Music Trade Review
Issue: 1924 Vol. 79 N. 5 - Page 50
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46
THE
MUSIC
TRADE
REVIEW
AUGUST 2, 1924
THE TALKING MACHINE TRADE
Sonora Brings Out
New Radio Phonograph
Consists of Three-tube Neutrodyne Radio With
Standard Sonora Machine—Radio Unit Built
Especially for Machine
The Sonora Phonograph Co. announced this
week that it has brought out another radio
phonograph unit, Sonoradio, model 242. This
instrument consists of a three-tube neutrodyne
community the dealer may hope to secure a
icadier response and more interest attention
from those to whom he talks about the merits
of the instrument.
"The object of the Cheney national advertis-
ing campaign now announced," the Resonator
says, "is to build up the community power of the
Cheney merchant everywhere by providing a
message which goes right into his own neigh-
borhood and stirs the attention and interest of
every man, woman and child who comes in con-
tact with it. That this is tantamount to saying
that the whole community will thus in most
cases be brought into direct reader contact with
the Cheney, is to say only what is familiar to
every person who has studied the facts of cir-
culation which the publishers of the Saturday
Evening Post place at the disposal of their
clients."
Karin Branzell New
Artist for Brunswick
Well-known Metropolitan Opera Singer to
Record Exclusively for the Brunswick Record
Library
Karin Branzell, Swedish mezzo-soprano of the
Metropolitan Opera House, New York, has just
been secured by the Brunswick-Balke-Collender
Co. to make exclusive recordings of her singing
for Brunswick records. The first selections to
be announced by the recording department are
"The Chalet Girl" and "Synnove's Song," which
Sonoradio, Model 242
have been most enthusiastically received by the
radio set, together with a standard Sonora critics.
•phonograph of high quality. The radio set has Miss Branzell's talent was discovered when
one stage of reflex, equaling four-tube capacity. she was very young and she appeared in public
The radio set is built especially for use with at an early age. One of her first large engage-
dry-cell tubes with a special tray for batteries ments was for a season with the Berlin State
in an enclosed compartment in the cabinet. There Opera in Germany. She later appeared in some
is also ample space for records, two albums being of the foremost opera houses in Central Europe.
provided.
Her popularity has increased remarkably during
The wave length of model No. 242 covers the the opera season of 1923-24 at the Metropolitan
entire broadcasting range of 220 to 550 meters. Opera House in New York and the Brunswick-
Good results may be obtained with an indoor Balke-Collender Co. has predicted that she is
antenna for local stations, but for long distance to become one of the leading operatic singers
receipt an outdoor antenna is generally found of the day.
to be more desirable.
The Sonora phonograph equipment is on one
side of the cabinet and the receiving set on the
other. Sounds from both phonograph and radio
CHICAGO, I I I . , July 26.—The Starr Piano Co.,
pass through the same tone arm and amplifier
or horn, the only change being made at the small of Richmond, Ind., has just issued a catalog of
end of the tone arm where the sound box is Gennett records of Irish music. Each is played
slipped on for the radio. The change is simple and sung in true Irish style and is thoroughly
and can be made in a few seconds. A special characteristic of Ireland and its people and cus-
compartment with cover is provided for storing toms. The numbers convey the true spirit of
the phonograph reproducer when either one is the "auld sod," as the true gift of interpreting
these songs and dances is possessed by the
not in use.
artists who have recorded them. The list in-
cludes Irish melodies in song, on the violin, on
the accordion, on Irish pipes, on accordion,
guitar and banjo, and with orchestra, violin, etc.
Gennett Irish Records
Cheney Announces National
Advertising Campaign
Full Pages to Be Used in Saturday Evening
Post Reaching More Than 2,000,000 Readers
July 26.—To further the policy
of co-operation with its dealers the Cheney Talk-
ing Machine Co. has announced in the latest
issue of The Cheney Resonator that beginning
in September a national advertising campaign
will be started.
Full-page advertisements in the Saturday
Evening Post will carry the Cheney message to
the 2,000,000 readers throughout the country.
In planning the copy it is proposed to make
each advertising message a positive and ringing
statement upon some one model and some spe-
cial selling feature of the Cheney. In every
CHICAGO, I I I . ,
The Federman Co. Expands
AKRON, O., July 27.—The L. G. Federman Co.,
large department store here, has leased for
twenty years the old Masonic Temple Building
at Mill and Howard streets and will merge it
with the present store. The two buildings are
to be connected by an overhead bridge. Under
present plans the talking machine and record
department along with several others will be
doubled in size and a number of new depart-
ments added. The remodeling begins at once.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victor Co. Announces
Three New Uprights
Will Be Known as Nos. 350, 360 and 370—No.
- 360 Finished in Walnut and the Others in
Mahogany
Three new style upright Victrola models, all
forty-four and one-quarter inches high, have
just been announced by the Victor Talking Ma-
chine Co., Camden, N. ]., by means of an illus-
trated folder sent out to the trade. The models,
which will be known as Nos. 350, 360 and 370,
are newly designed and improved with the quad-
ruple spring, spiral-drive motor, which can be
wound with electric motor while playing. The
cases have been attractively designed, No. 360
being -finished in walnut and the others in ma-
hogany.
Due to calls for the plainer variety of case,
another style of Victrola, listed as No. 100, has
also been cataloged this Summer. This model
is an upright Victrola, forty-four and one-
quarter inches high, with all the mechanical im-
provements. This style can be obtained in
mahogany, oak or American walnut.
Bernie at Hotel Roosevelt
Ben Bernie, well-known orchestra leader, will
be one of the features of the new Hotel Roose-
velt following its opening in September at Madi-
son avenue and Forty-fifth street, New York
City. The orchestra will be known as Ben
Bernie and His Hotel Roosevelt Orchestra.
Bernie is well known throughout the country,
particularly in Eastern territory. Besides play-
ing at many dance functions his orchestra has
appeared on the Keith Circuit and it has been
prominent among the makers of records for
talking machines.
New Gennett Artists
John Shaughnessy, lyric tenor who is well
known in musical circles around Boston, was
recently signed as an exclusive Gennett artist.
Mr. Shaughnessy is also well known as secre-
tary to Mayor Curley, of Boston. His first
recording, which has just been released, is
"Nora, My Own," coupled with "That Was a
Perfect Dream." Another new Gennett artist
whose first recording was recently put on the
market is Frederic Baer, baritone. This record-
ing is "Duna," coupled with "Dreaming Along"
on the same record.
N. K. Edlund Promoted
Norman K. Edlund, who recently joined the
sales force of the talking machine department of
John Wanamaker, New York, after several
years' connection with the New York head-
quarters of the Rudolph Wurlitzer Co., was
made assistant buyer of the talking machine,
radio and musical merchandise departments of
the Wanamaker establishment. He succeeds W.
E. Guthrie, who is now connected with the Adler
Mfg. Co.
Victor Travelers to Meet
The annual meeting of the members of the
traveling department of the Victor Talking
Machine Co. will be held at the Victor Co.
headquarters in Camden, beginning on August
18 and continuing for three days, with Frank
K. Dolbeer, sales manager, and C. L. Egner,
manager of the traveling department, in charge
of the session.
I
46
THE
MUSIC
TRADE
REVIEW
AUGUST 2, 1924
THE TALKING MACHINE TRADE
Sonora Brings Out
New Radio Phonograph
Consists of Three-tube Neutrodyne Radio With
Standard Sonora Machine—Radio Unit Built
Especially for Machine
The Sonora Phonograph Co. announced this
week that it has brought out another radio
phonograph unit, Sonoradio, model 242. This
instrument consists of a three-tube neutrodyne
community the dealer may hope to secure a
icadier response and more interest attention
from those to whom he talks about the merits
of the instrument.
"The object of the Cheney national advertis-
ing campaign now announced," the Resonator
says, "is to build up the community power of the
Cheney merchant everywhere by providing a
message which goes right into his own neigh-
borhood and stirs the attention and interest of
every man, woman and child who comes in con-
tact with it. That this is tantamount to saying
that the whole community will thus in most
cases be brought into direct reader contact with
the Cheney, is to say only what is familiar to
every person who has studied the facts of cir-
culation which the publishers of the Saturday
Evening Post place at the disposal of their
clients."
Karin Branzell New
Artist for Brunswick
Well-known Metropolitan Opera Singer to
Record Exclusively for the Brunswick Record
Library
Karin Branzell, Swedish mezzo-soprano of the
Metropolitan Opera House, New York, has just
been secured by the Brunswick-Balke-Collender
Co. to make exclusive recordings of her singing
for Brunswick records. The first selections to
be announced by the recording department are
"The Chalet Girl" and "Synnove's Song," which
Sonoradio, Model 242
have been most enthusiastically received by the
radio set, together with a standard Sonora critics.
•phonograph of high quality. The radio set has Miss Branzell's talent was discovered when
one stage of reflex, equaling four-tube capacity. she was very young and she appeared in public
The radio set is built especially for use with at an early age. One of her first large engage-
dry-cell tubes with a special tray for batteries ments was for a season with the Berlin State
in an enclosed compartment in the cabinet. There Opera in Germany. She later appeared in some
is also ample space for records, two albums being of the foremost opera houses in Central Europe.
provided.
Her popularity has increased remarkably during
The wave length of model No. 242 covers the the opera season of 1923-24 at the Metropolitan
entire broadcasting range of 220 to 550 meters. Opera House in New York and the Brunswick-
Good results may be obtained with an indoor Balke-Collender Co. has predicted that she is
antenna for local stations, but for long distance to become one of the leading operatic singers
receipt an outdoor antenna is generally found of the day.
to be more desirable.
The Sonora phonograph equipment is on one
side of the cabinet and the receiving set on the
other. Sounds from both phonograph and radio
CHICAGO, I I I . , July 26.—The Starr Piano Co.,
pass through the same tone arm and amplifier
or horn, the only change being made at the small of Richmond, Ind., has just issued a catalog of
end of the tone arm where the sound box is Gennett records of Irish music. Each is played
slipped on for the radio. The change is simple and sung in true Irish style and is thoroughly
and can be made in a few seconds. A special characteristic of Ireland and its people and cus-
compartment with cover is provided for storing toms. The numbers convey the true spirit of
the phonograph reproducer when either one is the "auld sod," as the true gift of interpreting
these songs and dances is possessed by the
not in use.
artists who have recorded them. The list in-
cludes Irish melodies in song, on the violin, on
the accordion, on Irish pipes, on accordion,
guitar and banjo, and with orchestra, violin, etc.
Gennett Irish Records
Cheney Announces National
Advertising Campaign
Full Pages to Be Used in Saturday Evening
Post Reaching More Than 2,000,000 Readers
July 26.—To further the policy
of co-operation with its dealers the Cheney Talk-
ing Machine Co. has announced in the latest
issue of The Cheney Resonator that beginning
in September a national advertising campaign
will be started.
Full-page advertisements in the Saturday
Evening Post will carry the Cheney message to
the 2,000,000 readers throughout the country.
In planning the copy it is proposed to make
each advertising message a positive and ringing
statement upon some one model and some spe-
cial selling feature of the Cheney. In every
CHICAGO, I I I . ,
The Federman Co. Expands
AKRON, O., July 27.—The L. G. Federman Co.,
large department store here, has leased for
twenty years the old Masonic Temple Building
at Mill and Howard streets and will merge it
with the present store. The two buildings are
to be connected by an overhead bridge. Under
present plans the talking machine and record
department along with several others will be
doubled in size and a number of new depart-
ments added. The remodeling begins at once.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Victor Co. Announces
Three New Uprights
Will Be Known as Nos. 350, 360 and 370—No.
- 360 Finished in Walnut and the Others in
Mahogany
Three new style upright Victrola models, all
forty-four and one-quarter inches high, have
just been announced by the Victor Talking Ma-
chine Co., Camden, N. ]., by means of an illus-
trated folder sent out to the trade. The models,
which will be known as Nos. 350, 360 and 370,
are newly designed and improved with the quad-
ruple spring, spiral-drive motor, which can be
wound with electric motor while playing. The
cases have been attractively designed, No. 360
being -finished in walnut and the others in ma-
hogany.
Due to calls for the plainer variety of case,
another style of Victrola, listed as No. 100, has
also been cataloged this Summer. This model
is an upright Victrola, forty-four and one-
quarter inches high, with all the mechanical im-
provements. This style can be obtained in
mahogany, oak or American walnut.
Bernie at Hotel Roosevelt
Ben Bernie, well-known orchestra leader, will
be one of the features of the new Hotel Roose-
velt following its opening in September at Madi-
son avenue and Forty-fifth street, New York
City. The orchestra will be known as Ben
Bernie and His Hotel Roosevelt Orchestra.
Bernie is well known throughout the country,
particularly in Eastern territory. Besides play-
ing at many dance functions his orchestra has
appeared on the Keith Circuit and it has been
prominent among the makers of records for
talking machines.
New Gennett Artists
John Shaughnessy, lyric tenor who is well
known in musical circles around Boston, was
recently signed as an exclusive Gennett artist.
Mr. Shaughnessy is also well known as secre-
tary to Mayor Curley, of Boston. His first
recording, which has just been released, is
"Nora, My Own," coupled with "That Was a
Perfect Dream." Another new Gennett artist
whose first recording was recently put on the
market is Frederic Baer, baritone. This record-
ing is "Duna," coupled with "Dreaming Along"
on the same record.
N. K. Edlund Promoted
Norman K. Edlund, who recently joined the
sales force of the talking machine department of
John Wanamaker, New York, after several
years' connection with the New York head-
quarters of the Rudolph Wurlitzer Co., was
made assistant buyer of the talking machine,
radio and musical merchandise departments of
the Wanamaker establishment. He succeeds W.
E. Guthrie, who is now connected with the Adler
Mfg. Co.
Victor Travelers to Meet
The annual meeting of the members of the
traveling department of the Victor Talking
Machine Co. will be held at the Victor Co.
headquarters in Camden, beginning on August
18 and continuing for three days, with Frank
K. Dolbeer, sales manager, and C. L. Egner,
manager of the traveling department, in charge
of the session.
I
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