Music Trade Review
Issue: 1924 Vol. 79 N. 22 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC TRADE
REVIEW
Ruth Lloyd Kinney, With Knabe Ampico,
Makes Impression at Cleveland Theatre
Artist Appears Under the Auspices of the Knabe Warerooms of that City—Also Appears at
Local Clubs and Other Organizations—Trade Holding Monthly Dinners
/CLEVELAND, O., November 25.—With the
^•^ advent of the regular holiday season among
piano merchants here two elements stand out
in the drive for the best business of the year—
price and personal sales promotional work. It
is significant, however, that the former appeal
is far from being general, and that the lesson
learned during the peak of the business as a
war aftermath is being adhered to. Fewer long-
time payment deals are being closed, and more
business for cash is the aim.
What the high-grade promotional effort will
do is well illustrated by the results obtained
this week by the Knabe Warerooms and Ampico
Studios after bringing an artist to Cleveland.
Several prospects who indicated they had never
been impressed with the merits of the repro-
ducing piano were acquired immediately after
this effort, and the first day after this week's
personal appearance brought in one sale.
The Knabe Warerooms brought to Cleveland
for this purpose Miss Ruth Lloyd Kinney, noted
soprano. She appeared for one week at the
Allen Theatre, large motion picture house. The
event was heralded in the usual way in the
public prints, and it was told on the screen at
the theatre and in programs. Miss Kinney sang
two numbers, one with the orchestra, and the
other with the Knabe Ampico as accompanist.
The instrument was timed to a nicety so that
it synchronized with Miss Kinney's voice per-
fectly.
This publicity plan was further supplemented
by the personal appearance of Miss Kinney at
local luncheon clubs and private recitals. The
event also was announced to a prospect list of
about 3,000, these being invited to hear her at
any of these appearances. The program, which
involved the installation of special scenery at
the Allen, was conducted by Ray Sherring, of
the Knabe Warerooms organization.
Though the Mason & Hamlin Warerooms are
hardly two months ' old, some notable sales
achievements have been accomplished. One
week's results include the sale of six Mason &
Hamlin grands and the first Mason & Hamlin
Ampico. Another sale of a Mason & Hamlin
Ampico has followed this, in the larger size
grand.
The May Co. piano department has been able
to take advantage of the Paul Whiteman Or-
chestra's stay here for two days. Three pianos
are required by this organization, and these
were Chickerings, supplied by the May Co. de-
partment, which heralded the fact in the public
prints.
Attention was directed to the Dreher Piano
Co. in a novelty involving the selection of a
white horse. This horse was required for the
performance of "Don Quixote" at Public Hall.
A good deal of publicity was attached to this
miniature horse show, and a special permit was
obtained to rope off the street in front of the
Dreher establishment. Harry R. Valentine,
vice-president of the company, served as one of
the judges. There are not many white horses
in Cleveland to-day, but several firms sent some
of their best animals. The prize was awarded
to a horse shown by the Telling-Belle Vernon
Co.
Another effort indicating what the piano man-
ufacturer can do in co-operation with his local
representation to bring his product forward is
supplied in the recent installation of a unique
NOVEMBER 29,
piano in a local radio broadcasting station.
This station required a piano with more than
the usual grand piano qualities. Leslie I. King,
district representative of the Bush & Lane Co.,
conferred with the station officials. He took
back a plan to the Bush & Lane executives.
As a result the essential elements of grand
piano construction were gathered together, and
placed into a specially constructed cabinet, this
being built on principles similar to the sound
chamber of a talking machine. The whole was
placed in an upright case, and delivered this
meet with all the specifications laid down by
the broadcasting folk, according to a statement
by Mr. King.
Both piano and talking machine interests
joined in the special dinner party that is becom-
ing a regular monthly affair among the music
trade folk here at Hotel Cleveland this week.
The event was managed by Dan E. Baumbaugh,
president of the Music Merchants' Association
of Northern Ohio. It was the result of a de-
cision of members who voted to spend the sur-
plus donated to the entertainment of the recent
State convention, which was obtained by George
M. Ott, of the G. M. Ott Piano Co., entertain-
ment chairman, who sought to ascertain the
sentiment of the members on this surplus sum.
Opinion of the members, who number close
to 200, and who came from Akron, Youngstown,
Elyria and Lorain, as well as Cleveland, was
that it had been well spent. It provided for
the appearance of talent close to the profes-
sional, which included the Stevens troupe of
Scottish dancers and singers, the Musical Mag-
pies, Miss Jean Brown, Canadian and American
contralto, and the Wylie Orchestra, which re-
cently made records for Vocalion and which is
scheduled to make several more in the very
near future.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Big Holiday Business
—
Ahead!
—
DEALERS, ORDER NOW!
With the excellent prices paid for farm products, the
farmer is prosperous. This has helped to make business
good, and the whole country is feeling the effects of this
prosperity.
Throughout the entire summer and fall seasons, the
huge manufacturing facilities and producing personnel
of the M. Schulz Co. have been kept constantly at work
on an intensive production program, in anticipation of
the resultant increase of business.
Today, they have a complete and well-balanced stock
of instruments comprising their entire line of uprights,
player pianos, reproducing uprights, the Schulz small
grand, and the Aria-Divina Reproducing Grand.
Dealers are buying heavily and indications are that
the dealer who does not anticipate his holiday require-
ments now, will find himself waiting for deliveries while
the dealer with foresight will have the goods to sell.
M. SGHULZ COMPANY
Established 1869
711 Milwaukee Ave.
CHICAGO, ILLINOIS
1924
Schulz
Small Grand
* * *
"A World of Tone in Five Feet of Beauty"
10
THE
MUSIC TRADE
REVIEW
Ruth Lloyd Kinney, With Knabe Ampico,
Makes Impression at Cleveland Theatre
Artist Appears Under the Auspices of the Knabe Warerooms of that City—Also Appears at
Local Clubs and Other Organizations—Trade Holding Monthly Dinners
/CLEVELAND, O., November 25.—With the
^•^ advent of the regular holiday season among
piano merchants here two elements stand out
in the drive for the best business of the year—
price and personal sales promotional work. It
is significant, however, that the former appeal
is far from being general, and that the lesson
learned during the peak of the business as a
war aftermath is being adhered to. Fewer long-
time payment deals are being closed, and more
business for cash is the aim.
What the high-grade promotional effort will
do is well illustrated by the results obtained
this week by the Knabe Warerooms and Ampico
Studios after bringing an artist to Cleveland.
Several prospects who indicated they had never
been impressed with the merits of the repro-
ducing piano were acquired immediately after
this effort, and the first day after this week's
personal appearance brought in one sale.
The Knabe Warerooms brought to Cleveland
for this purpose Miss Ruth Lloyd Kinney, noted
soprano. She appeared for one week at the
Allen Theatre, large motion picture house. The
event was heralded in the usual way in the
public prints, and it was told on the screen at
the theatre and in programs. Miss Kinney sang
two numbers, one with the orchestra, and the
other with the Knabe Ampico as accompanist.
The instrument was timed to a nicety so that
it synchronized with Miss Kinney's voice per-
fectly.
This publicity plan was further supplemented
by the personal appearance of Miss Kinney at
local luncheon clubs and private recitals. The
event also was announced to a prospect list of
about 3,000, these being invited to hear her at
any of these appearances. The program, which
involved the installation of special scenery at
the Allen, was conducted by Ray Sherring, of
the Knabe Warerooms organization.
Though the Mason & Hamlin Warerooms are
hardly two months ' old, some notable sales
achievements have been accomplished. One
week's results include the sale of six Mason &
Hamlin grands and the first Mason & Hamlin
Ampico. Another sale of a Mason & Hamlin
Ampico has followed this, in the larger size
grand.
The May Co. piano department has been able
to take advantage of the Paul Whiteman Or-
chestra's stay here for two days. Three pianos
are required by this organization, and these
were Chickerings, supplied by the May Co. de-
partment, which heralded the fact in the public
prints.
Attention was directed to the Dreher Piano
Co. in a novelty involving the selection of a
white horse. This horse was required for the
performance of "Don Quixote" at Public Hall.
A good deal of publicity was attached to this
miniature horse show, and a special permit was
obtained to rope off the street in front of the
Dreher establishment. Harry R. Valentine,
vice-president of the company, served as one of
the judges. There are not many white horses
in Cleveland to-day, but several firms sent some
of their best animals. The prize was awarded
to a horse shown by the Telling-Belle Vernon
Co.
Another effort indicating what the piano man-
ufacturer can do in co-operation with his local
representation to bring his product forward is
supplied in the recent installation of a unique
NOVEMBER 29,
piano in a local radio broadcasting station.
This station required a piano with more than
the usual grand piano qualities. Leslie I. King,
district representative of the Bush & Lane Co.,
conferred with the station officials. He took
back a plan to the Bush & Lane executives.
As a result the essential elements of grand
piano construction were gathered together, and
placed into a specially constructed cabinet, this
being built on principles similar to the sound
chamber of a talking machine. The whole was
placed in an upright case, and delivered this
meet with all the specifications laid down by
the broadcasting folk, according to a statement
by Mr. King.
Both piano and talking machine interests
joined in the special dinner party that is becom-
ing a regular monthly affair among the music
trade folk here at Hotel Cleveland this week.
The event was managed by Dan E. Baumbaugh,
president of the Music Merchants' Association
of Northern Ohio. It was the result of a de-
cision of members who voted to spend the sur-
plus donated to the entertainment of the recent
State convention, which was obtained by George
M. Ott, of the G. M. Ott Piano Co., entertain-
ment chairman, who sought to ascertain the
sentiment of the members on this surplus sum.
Opinion of the members, who number close
to 200, and who came from Akron, Youngstown,
Elyria and Lorain, as well as Cleveland, was
that it had been well spent. It provided for
the appearance of talent close to the profes-
sional, which included the Stevens troupe of
Scottish dancers and singers, the Musical Mag-
pies, Miss Jean Brown, Canadian and American
contralto, and the Wylie Orchestra, which re-
cently made records for Vocalion and which is
scheduled to make several more in the very
near future.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Big Holiday Business
—
Ahead!
—
DEALERS, ORDER NOW!
With the excellent prices paid for farm products, the
farmer is prosperous. This has helped to make business
good, and the whole country is feeling the effects of this
prosperity.
Throughout the entire summer and fall seasons, the
huge manufacturing facilities and producing personnel
of the M. Schulz Co. have been kept constantly at work
on an intensive production program, in anticipation of
the resultant increase of business.
Today, they have a complete and well-balanced stock
of instruments comprising their entire line of uprights,
player pianos, reproducing uprights, the Schulz small
grand, and the Aria-Divina Reproducing Grand.
Dealers are buying heavily and indications are that
the dealer who does not anticipate his holiday require-
ments now, will find himself waiting for deliveries while
the dealer with foresight will have the goods to sell.
M. SGHULZ COMPANY
Established 1869
711 Milwaukee Ave.
CHICAGO, ILLINOIS
1924
Schulz
Small Grand
* * *
"A World of Tone in Five Feet of Beauty"
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