Music Trade Review
Issue: 1924 Vol. 79 N. 3 - Page 5
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THE MUSIC TRADE
JULY 19, 1924
REVIEW
S
Making the Prospect Contest Graphic
How the Knight-Campbell Music Co. of Denver, Colo., Stimulates Competition in Securing Prospects by Putting
the Men Employes Against the Women and Using the Famous Gump Comic Series to Describe the
Progress of the Two Teams—Results Obtained by Graphic Descriptions of Race
CONTEST between the individual mem-
bers of a retail music merchants' organ-
ization to create prospects gains in
interest and results by a good bit if it is pre-
sented to those who participate by some novel
means that takes it out of the cut-and-dried rut.
Especially is this true when some graphic method;
is utilized in presenting the progress of the
A
basis is extremely likely to develop into a race be-
tween a few of the better workers in the organ-
ization, leaving the rank and file of them out of it,
for the latter may consider they have no chance.
Consequently, so far as they are concerned, the
contest defeats its own purpose, for unless it
succeeds in stimulating every member of the
selling force it might better not be held. Here
cisco. Min vs. Andy." On one side of the
board Min was pictured and on the other was
Andy, exclaiming "Oh, Min!"
Just below this the transcontinental race was
in progress. A cross-section of the United
States was shown, divided every hundred miles
by perpendicular lines. Andy's route was shown
on this by a broad line passing through Buffalo,
Cleveland, Chicago, Omaha, Denver, Pueblo,
Grand Canyon and Mojave. Min's route passed
HELPFULNESS
through Pittsburgh, Cincinnati, Kansas City,
COoPEKATfON
fNCORMATlON
Denver, Cheyenne and Salt Lake City. Andy's
INSPIRATION
Insidt
News
car was pictured as quite a sporty and eccentric
bus with a radio set out behind, while Min's
VOLUME
equipage was more sedate.
NUMBER
Charles G. Campbell, president and general
3
manager of the Knight-Campbell Music Co., to
whom The Review indicated curiosity concern-
Denver, Colorado, Saturday May 3, 193t,
ing the Andy and Min board, supplied infor-
mation.
An Andy and Min contest was on in the store.
"MJN GUMP RACES DOWN OLIVE STREET. 1
The organization was divided according to sex,
each team headed, however, by a man. The
girls—the "Mins"—were given a handicap.
"St. Louis had the t h r i l l t h a t comes once in a l i f e t i m e yesterday when
Mrs. Minerva Gump raced down Olive S t r e e t in the g r e a t cross-country race
Whereas $100 in sales set Andy ahead ten miles
with Andy. About t e n o'clock we received a w i r e l e s s t h a t Min was approach-
on his route, $100 set Min ahead twenty miles.
ing S t . Louis a t a t e r r i f i c speed, and t h i s paper, always f i r s t to broad-
This was not a contest of the sales force
c a s t such important news t o i t s s u b s c r i b e r s , immediately got o u t an extra..
directly
and yet looked at from another angle
Excitement ran a t a f e v e r i s h p i t c h . Not since the days of Bon Hur has
it was wholly that. All the selling was done
there been such a spectacular r a c e . Banks declared a holiday, a s u s u a l ,
by the regular sales force, to whom prospects
and r e t a i l s t o r e s closed for one hour. Immense crowds thronged the s t r e e t s
and leads were turned over by members of the
and i t was necessary t o c a l l out t h e Home Guards to keep the excited mobs
Andy and Min teams.
within bounds. At l a s t , HERE SHE COMES! A shout went up t h a t swelled t o
a r o a r . Wilder and wilder were the cheers as the b e a u t i f u l b i g limousine
As sources of leads developed by members
carrying Min and her mechanic went by like the wind. The powerful c a r
of the Andy and Min teams, Mr. Campbell men-
seemed scarcely to quiver a s t h e speedometer went higher and higher. Min
tioned friends of employes as being prolific—
h e r s e l f was a t t h e wheel, eyes s t r a i g h t ahead, but a half-smile on her
first as themselves being prospects, and second
l i p s as she drove to c e r t a i n V i c t o r y .
as they helped the friend within the store to
locate prospects among their friends. Some
Our c i v i c olubs were very much disappointed a s they had planned to honor
employes produced many names through close
Mrs. Gurap by a luncheon but she sent a message over the radio that Knight-
scanning of the newspapers—weddings, new ar-
Campbell's had been so i n s i s t e n t she had prorai sed them t o be in Denver for
rivals in town, owners of new homes, etc.
Music '-7eek and had to make a l l p o s s i b l e h a s t e .
One of the outstanding advantages of such
— The S t . Louis B u z z e t t e . "
contests Mr. Campbell has found is that they
uncover good timber for the sales force.
A Sales Contest
A second contest in progress at Knight-Camp-
HEAVY GOING.
bell's was between the city sales force, the
"Moguls" and the branch stores, the "Spark
Poor o l d Andy. Words f a i l u s . Can't
Plugs."
someone help the Ancient Mariner?
"Mud, mud everywhere, and not a drop
An interesting quota board is used in connec-
to drink!" Oh what a t a l e of woe.
tion with this. Each department and each sales-
Howsver, Andy appears to be serene.
man have a quota for the month and per day.
He i s confident that Knight-Campbell's
The progress of the month is shown leading
w i l l send a i d j u s t as soon as they l e a r n
from the base of the board to the top, spaced
his plight.
for each department and each salesman. A big
yellow arrow going upward at one side gives
So I t ' s up to the men to put their
the day, and smaller yellow arrows in each space
shoulders to the wheel raid push l i t t l e
give the position of the department and the
348 out of the mud. Min i s n ' t so far
individual on that day. Relatively, if the quota
ahead but she's going strong and i t ' s
is exceeded on the given day, the small arrow
going to take some of Ring Lardner's
is above it. If it is not reached, the arrow is
"he-blooded redmen". to catch up with
her. Call out the piano trucksl
below. At a glance the quota board gives in-
dividual and department standings. At the base
of this board is a device for visualizing the
Bulletin in Knight-Campbell Prospect Co.
relative
positions of the "Spark Plugs" and the
is
an
example
of
a
contest
that
fulfills
both
race for the prizes offered, in other words, giving
those who are in the contest the daily or weekly of these requirements and which, according to "Moguls." There is an annual trophy awarded
the team which makes the best showing for the
scores as the case may be. This goes a long all reports, is proving highly successful.
Anyone who has recently visited the store year. This is kept in a glass case at the Denver
way in stimulating interest and in developing
a spirit of competition, in fact, it is almost as of the Knight-Campbell Music Co., Denver, store.
Contests arc in progress all the time at
important as the prizes that are offered for Colo., usually paused at a novel sight on the
wall near the elevator. It was a large board, Knight-Campbell's. The management considers
either the victorious individuals or teams.
Another important factor in such contests is three feet high and six feet wide at a guess. them excellent means of bringing out ability and
the way in which those who take part in them Across the top was the wording: "The Gumps power latent in employes, as they always are
are classified. The contest on the individual Coast to Coast Race. New York to San Fran- when carefully handled and properly worked out.
Highest
Quality
Highest
Quality
THE MUSIC TRADE
JULY 19, 1924
REVIEW
S
Making the Prospect Contest Graphic
How the Knight-Campbell Music Co. of Denver, Colo., Stimulates Competition in Securing Prospects by Putting
the Men Employes Against the Women and Using the Famous Gump Comic Series to Describe the
Progress of the Two Teams—Results Obtained by Graphic Descriptions of Race
CONTEST between the individual mem-
bers of a retail music merchants' organ-
ization to create prospects gains in
interest and results by a good bit if it is pre-
sented to those who participate by some novel
means that takes it out of the cut-and-dried rut.
Especially is this true when some graphic method;
is utilized in presenting the progress of the
A
basis is extremely likely to develop into a race be-
tween a few of the better workers in the organ-
ization, leaving the rank and file of them out of it,
for the latter may consider they have no chance.
Consequently, so far as they are concerned, the
contest defeats its own purpose, for unless it
succeeds in stimulating every member of the
selling force it might better not be held. Here
cisco. Min vs. Andy." On one side of the
board Min was pictured and on the other was
Andy, exclaiming "Oh, Min!"
Just below this the transcontinental race was
in progress. A cross-section of the United
States was shown, divided every hundred miles
by perpendicular lines. Andy's route was shown
on this by a broad line passing through Buffalo,
Cleveland, Chicago, Omaha, Denver, Pueblo,
Grand Canyon and Mojave. Min's route passed
HELPFULNESS
through Pittsburgh, Cincinnati, Kansas City,
COoPEKATfON
fNCORMATlON
Denver, Cheyenne and Salt Lake City. Andy's
INSPIRATION
Insidt
News
car was pictured as quite a sporty and eccentric
bus with a radio set out behind, while Min's
VOLUME
equipage was more sedate.
NUMBER
Charles G. Campbell, president and general
3
manager of the Knight-Campbell Music Co., to
whom The Review indicated curiosity concern-
Denver, Colorado, Saturday May 3, 193t,
ing the Andy and Min board, supplied infor-
mation.
An Andy and Min contest was on in the store.
"MJN GUMP RACES DOWN OLIVE STREET. 1
The organization was divided according to sex,
each team headed, however, by a man. The
girls—the "Mins"—were given a handicap.
"St. Louis had the t h r i l l t h a t comes once in a l i f e t i m e yesterday when
Mrs. Minerva Gump raced down Olive S t r e e t in the g r e a t cross-country race
Whereas $100 in sales set Andy ahead ten miles
with Andy. About t e n o'clock we received a w i r e l e s s t h a t Min was approach-
on his route, $100 set Min ahead twenty miles.
ing S t . Louis a t a t e r r i f i c speed, and t h i s paper, always f i r s t to broad-
This was not a contest of the sales force
c a s t such important news t o i t s s u b s c r i b e r s , immediately got o u t an extra..
directly
and yet looked at from another angle
Excitement ran a t a f e v e r i s h p i t c h . Not since the days of Bon Hur has
it was wholly that. All the selling was done
there been such a spectacular r a c e . Banks declared a holiday, a s u s u a l ,
by the regular sales force, to whom prospects
and r e t a i l s t o r e s closed for one hour. Immense crowds thronged the s t r e e t s
and leads were turned over by members of the
and i t was necessary t o c a l l out t h e Home Guards to keep the excited mobs
Andy and Min teams.
within bounds. At l a s t , HERE SHE COMES! A shout went up t h a t swelled t o
a r o a r . Wilder and wilder were the cheers as the b e a u t i f u l b i g limousine
As sources of leads developed by members
carrying Min and her mechanic went by like the wind. The powerful c a r
of the Andy and Min teams, Mr. Campbell men-
seemed scarcely to quiver a s t h e speedometer went higher and higher. Min
tioned friends of employes as being prolific—
h e r s e l f was a t t h e wheel, eyes s t r a i g h t ahead, but a half-smile on her
first as themselves being prospects, and second
l i p s as she drove to c e r t a i n V i c t o r y .
as they helped the friend within the store to
locate prospects among their friends. Some
Our c i v i c olubs were very much disappointed a s they had planned to honor
employes produced many names through close
Mrs. Gurap by a luncheon but she sent a message over the radio that Knight-
scanning of the newspapers—weddings, new ar-
Campbell's had been so i n s i s t e n t she had prorai sed them t o be in Denver for
rivals in town, owners of new homes, etc.
Music '-7eek and had to make a l l p o s s i b l e h a s t e .
One of the outstanding advantages of such
— The S t . Louis B u z z e t t e . "
contests Mr. Campbell has found is that they
uncover good timber for the sales force.
A Sales Contest
A second contest in progress at Knight-Camp-
HEAVY GOING.
bell's was between the city sales force, the
"Moguls" and the branch stores, the "Spark
Poor o l d Andy. Words f a i l u s . Can't
Plugs."
someone help the Ancient Mariner?
"Mud, mud everywhere, and not a drop
An interesting quota board is used in connec-
to drink!" Oh what a t a l e of woe.
tion with this. Each department and each sales-
Howsver, Andy appears to be serene.
man have a quota for the month and per day.
He i s confident that Knight-Campbell's
The progress of the month is shown leading
w i l l send a i d j u s t as soon as they l e a r n
from the base of the board to the top, spaced
his plight.
for each department and each salesman. A big
yellow arrow going upward at one side gives
So I t ' s up to the men to put their
the day, and smaller yellow arrows in each space
shoulders to the wheel raid push l i t t l e
give the position of the department and the
348 out of the mud. Min i s n ' t so far
individual on that day. Relatively, if the quota
ahead but she's going strong and i t ' s
is exceeded on the given day, the small arrow
going to take some of Ring Lardner's
is above it. If it is not reached, the arrow is
"he-blooded redmen". to catch up with
her. Call out the piano trucksl
below. At a glance the quota board gives in-
dividual and department standings. At the base
of this board is a device for visualizing the
Bulletin in Knight-Campbell Prospect Co.
relative
positions of the "Spark Plugs" and the
is
an
example
of
a
contest
that
fulfills
both
race for the prizes offered, in other words, giving
those who are in the contest the daily or weekly of these requirements and which, according to "Moguls." There is an annual trophy awarded
the team which makes the best showing for the
scores as the case may be. This goes a long all reports, is proving highly successful.
Anyone who has recently visited the store year. This is kept in a glass case at the Denver
way in stimulating interest and in developing
a spirit of competition, in fact, it is almost as of the Knight-Campbell Music Co., Denver, store.
Contests arc in progress all the time at
important as the prizes that are offered for Colo., usually paused at a novel sight on the
wall near the elevator. It was a large board, Knight-Campbell's. The management considers
either the victorious individuals or teams.
Another important factor in such contests is three feet high and six feet wide at a guess. them excellent means of bringing out ability and
the way in which those who take part in them Across the top was the wording: "The Gumps power latent in employes, as they always are
are classified. The contest on the individual Coast to Coast Race. New York to San Fran- when carefully handled and properly worked out.
Highest
Quality
Highest
Quality
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