Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE
MUSIC TRADE
REVIEW
SEPTEMBER 13,
1924
ips
The Dawn of a New Era
—putting rich, new life-blood .
#w piano advertising
For years piano advertising has been largely
a mass of high-sounding, uninteresting statements
about tone quality and casings. Granted that
these are interesting to every manufacturer, and
to many dealers, yet they do not create a burn-
ing desire in the consumer.
There have been illustrations of pianos in
every conceivable setting—and writers of these
advertisements have ransacked dictionary after
dictionary in search of new superlatives. Most
manufacturers have been guilty of this kind of
advertising—there have been few exceptions.
Today, Hardman calls a halt. Advertise-
ments pictured on this page are the dawn of a
new era—they bring rich new life-blood to
arouse interest and create desire. They do this
because they deal—not in superlatives—but in
human emotions.
Note: Piano merchants seeking exclusive agen-
cies will be considered in order of request.
A Reminder—Hardman dealers who have not
already ordered electros for the new Fall
campaign series, please do so at once. Save
this page as a reminder.
HARDMAN, PECK & GO.
433 FIFTH AVE., NEW YORK
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I G H T Y - . X H R E E ~ - Y - E r A - * --$•
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