Music Trade Review
Issue: 1924 Vol. 79 N. 21 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 22,
THE MUSIC TRADE REVIEW
1924
Ludwig & Ludwig Bring
Out New Banjo Line
Well-known Chicago Drum Manufacturers An-
nounce New Line Ranging in Price From $95
to $1,000
CHICAGO, 111., November 15.—An announcement
which will be received with great interest by the
trade is forthcoming this week from the gen-
eral offices of Ludwig & Ludwig, the prominent
drum manufacturers, to the effect that they are
placing upon the market a line of banjos rang-
ing in price from $95 to $1,000. The standard
models will be priced from $95 to $200, and
along with them will be manufactured a line of
a;t mod-Is priced from $250 to $1,000.
This project has been developing in the Lud-
wig & Ludwig experimental laboratories for
over a year past and is the culmination of many
experiments and improvements, since there was
no wish to place this new addition to the line
upon the market until it had been fairly tested
in actual practice to the full satisfaction, both
of the Ludwig & Ludwig officials and of pro-
fessional musicians. In fact, for some months
past the new banjo has been on trial in lead-
ing orchestras and with leading professional
banjoists.
Isham Jones' Orchestra used it on a recent
Western vaudeville tour when Joe Mueller, the
banjoist, tried it. Mr. Mueller liked the instru-
ment so well that he immediately purchased it
and has been an enthusiastic booster of it
throughout the towns in which the Isham Jones
band has played during the Summer.
Chas. McNeil, author of McNeil's Tenor
Banjo Method, formerly with Isham Jones' Or-
chestra and acknowledged as an international
authority on banjos and teacher of the largest
banjo class in the world, uses a Ludwig & Lud-
wig banjo, both in his studios and for the special
deluxe performances which he gives on special
occasions.
C. G. Meyers, banjoist with Jack Chapman's
Orchestra of the Drake Hotel, also uses two of
these instruments in his daily work. Ralph
Williams, banjoist and director of the Rainbo
Garden Orchestra, uses a Ludwig plectrum style
banjo. Dewey Birge, banjoist with Coon San-
ders' Kansas City Nighthawks, playing in the
balloon room of the Congress, also uses the
instrument. There are a great number of others,
but these suffice to show the nature of the pre-
liminary trials.
Ludwig & Ludwig make the whole banjo with
the exception of the strings. They even do
their own pearl cutting, engraving and wood
inlaying. They make their own gear pegs, and,
of course, their own heads.
One of the features of the Ludwig banjo is
the shell which is made of solid high-pressure
bronze, having the tone chamber integral with
the shell. The banjo is entirely original in de-
sign and notable for power and brilliancy of
tone.
During the past year an entirely new corps of
workmen have been added to the Ludwig plant
specializing in banjo production. All are highly
skilled men and most of them are banjo players
themselves. The testing and assembly depart-
ment has two banjo artists and the supervision
of the production is by Paul Gardy, the prom-
inent blind banjoist of this city.
Gretsch Features Line
of Violin Outfits
Descriptive Circular Gives Details of Student's
Outfit, Seidel Outfit, Seidel Artist's Outfit and
Others
Violin outfits are now being featured by the
Fred Gretsch Mfg. Co., manufacturer and
wholesaler of musical merchandise, 60 Broad-
way, Brooklyn, N. Y. The advertising depart-
ment of this concern has just prepared a de-
scriptive circular concerning a series of Gretsch
violin outfits which are meeting with the pop-
ular approval of the trade.
43
The Gretsch outfits are made up to include
a violin bow and case, and the following ac-
cessories: mute, rosin, tuner, E-string adjuster,
chin rest and an extra set of strings. The
instruments are all strung with the new Sanara
special E strings, the strings that are being
featured so prominently by the House of
Gretsch.
The outfits include a student's outfit, O. H.
Seidel outfit, O. H. Seidel artist's outfit, H. T.
Heberlcin, Jr., outfit.
Tonk Bros. Go. Issues
Large New Catalog
Chicago House New Publication Consists of 116
Pages and Lists All Lines Carried by It
CHICAGO, I I I . , November 18.—The Tonk Bros.
Co., wholesale distributor of musical merchan-
dise, with headquarters at 323 South Wabash
avenue, announces the forty-fourth edition of
its catalog in the shape of an attractive 116-page
booklet listing the complete line of small goods
and accessories that this firm handles.
The new catalog introduces several new addi-
tions to the line including the "Tonk-American"
line of band instruments, the well-known line
of Ludwig & Ludwig drums and accessories
and the new Leedy "Utility" tympani, made by
the Leedy Mfg. Co.
The complete line is fully illustrated and de-
scribed. It includes the large line of Hohner
accordions, band and orchestra instruments,
drums and accessories, stringed instruments,
violins, cases and various accessories. A de-
tailed description of the Tonk-American line of
band instruments is given and special attention
is called to the fact that in placing the line on the
market high-grade instruments are offered at
a medium price which will not only fill a popu-
lar demand, but would also come within the
reach of the vast number of musicians who want
a good American-made instrument at a moder-
ate price.
LMOST all the dealers who
now stock Buescher instru-
ments were at one time just
piano shops, phonograph distribu-
tors, sheet music stores or some
such thing. You probably come in
one of these classes. Write to any
of the dealers listed here and in-
quire about the prestige and profits
that come from handling Buescher
instruments.
A
PAUL SPECHT PRESENTS
HARL SMITH'S ORCHESTRA
Now at Claridge's London; Formerly at Lido-Venice and Hotel Alamac, New York,
and in the Musical Comedy, "Flossie"
The Superb blending and chiming qualities of
Buescher Brasses and BueScher Saxophones have
made an all-Buescher orchestra sound so much
superior to the average theatre orchestra that
various shows have dropped the house orchestra
and put all-Buescher orchestras in the pit. When
the theatrical season opened on Broadway this
year there were several shows playing to all-
Buescher orchestras.
All the big vaudeville houses and most of the moving
picture house symphony orchestras have added Bueschet
Saxophones. And on the phonographs the old-time string
orchestra for dance music has 1>een put out of the run-
ning entirely. Then,, in the realms of concert and cham-
ber music, there's Paul Whiteman's Concert Orchestra on
tour, replacing the older form of symphony orchestra, and
several other Buescher-equippcd concert orchestras about
to try the same field.
Buescher instruments are not the kind of instruments
that any man can start to manufacture, providing he has
money for labor and materials. There's a spark of genius
apparent in the products of the Buescher factory that
makes them the preferred instruments of the great play-
ers and also makes them the most desirable line for Music
Merchants who pride themselves on the quality of their
lines.
No other line of Band instruments carries the profes-
sional prestige, the reputation for superb quality, the
appeal to the beginner, or the matchless, musical quali-
ties and unquestioned durability.
If your store has a quality reputation and you want
to further that reputation and increase your profits, write
us for details on the Buescher dealership.
Band Instrument Co.
A-24 Buescher Block
Elkhart, Indiana
Anderson Piano Co., 114 N. Main St.. Dayton. O.
C. C. Baker, 123 S. High St.. Columbus. O.
Tom Brown Mulic Co.. 17 W. Lake St.. Chicago.
111.
Carberry-Parker Co.. 425 Grand Ave.. Milwaukee,
Wis.
The Corley Co., Itichmond. Va.
C. M. Crandall. Kail City. Nebr.
Crawford-Rutan Co., 1013 Orand Avenue. Kan-
sas City. Mo.
Daynet-Beebe Muiic Co., fil Main St.. Salt Lake
City. Utah.
Denton, Cottier & Daniel*, 32 Court St., Buffalo,
N. Y.
Euclid Muiic Co., 1747 Chester Ave.. Cleveland. O.
Fillmore Music House, 528 Elm St.. Cincinnati. O.
Carl Fischer, Inc., 3S0-382 Boylston Street. Bos-
ton, Mass.
Freedi, 47 Main St., Plttston, Pa.
Grinned Brothers, 1515 Woodward Ave., Detroit.
Mich.
Hammann'i Music Store, 20G N. Liberty St..
Baltimore. Md.
H. C. Hanson Music Co., 137 Powell St.. San
Francisco, Cal.
Hausner Music Co.. 23% S. 8th St.. Minneapolis.
Minn.
Honolulu Music Co., 1107 Fort St., Honolulu. T. II.
Hook Bros. Piano Co., Capitol Sq. at State. Madi-
son. Wis.
A. Hospe Co., 1513 Douglas St.. Omaha, Nebr.
J. L. Hudson Co., 1250 Library Ave., Detroit,
Mich.
Knight-Campbell Music Co., 1625 California St..
Denver. Colo.
Ludwig Music House, 716 Pine St.. St. Louis, Mo.
McDermott, Vern, 1201% Calhoun St., Ft.
Wayne, Ind.
Marcellus-Roper Piano Co., 284 Main St., Wor-
cester, Mass.
Manitoba Music Co., 344 Garry St.. Winnipeg.
Man., Canada
New York Band Inst. Co., I l l Kast 14th St., New
York City
Pacific Music Co., 1615 Third Ave.. Seattle, Wash.
W. E. Petty Music Co., 347 Fifth Avenue, Pitts-
burgh, Pa.
Robinson Music Co., 141 N. 4th St.. Steubenville. O.
Rochester Musical Inst. Co., 53 Clinton Ave., S.
Rochester. N. Y.
Scranton Talking Mach. Co., 215 Lackawanna
Ave., Scranton, Pa.
Seiberling & Lucas Music Co., 151 Fourth Ave..
Portland, Ore.
Southern California Musio Co., 806-808 S. Broad-
way, Los Angeles, Cal.
Vancouver Music Co., 526 Seymour St., Vancou-
ver, U. C . Can.
Volkweln Bros. Musio House, 632-34 Liberty Ave..
Pittsburgh, Pa.
H. A. Weymann &. Son, Inc., 1108 Chestnut St.,
Philadelphia, Pa.
J. E. Wilkinson, 312 K. P. Block, Des Molnoe, la.
NOVEMBER 22,
THE MUSIC TRADE REVIEW
1924
Ludwig & Ludwig Bring
Out New Banjo Line
Well-known Chicago Drum Manufacturers An-
nounce New Line Ranging in Price From $95
to $1,000
CHICAGO, 111., November 15.—An announcement
which will be received with great interest by the
trade is forthcoming this week from the gen-
eral offices of Ludwig & Ludwig, the prominent
drum manufacturers, to the effect that they are
placing upon the market a line of banjos rang-
ing in price from $95 to $1,000. The standard
models will be priced from $95 to $200, and
along with them will be manufactured a line of
a;t mod-Is priced from $250 to $1,000.
This project has been developing in the Lud-
wig & Ludwig experimental laboratories for
over a year past and is the culmination of many
experiments and improvements, since there was
no wish to place this new addition to the line
upon the market until it had been fairly tested
in actual practice to the full satisfaction, both
of the Ludwig & Ludwig officials and of pro-
fessional musicians. In fact, for some months
past the new banjo has been on trial in lead-
ing orchestras and with leading professional
banjoists.
Isham Jones' Orchestra used it on a recent
Western vaudeville tour when Joe Mueller, the
banjoist, tried it. Mr. Mueller liked the instru-
ment so well that he immediately purchased it
and has been an enthusiastic booster of it
throughout the towns in which the Isham Jones
band has played during the Summer.
Chas. McNeil, author of McNeil's Tenor
Banjo Method, formerly with Isham Jones' Or-
chestra and acknowledged as an international
authority on banjos and teacher of the largest
banjo class in the world, uses a Ludwig & Lud-
wig banjo, both in his studios and for the special
deluxe performances which he gives on special
occasions.
C. G. Meyers, banjoist with Jack Chapman's
Orchestra of the Drake Hotel, also uses two of
these instruments in his daily work. Ralph
Williams, banjoist and director of the Rainbo
Garden Orchestra, uses a Ludwig plectrum style
banjo. Dewey Birge, banjoist with Coon San-
ders' Kansas City Nighthawks, playing in the
balloon room of the Congress, also uses the
instrument. There are a great number of others,
but these suffice to show the nature of the pre-
liminary trials.
Ludwig & Ludwig make the whole banjo with
the exception of the strings. They even do
their own pearl cutting, engraving and wood
inlaying. They make their own gear pegs, and,
of course, their own heads.
One of the features of the Ludwig banjo is
the shell which is made of solid high-pressure
bronze, having the tone chamber integral with
the shell. The banjo is entirely original in de-
sign and notable for power and brilliancy of
tone.
During the past year an entirely new corps of
workmen have been added to the Ludwig plant
specializing in banjo production. All are highly
skilled men and most of them are banjo players
themselves. The testing and assembly depart-
ment has two banjo artists and the supervision
of the production is by Paul Gardy, the prom-
inent blind banjoist of this city.
Gretsch Features Line
of Violin Outfits
Descriptive Circular Gives Details of Student's
Outfit, Seidel Outfit, Seidel Artist's Outfit and
Others
Violin outfits are now being featured by the
Fred Gretsch Mfg. Co., manufacturer and
wholesaler of musical merchandise, 60 Broad-
way, Brooklyn, N. Y. The advertising depart-
ment of this concern has just prepared a de-
scriptive circular concerning a series of Gretsch
violin outfits which are meeting with the pop-
ular approval of the trade.
43
The Gretsch outfits are made up to include
a violin bow and case, and the following ac-
cessories: mute, rosin, tuner, E-string adjuster,
chin rest and an extra set of strings. The
instruments are all strung with the new Sanara
special E strings, the strings that are being
featured so prominently by the House of
Gretsch.
The outfits include a student's outfit, O. H.
Seidel outfit, O. H. Seidel artist's outfit, H. T.
Heberlcin, Jr., outfit.
Tonk Bros. Go. Issues
Large New Catalog
Chicago House New Publication Consists of 116
Pages and Lists All Lines Carried by It
CHICAGO, I I I . , November 18.—The Tonk Bros.
Co., wholesale distributor of musical merchan-
dise, with headquarters at 323 South Wabash
avenue, announces the forty-fourth edition of
its catalog in the shape of an attractive 116-page
booklet listing the complete line of small goods
and accessories that this firm handles.
The new catalog introduces several new addi-
tions to the line including the "Tonk-American"
line of band instruments, the well-known line
of Ludwig & Ludwig drums and accessories
and the new Leedy "Utility" tympani, made by
the Leedy Mfg. Co.
The complete line is fully illustrated and de-
scribed. It includes the large line of Hohner
accordions, band and orchestra instruments,
drums and accessories, stringed instruments,
violins, cases and various accessories. A de-
tailed description of the Tonk-American line of
band instruments is given and special attention
is called to the fact that in placing the line on the
market high-grade instruments are offered at
a medium price which will not only fill a popu-
lar demand, but would also come within the
reach of the vast number of musicians who want
a good American-made instrument at a moder-
ate price.
LMOST all the dealers who
now stock Buescher instru-
ments were at one time just
piano shops, phonograph distribu-
tors, sheet music stores or some
such thing. You probably come in
one of these classes. Write to any
of the dealers listed here and in-
quire about the prestige and profits
that come from handling Buescher
instruments.
A
PAUL SPECHT PRESENTS
HARL SMITH'S ORCHESTRA
Now at Claridge's London; Formerly at Lido-Venice and Hotel Alamac, New York,
and in the Musical Comedy, "Flossie"
The Superb blending and chiming qualities of
Buescher Brasses and BueScher Saxophones have
made an all-Buescher orchestra sound so much
superior to the average theatre orchestra that
various shows have dropped the house orchestra
and put all-Buescher orchestras in the pit. When
the theatrical season opened on Broadway this
year there were several shows playing to all-
Buescher orchestras.
All the big vaudeville houses and most of the moving
picture house symphony orchestras have added Bueschet
Saxophones. And on the phonographs the old-time string
orchestra for dance music has 1>een put out of the run-
ning entirely. Then,, in the realms of concert and cham-
ber music, there's Paul Whiteman's Concert Orchestra on
tour, replacing the older form of symphony orchestra, and
several other Buescher-equippcd concert orchestras about
to try the same field.
Buescher instruments are not the kind of instruments
that any man can start to manufacture, providing he has
money for labor and materials. There's a spark of genius
apparent in the products of the Buescher factory that
makes them the preferred instruments of the great play-
ers and also makes them the most desirable line for Music
Merchants who pride themselves on the quality of their
lines.
No other line of Band instruments carries the profes-
sional prestige, the reputation for superb quality, the
appeal to the beginner, or the matchless, musical quali-
ties and unquestioned durability.
If your store has a quality reputation and you want
to further that reputation and increase your profits, write
us for details on the Buescher dealership.
Band Instrument Co.
A-24 Buescher Block
Elkhart, Indiana
Anderson Piano Co., 114 N. Main St.. Dayton. O.
C. C. Baker, 123 S. High St.. Columbus. O.
Tom Brown Mulic Co.. 17 W. Lake St.. Chicago.
111.
Carberry-Parker Co.. 425 Grand Ave.. Milwaukee,
Wis.
The Corley Co., Itichmond. Va.
C. M. Crandall. Kail City. Nebr.
Crawford-Rutan Co., 1013 Orand Avenue. Kan-
sas City. Mo.
Daynet-Beebe Muiic Co., fil Main St.. Salt Lake
City. Utah.
Denton, Cottier & Daniel*, 32 Court St., Buffalo,
N. Y.
Euclid Muiic Co., 1747 Chester Ave.. Cleveland. O.
Fillmore Music House, 528 Elm St.. Cincinnati. O.
Carl Fischer, Inc., 3S0-382 Boylston Street. Bos-
ton, Mass.
Freedi, 47 Main St., Plttston, Pa.
Grinned Brothers, 1515 Woodward Ave., Detroit.
Mich.
Hammann'i Music Store, 20G N. Liberty St..
Baltimore. Md.
H. C. Hanson Music Co., 137 Powell St.. San
Francisco, Cal.
Hausner Music Co.. 23% S. 8th St.. Minneapolis.
Minn.
Honolulu Music Co., 1107 Fort St., Honolulu. T. II.
Hook Bros. Piano Co., Capitol Sq. at State. Madi-
son. Wis.
A. Hospe Co., 1513 Douglas St.. Omaha, Nebr.
J. L. Hudson Co., 1250 Library Ave., Detroit,
Mich.
Knight-Campbell Music Co., 1625 California St..
Denver. Colo.
Ludwig Music House, 716 Pine St.. St. Louis, Mo.
McDermott, Vern, 1201% Calhoun St., Ft.
Wayne, Ind.
Marcellus-Roper Piano Co., 284 Main St., Wor-
cester, Mass.
Manitoba Music Co., 344 Garry St.. Winnipeg.
Man., Canada
New York Band Inst. Co., I l l Kast 14th St., New
York City
Pacific Music Co., 1615 Third Ave.. Seattle, Wash.
W. E. Petty Music Co., 347 Fifth Avenue, Pitts-
burgh, Pa.
Robinson Music Co., 141 N. 4th St.. Steubenville. O.
Rochester Musical Inst. Co., 53 Clinton Ave., S.
Rochester. N. Y.
Scranton Talking Mach. Co., 215 Lackawanna
Ave., Scranton, Pa.
Seiberling & Lucas Music Co., 151 Fourth Ave..
Portland, Ore.
Southern California Musio Co., 806-808 S. Broad-
way, Los Angeles, Cal.
Vancouver Music Co., 526 Seymour St., Vancou-
ver, U. C . Can.
Volkweln Bros. Musio House, 632-34 Liberty Ave..
Pittsburgh, Pa.
H. A. Weymann &. Son, Inc., 1108 Chestnut St.,
Philadelphia, Pa.
J. E. Wilkinson, 312 K. P. Block, Des Molnoe, la.
Future scanning projects are planned by the International Arcade Museum Library (IAML).