Music Trade Review
Issue: 1924 Vol. 79 N. 20 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE
MUSIC TRADE
REVIEW
NOVEMBER 15,
1924
The little piano shown below, which was created as
a companion for the player, has proven unusually
popular. It meets a very definite need and is creating
a sensation among discriminating buyers everywhere.
Above is the small player that has created thousands
of prospects for our dealers within a few months. Only
four feet high —yet it has a wealth of beautiful tone.
Highest quality throughout and equipped with our
Artronome action. A genuine beauty.
2 0 , 0 0 0 Persons Have Written Us
About These New Models
R
IGHT NOW in the office of our sales fine quality with a little less bulk—and so
promotion manager we have more
^ than 20,000 little red cards. Everyone
of these cards
bears above.
the name and ad*
these instruments
shown
dress
of
a
prospect
who
has
written
us about
These prospects have all been
developed
within the last three months because it was
only three months ago that these little instru-
ments were announced to the trade.
Those who should be in a position to know,
tell us that we have hung up a record for get-
ting prospects. Maybe that's true; we don't
know. But we DO know that our dealers say
they have never seen anything like it in all
their experience.
We have been asked how we did it. And the
only reply we can give runs something like this:
We knew the public had been waiting for
we got busy and produced what was wanted.
Then we created a merchandising campaign
shortest
that would
time. bring
Twenty
the thousand
new instruments
prospects to
in
the first
attention
the greatest
number
the
three of
months
came in
as the in
logical
result of our planning.
So there you are!
Naturally, this advertisement is addressed to
responsible piano merchants who want to do
more and better business. To such men we
extend the following invitation:
If you feel that you could get any I STRAUBE PIANO CO., Hammond, Ind.
additional benefits from a connec-
Qentlemen: Without obligation to us, please send the
tion with a house that can create I information you have that will interest us.
twenty thousand prospects for a I
new model in three months, just 1 Firm Name-
clip and mail the coupon shown | individuaL
at the right.
Write Us
today
Street
STRAUBE PIANO COMPANY
City-
HAMMOND, IND.
The Patented Pendulum Valve shown
here is the heart of the famous Artro-
nome player action, built by Straube
and installed only in Straube-made in-
struments- Its unique design absolute-
ly avoids friction and corrosion, those
two arch enemies of player piano
efficiency. Positive dependability and
ease of operation are the outstanding
characteristics of the Artronome.
State
traube
Y
E
R
P I A N O S
6
THE
MUSIC TRADE
REVIEW
NOVEMBER 15,
1924
The little piano shown below, which was created as
a companion for the player, has proven unusually
popular. It meets a very definite need and is creating
a sensation among discriminating buyers everywhere.
Above is the small player that has created thousands
of prospects for our dealers within a few months. Only
four feet high —yet it has a wealth of beautiful tone.
Highest quality throughout and equipped with our
Artronome action. A genuine beauty.
2 0 , 0 0 0 Persons Have Written Us
About These New Models
R
IGHT NOW in the office of our sales fine quality with a little less bulk—and so
promotion manager we have more
^ than 20,000 little red cards. Everyone
of these cards
bears above.
the name and ad*
these instruments
shown
dress
of
a
prospect
who
has
written
us about
These prospects have all been
developed
within the last three months because it was
only three months ago that these little instru-
ments were announced to the trade.
Those who should be in a position to know,
tell us that we have hung up a record for get-
ting prospects. Maybe that's true; we don't
know. But we DO know that our dealers say
they have never seen anything like it in all
their experience.
We have been asked how we did it. And the
only reply we can give runs something like this:
We knew the public had been waiting for
we got busy and produced what was wanted.
Then we created a merchandising campaign
shortest
that would
time. bring
Twenty
the thousand
new instruments
prospects to
in
the first
attention
the greatest
number
the
three of
months
came in
as the in
logical
result of our planning.
So there you are!
Naturally, this advertisement is addressed to
responsible piano merchants who want to do
more and better business. To such men we
extend the following invitation:
If you feel that you could get any I STRAUBE PIANO CO., Hammond, Ind.
additional benefits from a connec-
Qentlemen: Without obligation to us, please send the
tion with a house that can create I information you have that will interest us.
twenty thousand prospects for a I
new model in three months, just 1 Firm Name-
clip and mail the coupon shown | individuaL
at the right.
Write Us
today
Street
STRAUBE PIANO COMPANY
City-
HAMMOND, IND.
The Patented Pendulum Valve shown
here is the heart of the famous Artro-
nome player action, built by Straube
and installed only in Straube-made in-
struments- Its unique design absolute-
ly avoids friction and corrosion, those
two arch enemies of player piano
efficiency. Positive dependability and
ease of operation are the outstanding
characteristics of the Artronome.
State
traube
Y
E
R
P I A N O S
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