Music Trade Review
Issue: 1924 Vol. 79 N. 24 - Page 152
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
138
THE
MUSIC
TRADE
REVIEW
Waterson, Berlin & Snyder Launch
Big Campaign for "Blue-Eyed Sally"
Send to
GORDON'S
Publisher Using Advertising Space on Number in Over One Hundred Newspapers Throughout
the Country—Special Tie-ups Provided for the Sheet Music Dealers
/ ° \ N E of the most intensive sales drives
^ ^ ever inaugurated in behalf of a popular
song was launched early this week by Water-
son, Berlin & Snyder. The number selected for
for
The ever popular song
SILVER THREADS AMONG THE
GOLD
The great Baritone song
BLUE-EYED SALLY
A SON OF THE DESERT AM I
The popular "Ave Maria" songs and
MASSES BY HARRISON MILLARD
The universally used
BELLAK'S NEW METHOD FOR
PIANO
The Graded Course "par excellence"
Nine grades—50c each
Miss Martha Ostenso Has Not Only Written
Several Song Successes But Won $13,000
Prize for Best Novel
The revised, improved edition
JOUSSE'S CATECHISM OF MUSIC
this campaign is "Blue-Eyed Sully.'
I he de-
tails of the plans giving further popularity to
BEYER'S PRELIMINARY METHOD
this successful publication show that every
channel of music activity is being covered.
The popular, easy piano folios
Over 3,500 photoplay houses throughout the
EVERY DAY MELODIES
country are to feature "Blue-Eyed Sally" for
the next three weeks. All of these houses will
Two volumes—75c each
use colored song slides and both the organist,
where available, and the orchestras are to pro-
The popular Violin Folios
gram the number.
EVERY DAY MELODIES—2 VOLS.
What is probably even more important is the
fact that Waterson, Berlin & Snyder are using
Violin Solo 60c—Piano Ace. $1.00
advertising space in over one hundred news-
papers throughout the country, calling attention
Violin and I'mno Music, First Position
to "Blue-Eyed Sally" and encouraging prospec-
FAVORITE MELODIES SERIES
tive purchasers to visit the music stores.
Playable by C Melody Saxophone
Most of the talking machine record and
player-roll organizations, including the dis-
tributors and dealers, are to take part in this
Insist on the
unusual sales and exploitation campaign. Sup-
GORDON EDITIONS
plementing this will be the activities of the
Catalogs on application
sheet music dealers of the country, many of
whom will accord "Blue-Eyed Sally" special
window showings and will give the number a
most conspicuous space upon their counters.
The numerous branch offices of Waterson,
141-5 West 36th St., New York, N. Y.
Berlin & Snyder and their many representatives
throughout the country are also taking part in
this campaign. The band and orchestra depart-
Isham Jones, the well-known orchestra lead- ment has sent out thousands of orchestrations
er and composer, was a visitor to New York
of the number. The professional department
City during the past week. Mr. Jones, who is has induced a large number of vaudeville per-
quite popular in publishing circles, is-said to
formers to program the song for the next thirty
have placed a number of new songs.
days.
The new, enlarged edition
Hamilton S. Gordon
c&nlvi
Jowi
All told the campaign should reach every
theatre, motion picture house, dance hall, caba-
ret and other places of entertainment. Special
crews of song pluggers have been added to the
Waterson staff for this thirty-days' sales drive
and these singers will cover the smaller cities
of the country allowing the branch offices of the
organizations to confine their activities to the
larger centres.
Window strips, banners, streamers, extra title
pages and appropriate literature are being for-
warded by the publishers and jobbers of the
country to retailers so that all can co-operate in
the activity.
In conjunction with the drive on "Blue-Eyed
Sally" the songs "In Shadowland" and "Where
Is My Sweetie Hiding" will be used as encore
and supplementary material to the main cam-
paign.
A Young Lyricist Who Has
Won a Quick Success
GORDON'S GRADED PIANO
COURSE
DEALERS
DECEMBER 13, 1924
OVERNIGHT
ItERE'^A * W 0 W *
Of the younger generation of lyricists none
has received more prominence in recent months
than Martha Ostenso, the writer of the lyrics
of "Wind on the Hill" and other songs now
appearing in the catalog of the John Franklin
Music Co. This song, set to music by Chris-
topher O'Hare, has already received wide rec-
ognition. Among other things, it is the compc-
Martha Ostenso
tition number in this season's "All Kansas"
High School Glee Clubs. Miss Ostenso came
in for some unusual publicity through winning
the $13,000 prize offered by the Dodd Mead
Co., Pictorial Review and Famous Players with
,i novel entitled "The Passionate Flight." The
John Franklin Music Co., which will publish
all of Miss Ostenso's compositions, has already
issued an "April Song."
HERE'S SOMETHING WITH
SOME REAL HARMONY
RADIO SUCCESS
"IK
"SOUND*
fimotf THE
NOW LINDYi
A NOVELTY "HIT" BY
IT TAKES TriflEC
6E0. niLL & GRACE INtfAH
FEATURED 6Y THE BEST
VAU0EVILLC TEAMS
AMD-COLBY ORCti. I S *
PROFESSIONALS ITS
WRITE
MINUTES
SPFflAI
nOWAftD CASTCCL *A.rffAWIC
FROM SOUTH BEND "WOULD FAMED"
WIRE OR CALL
OROT5TRATIONS,
FROM VOUR DEALCR,
OR DIRECT
QUARTET
AN
ORIENT
ORIENTAL
FOX-TROT
L I A L ARRANGEMENT
FROM THE MIDDLE WEST
TO LEARN AND A YEAR TO J A I L REAL
MEMORY NUMBER DIFFERENT Ff]0M THE REST
FORGET. ENDORSED
THAT STICKS IN VOUH MEMORY
6 r LEADERS
DEAL EJV5
ORDER
SOUTH BEND. INDI
...XXSA.
A. FRANIC
D1RECT
138
THE
MUSIC
TRADE
REVIEW
Waterson, Berlin & Snyder Launch
Big Campaign for "Blue-Eyed Sally"
Send to
GORDON'S
Publisher Using Advertising Space on Number in Over One Hundred Newspapers Throughout
the Country—Special Tie-ups Provided for the Sheet Music Dealers
/ ° \ N E of the most intensive sales drives
^ ^ ever inaugurated in behalf of a popular
song was launched early this week by Water-
son, Berlin & Snyder. The number selected for
for
The ever popular song
SILVER THREADS AMONG THE
GOLD
The great Baritone song
BLUE-EYED SALLY
A SON OF THE DESERT AM I
The popular "Ave Maria" songs and
MASSES BY HARRISON MILLARD
The universally used
BELLAK'S NEW METHOD FOR
PIANO
The Graded Course "par excellence"
Nine grades—50c each
Miss Martha Ostenso Has Not Only Written
Several Song Successes But Won $13,000
Prize for Best Novel
The revised, improved edition
JOUSSE'S CATECHISM OF MUSIC
this campaign is "Blue-Eyed Sully.'
I he de-
tails of the plans giving further popularity to
BEYER'S PRELIMINARY METHOD
this successful publication show that every
channel of music activity is being covered.
The popular, easy piano folios
Over 3,500 photoplay houses throughout the
EVERY DAY MELODIES
country are to feature "Blue-Eyed Sally" for
the next three weeks. All of these houses will
Two volumes—75c each
use colored song slides and both the organist,
where available, and the orchestras are to pro-
The popular Violin Folios
gram the number.
EVERY DAY MELODIES—2 VOLS.
What is probably even more important is the
fact that Waterson, Berlin & Snyder are using
Violin Solo 60c—Piano Ace. $1.00
advertising space in over one hundred news-
papers throughout the country, calling attention
Violin and I'mno Music, First Position
to "Blue-Eyed Sally" and encouraging prospec-
FAVORITE MELODIES SERIES
tive purchasers to visit the music stores.
Playable by C Melody Saxophone
Most of the talking machine record and
player-roll organizations, including the dis-
tributors and dealers, are to take part in this
Insist on the
unusual sales and exploitation campaign. Sup-
GORDON EDITIONS
plementing this will be the activities of the
Catalogs on application
sheet music dealers of the country, many of
whom will accord "Blue-Eyed Sally" special
window showings and will give the number a
most conspicuous space upon their counters.
The numerous branch offices of Waterson,
141-5 West 36th St., New York, N. Y.
Berlin & Snyder and their many representatives
throughout the country are also taking part in
this campaign. The band and orchestra depart-
Isham Jones, the well-known orchestra lead- ment has sent out thousands of orchestrations
er and composer, was a visitor to New York
of the number. The professional department
City during the past week. Mr. Jones, who is has induced a large number of vaudeville per-
quite popular in publishing circles, is-said to
formers to program the song for the next thirty
have placed a number of new songs.
days.
The new, enlarged edition
Hamilton S. Gordon
c&nlvi
Jowi
All told the campaign should reach every
theatre, motion picture house, dance hall, caba-
ret and other places of entertainment. Special
crews of song pluggers have been added to the
Waterson staff for this thirty-days' sales drive
and these singers will cover the smaller cities
of the country allowing the branch offices of the
organizations to confine their activities to the
larger centres.
Window strips, banners, streamers, extra title
pages and appropriate literature are being for-
warded by the publishers and jobbers of the
country to retailers so that all can co-operate in
the activity.
In conjunction with the drive on "Blue-Eyed
Sally" the songs "In Shadowland" and "Where
Is My Sweetie Hiding" will be used as encore
and supplementary material to the main cam-
paign.
A Young Lyricist Who Has
Won a Quick Success
GORDON'S GRADED PIANO
COURSE
DEALERS
DECEMBER 13, 1924
OVERNIGHT
ItERE'^A * W 0 W *
Of the younger generation of lyricists none
has received more prominence in recent months
than Martha Ostenso, the writer of the lyrics
of "Wind on the Hill" and other songs now
appearing in the catalog of the John Franklin
Music Co. This song, set to music by Chris-
topher O'Hare, has already received wide rec-
ognition. Among other things, it is the compc-
Martha Ostenso
tition number in this season's "All Kansas"
High School Glee Clubs. Miss Ostenso came
in for some unusual publicity through winning
the $13,000 prize offered by the Dodd Mead
Co., Pictorial Review and Famous Players with
,i novel entitled "The Passionate Flight." The
John Franklin Music Co., which will publish
all of Miss Ostenso's compositions, has already
issued an "April Song."
HERE'S SOMETHING WITH
SOME REAL HARMONY
RADIO SUCCESS
"IK
"SOUND*
fimotf THE
NOW LINDYi
A NOVELTY "HIT" BY
IT TAKES TriflEC
6E0. niLL & GRACE INtfAH
FEATURED 6Y THE BEST
VAU0EVILLC TEAMS
AMD-COLBY ORCti. I S *
PROFESSIONALS ITS
WRITE
MINUTES
SPFflAI
nOWAftD CASTCCL *A.rffAWIC
FROM SOUTH BEND "WOULD FAMED"
WIRE OR CALL
OROT5TRATIONS,
FROM VOUR DEALCR,
OR DIRECT
QUARTET
AN
ORIENT
ORIENTAL
FOX-TROT
L I A L ARRANGEMENT
FROM THE MIDDLE WEST
TO LEARN AND A YEAR TO J A I L REAL
MEMORY NUMBER DIFFERENT Ff]0M THE REST
FORGET. ENDORSED
THAT STICKS IN VOUH MEMORY
6 r LEADERS
DEAL EJV5
ORDER
SOUTH BEND. INDI
...XXSA.
A. FRANIC
D1RECT
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