Music Trade Review

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DECEMBER 27,
1924
THE
MUSIC TRADE
REVIEW
45
THE TALKING MACHINE TRADE
The opening was quite an event in local mu-
sic circles and elicited some splendid favorable
comment from the press. An item from an is-
sue of the St. Paul Pioneer Press contained
Are Known. As Brunswick-Radiolas 60 and 460 the following about the new store:
—Company Reports Heavy Demand for
"The main room of the store is high and
These Products
airy; the floor is covered with a soft green
rug, restful to the eyes. With practically
Two new Brunswick-Radiola models, the sound-proof walls all the disagreeable noises of
Brunswick-Radiola 60 and 460, have been an- the street are shut out. It is possible that later
nounced by the Brunswick-Balke-Collender Co., a balcony will be constructed around a portion
Chicago, in a letter to the trade this week. of the main room.
The new styles have been created to meet the
"Along the cast side of the store are a series
strong popular demand, which has developed of large, well ventilated and sound-proof booths,
ior the various combined radio-phonograph comfortably furnished where patrons may test
models, particularly those equipped with the the records they wish to purchase. Visitors
Radiola super heterodyne receiver, the Bruns- will have the opportunity of seeing the latest
wick being the only phonograph product hav- period consoles which depict the various models
ing the Radiola super-heterodyne.
of the different periods such as Louis XV,
Commenting on the announcement of these Chippendale, Italian Renaissance, Sheraton,
new models, A. J. Kendrick, general sales man- William and Mary.
ager of the Brunswick Phonograph Division,
"Mr. Simpson has been in the music business
stated: "The remarkable demand that we have in St. Paul for nearly fifteen years and has
been fortunate in securing for Brunswick-Rad- drawn around him scores of warm friends.
iolas prompts us to amplify our line somewhat Previous to coming here he was in the musical
to meet the market fully. The public has instrument business in Canada. Mr. Mead is
proven itself keenly interested in our entire also well known in" musical circles. He is #
line of instruments, and Brunswick dealers have man of wide experience and has been asso-
consequently experienced sales volumes that ciated with Mr. Simpson continuously for many
heretofore had never been encountered.
years with the exception of about two years
"The demand, in fact, for certain models, when he was in the army during the war."
The accompanying illustration gives an idea
particularly those containing the Radiola super-
heterodyne receiver, has been so great that in of the interior appearance of the store with
spite of expanded production programs in our several de luxe models prominently displayed.
factories we have been unable to keep pace
with it. This condition, however, is rapidly be ;
ing overcome by a further enlargement of our
factory schedules. By this new offer we are
able to give the dealer a more extensive line
of quick-selling merchandise, ranging in list Butler Music Co. Reports a Marked Increase in
prices at intervals, which are conducive to
Record and Roll Business Since the Com-
pany Began Handling Radio Receivers
fuller coverage of the existing market de-
mands."
MARION, IND., December 22.—Miss Oatess, man-
ager of the record department of the Butler
Music Co., of this city, recently sent out a
report to the effect since the sales of radio
receivers by this store there has been an
Store in the New Studio Building Fitted Up in increase of over 15 per cent in the sales of
An Elaborate Manner—Appropriate Settings records, both classical and popular, and a
smaller increase in the sale of sheet music. The
For Display of the Period Models
effect on the player rolls for pianos has been
ST. PAUL, MINN., December 22.—The Sonora an increase in the year's business of about 11
Shop, a new talking machine store operated by per cent over last year, which was an exceed-
William J. Simpson and James J. Mead, opened ingly good year for the better priced rolls.
Two New Brunswick-
Radiola Models Out
ment sales, this has .been counteracted by the
advent into the field of the combination radio
and talking machine. The sales for the high-
priced combination has met with such high ap-
proval by the customers that any effect which
had been felt at the beginning of the year has
been overcome. Mr. Butler states that the de-
mands for records and music show that people's
tastes are turning to the better class of music,
which he attributes largely to the advent of
radio into their lives.
Ralph H. Meade Is
Sonora Advertising Manager
Succeeds L. C. Lincoln, Who Recently Resigned
—Was Formerly Assistant Manager and
Editor of "The Sonora Bell"
Announcement has been made by the Sonora
Phonograph Co., Inc., New York, of the ap-
pointment of Ralph H. Meade as manager of
the advertising department of the company to
Declares Radio Increases
Sales of Rolls and Records
Sonora Shop Opened in
St. Paul by Simpson & Mead
=
=
a
Ralph H. Meade
succeed L. C. Lincoln, who has resigned to form
an advertising company of his own. Mr. Meade
lias been assistant to Mr. Lincoln for some
time and editor of "The Sonora Bell," Sonora's
monthly house organ for dealers.
The advertising department of Sonora has
recently been consolidated as a division of the
sales department, so that Mr. Meade will work
closely with Frank V. Goodman, who recently
became Sonora sales manager. It is believed
that the new closely co-ordinated sales and ad-
vertising policy of the Sonora Phonograph Co.,
Inc., will be of great benefit to the entire Sonora
selling organization.
Mr. Meade has had a broad experience in sales
and advertising work. This has been both with
Sonora and in the automotive field, which ad-
mirably fits him to render a high type of service
to Sonora dealers and distributors. Prior to
joining Sonora Mr. Meade was with a division
of General Motors as assistant advertising and
sales promotion manager.
Talking Machine and Radio
Men to Hold Annual Dance
Plans Completed for Dance at the Pennsylvania
Hotel on January 19—General Public Invited
To Attend—Music by Popular Orchestra
Interior of Simpson & Mead Sonora Shop
J. Edwin Butler, proprietor of the Butler
for business at 18 West Sixth street during
the past month. The store is in the new Studio Music Co., is very enthusiastic over the effect
building, a beautiful addition to St. Paul's many that radio has had on the merchandise in his
handsome structures and a fitting location for store, and while at the beginning of the year
some effect was felt in regard to music instru-
a Sonora Shop.
The annual dance of the Talking Machine
and Radio Men, Inc., which is open to the
public generally and which is regarded as an
excellent means for adding to the funds of the
association, will he held at the Pennsylvania
Hotel on Monday evening, January 19, A large
attendance is expected.