Music Trade Review

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THE MUSIC TRADE REVIEW
Toledo Music Merchants Report That
Opening Holiday Demand Is Satisfactory
J. W. Greene Co. Salesmen Taking Ampico Salesmanship Course—Cable Piano Co. Building
Undergoing Alterations—Mason & Hamlin With Ampico Displayed by This House
npOLELX), O., December 15.—The first weeks
of December give promise of a holiday vol-
ume of pleasing proportions. While business has
been moving along at a nominal gait the piano and
talking machine total has lagged somewhat.
However, small goods and radio buying is set-
ting a lively pace. The latter in particular is
making up for any lack of phonograph buying
in those music stores which carry representative
lines.
Preston 1'. Brown, sales manager of the J.
W. Greene Co., stated that the call for certain
pianos was making it necessary to have a few
shipped by express in order to care for orders.
Also that Vose pianos are being sold faster
than they are received.
The Ampico in the Chickering is one of the
most popular sellers in this store, a number of
the fine instruments have been laid away for
Christmas deliver}'. A window showing of a
Chickering grand with large red ribbon bow
with streamers, in the center of which is a
Christmas card which reads, "To all the family"
from "Dad," the whole being attached in an
artistic manner to the piano, brings out the
Christmas gift idea in a vivid manner.
The Greene sales force on Monday held its
Ampico study evening, taking up the second
The fact that the most prominent dealers in the
trade are handling the Settergren Grand and
find practically immediate sale for them, is con-
clusive evidence that we have a proposition of
merit.
The high quality of the Settergren Grand and
the reasonable price at which it can be pur-
chased insures the dealers large profits.
Why not order a sample and be convinced?
We have a wonderful Grand and a proposition
worthy of your careful consideration.
B. K. SETTERGREN GO.
Bluffton, Indiana
Exclusive Manufacturers of Baby Grands
DECEMBER 20,
1924
lesson in the mail sales course. Mr. Brown
acted as Prexie. The group is receiving a
large amount of knowledge of salesmanship
and enthusiasm from the course. The benefit
to each will no doubt be revealed in greater
sales.
Piano teachers who recently purchased grands
here include Mrs. Amy Decker, Mrs. E. Socie
;ind Lucy Garvin. Marshall & Wendell, Bram-
bach, Johnson, Fisher, Kohler & Campbell and
Haddorff are other well-known pianos dealt in
here.
The radio department is doing an excellent
holiday business in Brunswick-Radiolas, At-
water Kent, Zenith and Magnavox sets and also
in combinations. The Super Heterodyne out-
fits are especially active and at the same time
difficult to supply on account of the factory
being oversold, E. A. Kopf reported.
Many Conn band instruments, Paramount
and Gibson string instruments and Leedy and
Ludwig drums are among the quality merchan-
dise in the small goods section which custom-
ers are calling for. One very noticeable fea-
ture of the buying this season is that patrons
in all departments of the store are demanding
high-grade goods.
Matt Kennedy, of Chicago, and Alfred Smith,
of the Music Industries Chamber of Commerce,
New York, stopped in Toledo during the week
to visit W. W. Smith, president of the Greene
Co., who is confined to Toledo Hospital owing
to injuries suffered in an auto accident on
Thanksgiving day.
At Grinncll Bros, holiday buying is centering
around grand pianos. The store is laying
stress upon this type in billboards, newspapers
and the house publication "Melody," which is
mailed to a long list of names every month.
Therein the grands for which the company is
sole representative in this territory arc fea-
tured, including the Steinway, Sohmer, Kra-
kauer, Ludwig, Premier, Steinert, Steck and
Weber. The Premier grand, William and
Mary period model, is the window center for
the week.
The Cable Piano Co. is undergoing a com-
plete rebuilding and redecorating program to
make ready for the Mason & Hamlin piano,
the agency for which was recently awarded to
this store for the Toledo territory. Manager
A. F. Maag stated that the entire basement of
the store will be converted into a handsome
downstairs piano shop which will have a num-
ber of separate display rooms for various types
of pianos. The rooms will include a reproduc-
ing grand, grand, small grand, player, and up-
right show space.
The Mason & Hamlin display will occupy
the ground floor of the store. Already several
of these fine instruments have been received.
The Ampico in the Mason & Hamlin will be
given special exhibit space. Salesmen are study-
ing the various characteristics of the instru-
ment and are preparing to give the line high
grade representation.
The Goosman Piano Co., as an aftermath of
the recent grand piano show held in the store,
is conducting a sale of this type and at the
same time following up prospects produced at
the tin>« of the exhibit. A window showing of
the A. B. Chase Celco reproducing grand under
amber lights with a spot light of varied hues
was decidedly novel and attractive.
The Whitney-Blainc-Wildermuth Co. store in
its Christmas garb of old ivory and Yuletide
decorations presents a decidedly pleasing ap-
pearance. The M. Schulz, Mehlin & Sons, Set-
tegren, Werner and Haines pianos, according
to Henry C. Wildermuth, treasurer, are instru-
ments in demand as holiday presents by the
buying public.
W. Cleverly, sales manager of the Bush &
Lane Co., and Leslie King, of the same house,
were Toledo visitors during the week. Both
expressed optimism about the piano holiday
demand. Chas. Golden, of Stutz & Bauer, New
York, in his rounds of the trade finds an up-
turn which is pleasing. Frank Hood, of the
Schiller Piano Co., called on dealers here lately.