Music Trade Review
Issue: 1924 Vol. 79 N. 1 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JULY 5, 1*924
MUSIC TRADE
REVIEW
ceived suggestions from America's most promi-
nent motion picture orchestral directors, many
librarians being consulted. In offering it to the
orchestra leader Mr. Forster said: "The chief
difficulty was not had in classifying (although
that was no small task), but rather in arranging
these classifications in an easily accessible way,
and last but not least, in a practical manner and
still keep within bounds as to size, etc. Next,
to construct it substantially."
The "Forster Classified Orchestral Index" is
one of the most constructive contributions made
to the music industry in a score of years. The
bitrden of the director is now lightened, since
Century does no mail-order busi-
it automatically makes possible better musical
ness. All requests for cutaloffH we
programs. It means the use of more music,
•end to Century deal-
ers.
Our ads. all urge
better music and appropriate music in every
readers to go to their
instance. The music-loving public will, of
dealer for "CKNTIBY
course, indirectly benefit. Music in all its
EDITION."
phases will share in the good which will re-
sult when the majority of orchestras make use
Don't fail to make It
of the library which is so readily available by
known that you carry
the complete line.
the use of the "Forster Classified Orchestral
Index." The campaign for better music will be
Our FREE Hook-ups will help
helped with its use. The better programs now
you do It—send for them!
possible will, before many months, be reflected
in the musical tastes of most communities.
Primarily it gives the orchestra leader max-
imum results with a minimum of effort. Mr.
235 West 40th St.
New York
Forster, no doubt, originally had the orchestra
leader in mind. Once immersed in this gigantic
task of preparing this work the unlimited pos-
sibilities for good became quite paramount. A
move planned to relieve the orchestra leader of
his many burdens and to make a greater use
of a wealth of appropriate material finally
Contains 296 Classifications, 35,520 Titles, With attains a far greater sphere of influence. The
Name of Composer, Publisher, Key and propagation of good music rendered appro-
Tempo—Endorsed by Many Leaders
priately and not haphazardly. Giving an au-
dience a particular type of music when it is
Forster, Music Publisher, Inc., has issued a in its most receptive and responsive mood.
classified orchestral index which, although only
It has been claimed in the past, and has not
recently introduced, has been endorsed by Hugo been successfully contradicted, that music to-day
Riesenfeld, of the Rivoli, Rialto and Criterion carries the burden of over 60 per cent of good
Theatres, New York; S. L. Rothafel, of the motion picture programs. In the past it has
Capitol Theatre, New York; Nathaniel Finston, carried this weight in a manner that only in a
of the Chicago Theatre, and M. Borodkin, few instances have the greatest possibilities
librarian of the Balaban & Katz Theatres, as offered been taken advantage of. The "Forster
well as many others.
Classified Orchestral Index" now makes possible
This copyrighted index is equipped with 296 the placing before each audience, by the leader,
classifications; 35,520 titles can be included the best-fitted music for a particular situation.
within its covers. All numbers under each With one stroke this adds to the musical value
classification are readily visualized, the name of programs so arranged. It avoids the often
of the composer, the publisher, the key and the inappropriate repetition and the continuance of
tempo being given. It is in loose-leaf form,
allowing additional pages to be added as needed.
F. J. A. Forster, who compiled this catalog,
THE WORLD OVER KNOW
which is marketed under the title "Forster Clas-
sified Orchestral Index," gave a year's thought
and study to, as well as made large expendi-
tures in the preparation of, this work. He re-
53
Tlbu can't go
wrong KM th
any'Feist_
Song"
Sent to
Century Music Pub. Co.
Forster Music Publisher
Issues Orchestral Index
SONG LOVERS
This TRADE MARK
The most beautiful Irish waltz In years
THE DREAMS OF MY IRISH COLLEEN'
A most wonderful
fox-trot
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEUTY MUSIC CO.
P. O. Box I0S, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWORLDISWAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
TRADE HARK REGISTERED
It Represents
the BEST there is in
DEAUTIFUL BALLADS
SACRED — SECULAR.
SOLOS - DUETS - T R I O S — Q U A R T E T S
ACKNOWLEDGED By LEADING SHEET MUSIC DEALERS AMO JOBBERS
THE GREATEST CATALOG OF STANDARD SONGS IN THE WORLD
If YOU are not acquainted with Our Extraordinary
Proposition and Special Offer in connection with,
TliE WlTMARK
BLACK AND WHITE SERIES
DON'T HLAMK IT ALL ON MK
Write for Dealers' Prices
LEO. FEIST, Inc., FEIST Bldg., New York
T7I7TXT
a musical theme which has little or no bearing
on the situation shown.
Local music merchants should interest their
motion picture orchestra leaders in this index.
Circulars are undoubtedly available; its use over
any period would be reflected in sales of more
music.
Makes Success as
Retailer and Composer
Mabel Metzger Wright of Los Angeles, Known
as "March Queen," a Success in Both of These
Capacities
A composer who is also active as a retailer is
not so rare, but to be successful in both activi-
ties is a little unusual. That such a combination
is good, accompanied by the proper qualifica-
tions in both instances, can hardly be doubted,
and the proof that it is possible is shown
through the activities of Mabel Metzger Wright
who, together with her husband, comprise the
Wright Music Co., the well-known retail estab-
lishment of Los Angeles, Cal. Mrs. Wright has
won for herself a reputation as a composer of
march numbers and only recently she was re-
ferred to as the "March Queen". Her latest
composition, "Valiant Volunteers," an excellent
assembly march, has recently been taken over
,by Hinds, Hayden & Eldredge, New York City,
and will be ready for distribution in the trade
very shortly.
Another of Mrs. Wright's marches, "Pacific
Patrol," has been programmed by Sousa's band
and was also featured by Western police and
mail carriers' bands.
Victor Herbert
MASTERPIECE
A KISS
THE
which includes SONGLAND Catalogs - GRATIS
WRITE US TO-DAY
for sample and full information^
THE BEST TWO CENT INVESTMENT
^
AKCADl
MAVTIMK
i I,OVK vor
J I N K NIGHT
SOXli OF LOVK
I,IN(iKR AW II ILK
WONDHUFll, OXK
DOODLK 1>OO DIM)
I'ARADISK A U K V
MOONMIiHT MKMORIKS
SING A LITTLK SONG
DON'T MINI) THK RAIN
WHKN LIGHTS ARK LOW
TONIGHT'S THK NIGHT
SOMKWIIKRK IN THK WORLD
WAIT'LL YOT SKK MY GAL
I'M ALL itROKKN V V OVKR XOV
SOMEIINK LOYKS VOI AFTKR ALL
VVHKRK THK DRKAMY VVAIJASH
FLOWS
WORRIKD (I'M WORRIKD OVKR VOI )
YOU EVER MADE
M. WlTMARK 6 SONS - NEW YORK
Cousult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
THE
JULY 5, 1*924
MUSIC TRADE
REVIEW
ceived suggestions from America's most promi-
nent motion picture orchestral directors, many
librarians being consulted. In offering it to the
orchestra leader Mr. Forster said: "The chief
difficulty was not had in classifying (although
that was no small task), but rather in arranging
these classifications in an easily accessible way,
and last but not least, in a practical manner and
still keep within bounds as to size, etc. Next,
to construct it substantially."
The "Forster Classified Orchestral Index" is
one of the most constructive contributions made
to the music industry in a score of years. The
bitrden of the director is now lightened, since
Century does no mail-order busi-
it automatically makes possible better musical
ness. All requests for cutaloffH we
programs. It means the use of more music,
•end to Century deal-
ers.
Our ads. all urge
better music and appropriate music in every
readers to go to their
instance. The music-loving public will, of
dealer for "CKNTIBY
course, indirectly benefit. Music in all its
EDITION."
phases will share in the good which will re-
sult when the majority of orchestras make use
Don't fail to make It
of the library which is so readily available by
known that you carry
the complete line.
the use of the "Forster Classified Orchestral
Index." The campaign for better music will be
Our FREE Hook-ups will help
helped with its use. The better programs now
you do It—send for them!
possible will, before many months, be reflected
in the musical tastes of most communities.
Primarily it gives the orchestra leader max-
imum results with a minimum of effort. Mr.
235 West 40th St.
New York
Forster, no doubt, originally had the orchestra
leader in mind. Once immersed in this gigantic
task of preparing this work the unlimited pos-
sibilities for good became quite paramount. A
move planned to relieve the orchestra leader of
his many burdens and to make a greater use
of a wealth of appropriate material finally
Contains 296 Classifications, 35,520 Titles, With attains a far greater sphere of influence. The
Name of Composer, Publisher, Key and propagation of good music rendered appro-
Tempo—Endorsed by Many Leaders
priately and not haphazardly. Giving an au-
dience a particular type of music when it is
Forster, Music Publisher, Inc., has issued a in its most receptive and responsive mood.
classified orchestral index which, although only
It has been claimed in the past, and has not
recently introduced, has been endorsed by Hugo been successfully contradicted, that music to-day
Riesenfeld, of the Rivoli, Rialto and Criterion carries the burden of over 60 per cent of good
Theatres, New York; S. L. Rothafel, of the motion picture programs. In the past it has
Capitol Theatre, New York; Nathaniel Finston, carried this weight in a manner that only in a
of the Chicago Theatre, and M. Borodkin, few instances have the greatest possibilities
librarian of the Balaban & Katz Theatres, as offered been taken advantage of. The "Forster
well as many others.
Classified Orchestral Index" now makes possible
This copyrighted index is equipped with 296 the placing before each audience, by the leader,
classifications; 35,520 titles can be included the best-fitted music for a particular situation.
within its covers. All numbers under each With one stroke this adds to the musical value
classification are readily visualized, the name of programs so arranged. It avoids the often
of the composer, the publisher, the key and the inappropriate repetition and the continuance of
tempo being given. It is in loose-leaf form,
allowing additional pages to be added as needed.
F. J. A. Forster, who compiled this catalog,
THE WORLD OVER KNOW
which is marketed under the title "Forster Clas-
sified Orchestral Index," gave a year's thought
and study to, as well as made large expendi-
tures in the preparation of, this work. He re-
53
Tlbu can't go
wrong KM th
any'Feist_
Song"
Sent to
Century Music Pub. Co.
Forster Music Publisher
Issues Orchestral Index
SONG LOVERS
This TRADE MARK
The most beautiful Irish waltz In years
THE DREAMS OF MY IRISH COLLEEN'
A most wonderful
fox-trot
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEUTY MUSIC CO.
P. O. Box I0S, Sta. A.
Hartford, Conn.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWORLDISWAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
TRADE HARK REGISTERED
It Represents
the BEST there is in
DEAUTIFUL BALLADS
SACRED — SECULAR.
SOLOS - DUETS - T R I O S — Q U A R T E T S
ACKNOWLEDGED By LEADING SHEET MUSIC DEALERS AMO JOBBERS
THE GREATEST CATALOG OF STANDARD SONGS IN THE WORLD
If YOU are not acquainted with Our Extraordinary
Proposition and Special Offer in connection with,
TliE WlTMARK
BLACK AND WHITE SERIES
DON'T HLAMK IT ALL ON MK
Write for Dealers' Prices
LEO. FEIST, Inc., FEIST Bldg., New York
T7I7TXT
a musical theme which has little or no bearing
on the situation shown.
Local music merchants should interest their
motion picture orchestra leaders in this index.
Circulars are undoubtedly available; its use over
any period would be reflected in sales of more
music.
Makes Success as
Retailer and Composer
Mabel Metzger Wright of Los Angeles, Known
as "March Queen," a Success in Both of These
Capacities
A composer who is also active as a retailer is
not so rare, but to be successful in both activi-
ties is a little unusual. That such a combination
is good, accompanied by the proper qualifica-
tions in both instances, can hardly be doubted,
and the proof that it is possible is shown
through the activities of Mabel Metzger Wright
who, together with her husband, comprise the
Wright Music Co., the well-known retail estab-
lishment of Los Angeles, Cal. Mrs. Wright has
won for herself a reputation as a composer of
march numbers and only recently she was re-
ferred to as the "March Queen". Her latest
composition, "Valiant Volunteers," an excellent
assembly march, has recently been taken over
,by Hinds, Hayden & Eldredge, New York City,
and will be ready for distribution in the trade
very shortly.
Another of Mrs. Wright's marches, "Pacific
Patrol," has been programmed by Sousa's band
and was also featured by Western police and
mail carriers' bands.
Victor Herbert
MASTERPIECE
A KISS
THE
which includes SONGLAND Catalogs - GRATIS
WRITE US TO-DAY
for sample and full information^
THE BEST TWO CENT INVESTMENT
^
AKCADl
MAVTIMK
i I,OVK vor
J I N K NIGHT
SOXli OF LOVK
I,IN(iKR AW II ILK
WONDHUFll, OXK
DOODLK 1>OO DIM)
I'ARADISK A U K V
MOONMIiHT MKMORIKS
SING A LITTLK SONG
DON'T MINI) THK RAIN
WHKN LIGHTS ARK LOW
TONIGHT'S THK NIGHT
SOMKWIIKRK IN THK WORLD
WAIT'LL YOT SKK MY GAL
I'M ALL itROKKN V V OVKR XOV
SOMEIINK LOYKS VOI AFTKR ALL
VVHKRK THK DRKAMY VVAIJASH
FLOWS
WORRIKD (I'M WORRIKD OVKR VOI )
YOU EVER MADE
M. WlTMARK 6 SONS - NEW YORK
Cousult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).