Music Trade Review
Issue: 1924 Vol. 79 N. 26 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 27,
THE
1924
MUSIC TRADE
REVIEW
First Insertions in Premier National
Campaign Make Appearance in January
Ladies' Home Journal, McCall's Magazine and Pictorial Review with Combined Circulation of
6,500,000 Copies to Be Used in National Publicity for Small Grand
' I *HE first gun in the extensive national raag-
azine campaign of the Premier Grand Piano
Corp., New York, for 1925, will be fired, so to
speak, with the appearance of the January
etc. The intensive Premier dealer service, as
expressed by direct advertising campaigns and
frequent offerings of attractive newspaper ad-
vertising copy will, of course, also be main-
T
HE thoroughbred instrument
created by grand piano spe-
cialists, combining art and
large production in a manner that
has prompted its national selection
for the homes of the music-loving
public.
It will add the wonderful influence of
Music and Beauty to your home, as it
has to thousands in every state in this
country and abroad.
Before selecting any piano, be sure to see
and hear the Premier Baby Grand. Visit
the Premier Dealer in your city today—
or write us and our representative will
communicate with you.
The Premier
Baby Grand
4 ft., 10 in. long
Premier National Advertisement
issue of the Pictorial Review. The Premier taincd in all its force and consistency during
national magazine advertisements will appear 1925.
consistently through the coming year in the
The above schedule represents a complete
Ladies' Home Journal, McCall's Magazine and dealer back-up, emphasized in every Premier
the Pictorial Review, with a total monthly cir- advertising and selling ramification, and a char-
culation exceeding 6,500,000 copies, representing acter of service, which will be of inestimable
value to old and new Premier dealers present-
more than 25,000,000 readers each month.
This powerful campaign in the national mag- ing this dominant small grand from coast to
azines amplifies the national advertising that coast. It goes without saying that these im-
has already been conducted by the Premier pressive Premier messages will further develop
Grand Piano Corp. the past few years in such Premier sales through the country and add a
publications as the New York Times Mid-Week decided sales impetus to every Premier repre-
Pictorial, the Etude, large billboard displays, sentation.
Don't Make Player-
Pianos the Goat
(Continued from page 3)
erate in its aims, in its income and in its views,
but which is always ambitious for betterment
in education and in the fine things of life. This
is the class from which are to be extracted to-
day the prospects for the foot-player, and it is
in connection with this class that the most con-
spicuous successes in marketing that type of
player are being made.
But it is nonsense, and also dangerous illu-
Highest
Quality
prospect's musical desires, and above all by
showing how very easy and how much fun too
it is to play satisfactorily and well. When to
sales work of this kind is added immediate and
willing service at the home, given instantly and
fully until everyone who is likely to use the new
possession knows how to work it aright, the
merchandising problem becomes neither too
difficult nor too long-drawn out. On the con-
trary, it is seen to be natural, simple and right.
During the year to come there will be oppor-
tunities before the wise dealer such as he has
never had before; opportunities for bigger and
better selling of the foot-player. May intel-
ligence rule the sales methods of 1925.
A. L. Farmer Back
From His Initial Trip
Finds Good Demand for Strauch Pneumatic
Player Actions in All Sections That He
Visited While Away
A. L. Fanner, vice-president and general man-
ager of Strauch Bros., Inc., New York, arrived
home this week from his initial trip for this
house during which he visited most of the man-
ufacturers in the Middle West. The success
of this trip is best judged by his own words,
for when seen this week by The Review repre-
sentative he was in a most enthusiastic mood
and, although relating his experiences with his
usual modesty, every once in a while he would
digress long enough to point out some specific
instance which served to manifest a good rea-
son for his enthusiasm.
"Everywhere I went," he said, "the manufac-
turers were intensely interested in the Strauch
pneumatic player action and I brought back with
me some very substantial orders. This was
especially the case where manufacturers had
tested the action. They found it just as we
have represented it and in many cases the
Strauch player action is to be used in large
quantities. With the facilities which we have at
our command we will be able to meet these
quantity requirements and with the five-year
guarantee which stands back of every action
both manufacturers and dealers arc assured
superior quality and prompt service. We are
now •working out details whereby we will also
have one- of the most efficient promotion and
technical service departments in the industry."
Mr. Farmer will remain in New York until
after the holidays; after which he is planning
additional business trips.
S. H. Morecroft Resigns
From the Clark Music Go.
Secretary and Treasurer of Syracuse Concern
to Sever His Connection on January 1—No
Announcement of Future Plans
SYRACUSE, N. Y., December 22.—S. H More-
croft, vice-president and treasurer of Clark
Music Co., has announced his resignation to
take effect January 1. Mr. Morecroft has been
identified with the growth of this well-known
music house during the past eighteen years in
various capacities, first as secretary and assist-
ant treasurer and during the past ten years as
vice-president and treasurer. During the past
year or two he has also been in charge of sales.
Mr. Morecroft expects to enjoy a short vaca-
tion before taking up a proposition that is open
to him.
sion, to imagine that the merchandising of the
foot-player in this class is to be solved when
one has advertised a few bargains. Bargain
advertising doubtless does bring people into a
store, and when one man does bad work of the
kind it is hard for his competitors to resist
following him. Still, no wise merchant makes
such a system his guiding one or pretends that
it is aught but a temporary palliative for slack
business, to be dropped at the first opportunity.
Wiser merchants are those who resist even this
temptation and prefer to do their selling by per-
UNIONTOWN, PA., December 23.—The Hardwick
sonal contact, by canvassing, by straight out- Music Co., of which Mary T. Hardwick is pro-
and-out expert demonstration, by helping the prietor, has filed papers of incorporation.
Hardwick Go. Chartered
Highest
Quality
DECEMBER 27,
THE
1924
MUSIC TRADE
REVIEW
First Insertions in Premier National
Campaign Make Appearance in January
Ladies' Home Journal, McCall's Magazine and Pictorial Review with Combined Circulation of
6,500,000 Copies to Be Used in National Publicity for Small Grand
' I *HE first gun in the extensive national raag-
azine campaign of the Premier Grand Piano
Corp., New York, for 1925, will be fired, so to
speak, with the appearance of the January
etc. The intensive Premier dealer service, as
expressed by direct advertising campaigns and
frequent offerings of attractive newspaper ad-
vertising copy will, of course, also be main-
T
HE thoroughbred instrument
created by grand piano spe-
cialists, combining art and
large production in a manner that
has prompted its national selection
for the homes of the music-loving
public.
It will add the wonderful influence of
Music and Beauty to your home, as it
has to thousands in every state in this
country and abroad.
Before selecting any piano, be sure to see
and hear the Premier Baby Grand. Visit
the Premier Dealer in your city today—
or write us and our representative will
communicate with you.
The Premier
Baby Grand
4 ft., 10 in. long
Premier National Advertisement
issue of the Pictorial Review. The Premier taincd in all its force and consistency during
national magazine advertisements will appear 1925.
consistently through the coming year in the
The above schedule represents a complete
Ladies' Home Journal, McCall's Magazine and dealer back-up, emphasized in every Premier
the Pictorial Review, with a total monthly cir- advertising and selling ramification, and a char-
culation exceeding 6,500,000 copies, representing acter of service, which will be of inestimable
value to old and new Premier dealers present-
more than 25,000,000 readers each month.
This powerful campaign in the national mag- ing this dominant small grand from coast to
azines amplifies the national advertising that coast. It goes without saying that these im-
has already been conducted by the Premier pressive Premier messages will further develop
Grand Piano Corp. the past few years in such Premier sales through the country and add a
publications as the New York Times Mid-Week decided sales impetus to every Premier repre-
Pictorial, the Etude, large billboard displays, sentation.
Don't Make Player-
Pianos the Goat
(Continued from page 3)
erate in its aims, in its income and in its views,
but which is always ambitious for betterment
in education and in the fine things of life. This
is the class from which are to be extracted to-
day the prospects for the foot-player, and it is
in connection with this class that the most con-
spicuous successes in marketing that type of
player are being made.
But it is nonsense, and also dangerous illu-
Highest
Quality
prospect's musical desires, and above all by
showing how very easy and how much fun too
it is to play satisfactorily and well. When to
sales work of this kind is added immediate and
willing service at the home, given instantly and
fully until everyone who is likely to use the new
possession knows how to work it aright, the
merchandising problem becomes neither too
difficult nor too long-drawn out. On the con-
trary, it is seen to be natural, simple and right.
During the year to come there will be oppor-
tunities before the wise dealer such as he has
never had before; opportunities for bigger and
better selling of the foot-player. May intel-
ligence rule the sales methods of 1925.
A. L. Farmer Back
From His Initial Trip
Finds Good Demand for Strauch Pneumatic
Player Actions in All Sections That He
Visited While Away
A. L. Fanner, vice-president and general man-
ager of Strauch Bros., Inc., New York, arrived
home this week from his initial trip for this
house during which he visited most of the man-
ufacturers in the Middle West. The success
of this trip is best judged by his own words,
for when seen this week by The Review repre-
sentative he was in a most enthusiastic mood
and, although relating his experiences with his
usual modesty, every once in a while he would
digress long enough to point out some specific
instance which served to manifest a good rea-
son for his enthusiasm.
"Everywhere I went," he said, "the manufac-
turers were intensely interested in the Strauch
pneumatic player action and I brought back with
me some very substantial orders. This was
especially the case where manufacturers had
tested the action. They found it just as we
have represented it and in many cases the
Strauch player action is to be used in large
quantities. With the facilities which we have at
our command we will be able to meet these
quantity requirements and with the five-year
guarantee which stands back of every action
both manufacturers and dealers arc assured
superior quality and prompt service. We are
now •working out details whereby we will also
have one- of the most efficient promotion and
technical service departments in the industry."
Mr. Farmer will remain in New York until
after the holidays; after which he is planning
additional business trips.
S. H. Morecroft Resigns
From the Clark Music Go.
Secretary and Treasurer of Syracuse Concern
to Sever His Connection on January 1—No
Announcement of Future Plans
SYRACUSE, N. Y., December 22.—S. H More-
croft, vice-president and treasurer of Clark
Music Co., has announced his resignation to
take effect January 1. Mr. Morecroft has been
identified with the growth of this well-known
music house during the past eighteen years in
various capacities, first as secretary and assist-
ant treasurer and during the past ten years as
vice-president and treasurer. During the past
year or two he has also been in charge of sales.
Mr. Morecroft expects to enjoy a short vaca-
tion before taking up a proposition that is open
to him.
sion, to imagine that the merchandising of the
foot-player in this class is to be solved when
one has advertised a few bargains. Bargain
advertising doubtless does bring people into a
store, and when one man does bad work of the
kind it is hard for his competitors to resist
following him. Still, no wise merchant makes
such a system his guiding one or pretends that
it is aught but a temporary palliative for slack
business, to be dropped at the first opportunity.
Wiser merchants are those who resist even this
temptation and prefer to do their selling by per-
UNIONTOWN, PA., December 23.—The Hardwick
sonal contact, by canvassing, by straight out- Music Co., of which Mary T. Hardwick is pro-
and-out expert demonstration, by helping the prietor, has filed papers of incorporation.
Hardwick Go. Chartered
Highest
Quality
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