Music Trade Review
Issue: 1924 Vol. 79 N. 21 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
Goosman Piano Co., of Toledo, Stages
Piano Show With Big Success in Store
Twelve Different Makes Shown in Renovated Warerooms with 2,500 Invitations Mailed to the
Prospects—Greene Co. Conducts Big Ampico Campaign—Whitney-Blaine-Wildermuth Remodeling
'TTOLEDO, O., November 17.—There is ample
evidence of improvement in business here.
The automobile manufacturers here have an-
nounced expanded production programs; indus-
tries having to do with the iron and steel trade
are also adding men to the pay roll; building
permits for the month exceed those of a year
ago; farmers are buying pianos and other musi-
cal merchandise, and early holiday orders for
players, phonographs and band instruments in-
dicate there will be new instruments in many
homes on Christmas day. Hence dealers are
buying with the expectation of taking care of a
holiday demand fully equal to that of the past
two years.
The Goosman Piano Co. is staging what is
said to be the first piano show held outside of
New York and Chicago. It is an event in
which twelve widely known piano manufac-
turers are participating. The fact that it is
unusual and original for a retailer to under-
take an exhibit of this kind has added interest
to the effort.
For some time the Goosman three floors have
been undergoing renovating and decorating in
preparation for the show. Neat invitations to
inspect the display were mailed to 2,500 pros-
pects. The daily papers also carried announce-
ments of the affair and invited the public to
attend. While the primary motive of the ex-
hibition is to sell pianos it, nevertheless, also
has a secondary purpose, that of educating the
The
BRADBURY
GRAND
! •
.
An old established instrument, famous for a scale which for seventy
years has borne a reputation for superior tone quality, second to
none.
An instrument possessing in the present day that high standard of
quality for which it has always been justly famous, yet through
co-ordination of manufacturing facilities, increased production and
low overhead, priced without sacrifice of this quality, so as to make
it a profitable leader.
Write for territory.
Bradbury Pianos
Established 1854
Executive Office
138th St. and Walton Ave., New York
Factories
New York and Leominster
Division — W. P. Haines & Co.
Bradbury Grand,
5 ft. 4 in. long
NOVEMBER 22, 1924
people to the excellence and the beauty of the
grand. The pianos are displayed opened in the
attractive showrooms on the second floor of
the store. The effect of open or closed models
was studied with the result that it was deemed
best to display the instruments opened.
Flowers and Autumn foliage in profusion
give the show a decidedly pleasing appearance.
As an introduction to the show an A. B. Chase
grand in an unfinished state is displayed in the
large window. This different exhibit, which
shows the workmanship and the construction
of the instrument, is attracting marked atten-
tion. The Goosman Co. has been in business
thirty-five years.
The show was made possible through the
courtesy of the following piano manufacturers:
A. B. Chase Co., Norwalk; Henry F. Miller Co.,
Boston; Emerson 1'iano Co., Boston; Hazclton
Bros., New York; Bush & Lane Piano Co., Hol-
land; Behning Piano Co., New York; Shoningcr
Piano Co., New York; Cable & Sons, New
York; Lester Piano Co., Philadelphia, and
Lindeman & Sons, New York.
Greene Co.'s Ampico Advertising
The J. \\ . Greene Co. reached its sales quota
for the past month, Preston P. Brown, sales
manager, reported. A contributing factor to
the success of the period is the Ampico news-
paper campaign used to build prestige for the
instrument. Kach advertisement is devoted to
exploiting one of Toledo's fine homes which
boasts an Ampico. An illustration of the ex-
terior of the home is shown and very often
tne drawing-room with the Ampico in place is
a part of the picture. This, the home of Dr.
J. N. Bowman, etc., is the way the ads run.
The advertisements have great news value,
for people are always interested in knowing
who lives in the homes which occupy places
in the fine residential districts. Persons also
aspire to the things which people of means have.
Hence, through this drive the seed for future
sales is planted. Moreover, sales of Vose and
Brambach grands are in excess of the supply.
The house has already started a drive for
Christmas business. More than thirty billboards
scattered throughout the city as well as a direct-
mail campaign of proportions are employed.
The store auditorium with its complete musi-
cal equipment is constantly drawing people to
the store and is a fine good-will builder. It is
engaged for practically every night in the week
to the end of the season and for two or three
afternoons a week. W. W. Smith, president,
is back at his desk after a trip to New York
and Eastern points.
At Grinnell Bros, a Weber Duo-Art grand,
which plays constantly in one of the windows,
was the means of attracting a large amount
of interest to the instrument as well as the
artists who produce Duo-Art rolls suitable to
the instrument. The house is employing its
publication "Melody" and the daily press to
further a drive for grand sales. Steinway, Kra-
kauer, Sohmer, Ludwig, Premier, Weber and
Steck pianos, which are sold solely in north-
western Ohio by the concern, are featured. The
Duo-Art is also exploited in connection with
the grands. Carl Rule, outside contract expert,
has just returned from a trip over the northern
Ohio territory, where several Steinway deals
were closed recently.
Remodeling Quarters
The Whitney-Blaine-Wildermuth Co. is con-
ducting a remodeling sale of pianos. The store
is undergoing extensive improvements. David
Blaine, president, stated the M. Schulz, Board-
man & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee) have been placed in
many Toledo homes this Fall.
Tke Cable Piano Co., according to A. F.
Maag, manager, is enjoying a pleasing vol-
ume of high-grade piano sales, but the flow of
medium and lower-priced instruments is not as
brisk as it should be. Tin- house lias taken
on tlu- lirunswick-Kadiola line of radio ma-
chines and phonograph combinations.
Robert Burgess, of the Christnuui Piano Co.,
called on djalc.s here lately.
10
THE MUSIC TRADE REVIEW
Goosman Piano Co., of Toledo, Stages
Piano Show With Big Success in Store
Twelve Different Makes Shown in Renovated Warerooms with 2,500 Invitations Mailed to the
Prospects—Greene Co. Conducts Big Ampico Campaign—Whitney-Blaine-Wildermuth Remodeling
'TTOLEDO, O., November 17.—There is ample
evidence of improvement in business here.
The automobile manufacturers here have an-
nounced expanded production programs; indus-
tries having to do with the iron and steel trade
are also adding men to the pay roll; building
permits for the month exceed those of a year
ago; farmers are buying pianos and other musi-
cal merchandise, and early holiday orders for
players, phonographs and band instruments in-
dicate there will be new instruments in many
homes on Christmas day. Hence dealers are
buying with the expectation of taking care of a
holiday demand fully equal to that of the past
two years.
The Goosman Piano Co. is staging what is
said to be the first piano show held outside of
New York and Chicago. It is an event in
which twelve widely known piano manufac-
turers are participating. The fact that it is
unusual and original for a retailer to under-
take an exhibit of this kind has added interest
to the effort.
For some time the Goosman three floors have
been undergoing renovating and decorating in
preparation for the show. Neat invitations to
inspect the display were mailed to 2,500 pros-
pects. The daily papers also carried announce-
ments of the affair and invited the public to
attend. While the primary motive of the ex-
hibition is to sell pianos it, nevertheless, also
has a secondary purpose, that of educating the
The
BRADBURY
GRAND
! •
.
An old established instrument, famous for a scale which for seventy
years has borne a reputation for superior tone quality, second to
none.
An instrument possessing in the present day that high standard of
quality for which it has always been justly famous, yet through
co-ordination of manufacturing facilities, increased production and
low overhead, priced without sacrifice of this quality, so as to make
it a profitable leader.
Write for territory.
Bradbury Pianos
Established 1854
Executive Office
138th St. and Walton Ave., New York
Factories
New York and Leominster
Division — W. P. Haines & Co.
Bradbury Grand,
5 ft. 4 in. long
NOVEMBER 22, 1924
people to the excellence and the beauty of the
grand. The pianos are displayed opened in the
attractive showrooms on the second floor of
the store. The effect of open or closed models
was studied with the result that it was deemed
best to display the instruments opened.
Flowers and Autumn foliage in profusion
give the show a decidedly pleasing appearance.
As an introduction to the show an A. B. Chase
grand in an unfinished state is displayed in the
large window. This different exhibit, which
shows the workmanship and the construction
of the instrument, is attracting marked atten-
tion. The Goosman Co. has been in business
thirty-five years.
The show was made possible through the
courtesy of the following piano manufacturers:
A. B. Chase Co., Norwalk; Henry F. Miller Co.,
Boston; Emerson 1'iano Co., Boston; Hazclton
Bros., New York; Bush & Lane Piano Co., Hol-
land; Behning Piano Co., New York; Shoningcr
Piano Co., New York; Cable & Sons, New
York; Lester Piano Co., Philadelphia, and
Lindeman & Sons, New York.
Greene Co.'s Ampico Advertising
The J. \\ . Greene Co. reached its sales quota
for the past month, Preston P. Brown, sales
manager, reported. A contributing factor to
the success of the period is the Ampico news-
paper campaign used to build prestige for the
instrument. Kach advertisement is devoted to
exploiting one of Toledo's fine homes which
boasts an Ampico. An illustration of the ex-
terior of the home is shown and very often
tne drawing-room with the Ampico in place is
a part of the picture. This, the home of Dr.
J. N. Bowman, etc., is the way the ads run.
The advertisements have great news value,
for people are always interested in knowing
who lives in the homes which occupy places
in the fine residential districts. Persons also
aspire to the things which people of means have.
Hence, through this drive the seed for future
sales is planted. Moreover, sales of Vose and
Brambach grands are in excess of the supply.
The house has already started a drive for
Christmas business. More than thirty billboards
scattered throughout the city as well as a direct-
mail campaign of proportions are employed.
The store auditorium with its complete musi-
cal equipment is constantly drawing people to
the store and is a fine good-will builder. It is
engaged for practically every night in the week
to the end of the season and for two or three
afternoons a week. W. W. Smith, president,
is back at his desk after a trip to New York
and Eastern points.
At Grinnell Bros, a Weber Duo-Art grand,
which plays constantly in one of the windows,
was the means of attracting a large amount
of interest to the instrument as well as the
artists who produce Duo-Art rolls suitable to
the instrument. The house is employing its
publication "Melody" and the daily press to
further a drive for grand sales. Steinway, Kra-
kauer, Sohmer, Ludwig, Premier, Weber and
Steck pianos, which are sold solely in north-
western Ohio by the concern, are featured. The
Duo-Art is also exploited in connection with
the grands. Carl Rule, outside contract expert,
has just returned from a trip over the northern
Ohio territory, where several Steinway deals
were closed recently.
Remodeling Quarters
The Whitney-Blaine-Wildermuth Co. is con-
ducting a remodeling sale of pianos. The store
is undergoing extensive improvements. David
Blaine, president, stated the M. Schulz, Board-
man & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee) have been placed in
many Toledo homes this Fall.
Tke Cable Piano Co., according to A. F.
Maag, manager, is enjoying a pleasing vol-
ume of high-grade piano sales, but the flow of
medium and lower-priced instruments is not as
brisk as it should be. Tin- house lias taken
on tlu- lirunswick-Kadiola line of radio ma-
chines and phonograph combinations.
Robert Burgess, of the Christnuui Piano Co.,
called on djalc.s here lately.
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