Music Trade Review
Issue: 1924 Vol. 79 N. 1 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 5, 1924
THE
MUSIC TRADE
REVIEW
13
BOSTON AND NEW ENGLAND
i John H. Wilson, Representative, 324 Washington St., Boston, Mass.,
B
OSTON, MASS., July 1.—This city is grad-
ually assuming the insignia of Elkdom in
preparation for the monster convention
which will take place here next week. All the
piano warerooms of the city are dressed in the
purple and white of the organization and numer-
ous ingenious devices and plaques are found in
the windows along "Piano Row." The city is
ready for the inpouring of delegates and thou-
sands of visitors will view the parade from
bleachers which will introduce them to the
prominent piano warerooms and houses of this
city.
As can be expected, many of the local dealers
and piano men will be in the long line of Elks
His Honor Mayor James M. Curley will take
a very active part in the celebration. The
famous "Eleven o'Clock Toast" which the Mayor
made for the convention will be released on
Monday, July 7, through the local offices of the
Starr Piano Co., of Richmond, Ind. It is a
Gennett record and was handled by the local
office, managed by J. R. Fales. It is expected to
sell 100,000 of these records during Elks Week
and then to offer them for sale throughout
the country. The royalty for this work, which
would ordinarily recur to Mayor Curley, at his
order has been devoted entirely to Elk charity
work.
Three-day Holiday for Piano Men
By an agreement among themselves, the piano
warerooms of this city will not reopen for busi-
ness on Saturday following July 4. The busi-
ness of this day ends usually at 1 o'clock, and
rather than come for that short time it was
decided to make the week end entire. A special
committee of piano men found out the will of
the wareroom managers and all were disposed
to allow the extra time.
Present Convention Reports Via Radio
Interest in the Democratic Convention held in
New York has held this city in its grip the
past week. Little groups of listeners have vis-
ited the warerooms along "Piano Row" to keep
informed of the doings of the animated dele-
gates, and the warerooms that feature radio
have made it a point to make the listeners com-
fortable. At the C. C. Harvey Co. warerooms
a large placard invited the countryside to listen
to the Kennedy set do the work, and at Vocalion
Hall the Federal sets brought over the balloting
of the States. M. Steinert & Sons demonstrated
the DeForest in the work of the convention and
had many visitors. If ever the sense of free visit-
ing was rampant in this city it was evident last
week, when everybody seemed to enjoy the open
house privilege and park on the upholstery of
the dignified piano warerooms. Continuing in
the present week the interest is just as high and
the warerooms have their quota of eager fans.
Steinerts Reopen Athol Store
M. Steinert & Sons reopened their Athol,
Mass., store last Saturday. The new location
of the store, 408 Main street, is just a short
distance from the former location, 369 Main
street. A Duo-Art concert by Velma Balcom
and Anis Fuleihan was part of the day's pro-
gram and a number of visitors were reported.
Victor talking machines, the DeForest radio and
the Mel-O-Dee rolls will be carried in this store
as heretofore. The store is under the manage-
ment of A. R. Goddard, who is able to do better
work with a much larger store.
Some Personal Items
G. R. Mance, manager of the retail Chickering
& Sons store, received a cable from Mrs. Mance
and his daughter, who have arrived safely in
Paris. They will be in Europe for the rest of
the Summer.
Jerome Murphy, of M. Steinert & Sons, has
opened his Summer home at Old Orchard, Me.,
and will take his family there for the rest of the
season. He recently returned from a business
trip to Chicago, 111.
Stanwood Miller will spend the holiday week
end at Peakes Island, Maine.
John E. Carter, retail sales manager of the
Miller Co., motored to the White Mountains
over last week end.
Chas. S. Norris is on a special trip to New
York this week. A visitor of importance at the
Norris wareroom was Ed. J. Fitzgerald, who
represented the Autopiano Co., of New York.
He visited several of his friends in the trade
before leaving the city.
A. J. Jackson, the Boylston street merchant,
will take occasion over the holidays to visit
the White Mountains by automobile.
Clarence Gennett a Visitor
A visitor of prominence in this city the past
week was Clarence Gennett, treasurer of the
Starr Piano Co., Richmond, Ind. Mr. Gennett
called upon the local manager, J. R. Fales, 221
Columbus avenue, this city. Mr. Gennett will
spend the Summer at Nantucket, Mass.
A Music Roll Display That Brought Results
/CINCINNATI, O., June 30.—That music rolls
can play a most substantial part in the ar-
rangement of attractive window display by music
stores was proved here recently in connection
with the Music Week window of the John
Church Co., reproduced herewith, which won
honorable mention at the window display exhibi-
tion at the national conventions in New York
early this week.
Vocalstyle rolls, a Cincinnati product, were
used for the display, and as will be noted in the
illustration were so arranged that the public
could get an excellent idea of the general char-
acter of the rolls and manner in which they are
cut and marked. Placards told of the various
Vocalstyle roll specialties that have proven so
successful, including the clever minstrel rolls,
which now number six.
Factors that produce
profits for Miessner dealers
Get them working for you
A special piano—special markets—and special sales
service from the manufacturer—here is a combina-
tion for sure piano sales. The small Miessner opens
up new sales fields and puts you in touch with new
sources of profit. It puts a new factor of interest
in your business. Energizes sales. Supplies a feeder
to your regular sales of uprights and grands. Sells
to new markets. Clean, profitable sales, fewer
trade-ins.
Built to Lead
The Miessner piano is built to lead, built by a leader in
music education. The craftsmanship and genius of specialists
go into the manufacture and selling of the Miessner. Miess-
ner dealers are made part of a national movement to place
better music in every American home.
/
New Fields for Sales
As proof of the golden opportunities ready for Miessner
Dealers, send for booklet, "How to Get Business in New and
Untouched Fields With the Miessner." Seven big fields
hardly touched. Get the Miessner on display. Get Miessner
sales service working for you. We'll help you make sales—
give you real co-operation. Send for full information now.
Mail the coupon.
/
/
MIESSNER PIANO GO.
136 Reed Street
,
Milwaukee, Wis
/
/
Gentlemen: Send me, wlth-
o\it obligation, copy of the
Miessner Booklet with complete
•
information on the gales territory
* open to Miessner dealers.
y
Name
/
Name of Store
/
Street and Number
/
City
State
/
THE LITTLE PIANO WITH THE BIG TONE
Miessner Piano Co.,
136 Heed St.,
Milwaukee, Wla.
JULY 5, 1924
THE
MUSIC TRADE
REVIEW
13
BOSTON AND NEW ENGLAND
i John H. Wilson, Representative, 324 Washington St., Boston, Mass.,
B
OSTON, MASS., July 1.—This city is grad-
ually assuming the insignia of Elkdom in
preparation for the monster convention
which will take place here next week. All the
piano warerooms of the city are dressed in the
purple and white of the organization and numer-
ous ingenious devices and plaques are found in
the windows along "Piano Row." The city is
ready for the inpouring of delegates and thou-
sands of visitors will view the parade from
bleachers which will introduce them to the
prominent piano warerooms and houses of this
city.
As can be expected, many of the local dealers
and piano men will be in the long line of Elks
His Honor Mayor James M. Curley will take
a very active part in the celebration. The
famous "Eleven o'Clock Toast" which the Mayor
made for the convention will be released on
Monday, July 7, through the local offices of the
Starr Piano Co., of Richmond, Ind. It is a
Gennett record and was handled by the local
office, managed by J. R. Fales. It is expected to
sell 100,000 of these records during Elks Week
and then to offer them for sale throughout
the country. The royalty for this work, which
would ordinarily recur to Mayor Curley, at his
order has been devoted entirely to Elk charity
work.
Three-day Holiday for Piano Men
By an agreement among themselves, the piano
warerooms of this city will not reopen for busi-
ness on Saturday following July 4. The busi-
ness of this day ends usually at 1 o'clock, and
rather than come for that short time it was
decided to make the week end entire. A special
committee of piano men found out the will of
the wareroom managers and all were disposed
to allow the extra time.
Present Convention Reports Via Radio
Interest in the Democratic Convention held in
New York has held this city in its grip the
past week. Little groups of listeners have vis-
ited the warerooms along "Piano Row" to keep
informed of the doings of the animated dele-
gates, and the warerooms that feature radio
have made it a point to make the listeners com-
fortable. At the C. C. Harvey Co. warerooms
a large placard invited the countryside to listen
to the Kennedy set do the work, and at Vocalion
Hall the Federal sets brought over the balloting
of the States. M. Steinert & Sons demonstrated
the DeForest in the work of the convention and
had many visitors. If ever the sense of free visit-
ing was rampant in this city it was evident last
week, when everybody seemed to enjoy the open
house privilege and park on the upholstery of
the dignified piano warerooms. Continuing in
the present week the interest is just as high and
the warerooms have their quota of eager fans.
Steinerts Reopen Athol Store
M. Steinert & Sons reopened their Athol,
Mass., store last Saturday. The new location
of the store, 408 Main street, is just a short
distance from the former location, 369 Main
street. A Duo-Art concert by Velma Balcom
and Anis Fuleihan was part of the day's pro-
gram and a number of visitors were reported.
Victor talking machines, the DeForest radio and
the Mel-O-Dee rolls will be carried in this store
as heretofore. The store is under the manage-
ment of A. R. Goddard, who is able to do better
work with a much larger store.
Some Personal Items
G. R. Mance, manager of the retail Chickering
& Sons store, received a cable from Mrs. Mance
and his daughter, who have arrived safely in
Paris. They will be in Europe for the rest of
the Summer.
Jerome Murphy, of M. Steinert & Sons, has
opened his Summer home at Old Orchard, Me.,
and will take his family there for the rest of the
season. He recently returned from a business
trip to Chicago, 111.
Stanwood Miller will spend the holiday week
end at Peakes Island, Maine.
John E. Carter, retail sales manager of the
Miller Co., motored to the White Mountains
over last week end.
Chas. S. Norris is on a special trip to New
York this week. A visitor of importance at the
Norris wareroom was Ed. J. Fitzgerald, who
represented the Autopiano Co., of New York.
He visited several of his friends in the trade
before leaving the city.
A. J. Jackson, the Boylston street merchant,
will take occasion over the holidays to visit
the White Mountains by automobile.
Clarence Gennett a Visitor
A visitor of prominence in this city the past
week was Clarence Gennett, treasurer of the
Starr Piano Co., Richmond, Ind. Mr. Gennett
called upon the local manager, J. R. Fales, 221
Columbus avenue, this city. Mr. Gennett will
spend the Summer at Nantucket, Mass.
A Music Roll Display That Brought Results
/CINCINNATI, O., June 30.—That music rolls
can play a most substantial part in the ar-
rangement of attractive window display by music
stores was proved here recently in connection
with the Music Week window of the John
Church Co., reproduced herewith, which won
honorable mention at the window display exhibi-
tion at the national conventions in New York
early this week.
Vocalstyle rolls, a Cincinnati product, were
used for the display, and as will be noted in the
illustration were so arranged that the public
could get an excellent idea of the general char-
acter of the rolls and manner in which they are
cut and marked. Placards told of the various
Vocalstyle roll specialties that have proven so
successful, including the clever minstrel rolls,
which now number six.
Factors that produce
profits for Miessner dealers
Get them working for you
A special piano—special markets—and special sales
service from the manufacturer—here is a combina-
tion for sure piano sales. The small Miessner opens
up new sales fields and puts you in touch with new
sources of profit. It puts a new factor of interest
in your business. Energizes sales. Supplies a feeder
to your regular sales of uprights and grands. Sells
to new markets. Clean, profitable sales, fewer
trade-ins.
Built to Lead
The Miessner piano is built to lead, built by a leader in
music education. The craftsmanship and genius of specialists
go into the manufacture and selling of the Miessner. Miess-
ner dealers are made part of a national movement to place
better music in every American home.
/
New Fields for Sales
As proof of the golden opportunities ready for Miessner
Dealers, send for booklet, "How to Get Business in New and
Untouched Fields With the Miessner." Seven big fields
hardly touched. Get the Miessner on display. Get Miessner
sales service working for you. We'll help you make sales—
give you real co-operation. Send for full information now.
Mail the coupon.
/
/
MIESSNER PIANO GO.
136 Reed Street
,
Milwaukee, Wis
/
/
Gentlemen: Send me, wlth-
o\it obligation, copy of the
Miessner Booklet with complete
•
information on the gales territory
* open to Miessner dealers.
y
Name
/
Name of Store
/
Street and Number
/
City
State
/
THE LITTLE PIANO WITH THE BIG TONE
Miessner Piano Co.,
136 Heed St.,
Milwaukee, Wla.
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