributes sheet music
and also deals in nui.ical merchandise of vari-
ous sorts.
Philpitt & Son Buy Site
for Branch in Miami Beach
Mahogany
Mahogany
Width
54
Inches
Length
59
Inches
Dealers are cordially invited to Ludwij? headquarters to see and hear the Ludwig
line of Grands, Reproducing Pianos, Uprights and Players.
Especial attention is directed to our Grands, the artistic quality of tone being readily
apparent, as also are the attractive case models, so important to the dealer. We believe
the LudwiR line nearest to 100 per cent value of any make of pianos, and crave the
opportunity of proving: it to you.
Willow Ave. and 136th St.
MIAMI, FLA., December 27.—S. Ernest Philpitt,
head of S. Ernest Philpitt & Son, the promi-
nent music house of this city, with branches
in several Florida cities, has purchased the
southwest corner of Jefferson avenue and Lin-
coln Road in Miami Beach for $35,000 and will
erect a $25,000 building on the property to
house the company's branch store in that re-
sort. In the interim the branch will be main-
tained in the Beaux Arts Building,
Sound Resonator Patent
LUDWIG PIANOS
Ludwig & Company
To Erect $25,000 Building in Florida Resort to
House Branch Now Being Operated in That
City—Location a Central One
New York
WASHINGTON, D. C, December 15.—Patent No.
1,518,867 for a sound resonator for pianos was
last week granted to Felix Moser, Holland,
Mich. The object of the invention is to in-
crease and improve the volume and quality of
tone of the piano.
The New York headquarters of the Starr
I'iauo Co., 11 East Thirty-seventh street, New
York, has undergone extensive alterations, per-
mitting larger and better display space for both
the Starr pianos and phonographs.
Future scanning projects are planned by the International Arcade Museum Library (IAML).