Music Trade Review
Issue: 1924 Vol. 79 N. 10 - Page 39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 6, 1924
THE
MUSIC
TRADE
REVIEW
39
Direct Demonstrations
(Continued from page 37)
crowd the biggest sort of dividends in increased
business, not only in the sheet music but in all
other departments as well.
An average increase in sheet music business
of from 200 to 500 per cent may be expected
almost at once, and the intelligence and the
"showmanship" with which the activity is super-
vised is the limit of increase. This one activity,
where it has not previously been done, will take
a "dead" store out of the inactive and into the
"live" column with astonishing rapidity.
Hopefully, Not Hopelessly,
Jazzed, Says Buttelman
Vice-president of Walter Jacobs, Inc., Sees No
Menace to American Music in Present Pop-
ularity of Jazz Music
BOSTON, MASS., August 29.—In a symposium in
a recent issue of the Boston Traveler on "Is
American Music Hopelessly Jazzed?" one of
the contributors was C. V. Buttelman, vice-
president of Walter Jacobs, Inc., Boston music
publishers. Here are Mr. Buttelman's views,
expressed under the caption, "Yes! Isn't It
Terrible! What Is Jazz?":
We certainly have "jazz"—but what is it?
We talk about jazz—vilify it, preach and write
editorials—but how many of us know what we
are talking about? To be sure, each of us has
his own conception of jazz—and what a task
we would present the lexicographer who en-
deavored to embody our ideas in one compre-
hensive definition!
First of all "jazz" is not a synonym for "pop-
ular music," whether the latter term be accepted
in the usual sense as referring to the "hit"
songs and orchestrations from Tin-Pan Alley,
or otherwise. "Popular music" is not neces-
sarily jazz music, and "jazz" is not always pop-
ular music.
Nor is jazz the noisy, slap-stick, "blue note"
syncopation which made good acrobats out of
poor musicians a few years ago. Jazz has long
since passed the crude, not to say rude, stage.
Jazz is neither a poison nor a disease, al-
though the antipathy it has aroused in some in-
stances amounts to almost a chronic, not to say
violent, malady. Some well-meaning laymen go
so far as to classify all music into two divisions,
i. e., good music and jazz! Others evidently
think any music not "classic" or "standard" is
jazz.
The men who produce jazz say that jazz is
nothing more or less than the modern American
treatment of music—more particularly in point
of both orchestration and instrumentation.
Music can express what is in the mind of the
musician and listener, and while even the high-
est type of jazz may not be especially spiritual
or elevating, no jazz need be degrading.
Popular music—jazz and non-jazz—is naughty
only when people clap their hands the loudest
for that kind.
But I haven't answered the question: "Is
American music hopelessly jazzed?" I should
say it is—hopefully jazzed! For anything that
stimulates so much thought and interest and
inspires so much of constructive effort is surely
a mark of progress.
Mort Beck on Trip
Mort Beck, sales manager of Clarke & Leslie
Songs, Inc., left on September 5 for a trans-
continental tour, visiting the retail trade which
will take him as far as San Francisco. While
away he will concentrate on "Dreary Weather,"
the University of Pennsylvania prize fox-trot,
"Out of a Million You're the Only One," the
official Prince of Wales greeting song, a new
comedy novelty, "Mrs. Murphy's Chowder," a
rollicking gang song, "Oh, Eva," and "You'll
Never Get to Heaven With Those Eyes."
It's a Fact! !
"Just What the Music Business Needed"
That's the statement of several hundred sheet music dealers
when referring to the SHEET MUSIC CLEARING HOUSE
created and successfully operated by
Richmond, the "Dealers' Jobber"
Just think of it! Every music need, both STANDARD
and POPULAR, from one source—in one shipment
—and with one mailing charge—and one invoice.
WHY is it that many dealers find it difficult to
break away from the old order of things?
WHY use up so much energy, time and expense
in the daily routine of ordering music?
WHY be a walking encyclopedia?
WHY grope in the dark when making up your
daily order?
WHY waste time? Time is money.
WHY have needless bookkeeping and the carry-
ing of many small accounts with pub-
lishers as well as have unnecessary post-
age and insurance.
Where the Promise Has Been Fulfilled
A few months ago we announced our plan of a clearing house, the
advantages, economy, and the simplification of ordering "shorts," etc.
The result has been that several hundred dealers are already enjoy-
ing the fruits of this sensible 100% service.
Prove to yourself that everything we say for
RICHMOND service is all we claim. Give it a trial.
RICHMOND service goes further than a mere purchase. Real
service is injected in each and every individual order.
We have the cooperation of every standard and popular
publisher, both large and small.
Write at once for latest STANDARD and POPULAR BULLE-
TIN. It is free for the asking. It contains such important in-
formation as special list of FOREIGN publications—carefully
selected STANDARD sellers. The late hits in POPULAR music,
ORCHESTRA music. Hints for sales, etc., etc.
*THE
DEALER/S
JOBBER
BUSH TERMINAL BLDC.
/ J 3 WEST 4-1*1 STREET,
SEPTEMBER 6, 1924
THE
MUSIC
TRADE
REVIEW
39
Direct Demonstrations
(Continued from page 37)
crowd the biggest sort of dividends in increased
business, not only in the sheet music but in all
other departments as well.
An average increase in sheet music business
of from 200 to 500 per cent may be expected
almost at once, and the intelligence and the
"showmanship" with which the activity is super-
vised is the limit of increase. This one activity,
where it has not previously been done, will take
a "dead" store out of the inactive and into the
"live" column with astonishing rapidity.
Hopefully, Not Hopelessly,
Jazzed, Says Buttelman
Vice-president of Walter Jacobs, Inc., Sees No
Menace to American Music in Present Pop-
ularity of Jazz Music
BOSTON, MASS., August 29.—In a symposium in
a recent issue of the Boston Traveler on "Is
American Music Hopelessly Jazzed?" one of
the contributors was C. V. Buttelman, vice-
president of Walter Jacobs, Inc., Boston music
publishers. Here are Mr. Buttelman's views,
expressed under the caption, "Yes! Isn't It
Terrible! What Is Jazz?":
We certainly have "jazz"—but what is it?
We talk about jazz—vilify it, preach and write
editorials—but how many of us know what we
are talking about? To be sure, each of us has
his own conception of jazz—and what a task
we would present the lexicographer who en-
deavored to embody our ideas in one compre-
hensive definition!
First of all "jazz" is not a synonym for "pop-
ular music," whether the latter term be accepted
in the usual sense as referring to the "hit"
songs and orchestrations from Tin-Pan Alley,
or otherwise. "Popular music" is not neces-
sarily jazz music, and "jazz" is not always pop-
ular music.
Nor is jazz the noisy, slap-stick, "blue note"
syncopation which made good acrobats out of
poor musicians a few years ago. Jazz has long
since passed the crude, not to say rude, stage.
Jazz is neither a poison nor a disease, al-
though the antipathy it has aroused in some in-
stances amounts to almost a chronic, not to say
violent, malady. Some well-meaning laymen go
so far as to classify all music into two divisions,
i. e., good music and jazz! Others evidently
think any music not "classic" or "standard" is
jazz.
The men who produce jazz say that jazz is
nothing more or less than the modern American
treatment of music—more particularly in point
of both orchestration and instrumentation.
Music can express what is in the mind of the
musician and listener, and while even the high-
est type of jazz may not be especially spiritual
or elevating, no jazz need be degrading.
Popular music—jazz and non-jazz—is naughty
only when people clap their hands the loudest
for that kind.
But I haven't answered the question: "Is
American music hopelessly jazzed?" I should
say it is—hopefully jazzed! For anything that
stimulates so much thought and interest and
inspires so much of constructive effort is surely
a mark of progress.
Mort Beck on Trip
Mort Beck, sales manager of Clarke & Leslie
Songs, Inc., left on September 5 for a trans-
continental tour, visiting the retail trade which
will take him as far as San Francisco. While
away he will concentrate on "Dreary Weather,"
the University of Pennsylvania prize fox-trot,
"Out of a Million You're the Only One," the
official Prince of Wales greeting song, a new
comedy novelty, "Mrs. Murphy's Chowder," a
rollicking gang song, "Oh, Eva," and "You'll
Never Get to Heaven With Those Eyes."
It's a Fact! !
"Just What the Music Business Needed"
That's the statement of several hundred sheet music dealers
when referring to the SHEET MUSIC CLEARING HOUSE
created and successfully operated by
Richmond, the "Dealers' Jobber"
Just think of it! Every music need, both STANDARD
and POPULAR, from one source—in one shipment
—and with one mailing charge—and one invoice.
WHY is it that many dealers find it difficult to
break away from the old order of things?
WHY use up so much energy, time and expense
in the daily routine of ordering music?
WHY be a walking encyclopedia?
WHY grope in the dark when making up your
daily order?
WHY waste time? Time is money.
WHY have needless bookkeeping and the carry-
ing of many small accounts with pub-
lishers as well as have unnecessary post-
age and insurance.
Where the Promise Has Been Fulfilled
A few months ago we announced our plan of a clearing house, the
advantages, economy, and the simplification of ordering "shorts," etc.
The result has been that several hundred dealers are already enjoy-
ing the fruits of this sensible 100% service.
Prove to yourself that everything we say for
RICHMOND service is all we claim. Give it a trial.
RICHMOND service goes further than a mere purchase. Real
service is injected in each and every individual order.
We have the cooperation of every standard and popular
publisher, both large and small.
Write at once for latest STANDARD and POPULAR BULLE-
TIN. It is free for the asking. It contains such important in-
formation as special list of FOREIGN publications—carefully
selected STANDARD sellers. The late hits in POPULAR music,
ORCHESTRA music. Hints for sales, etc., etc.
*THE
DEALER/S
JOBBER
BUSH TERMINAL BLDC.
/ J 3 WEST 4-1*1 STREET,
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