Music Trade Review
Issue: 1924 Vol. 79 N. 17 - Page 61
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 25,
MUSIC TRADE
61
REVIEW
The Sheet Music Trade in Los Angeles—(Cont. from page 60)
most of his energies to building up a solid
foundation for his department. He has installed
an intelligent system which enables him to give
the right kind of service to the musical public,
specializing in all classes, with complete depart-
ments of octavo, orchestra, classical, as well as
the popular. He is of the keen and quiet type,
building slowly and solidly, and reports a splen-
did increase since he has opened this depart-
ment.
The Fifth Street Department Store has an
attractive music section owned and operated by
Mr. Brehm, formerly of Erie, Pa. He has taken
an active part in local real estate affairs and
is well satisfied with his progress. But some-
how or other once a music man always a music
man, as it seems to get under the skin.
While out for a joy ride with Mr. and Mrs.
Frank Wright in their new V-63/24 Cadillac
ing matched wing collar and shirt, stiff bosom,
single stud, cut short so as to have it nice and
comfy and flat, with a striped wing tie to match.
It is not acceptable to all men, of course. Credit
is given for this snappy outfit to a young per-
sonage located in New York just off of Fifth
avenue with a musical education. I wonder if
they mean Jack Bliss, of the United States
HEARST SONGS
v, always „
Bring Home flieBacon
HEARST SONGS
are sun^ played everywhere
from Coast t o Coast
HEARST SONGS
/'ULL OF
/ / SNAP - PEP -RHYTHM " M
BRINGIN'HOME
- T H E BACON"
mean-QuickTuniover
" uredfiemandKMfPiDflt
V.
Grow/tig
B/06Effd8/00£ff
••
HEflRST MUSIC PUBLISHERS
////?ers fa? in pur Memory ™
I N A WONDERFUL
WORLD OF OUR OWN
F0RGET,, rox ^i
HEflRST MUSIC PUBLISHERS
- -v.
LIMITED
':;•;;:- v -^
M E" N O T BALL A D
WITH AN APPEAL THAT
SELLS EASILY &
'\.
STEADILY
HEARST MUSIC PUBLISHERS
:
V.
LIMITED
' /V'-^v-/
sedan—oh, boy, some class—we had with us
Mr. and Mrs. "Sig" Bosley, of Chicago, and
Marvin Lee, of Chicago. We decided to visit
Johnny Apfel, manager of the Southern Cali-
fornia music department. While there Johnny
showed me his family tree. His great-grand-
father had an apple orchard and liked the fruit
so much that he adopted that as the family
name. Only it happened in Germany. Johnny's
perpetual pep is due to the fact, he claims, that
"an apple a day keeps the doctor away." A
visit was made to Johnny's estate, a beautiful
California bungalow, with a deep lot running
back almost to the foothills. He has quite a
fruit orchard. I picked on the fig tree for no
reason-at all, excepting that I was able to par-
take of some wonderful ripe figs, and, oh, how
they tickled the palate! "Sig" Bosley admired
an apple tree, in so far as it appeared to him
as being such. Right then and there Johnny ap-
peared on the scene and advised him not to bite
into the fruit as it was a persimmon. .Marvin
Lee selected what he thought were some A-l
plums, and when he planted his teeth into them
they were not so soft. Mrs. Apfel called them
walnuts, and we all sampled to make sure, which
proves why the good music salesman will al-
ways be such, with his music book, and all
other is "apple sauce."
The well-dressed man in Los Angeles is wear-
Music Co., for he sure is the original "model
and then some."
The music dealers of Los Angeles have a local
organization which meets often for the better-
ment and advancement of the music industry.
While the competition is keen, each and every
one works in perfect harmony with one another.
Gene Florentine, of the Florentine Music Co.,
of San Francisco, was a visitor here for a few
days. Gene is a sentimental sort of a bird. I
met him on Broadway and he carried a beau-
tiful bouquet of red roses in his arms. He said
they were for a "sweet lady." Ain't love grand!
"Bozo" Brookhouse, as his real friends call
him, arrived in town with "Hard-Hearted Han-
nah." This appeared in the Orpheum Theatre
program. This gentleman is the sales manager
for Ager, Yellen & Bornstein, and the lady
referred to is the latest "hit."
Johnston's Music Shop, an exclusive popular
music store in the heart of the shopping district,
is operated by Mrs. Johnston herself and her
many assistants. It is a well-planned temple of
melody, and the real thoroughfare for the
younger set. She reports business brisk with
the many new hits on the- market. She looks
forward to a good Fall trade.
Just before leaving I was told of a new music
store in the Broadway Arcade. On account of
the lack of time I was unable to get the data,
but this new shop is well thought of,- and is
right up to the minute. It is called the Arcade
Song Shop.
The last, but by all means not the least of
importance, is that rosy-cheeked, eVer-smiiing
music jobber, Morse Preeman, who surely must
have been born on the sunny side. To be exact
in data, it is his third year as "the" jobber in
southern California. He carries a very sub-
- V
LIMITED
' ri.-^-v'y
stantial stock to take care of the wants of the
trade, and is one of the few jobbers in the West
who issue an intelligent trade list. He is run-
r.ing 30 per cent ahead of last year. He is mak-
ing money, without question, and his aim in
the near future is to discount all bills. In rating
the jobbers Mr. Preeman is well deserving of an
important spot. While the youngest jobber in
the field in years he runs his business efficiently,
and the many dealers he is catering to are very
well satisfied. Undoubtedly because of his very
happy home life with his "trio of sunshine" and
his pal-wife he is contented with his lot, and he
is "Johnny on the spot."
New Edition of "Sidewalks'
The Pioneer Music Publishing Co., 130 West
Forty-second street, New York City, which
some time ago took over the publication rights
of "Sidewalks of New York," has issued a spe-
cial edition of this popular song and dedicated
it to Governor Al Smith of New York. This is
a souvenir edition with a modern ukulele ar-
rangement. The title page carries an auto-
graphed photograph of Governor Alfred E.
Smith.
Leo Fall in New York
Leo Fall, the Austrian composer, recently ar-
rived in New York City on his first visit to the
United States. He will be here to witness the
production of his comic opera, "Madame Pom-
padour," which has been running two years in
Vienna and has also been successfully produced
in Berlin and London. The show will have its
New York premier at the new Beck Theatre.
Opens New Music Store
WILLS POINT, TEX., October 20.—J. A. Ford has
recently opened a new music store here, carry-
ing a full line of musical instruments.
"Bianca" one-act grand opera by Henry Had-
lcy, will be produced this season by the Chicago
Civic Opera Co. The score and libretto of this
work are published by Harold Flammer, Inc.,
of New York.
THE
OCTOBER 25,
MUSIC TRADE
61
REVIEW
The Sheet Music Trade in Los Angeles—(Cont. from page 60)
most of his energies to building up a solid
foundation for his department. He has installed
an intelligent system which enables him to give
the right kind of service to the musical public,
specializing in all classes, with complete depart-
ments of octavo, orchestra, classical, as well as
the popular. He is of the keen and quiet type,
building slowly and solidly, and reports a splen-
did increase since he has opened this depart-
ment.
The Fifth Street Department Store has an
attractive music section owned and operated by
Mr. Brehm, formerly of Erie, Pa. He has taken
an active part in local real estate affairs and
is well satisfied with his progress. But some-
how or other once a music man always a music
man, as it seems to get under the skin.
While out for a joy ride with Mr. and Mrs.
Frank Wright in their new V-63/24 Cadillac
ing matched wing collar and shirt, stiff bosom,
single stud, cut short so as to have it nice and
comfy and flat, with a striped wing tie to match.
It is not acceptable to all men, of course. Credit
is given for this snappy outfit to a young per-
sonage located in New York just off of Fifth
avenue with a musical education. I wonder if
they mean Jack Bliss, of the United States
HEARST SONGS
v, always „
Bring Home flieBacon
HEARST SONGS
are sun^ played everywhere
from Coast t o Coast
HEARST SONGS
/'ULL OF
/ / SNAP - PEP -RHYTHM " M
BRINGIN'HOME
- T H E BACON"
mean-QuickTuniover
" uredfiemandKMfPiDflt
V.
Grow/tig
B/06Effd8/00£ff
••
HEflRST MUSIC PUBLISHERS
////?ers fa? in pur Memory ™
I N A WONDERFUL
WORLD OF OUR OWN
F0RGET,, rox ^i
HEflRST MUSIC PUBLISHERS
- -v.
LIMITED
':;•;;:- v -^
M E" N O T BALL A D
WITH AN APPEAL THAT
SELLS EASILY &
'\.
STEADILY
HEARST MUSIC PUBLISHERS
:
V.
LIMITED
' /V'-^v-/
sedan—oh, boy, some class—we had with us
Mr. and Mrs. "Sig" Bosley, of Chicago, and
Marvin Lee, of Chicago. We decided to visit
Johnny Apfel, manager of the Southern Cali-
fornia music department. While there Johnny
showed me his family tree. His great-grand-
father had an apple orchard and liked the fruit
so much that he adopted that as the family
name. Only it happened in Germany. Johnny's
perpetual pep is due to the fact, he claims, that
"an apple a day keeps the doctor away." A
visit was made to Johnny's estate, a beautiful
California bungalow, with a deep lot running
back almost to the foothills. He has quite a
fruit orchard. I picked on the fig tree for no
reason-at all, excepting that I was able to par-
take of some wonderful ripe figs, and, oh, how
they tickled the palate! "Sig" Bosley admired
an apple tree, in so far as it appeared to him
as being such. Right then and there Johnny ap-
peared on the scene and advised him not to bite
into the fruit as it was a persimmon. .Marvin
Lee selected what he thought were some A-l
plums, and when he planted his teeth into them
they were not so soft. Mrs. Apfel called them
walnuts, and we all sampled to make sure, which
proves why the good music salesman will al-
ways be such, with his music book, and all
other is "apple sauce."
The well-dressed man in Los Angeles is wear-
Music Co., for he sure is the original "model
and then some."
The music dealers of Los Angeles have a local
organization which meets often for the better-
ment and advancement of the music industry.
While the competition is keen, each and every
one works in perfect harmony with one another.
Gene Florentine, of the Florentine Music Co.,
of San Francisco, was a visitor here for a few
days. Gene is a sentimental sort of a bird. I
met him on Broadway and he carried a beau-
tiful bouquet of red roses in his arms. He said
they were for a "sweet lady." Ain't love grand!
"Bozo" Brookhouse, as his real friends call
him, arrived in town with "Hard-Hearted Han-
nah." This appeared in the Orpheum Theatre
program. This gentleman is the sales manager
for Ager, Yellen & Bornstein, and the lady
referred to is the latest "hit."
Johnston's Music Shop, an exclusive popular
music store in the heart of the shopping district,
is operated by Mrs. Johnston herself and her
many assistants. It is a well-planned temple of
melody, and the real thoroughfare for the
younger set. She reports business brisk with
the many new hits on the- market. She looks
forward to a good Fall trade.
Just before leaving I was told of a new music
store in the Broadway Arcade. On account of
the lack of time I was unable to get the data,
but this new shop is well thought of,- and is
right up to the minute. It is called the Arcade
Song Shop.
The last, but by all means not the least of
importance, is that rosy-cheeked, eVer-smiiing
music jobber, Morse Preeman, who surely must
have been born on the sunny side. To be exact
in data, it is his third year as "the" jobber in
southern California. He carries a very sub-
- V
LIMITED
' ri.-^-v'y
stantial stock to take care of the wants of the
trade, and is one of the few jobbers in the West
who issue an intelligent trade list. He is run-
r.ing 30 per cent ahead of last year. He is mak-
ing money, without question, and his aim in
the near future is to discount all bills. In rating
the jobbers Mr. Preeman is well deserving of an
important spot. While the youngest jobber in
the field in years he runs his business efficiently,
and the many dealers he is catering to are very
well satisfied. Undoubtedly because of his very
happy home life with his "trio of sunshine" and
his pal-wife he is contented with his lot, and he
is "Johnny on the spot."
New Edition of "Sidewalks'
The Pioneer Music Publishing Co., 130 West
Forty-second street, New York City, which
some time ago took over the publication rights
of "Sidewalks of New York," has issued a spe-
cial edition of this popular song and dedicated
it to Governor Al Smith of New York. This is
a souvenir edition with a modern ukulele ar-
rangement. The title page carries an auto-
graphed photograph of Governor Alfred E.
Smith.
Leo Fall in New York
Leo Fall, the Austrian composer, recently ar-
rived in New York City on his first visit to the
United States. He will be here to witness the
production of his comic opera, "Madame Pom-
padour," which has been running two years in
Vienna and has also been successfully produced
in Berlin and London. The show will have its
New York premier at the new Beck Theatre.
Opens New Music Store
WILLS POINT, TEX., October 20.—J. A. Ford has
recently opened a new music store here, carry-
ing a full line of musical instruments.
"Bianca" one-act grand opera by Henry Had-
lcy, will be produced this season by the Chicago
Civic Opera Co. The score and libretto of this
work are published by Harold Flammer, Inc.,
of New York.
Future scanning projects are planned by the International Arcade Museum Library (IAML).