Music Trade Review
Issue: 1924 Vol. 79 N. 16 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
OCTOBER 18,
1924
CWt Go Wrot^ With Aivy FEIST
DF \ U
HFMIT
ONE
t'ir$etyou< th
you hear i
A Dixie Lullaby
FOX T r o t :
5o>netkin(? Absolutely New
^
Different/
A re
An Encyclopedia of Music for the
Use of the Moving Picture House
Max Winkler of Belwin, Inc., Describes the New Publication of That Firm, Listing Over 400
Different Classifications of Music Under Topical Heads for Use With Pictures
A STUDENT attending one of our famous
universities passed a remark one day that
he possesses a vocabulary of ten thousand Eng-
lish words. One of his fellow students called
this a rather exaggerated statement. After a
lengthy discussion the student who passed that
remark was told that he could not even recite
500 different words in succession.
A bet followed and the student began. To
his greatest surprise he found that after calling
out little over three hundred words his memory
began to fail him. With intensive thinking he
added fifty more words and the further he went
the more difficult it became. In brief, our ten
thousand vocabulary gentleman gave up after
about six hundred words.
Readers of this article may consider the above
statement an outgrowth of a diseased mind.
All we suggest in reply is "try it."
We have mentioned the above example to
illustrate the difficulties one encounters in writ-
ting an encyclopedia devoted not to a language
in general, but to a special purpose. "The En-
cyclopedia of Music for Pictures" now in prep-
aration by Belwin, Inc., music publishers of
New York, contains over 400 classifications or
characters, such as "Fire Music," "Fight Music,"
"Love Themes," "Storm Music," etc (not mere
words). To appreciate the enormous work in-
volved in the compilation of more than 400
characters one must try to test his own vocabu-
lary and see how many words he can cite
quickly even if such items as "bread," "table,"
"sugar" or "cigar" be included.
It can therefore be readily understood that
the statement that this encyclopedia was "three
years in the making" is not an exaggeration but
an easy believable fact.
The Encyclopedia of Music for Pictures lists
over 8,000 musical compositions which have
been carefully divided and sub-divided under the
various classifications and characters.
This encyclopedia is not only a masterpiece
as an encyclopedia in itself; it is unique in its
style of publication because it contains a sys-
tem which enables the owner to keep it up to
date by adding new works as they are published.
The musician owner finds this encyclopedia a
music library. Before every musical title listed
there is a blank space for the purpose of en-
abling the musician to check his own library
into the encyclopedia under the various classi-
fications and headings. The very same lines
would also enable the music dealer to check his
stock on hand in the encyclopedia and, as the
musician would consult the encyclopedia to find
what he has for a certain purpose, the owner
of a store can consult this book for the purpose
of serving his customer in the event said cus-
tomer asks for a piece of music that is to ac-
company a certain scene.
In brief, the owner of a store can classify his
stock in the encyclopedia with the very same
efficiency as the musician can classify his
library. In both instances the stock of the
store owner or the library of the musician
would be considered as part of the contents
of the encyclopedia. All in all, this book can
justly be called one of the most unique and
most important publications ever offered in the
field of "Music for Pictures" and it unques-
tionably constitutes the greatest advocate that
ever sprung up in behalf of "Better Music for
Pictures."
Royalties Are Good
Herewith is shown a photograph of Mrs.
Mabel Metzger Wright, the composer, and
Charles R. Warfel, the manager of the trade
music department for Hinds, Hayden & Eld-
Joins
Chicago Office
of H e a r s t
*^L sic
Publishe
™
Frank Bannister, Well Known as Writer of Pop-
ular Hits, to Assist in Exploitation of the
Hearst Catalog
CHICAGO, III., October 4.—Frank Bannister,
writer of a number of Hearst popular selections,
including "Forget Me Not," "Bringing Home
the Bacon," "Say It With the Ukulele" and
the two late numbers, "Tallahassee" and "Better
Keep Away," has joined the Chicago office of
the Hearst Music Publishers.
Mr. Bannister is a well-known entertainer
and comedian, as well as composer, and will
assist the main office in conducting a campaign
for the Hearst catalog. In this respect he is
well qualified as he has made a very rapid rise
in the music publishing business. Although he
has been associated with the music publishing
business just a little over a year, he has not
only written several hits for the Hearst cata-
log, but has composed music for Van and
Schcnck and for various stage productions all
with success.
Mr. Bannister claims that the field for com-
posers in Chicago from his observations and
careful study of the situation is a far better
one than the East. He has acquired a reputa-
fell'Mi
mm
Mrs. Mabel Metzger Wright and Charles R. Warfel
redge, Inc., taken during his recent visit to tion for helping the smaller writer and says
Los Angeles. The car is a Cadillac, the prop- that he will direct his time in addition to ex-
erty of Mrs. Wright and not Mr. Warfel. It ploitation work to writing bigger and better
is said she purchased the car from the royal- songs, and several will soon be introduced by
ties received from three numbers in the Hinds, the Hearst Music Publishers.
Hayden & Eldredge catalog, namely: "Pacific
Patrol," "March Victorious," "Valiant Volun-
teers." It may be also interesting to know that
Leo Feist, Inc., has taken over from West &
Mrs. Wright, together with her husband, com-
prises the Wright Music Co., one of the most Co., Ltd., of London, England, the fox-trot suc-
active retail establishments in the city of Los cess called "Southern Rose." The West firm
Angeles, situated in a leading department store were the original publishers of the waltz, "Three
o'Clock in the Morning," which later achieved
of that city.
a high sales record in this country. While
Consult the Universal Want Directory of "Southern Rose" is a somewhat lighter offer-
The Review. In it advertisements are inserted ing, it is expected to repeat in this country the
free of charge for men who desire positions. popularity it attained in England.
"Southern Rose" for Feist
52
THE MUSIC TRADE REVIEW
OCTOBER 18,
1924
CWt Go Wrot^ With Aivy FEIST
DF \ U
HFMIT
ONE
t'ir$etyou< th
you hear i
A Dixie Lullaby
FOX T r o t :
5o>netkin(? Absolutely New
^
Different/
A re
An Encyclopedia of Music for the
Use of the Moving Picture House
Max Winkler of Belwin, Inc., Describes the New Publication of That Firm, Listing Over 400
Different Classifications of Music Under Topical Heads for Use With Pictures
A STUDENT attending one of our famous
universities passed a remark one day that
he possesses a vocabulary of ten thousand Eng-
lish words. One of his fellow students called
this a rather exaggerated statement. After a
lengthy discussion the student who passed that
remark was told that he could not even recite
500 different words in succession.
A bet followed and the student began. To
his greatest surprise he found that after calling
out little over three hundred words his memory
began to fail him. With intensive thinking he
added fifty more words and the further he went
the more difficult it became. In brief, our ten
thousand vocabulary gentleman gave up after
about six hundred words.
Readers of this article may consider the above
statement an outgrowth of a diseased mind.
All we suggest in reply is "try it."
We have mentioned the above example to
illustrate the difficulties one encounters in writ-
ting an encyclopedia devoted not to a language
in general, but to a special purpose. "The En-
cyclopedia of Music for Pictures" now in prep-
aration by Belwin, Inc., music publishers of
New York, contains over 400 classifications or
characters, such as "Fire Music," "Fight Music,"
"Love Themes," "Storm Music," etc (not mere
words). To appreciate the enormous work in-
volved in the compilation of more than 400
characters one must try to test his own vocabu-
lary and see how many words he can cite
quickly even if such items as "bread," "table,"
"sugar" or "cigar" be included.
It can therefore be readily understood that
the statement that this encyclopedia was "three
years in the making" is not an exaggeration but
an easy believable fact.
The Encyclopedia of Music for Pictures lists
over 8,000 musical compositions which have
been carefully divided and sub-divided under the
various classifications and characters.
This encyclopedia is not only a masterpiece
as an encyclopedia in itself; it is unique in its
style of publication because it contains a sys-
tem which enables the owner to keep it up to
date by adding new works as they are published.
The musician owner finds this encyclopedia a
music library. Before every musical title listed
there is a blank space for the purpose of en-
abling the musician to check his own library
into the encyclopedia under the various classi-
fications and headings. The very same lines
would also enable the music dealer to check his
stock on hand in the encyclopedia and, as the
musician would consult the encyclopedia to find
what he has for a certain purpose, the owner
of a store can consult this book for the purpose
of serving his customer in the event said cus-
tomer asks for a piece of music that is to ac-
company a certain scene.
In brief, the owner of a store can classify his
stock in the encyclopedia with the very same
efficiency as the musician can classify his
library. In both instances the stock of the
store owner or the library of the musician
would be considered as part of the contents
of the encyclopedia. All in all, this book can
justly be called one of the most unique and
most important publications ever offered in the
field of "Music for Pictures" and it unques-
tionably constitutes the greatest advocate that
ever sprung up in behalf of "Better Music for
Pictures."
Royalties Are Good
Herewith is shown a photograph of Mrs.
Mabel Metzger Wright, the composer, and
Charles R. Warfel, the manager of the trade
music department for Hinds, Hayden & Eld-
Joins
Chicago Office
of H e a r s t
*^L sic
Publishe
™
Frank Bannister, Well Known as Writer of Pop-
ular Hits, to Assist in Exploitation of the
Hearst Catalog
CHICAGO, III., October 4.—Frank Bannister,
writer of a number of Hearst popular selections,
including "Forget Me Not," "Bringing Home
the Bacon," "Say It With the Ukulele" and
the two late numbers, "Tallahassee" and "Better
Keep Away," has joined the Chicago office of
the Hearst Music Publishers.
Mr. Bannister is a well-known entertainer
and comedian, as well as composer, and will
assist the main office in conducting a campaign
for the Hearst catalog. In this respect he is
well qualified as he has made a very rapid rise
in the music publishing business. Although he
has been associated with the music publishing
business just a little over a year, he has not
only written several hits for the Hearst cata-
log, but has composed music for Van and
Schcnck and for various stage productions all
with success.
Mr. Bannister claims that the field for com-
posers in Chicago from his observations and
careful study of the situation is a far better
one than the East. He has acquired a reputa-
fell'Mi
mm
Mrs. Mabel Metzger Wright and Charles R. Warfel
redge, Inc., taken during his recent visit to tion for helping the smaller writer and says
Los Angeles. The car is a Cadillac, the prop- that he will direct his time in addition to ex-
erty of Mrs. Wright and not Mr. Warfel. It ploitation work to writing bigger and better
is said she purchased the car from the royal- songs, and several will soon be introduced by
ties received from three numbers in the Hinds, the Hearst Music Publishers.
Hayden & Eldredge catalog, namely: "Pacific
Patrol," "March Victorious," "Valiant Volun-
teers." It may be also interesting to know that
Leo Feist, Inc., has taken over from West &
Mrs. Wright, together with her husband, com-
prises the Wright Music Co., one of the most Co., Ltd., of London, England, the fox-trot suc-
active retail establishments in the city of Los cess called "Southern Rose." The West firm
Angeles, situated in a leading department store were the original publishers of the waltz, "Three
o'Clock in the Morning," which later achieved
of that city.
a high sales record in this country. While
Consult the Universal Want Directory of "Southern Rose" is a somewhat lighter offer-
The Review. In it advertisements are inserted ing, it is expected to repeat in this country the
free of charge for men who desire positions. popularity it attained in England.
"Southern Rose" for Feist
Future scanning projects are planned by the International Arcade Museum Library (IAML).