Music Trade Review
Issue: 1924 Vol. 79 N. 26 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DKCKMBF.K 27,
47
THK MUSIC THADK REVIEW
1924
TlJhen theOne
]/bu Love,
Loves You*
Howl
Love.
SOUIHEMT ThatGirlf
ROSE*
J k e InteifwatioitaL Fox Tvot Hit
puolisked bu, aKvaw^emewt Vi'tU
!
WEST'S 1 Ltd LoKdou
>.
^M Meu) Waltz ballad
So Successfully Siiutf by
- y ^ MORTON DOWNEY
VfdkPAUL
Vnttev\ by
Cliff FmwUAbeiBaer
cant do wifoitti with
any FEIST
Outlook For the Coming Year in the
Publishing Field Seems Very Good
Popular Publishers Exploiting Their Issues on Wider Scale Despite the Lessened Volume of
Sales—Many Campaigns During the Coming Year Will Be Song Campaigns
' I * H E outlook for the new year as far as
popular music is concerned is certainly most
promising. One of the most unenthusiastic
periods in the history of the music business
was passed by popular publishers during the
last twelve months. However, much music
was sold and it was sold at a profitable price
for both the publisher and the dealer. The
hits had a healthy demand and some second
b;'st sellers supplemented the volume.
Certainly next year will be more prosperous.
With the trend for the better a real prosperous
era seems to be in view. A chat with any of
the larger publishing houses shows that they
all look forward to a much bigger season dur-
ing the coming months than was possible dur-
ing the past Fall.
Despite the lessened volume in sales popular
publishers are continuing to exploit their is-
sues on the wider scale. Every channel of
publicity that lends itself to a song's popu-
larity is being used and will continue to be
used. Publishers, however, are looking, around
lor new ways of popularizing songs and placing
titles before the music buying public. Concen-
tration on titles and on the words of the song
is being given emphasis. The reaspn for this
i^ that of the. great number of songs on the
market, many of which are unusual successes,
the consuming public does not become familiar
enough with the titles and in many cases have
no idea of the words of the most called for
dance selections.
Many campaigns during 1925 will be song
campaigns. The dance orchestra and theatre
methods of exploitation will practically take
Gus KaJw awd Ted Fionto's
NeWest Cowiedy Son^—
A Great Fox Trot Melody
And A luric Wftk The
Smartest Liwes of the Year.
care of themselves along the lines that are at
present in vogue. More vocal renditions will
undoubtedly sell more music; not only will it
create sales on the merits of the number as a
song, but those consumers who have previously
heard the dance melody will be reminded of
their desire to buy.
New Berlin Release Proves
Popular With Orchestras
"When the Moon Shines in Coral Gables" Being
Played by Large Number of Leading Orches-
tras, Including Jack Shilkret's Organization
One of the latest issues in the catalog of
Irving Berlin, Inc., is entitled "When the Moon
Shines in Coral Gables," words and music of
which are by Charles Bayha, former orchestra
man, now making his home in Miami, Fla.
This song is already being played by a long
list of dance orchestras, including Vincent Cata-
Oliver
Ditson Co. Ninety
YearsOld Next Year
Prominent Boston House the Oldest Concern
in the American Music Publishing Field—A
Boston Landmark
In another year the firm of Oliver Ditson
will celebrate its ninety years of service to
American music lovers. It is really fast ap-
proaching the century mark and as the record
now stands it is one of the oldest firms in
America publishing music and dealing in things
musical.
One of the Boston dailies recently ran a
ftature article on some of the ancient Boston
institutions and in this the Ditson Co. was
given the most prominent position. It is part
of the history of that city and no few of the
landmarks and the important periods in the
life of Boston are closely associated with this
musical institution.
Lew Mahan in the West
PORTLAND, ORE., December 17.—Lew Mahan,
Pacific Northwest representative of Leo Feist,
Inc., was a recent Portland visitor calling on
the sheet music dealers and reports wonderful
L
Jack Shilkret and His Orchestra
nese and His Hotel Almanac Orchestra, Gene success with the two new fox-trots, "Eliza" and
Rodemich's Orchestra, Edgewater Beach Or- "Dear One," and the two waltzes, "Honest and
chestra and a long list of others. It has also Truly" and "The Heart of a Girl." The local
dealers sav these numbers are in demand.
been frequently heard by way of the radio.
Among the outstanding orchestras which are
using this popular selection is Jack Shilkret and
His Orchestra. This popular combination has a
Isham Jones, the well known orchestra
national reputation and its methods of render-
ing modern fox-trots has established for itself a leader and Brunswick artist, has written a new
song entitled, "I'll See You In My Dreams."
clientele which eagerly awaits each record
The co-writer of this fox-trot ballad is Gus
release. The orchestra records frequently and
exclusively for Victor records, and its accep- Kahn, who was also the collaborator with
Isham Jones on one of the big successes of
tance of "When the Moon Shines in Coral
Gables" is added evidence of the merit of this a season ago, "Swinging Down the Lane." Leo
Feist, Inc., are the publishers.
composition.
New Song by Isham Jones
DKCKMBF.K 27,
47
THK MUSIC THADK REVIEW
1924
TlJhen theOne
]/bu Love,
Loves You*
Howl
Love.
SOUIHEMT ThatGirlf
ROSE*
J k e InteifwatioitaL Fox Tvot Hit
puolisked bu, aKvaw^emewt Vi'tU
!
WEST'S 1 Ltd LoKdou
>.
^M Meu) Waltz ballad
So Successfully Siiutf by
- y ^ MORTON DOWNEY
VfdkPAUL
Vnttev\ by
Cliff FmwUAbeiBaer
cant do wifoitti with
any FEIST
Outlook For the Coming Year in the
Publishing Field Seems Very Good
Popular Publishers Exploiting Their Issues on Wider Scale Despite the Lessened Volume of
Sales—Many Campaigns During the Coming Year Will Be Song Campaigns
' I * H E outlook for the new year as far as
popular music is concerned is certainly most
promising. One of the most unenthusiastic
periods in the history of the music business
was passed by popular publishers during the
last twelve months. However, much music
was sold and it was sold at a profitable price
for both the publisher and the dealer. The
hits had a healthy demand and some second
b;'st sellers supplemented the volume.
Certainly next year will be more prosperous.
With the trend for the better a real prosperous
era seems to be in view. A chat with any of
the larger publishing houses shows that they
all look forward to a much bigger season dur-
ing the coming months than was possible dur-
ing the past Fall.
Despite the lessened volume in sales popular
publishers are continuing to exploit their is-
sues on the wider scale. Every channel of
publicity that lends itself to a song's popu-
larity is being used and will continue to be
used. Publishers, however, are looking, around
lor new ways of popularizing songs and placing
titles before the music buying public. Concen-
tration on titles and on the words of the song
is being given emphasis. The reaspn for this
i^ that of the. great number of songs on the
market, many of which are unusual successes,
the consuming public does not become familiar
enough with the titles and in many cases have
no idea of the words of the most called for
dance selections.
Many campaigns during 1925 will be song
campaigns. The dance orchestra and theatre
methods of exploitation will practically take
Gus KaJw awd Ted Fionto's
NeWest Cowiedy Son^—
A Great Fox Trot Melody
And A luric Wftk The
Smartest Liwes of the Year.
care of themselves along the lines that are at
present in vogue. More vocal renditions will
undoubtedly sell more music; not only will it
create sales on the merits of the number as a
song, but those consumers who have previously
heard the dance melody will be reminded of
their desire to buy.
New Berlin Release Proves
Popular With Orchestras
"When the Moon Shines in Coral Gables" Being
Played by Large Number of Leading Orches-
tras, Including Jack Shilkret's Organization
One of the latest issues in the catalog of
Irving Berlin, Inc., is entitled "When the Moon
Shines in Coral Gables," words and music of
which are by Charles Bayha, former orchestra
man, now making his home in Miami, Fla.
This song is already being played by a long
list of dance orchestras, including Vincent Cata-
Oliver
Ditson Co. Ninety
YearsOld Next Year
Prominent Boston House the Oldest Concern
in the American Music Publishing Field—A
Boston Landmark
In another year the firm of Oliver Ditson
will celebrate its ninety years of service to
American music lovers. It is really fast ap-
proaching the century mark and as the record
now stands it is one of the oldest firms in
America publishing music and dealing in things
musical.
One of the Boston dailies recently ran a
ftature article on some of the ancient Boston
institutions and in this the Ditson Co. was
given the most prominent position. It is part
of the history of that city and no few of the
landmarks and the important periods in the
life of Boston are closely associated with this
musical institution.
Lew Mahan in the West
PORTLAND, ORE., December 17.—Lew Mahan,
Pacific Northwest representative of Leo Feist,
Inc., was a recent Portland visitor calling on
the sheet music dealers and reports wonderful
L
Jack Shilkret and His Orchestra
nese and His Hotel Almanac Orchestra, Gene success with the two new fox-trots, "Eliza" and
Rodemich's Orchestra, Edgewater Beach Or- "Dear One," and the two waltzes, "Honest and
chestra and a long list of others. It has also Truly" and "The Heart of a Girl." The local
dealers sav these numbers are in demand.
been frequently heard by way of the radio.
Among the outstanding orchestras which are
using this popular selection is Jack Shilkret and
His Orchestra. This popular combination has a
Isham Jones, the well known orchestra
national reputation and its methods of render-
ing modern fox-trots has established for itself a leader and Brunswick artist, has written a new
song entitled, "I'll See You In My Dreams."
clientele which eagerly awaits each record
The co-writer of this fox-trot ballad is Gus
release. The orchestra records frequently and
exclusively for Victor records, and its accep- Kahn, who was also the collaborator with
Isham Jones on one of the big successes of
tance of "When the Moon Shines in Coral
Gables" is added evidence of the merit of this a season ago, "Swinging Down the Lane." Leo
Feist, Inc., are the publishers.
composition.
New Song by Isham Jones
Future scanning projects are planned by the International Arcade Museum Library (IAML).