Music Trade Review
Issue: 1924 Vol. 79 N. 21 - Page 50
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48
THE MUSIC TRADE REVIEW
NOVEMBER 22,
1924
THE TALKING MACHINE TRADE
F. J. Coupe Joins
Advertising Agency
Former Vice-President and Sales Manager of
Sonora Phonograph Co. With Dorrance, Sulli-
van & Co.
Frank J. Coupe, for the past eight years vice-
president and sales manager of the Sonora
Phonograph Co., Inc., 279 Broadway, New
York, has resigned his position with that com-
pany to accept the vice-presidency of Dorrance,
net profits realized, the sales in 1923 totaling
$28,295,385.82, with a net profit of $2,555,884.67.
The new common stock is offered at $49.50 per
share, and it is announced that application will
be made to have the stock listed on the New
York and Chicago Stock Exchanges.
Ivogun Receives Tribute
in Des Moines Contest
Well-known Brunswick Artist Voted Most Pop-
ular in All-Star Concert Course in That City
A striking tribute was recently accorded
Maria Ivogun, Brunswick artist, when 500 music
lovers of Des Moines, la., recently voted her as
their choice for the leading feature in the All-
Star Concert Series to be presented in that city
soon. Further praise for this artist appeared
in the Des Moines Sunday Register on a recent
date, part of the article reading as follows:
"Local and State music circles are agog over
the announcement that Maria Ivogun, the sen-
sational coloratura-soprano, has been engaged
for a Des Moines appearance under the auspices
of the All-Star Concert Series. George L.
Pierce, of the Grinnell Conservatory of Music,
is loud in his praises of this gifted singer, aver-
ing that he considers her a more perfect singer
than Galli-Curci. Miss Ivogun is an exclusive
Brunswick artist. Among her latest issues are
Strauss' "Blue Danube Waltz."
F. J. Coupe
Sullivan & Co., New York and Boston adver-
tising agency. Mr. Coupe will be located in the
New York office of his new firm in a merchan-
dising and advisory capacity.
In returning to the advertising agency busi-
ness Mr. Coupe re-enters a field of endeavor
which he left in 1916 when he left the Redfield
Advertising Agency to join Sonora. It was his
brilliant work while handling the Sonora adver-
tising that attracted the attention of George E.
Brightson, then president of Sonora, who pre-
vailed upon him to become advertising and
sales manager of the latter company.
Mr. Coupe leaves behind at Sonora a long
record of achievement and a successful record
as an executive as well as many friends and
well wishers in the music trade. With Sonora
practically from the start he has been closely
identified with the firm's notable success. A
large portion of this success is credited to his
unremitting efforts in years of general depres-
sion as well as years of prosperity and to the
many sound sales and service policies which he
instituted in building up Sonora's system of
exclusive distribution.
Brunswick-Balke-Gollender
Go. Offers New Stock Issue
130,000 Shares of Common Stock, No Par Value,
Offered to the Public—Interesting Report
Made Regarding Company's Affairs
The Brunswick-Balke-Collender Co. this week
offered to the public 130,000 shares of the com-
mon stock in the company of no par value. In
offering the stock there was published in daily
newspaper advertisements a letter from D. E.
Bensinger, president of the company, outlining
the history and development of the business
and emphasizing particularly the opportunities
for the development of radio, upon some of
which the company has realized to a material
degree.
The letter presented some interesting figures
regarding the net sale* of the company and the
New Outfit Available
for Gleaning Victrolas
Victor Co. Provides Outfit to Enable the Dealer
to Keep His Instruments *in Presentable
Shape at All Times
In order to enable the Victor dealer to keep
his stock of instruments in first-class present-
able shape by removing marks of shipment and
other blemishes that are likely to develop
through handling and for other reasons, the
Victor Co. has announced a special dealer's
outfit for cleaning Victrolas. The outfit consists
of a brush, a pound of rubbing compound and
two ounces of rubbing rags. The use of rub-
bing compound is urged in preference to other
finishing materials, for the reason that it has
been found to produce the most satisfactory
results when used on Victrola cases. In addi-
tion to the complete outfit as outlined, various
articles included therein may be purchased
separately.
Two New Bubble Books
Ready for Holiday Trade
Numbers Five and Six of the Bubble Book
Series to Be Rushed Through by the Victor
Co. in Time for Christmas Business
The Victor Talking Machine Co. has sent out
an announcement to the effect that the delivery
of Bubble Books Nos. five and six has been
speeded up so that they will be in the hands
of the trade in time for the holiday business,
being placed in the hands of the wholesalers on
or about the 25th.
Number Five is known as the "Tippy-Toe
and Gay Games Bubble Book," and Number
Six as "Child's Garden of Verses and Chimney
Corner Bubble Book."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Launch Special Campaign
to Exploit Victrola 400
Victor Co. Announces Special Advertising Drive
on Popular Model of Victrola Specially Built
to House a Radio Receiving Set
The Victor Talking Machine Co. has an-
nounced what is believed to be the greatest
sales campaign ever conducted by any talking
machine manufacturer for the exploitation of
any single type of instrument. It has been in-
augurated this month by a special drive, fea-
turing the Victrola 400, listed at $250, which is
not only a beautiful instrument in itself, but
specially designed so that it will accommodate
a radio receiving set.
In addition to the current advertising included
in the Victor Co.'s regular program, which,
incidentally, reaches strictly large proportions at
this period of the year, a special advertisement
featuring the Victrola 400 will appear in the
leading newspapers in all sections of the United
States on Friday, November 28, covering a cir-
culation of approximately 18,000,000 readers
throughout the country.
In order that the dealers may co-operate in
the campaign and realize directly upon the
results thereof, the advertising department of
the Victor Co. has distributed a folder contain-
ing three suggestions for window displays fea-
turing Victrola 400, each of them decidedly at-
tractive. There are also offered the series of
ready-made advertisements for the dealer's use
in supporting the general campaign on his own
account in his local papers covering his in-
dividual territory.
Coming as it does just before the holiday
season is in full swing, the campaign should
be productive of notable results, provided, of
course, that dealers see to it that they have on
hand a sufficient number of Victrolas 400 to take
care of the demand which will in all probability
be developed.
Reorganization of Brunswick
Eastern Phonograph Staff
Numerous and Important Changes in Eastern
Phonograph Division of Brunswick Co. An-
nounced by H. A. Beach
Reorganization of the Eastern phonograph
division of the Brunswick-Balke-Collender Co.
has just been announced by H. A. Beach, sales
manager of the division, and includes many
important changes. E. B. Shiddel, formerly
connected with the Columbia Phonograph Co.
and well known in the Eastern trade, has been
appointed district manager of the Philadelphia
Brunswick branch. He assumed his new duties
November 15 and is assisted by J. Graham. The
sales force of the Philadelphia branch will be as
follows: R. E. Williams, Philadelphia; E. S.
Ambler, New Jersey and Delaware; W. J.
Lorenzo, central Pennsylvania; J. T. Callahan,
eastern Pennsylvania. J. B. Armstrong will act
as radio technician for the Philadelphia branch.
Mr. Armstrong is an RCA "graduate" and his
work will undoubtedly prove of great value
among the dealers of this territory. The New
York executive staff will continue as before,
and the sales force has been rounded out and
territories assigned as follows: K. R. Perkins,
New York City; E. Wallerstein, New York
City and Brooklyn; H. L. Obert, Brooklyn and
northern New Jersey; J. S. Wilde, northern New
Jersey; A. J. Wilckens, Connecticut; N. Mann,
New York State; R. H. Nolan, New York State,
and F. B. Morrison, Long Island.
48
THE MUSIC TRADE REVIEW
NOVEMBER 22,
1924
THE TALKING MACHINE TRADE
F. J. Coupe Joins
Advertising Agency
Former Vice-President and Sales Manager of
Sonora Phonograph Co. With Dorrance, Sulli-
van & Co.
Frank J. Coupe, for the past eight years vice-
president and sales manager of the Sonora
Phonograph Co., Inc., 279 Broadway, New
York, has resigned his position with that com-
pany to accept the vice-presidency of Dorrance,
net profits realized, the sales in 1923 totaling
$28,295,385.82, with a net profit of $2,555,884.67.
The new common stock is offered at $49.50 per
share, and it is announced that application will
be made to have the stock listed on the New
York and Chicago Stock Exchanges.
Ivogun Receives Tribute
in Des Moines Contest
Well-known Brunswick Artist Voted Most Pop-
ular in All-Star Concert Course in That City
A striking tribute was recently accorded
Maria Ivogun, Brunswick artist, when 500 music
lovers of Des Moines, la., recently voted her as
their choice for the leading feature in the All-
Star Concert Series to be presented in that city
soon. Further praise for this artist appeared
in the Des Moines Sunday Register on a recent
date, part of the article reading as follows:
"Local and State music circles are agog over
the announcement that Maria Ivogun, the sen-
sational coloratura-soprano, has been engaged
for a Des Moines appearance under the auspices
of the All-Star Concert Series. George L.
Pierce, of the Grinnell Conservatory of Music,
is loud in his praises of this gifted singer, aver-
ing that he considers her a more perfect singer
than Galli-Curci. Miss Ivogun is an exclusive
Brunswick artist. Among her latest issues are
Strauss' "Blue Danube Waltz."
F. J. Coupe
Sullivan & Co., New York and Boston adver-
tising agency. Mr. Coupe will be located in the
New York office of his new firm in a merchan-
dising and advisory capacity.
In returning to the advertising agency busi-
ness Mr. Coupe re-enters a field of endeavor
which he left in 1916 when he left the Redfield
Advertising Agency to join Sonora. It was his
brilliant work while handling the Sonora adver-
tising that attracted the attention of George E.
Brightson, then president of Sonora, who pre-
vailed upon him to become advertising and
sales manager of the latter company.
Mr. Coupe leaves behind at Sonora a long
record of achievement and a successful record
as an executive as well as many friends and
well wishers in the music trade. With Sonora
practically from the start he has been closely
identified with the firm's notable success. A
large portion of this success is credited to his
unremitting efforts in years of general depres-
sion as well as years of prosperity and to the
many sound sales and service policies which he
instituted in building up Sonora's system of
exclusive distribution.
Brunswick-Balke-Gollender
Go. Offers New Stock Issue
130,000 Shares of Common Stock, No Par Value,
Offered to the Public—Interesting Report
Made Regarding Company's Affairs
The Brunswick-Balke-Collender Co. this week
offered to the public 130,000 shares of the com-
mon stock in the company of no par value. In
offering the stock there was published in daily
newspaper advertisements a letter from D. E.
Bensinger, president of the company, outlining
the history and development of the business
and emphasizing particularly the opportunities
for the development of radio, upon some of
which the company has realized to a material
degree.
The letter presented some interesting figures
regarding the net sale* of the company and the
New Outfit Available
for Gleaning Victrolas
Victor Co. Provides Outfit to Enable the Dealer
to Keep His Instruments *in Presentable
Shape at All Times
In order to enable the Victor dealer to keep
his stock of instruments in first-class present-
able shape by removing marks of shipment and
other blemishes that are likely to develop
through handling and for other reasons, the
Victor Co. has announced a special dealer's
outfit for cleaning Victrolas. The outfit consists
of a brush, a pound of rubbing compound and
two ounces of rubbing rags. The use of rub-
bing compound is urged in preference to other
finishing materials, for the reason that it has
been found to produce the most satisfactory
results when used on Victrola cases. In addi-
tion to the complete outfit as outlined, various
articles included therein may be purchased
separately.
Two New Bubble Books
Ready for Holiday Trade
Numbers Five and Six of the Bubble Book
Series to Be Rushed Through by the Victor
Co. in Time for Christmas Business
The Victor Talking Machine Co. has sent out
an announcement to the effect that the delivery
of Bubble Books Nos. five and six has been
speeded up so that they will be in the hands
of the trade in time for the holiday business,
being placed in the hands of the wholesalers on
or about the 25th.
Number Five is known as the "Tippy-Toe
and Gay Games Bubble Book," and Number
Six as "Child's Garden of Verses and Chimney
Corner Bubble Book."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Launch Special Campaign
to Exploit Victrola 400
Victor Co. Announces Special Advertising Drive
on Popular Model of Victrola Specially Built
to House a Radio Receiving Set
The Victor Talking Machine Co. has an-
nounced what is believed to be the greatest
sales campaign ever conducted by any talking
machine manufacturer for the exploitation of
any single type of instrument. It has been in-
augurated this month by a special drive, fea-
turing the Victrola 400, listed at $250, which is
not only a beautiful instrument in itself, but
specially designed so that it will accommodate
a radio receiving set.
In addition to the current advertising included
in the Victor Co.'s regular program, which,
incidentally, reaches strictly large proportions at
this period of the year, a special advertisement
featuring the Victrola 400 will appear in the
leading newspapers in all sections of the United
States on Friday, November 28, covering a cir-
culation of approximately 18,000,000 readers
throughout the country.
In order that the dealers may co-operate in
the campaign and realize directly upon the
results thereof, the advertising department of
the Victor Co. has distributed a folder contain-
ing three suggestions for window displays fea-
turing Victrola 400, each of them decidedly at-
tractive. There are also offered the series of
ready-made advertisements for the dealer's use
in supporting the general campaign on his own
account in his local papers covering his in-
dividual territory.
Coming as it does just before the holiday
season is in full swing, the campaign should
be productive of notable results, provided, of
course, that dealers see to it that they have on
hand a sufficient number of Victrolas 400 to take
care of the demand which will in all probability
be developed.
Reorganization of Brunswick
Eastern Phonograph Staff
Numerous and Important Changes in Eastern
Phonograph Division of Brunswick Co. An-
nounced by H. A. Beach
Reorganization of the Eastern phonograph
division of the Brunswick-Balke-Collender Co.
has just been announced by H. A. Beach, sales
manager of the division, and includes many
important changes. E. B. Shiddel, formerly
connected with the Columbia Phonograph Co.
and well known in the Eastern trade, has been
appointed district manager of the Philadelphia
Brunswick branch. He assumed his new duties
November 15 and is assisted by J. Graham. The
sales force of the Philadelphia branch will be as
follows: R. E. Williams, Philadelphia; E. S.
Ambler, New Jersey and Delaware; W. J.
Lorenzo, central Pennsylvania; J. T. Callahan,
eastern Pennsylvania. J. B. Armstrong will act
as radio technician for the Philadelphia branch.
Mr. Armstrong is an RCA "graduate" and his
work will undoubtedly prove of great value
among the dealers of this territory. The New
York executive staff will continue as before,
and the sales force has been rounded out and
territories assigned as follows: K. R. Perkins,
New York City; E. Wallerstein, New York
City and Brooklyn; H. L. Obert, Brooklyn and
northern New Jersey; J. S. Wilde, northern New
Jersey; A. J. Wilckens, Connecticut; N. Mann,
New York State; R. H. Nolan, New York State,
and F. B. Morrison, Long Island.
Future scanning projects are planned by the International Arcade Museum Library (IAML).