Music Trade Review
Issue: 1924 Vol. 79 N. 10 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
Try Some of These Ideas to Increase
Your Sales in the Radio Department
SEPTEMBER 6, 1924
and can easily be done by the average music
merchant, if not with his private car, with his
delivery wagon, which forms an even better
means of publicity.
Building Up a Battery Service for Customers Who Will Not Buy Chargers—"Radio Clubs" as
Means of Creating Prospects—Using a Moving Demonstration—What the Election Means
Something that the radio-music merchant can
capitalize on this year and turn to perfectly
good dollars in his bank account is the fact that
\ > f A N Y times it is possible for a music mer- "radio club." When a party purchases a set this is the first election when the entire coun-
•'•"'• chant to sell a "complete" radio outfit, with from him, either for cash or on the instalment try can listen personally to the political speeches
the exception of selling the charger. There are plan, he invites him to "come around and chew of the various candidates. This evidently has
just two reasons for leaving this out of the the rag" on certain nights of the month. Radio been little used as a means of exploitation by
complete set bill. The first is that the party fans, he has found out, like to get together and the music merchants, although many manufac-
owning or buying the radio set does not have talk things over, and by fostering their interest turers have made this the keynote of their ad-
electric current in his house, and the second is in this manner many a customer brings in one vertising campaigns.
that he has a definite amount of money to spend of his friends to look over the sets, and listen
It is an easy matter to make the citizens of
and cannot be sold the idea of investing $20 to to his talk. Incidentally this merchant was one this country interested in anything so vital as
purchase one. In other words, he would rather of the first to let radio take an active place the coming elections. Aside from the novelty
take it to the service station and have a battery in his business, and his customers look up to of hearing the candidates talk and noting their
man charge it for him for $1.
him as an "expert," although he considers him- platforms, it is an education for their children
One merchant in a medium-sized city made self as a "rank amateur."
that cannot be approached by school learning.
capital of this with the result that he is making
Use this theme for your window displays and
Many novel ideas can be evolved to advertise talk to people on this angle, bringing the sub-
quite a bit of money and a reputation from it.
He purchased a ten-ampere charger, which the music merchant's radio department, some ject in as a matter of the regular sales talk
would handle from three to five batteries at a fantastic and some ideally practical. One mer- when enumerating the advantages of radio in
time. When he sold a set and could not sell chant, who has a large following in a small the line.
the charger, he told the customer that if he New York town, had suggested to him an idea
would bring the battery to him every time it which he is going to put in practice very soon.
needed charging, for the small sum of $.50 He owns a seven-passenger limousine which
he would charge it for him. He made an is well known in the neighborhood because of
CHEYENNE, WYO., August 29.—The Hoskins Mu-
understanding that the battery should be its bright color. He is going to have his radio
sic
Store, of this city, has just taken attractive,
brought in on a Saturday night and called for man put an antenna up on it, running the wires
from the front bumper, over the machine to a new quarters on Capitol avenue, shared by the
some time Monday.
Christensen Jewelry Store. The quarters have
A t first very few took advantage of this, but small spreader in the back, with a lead-in in
been fitted up to show off the line of music
it soon spread around, and now he is charging the rear of the car. On the back of the front
goods to the best advantage.
from six to eight batteries at a time and mak- seats will be arranged a small shelf to hold a
ing more money than it costs to run the charger. three-tube receiver, the tubes being lit from the
It is no trouble, as the charger is located in storage battery that runs the car. A small loud
speaker will be near the window, and when
the cellar, and he has thirty-five customers of
SALISBURY, MD., September 1.—Warren C. Hur-
his bringing the batteries to him every three traveling through the streets it will be possible
for the passers-by to hear and appreciate the
lock has just been appointed manager of the
week or so.
music from the radio.
Sanders & Stayman Music Co., here. Mr. Hur-
One music merchant who handles radio in
This idea is not new by any means, as several
lock previously conducted a music business of
Yonkers has established an enviable reputation private limousines have been so equipped, but
his own in Cambridge, which he closed out last
in and among his clientele in that he has a as a means of advertising radio it is wonderful
month.
New Quarters for Hoskins
Hurlock Made Manager
INCREASE YOUR SALES—ADD TO YOUR PROFITS
Supply the Great Demand for
Send for Our New Catalog Today
The Sutcliffe Company, representing more than twenty-five prominent manufac-
turers and carrying a complete stock of Radio supplies, can, by quick service and
practical assistance, help you build a profitable Radio business.
Complete Lines—Prompt Shipments—Expert
Service
Our new fall and winter catalogue, now ready for perfect condition. Our service department is in
distribution, gives a complete index to our Radio charge of a licensed operator and Radio engineer.
stocks. One item, or a thousand, can be safely If you are a dealer, send at once for our Radio Cata-
ordered. We fill and ship 90% of all orders on the log which illustrates and describes each article
day received. Practically all replacements can be and gives wholesale price. Everything in Radio is
made from stock. Complete testing apparatus for here, and everything is of the best. Write for Cata-
tubes and batteries. When a set leaves us it is in log to-day.
Prominent manufacturers whose products we distribute :
Music Master
Cunningham Tubes Fada
Cardwell Condensers
Acme
Magnavox
Allen Bradley Crosley
Jefferson Transformers Eby Binding Posts
Burgess Batteries Cutler Hammer
Federal
All American
Roller Smith
Willard Batteries
Carter
Grebe
Frost
Dubilier
Remler
Atwater Kent
Workrite
and
other
reliable
manufacturers
Brandes
Western Electric
U. S. Tool
Address Department "D"
Sutcliffe Co,
LOUISVILLE, KENTUCKY
This
Is the
New
Catalog
12
THE
MUSIC TRADE
REVIEW
Try Some of These Ideas to Increase
Your Sales in the Radio Department
SEPTEMBER 6, 1924
and can easily be done by the average music
merchant, if not with his private car, with his
delivery wagon, which forms an even better
means of publicity.
Building Up a Battery Service for Customers Who Will Not Buy Chargers—"Radio Clubs" as
Means of Creating Prospects—Using a Moving Demonstration—What the Election Means
Something that the radio-music merchant can
capitalize on this year and turn to perfectly
good dollars in his bank account is the fact that
\ > f A N Y times it is possible for a music mer- "radio club." When a party purchases a set this is the first election when the entire coun-
•'•"'• chant to sell a "complete" radio outfit, with from him, either for cash or on the instalment try can listen personally to the political speeches
the exception of selling the charger. There are plan, he invites him to "come around and chew of the various candidates. This evidently has
just two reasons for leaving this out of the the rag" on certain nights of the month. Radio been little used as a means of exploitation by
complete set bill. The first is that the party fans, he has found out, like to get together and the music merchants, although many manufac-
owning or buying the radio set does not have talk things over, and by fostering their interest turers have made this the keynote of their ad-
electric current in his house, and the second is in this manner many a customer brings in one vertising campaigns.
that he has a definite amount of money to spend of his friends to look over the sets, and listen
It is an easy matter to make the citizens of
and cannot be sold the idea of investing $20 to to his talk. Incidentally this merchant was one this country interested in anything so vital as
purchase one. In other words, he would rather of the first to let radio take an active place the coming elections. Aside from the novelty
take it to the service station and have a battery in his business, and his customers look up to of hearing the candidates talk and noting their
man charge it for him for $1.
him as an "expert," although he considers him- platforms, it is an education for their children
One merchant in a medium-sized city made self as a "rank amateur."
that cannot be approached by school learning.
capital of this with the result that he is making
Use this theme for your window displays and
Many novel ideas can be evolved to advertise talk to people on this angle, bringing the sub-
quite a bit of money and a reputation from it.
He purchased a ten-ampere charger, which the music merchant's radio department, some ject in as a matter of the regular sales talk
would handle from three to five batteries at a fantastic and some ideally practical. One mer- when enumerating the advantages of radio in
time. When he sold a set and could not sell chant, who has a large following in a small the line.
the charger, he told the customer that if he New York town, had suggested to him an idea
would bring the battery to him every time it which he is going to put in practice very soon.
needed charging, for the small sum of $.50 He owns a seven-passenger limousine which
he would charge it for him. He made an is well known in the neighborhood because of
CHEYENNE, WYO., August 29.—The Hoskins Mu-
understanding that the battery should be its bright color. He is going to have his radio
sic
Store, of this city, has just taken attractive,
brought in on a Saturday night and called for man put an antenna up on it, running the wires
from the front bumper, over the machine to a new quarters on Capitol avenue, shared by the
some time Monday.
Christensen Jewelry Store. The quarters have
A t first very few took advantage of this, but small spreader in the back, with a lead-in in
been fitted up to show off the line of music
it soon spread around, and now he is charging the rear of the car. On the back of the front
goods to the best advantage.
from six to eight batteries at a time and mak- seats will be arranged a small shelf to hold a
ing more money than it costs to run the charger. three-tube receiver, the tubes being lit from the
It is no trouble, as the charger is located in storage battery that runs the car. A small loud
speaker will be near the window, and when
the cellar, and he has thirty-five customers of
SALISBURY, MD., September 1.—Warren C. Hur-
his bringing the batteries to him every three traveling through the streets it will be possible
for the passers-by to hear and appreciate the
lock has just been appointed manager of the
week or so.
music from the radio.
Sanders & Stayman Music Co., here. Mr. Hur-
One music merchant who handles radio in
This idea is not new by any means, as several
lock previously conducted a music business of
Yonkers has established an enviable reputation private limousines have been so equipped, but
his own in Cambridge, which he closed out last
in and among his clientele in that he has a as a means of advertising radio it is wonderful
month.
New Quarters for Hoskins
Hurlock Made Manager
INCREASE YOUR SALES—ADD TO YOUR PROFITS
Supply the Great Demand for
Send for Our New Catalog Today
The Sutcliffe Company, representing more than twenty-five prominent manufac-
turers and carrying a complete stock of Radio supplies, can, by quick service and
practical assistance, help you build a profitable Radio business.
Complete Lines—Prompt Shipments—Expert
Service
Our new fall and winter catalogue, now ready for perfect condition. Our service department is in
distribution, gives a complete index to our Radio charge of a licensed operator and Radio engineer.
stocks. One item, or a thousand, can be safely If you are a dealer, send at once for our Radio Cata-
ordered. We fill and ship 90% of all orders on the log which illustrates and describes each article
day received. Practically all replacements can be and gives wholesale price. Everything in Radio is
made from stock. Complete testing apparatus for here, and everything is of the best. Write for Cata-
tubes and batteries. When a set leaves us it is in log to-day.
Prominent manufacturers whose products we distribute :
Music Master
Cunningham Tubes Fada
Cardwell Condensers
Acme
Magnavox
Allen Bradley Crosley
Jefferson Transformers Eby Binding Posts
Burgess Batteries Cutler Hammer
Federal
All American
Roller Smith
Willard Batteries
Carter
Grebe
Frost
Dubilier
Remler
Atwater Kent
Workrite
and
other
reliable
manufacturers
Brandes
Western Electric
U. S. Tool
Address Department "D"
Sutcliffe Co,
LOUISVILLE, KENTUCKY
This
Is the
New
Catalog
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