Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
42
MUSIC TRADE
REVIEW
AUGUST 16, 1924
Selling Musical Merchandise
If you are trying to make
bigger profits with a smaller
capital investment and less
overhead cost you will find
You Need This Book
chines and helps make a given store the music center of
its community.
A Practical Business Book
It is a practical book of hard, cold facts. "SELLING
MUSICAL MERCHANDISE" is a plain, business-
like description by a successful music dealer of the
ways, methods and plans he found to work out profit-
ably in his own stores. Every page of this remarkable
volume contains some definite suggestion that you can
turn into dollars and cents—some sales or advertising
method you can put right to work for yourself.
Dependable Methods to Increase Sales
The practical information Mr. Frew gives you in
"SELLING MUSICAL MERCHANDISE" is thor-
oughly dependable. He knows every angle of the busi-
ness from practical experience. His book really places
at your disposal the extensive merchandise knowledge
of a remarkably able dealer which you can consult at
any time, any day, on any problem of buying, display-
ing, selling, advertising musical merchandise and mak-
ing your own store the acknowledged musical center of
your city.
It covers every routine problem that will come up in
conducting a profit-making department in your store.
Meets Today's Business Needs
Wide Range of Topics Covered
It is published now because the retail music trade to-
day is anxious to cash in on the demand for musical
merchandise. There are sound business reasons for
this: A musical merchandise department requires small
investment, gives quick turnover, involves no risk, in-
creases the sales of pianos, players and talking ma-
Thousands of dealers have wanted just such a helpful
volume for some time.
Read over the wide range of topics that you will find
in this work, a marvel for retailers.
READ THE CONTENTS OF THIS PRACTICAL BOOK
Chapter
FROM THE PUBLISHER
INTRODUCTION
XIII
XIV
XV
XVI
XVII
XVIII
XIX
PART I
THE PROBLEM OF BUYING
BUYING IN GENERAL
II IMPORTANCE OF QUALITY IN BUYING
III WHERE TO BUY
IV FUTURE BUYING
V BUYING FOR SPECIAL SALES
VI SOME DON'TS FOR THE BUYER
•I
XX
XXI
XXII
XXIII
XXIV
XXV
PART II
VII
VIII
IX
X
XI
XII
PART III
THE PROBLEM OF MANAGEMENT
MANAGEMENT IN GENERAL
STOCK DISPLAY
THE CARE OF STOCK
INVENTORY OF SALES ANALYSIS
THE QUESTION OF CREDIT
THE REPAIR DEPARTMENT
THE VALUE OF CO-OPERATION
PART IV
THE PROBLEM OF SELLING
SELLING IN GENERAL
THE SALES ORGANIZATION
PSYCHOLOGY OF SALESMANSHIP
COLLECTIVE SELLING
ORGANIZING A BAND OR ORCHESTRA
THE USED INSTRUMENT PROBLEM
PART V
INSTRUMENTATION
MUSICAL ORGANIZATIONS AND THEIR IN-
STRUMENTATION
THE PRINCIPAL INSTRUMENTS OF THE
BAND AND ORCHESTRA DESCRIBED
THE PROBLEM OF PUBLICITY
ADVERTISING IN GENERAL
SPACE OR DISPLAY ADVERTISING
ADVERTISING BY PERSONAL CONTACT
XXVI
ADVERTISING THROUGH SERVICE
DIRECT AND MAIL ADVERTISING
ADVERTISING THROUGH MUSICAL AT-
XXVII
TRACTIONS
APPENDIX
LIST OF PRINCIPAL MUSICAL MERCHANDISE PRODUCTS
J Edward Lyman BilL Inc.
o- 1 " .
I 383 Madison Avc,
•
- New York, N. Y.
|
Please send me a copy of "Selling Musical Merchandise," in payment •
|
for which I enclose $2.00.
I
Name
•
•
Street
City
I
'
State
'
Send this coupon NOW